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Google Ad Manager 360 (GAM360)

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Oraki is one of only 9 Google Ad Managers 360 resellers globally, helping publishers maximise revenue. Google Ad Manager 360 is the premium, paid version of Google’s ad platform designed for large publishers and media companies with high-volume traffic (typically over 90–200 million impressions per month). It offers advanced features, including superior programmatic capabilities, in-depth audience targeting, enhanced, cross-platform reporting, and direct support. Key Features and Benefits Advanced Monetization: Provides access to Open Bidding (server-side header bidding), allowing multiple SSPs and exchanges to compete for inventory, increasing revenue. Enhanced Reporting: Offers more detailed, real-time, and custom report capabilities compared to the standard version, including integration with Google Analytics 360 and Looker Studio. Data Transfer: Enables exporting raw, event-level data to Google Cloud for complex, custom analysis. Higher Limits: Designed to handle significantly higher ad impressions and complex, multi-property, cross-platform campaigns. Superior Support: Includes dedicated, direct support from Google or certified partners. Ad Manager 360, formerly known as DoubleClick for Publishers (DFP), is tailored for large-scale operations requiring sophisticated control over ad serving and monetization strategy.

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