# Gen3 Marketing Reviews
**Vendor:** Gen3 Marketing  
**Category:** [Affiliate Marketing Companies](https://www.g2.com/categories/affiliate-marketing-agencies)  
**Average Rating:** 5.0/5.0  
**Total Reviews:** 1
## About Gen3 Marketing
Gen3 Marketing (Gen3) is the leading global performance marketing agency specializing in affiliate marketing, leveraging nearly two decades of publisher relationships and data-driven strategies for our clients. Founded in 2007, Gen3 Marketing is the most experienced and largest affiliate marketing agency in the industry. Headquartered in Blue Bell, Pennsylvania, with hubs across the USA, Canada, and Europe; Gen3 employs over 200 people on six continents. The most awarded affiliate marketing agency, Gen3 has been named Agency of the Year 14 times, most recently by CJ 2022, Rakuten 2022, AWIN ThinkTank 2023, and recognized in 2024 for the 8th consecutive year by Digital Commerce 360 as a Leading Vendor to the Top 1000 retailers.



## Gen3 Marketing Pros & Cons
**What users like:**

- Users value the **responsive customer support** , which significantly enhances conversions and overall success with Gen3 Marketing. (1 reviews)
- Users value the **consistent support** from the Account Manager, significantly enhancing conversions and sales opportunities. (1 reviews)
- Users value the **consistent accessibility of management** , appreciating the support that drives conversions and sales. (1 reviews)
- Users commend the **consistent availability and support** from the Account Manager, boosting conversions and sales effectively. (1 reviews)
- Users value the **consistent support from Account Managers** , which significantly boosts sales and conversion rates. (1 reviews)
- Sales Revenue (1 reviews)

## Gen3 Marketing Reviews
  ### 1. Gen3 helped us drive online sales through Affiliates using the CJ platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kelly J. | Ecommerce Specialist, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 20, 2026

**What do you like best about Gen3 Marketing?**

Our Account Manager was consistently available and always very helpful whenever we needed support. They helped us drive conversions and sales we otherwise might not have captured.

**What do you dislike about Gen3 Marketing?**

Controlling CPA spend is a delicate balance: you want to offer affiliates opportunities at the right time, without overspending. Gen3 was good about helping with this but sometimes we did go over budget for the month.

**Recommendations to others considering Gen3 Marketing:**

It is important to communicate your target audience based off current buyers and potential new buyers. For us, we wanted to target a younger audience, and our current audience was 30+. Know what you’re willing to spend on Affiliate Marketing each month, and work closely with your account manager to hit those goals—whether that means decreasing or increasing CPAs to align with your targeted spend. Put your focus on the affiliates that are already producing, and partner with them on special offers or incentives, such as promo codes, or by increasing CPA for limited, incremental periods when it makes sense. Gen3 took care of all correspondences with existing and potential affiliates.

**What problems is Gen3 Marketing solving and how is that benefiting you?**

Gen3 helps us identify affiliates that are a strong fit for our company to partner with. These affiliates drive traffic to our site and help generate sales we might not have captured otherwise. When we first launched our website, they also helped build awareness that our brand now had an online presence, since we previously sold only through retail stores.



- [View Gen3 Marketing pricing details and edition comparison](https://www.g2.com/products/gen3-marketing/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-13+15%3A23%3A12+-0500&secure%5Bsession_id%5D=c31ba0d0-15fc-40de-8ac6-5fe76a701db3&secure%5Btoken%5D=2979d0d1b99fc86c840b7878ffea6ec609d417568e2250093e522c123f383a65&format=llm_user)

## Gen3 Marketing Features
**Planning**
- Needs Assessment
- Resource Allocation
- Stayed within Budget
- Statement of Work
- Best Practices

**Delivery**
- Technical Expertise
- Met Deadlines
- Meeting Management
- Project Updates
- Scope Management
- Roll-out

**Team Quality**
- Change Management Skills
- Executive Presence
- Vertical Expertise
- Technology Partnerships

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