It is important to communicate your target audience based off current buyers and potential new buyers. For us, we wanted to target a younger audience, and our current audience was 30+. Know what you’re willing to spend on Affiliate Marketing each month, and work closely with your account manager to hit those goals—whether that means decreasing or increasing CPAs to align with your targeted spend. Put your focus on the affiliates that are already producing, and partner with them on special offers or incentives, such as promo codes, or by increasing CPA for limited, incremental periods when it makes sense. Gen3 took care of all correspondences with existing and potential affiliates. Review collected by and hosted on G2.com.

Gen3 helps us identify affiliates that are a strong fit for our company to partner with. These affiliates drive traffic to our site and help generate sales we might not have captured otherwise. When we first launched our website, they also helped build awareness that our brand now had an online presence, since we previously sold only through retail stores. Review collected by and hosted on G2.com.