Fluency Reviews (307)

Reviews

Fluency Reviews (307)

4.3
307 reviews

What do users say?

Generated using AI from real user reviews
Users consistently praise the ease of use and automation capabilities of Fluency, which significantly streamline campaign management and save time. The platform's intuitive interface and robust support team enhance user experience, allowing for efficient budget tracking and campaign optimization. However, some users report occasional bugs and integration issues that can disrupt workflow.

Pros & Cons

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Sarah C.
SC
Sarah C.
Vice President, Media Planning and Account Strategy
Small-Business (50 or fewer emp.)
"Powerful Automation That Replaced Our Manual Work"
4/5
What do you like best about Fluency?

The automation for my team that was once done manually Review collected by and hosted on G2.com.

What do you dislike about Fluency?

It is a bit technical and not as user friendly as I'd like it to be Review collected by and hosted on G2.com.

Response from Sierra Calabresi of Fluency

Hi Sarah, we're glad to hear that our automation features have been beneficial for your team! Thanks for sharing your feedback.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Fantastic Pacing Script and Automation Tool"
4.5/5
What do you like best about Fluency?

The pacing script is fantastic and a huge help. Review collected by and hosted on G2.com.

What do you dislike about Fluency?

Blueprints require a lot of manual work and are not super transferrable from client to client when working across various industries. This feature is most suited for specific niches. Review collected by and hosted on G2.com.

Response from Sierra Calabresi of Fluency

Thank you for the positive feedback about automated pacing scripts and how Fluency is saving your team so much time and keeping your Google Ads on track! We hear you completely on the initial setup complexity of Blueprints; while Blueprints are designed to be highly specialized for scaling specific niches en masse, we would love to connect to help you transition them between different client industries much smoother and faster

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"All Key Client Metrics in One Screen"
4/5
What do you like best about Fluency?

I love that I can keep an eye on my clients’ most vital metrics all on one screen. Ad spend, conversions, budget, and a bunch more are right where I need them. Review collected by and hosted on G2.com.

What do you dislike about Fluency?

So far, using templates has been challenging because they don’t fit well with how our campaigns are set up. Review collected by and hosted on G2.com.

Response from Trinity Yue of Fluency

Hi there, thank you so much for sharing your feedback with us—we deeply value your input and perspective on areas where we can further improve. It’s great to hear Fluency is saving you time by giving you all your clients’ vital metrics on one screen with clear, searchable views. Thank you also for flagging that templates don’t fit well with how your campaigns are set up.We hope to continue to partner directly with you to address your feedback—please reach out to your AE so we can learn more about your use case and explore solutions.

Boyd H.
BH
Boyd H.
"Partnership and Performance: Fluency Elevates Campaign Management"
5/5
What do you like best about Fluency?

I love the tool itself. It does everything we need and more, and we've only scratched the surface. But what I love more is the partnership we have with our Fluency team. They've been amazing in helping us understand our challenges and come up with solutions for those challenges. Review collected by and hosted on G2.com.

What do you dislike about Fluency?

I can't think of anything I dislike about the tool. I think it's more about what features and tools we need to prioritize and understanding how those features and tools can benefit our business. The tool itself is amazing and almost perfect in every way. But there's a lot of ability to customize, and we've only scratched the surface. Review collected by and hosted on G2.com.

Response from Sierra Calabresi of Fluency

Hi Boyd, thanks for your thoughtful review! Glad to hear Fluency is making a difference and you've found value in our partnership (I know the feeling is mutual and our team agrees!)

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Enterprise (> 1000 emp.)
"All Our Accounts in One Dashboard—Mass Changes Made Easy"
4/5
What do you like best about Fluency?

I like having all of my accounts in a dashboard with the metrics that we use to determine success. Fluency allows our team to make mass changes since we manage large volumes of accounts in the same industry & use customized ad scheduling. Review collected by and hosted on G2.com.

What do you dislike about Fluency?

Since my campaigns use ad schedules & don't run 24/7, the pacing in the account dashboard is not correct and we're unable to add the adjusted pacing to the account dashboard (which is correct & calculated based on what days the accounts run) Review collected by and hosted on G2.com.

Response from Sierra Calabresi of Fluency

Thank you for sharing your feedback with us! We're thrilled to hear that Fluency is helping you manage your accounts more efficiently and make mass changes easily. We understand the importance of accurate pacing in your campaigns and we appreciate your insight on this matter. Our team is constantly working on improving our platform, and we will definitely take your feedback into consideration for future updates. If you have any further suggestions or need assistance with anything else, please feel free to reach out to us. We're here to help and ensure you have a seamless experience with Fluency.

EM
Elena M.
"Streamlines Facebook Ad Management with Key Improvements Needed"
3.5/5
What do you like best about Fluency?

I like that Fluency puts all my accounts and campaigns in one place, which is super helpful for managing them efficiently. I find it really helpful to make budget changes easily, especially since these changes link to other platforms. I also appreciate the Blueprints feature that aligns with compliance, ensuring our ads will be approved. Plus, the notifications are useful for identifying problems early on. Review collected by and hosted on G2.com.

What do you dislike about Fluency?

There are often errors that arise without reason. Or something will not spend without an error. Sometimes issues are not identified. Review collected by and hosted on G2.com.

Response from Sierra Calabresi of Fluency

Hi Elena, it’s awesome to see Fluency is helping you stay on top of your campaigns and budgets in one place. We’re particularly glad the Blueprints are giving you that extra layer of compliance security.

We’re sorry to hear that some errors have been difficult to track down lately. We want the platform to be as "set and forget" as possible, so hearing about spend issues without notifications is very helpful for our product team. We’d love to take a closer look at those accounts with you to see if we can improve our alerting for those specific scenarios.

Verified User in Venture Capital & Private Equity
UV
Verified User in Venture Capital & Private Equity
Enterprise (> 1000 emp.)
"All Ad Platforms in One Dashboard, But Occasional Lag"
3.5/5
What do you like best about Fluency?

I like that we can view and edit all of our ad platforms from a single dashboard. Review collected by and hosted on G2.com.

What do you dislike about Fluency?

Sometimes it goes slow and feels like its lagging. Review collected by and hosted on G2.com.

Response from Sierra Calabresi of Fluency

Hi there, we're so glad having your ad platforms in one dashboard and using our bulk launch tools has been a lifesaver for your team, and we'd love to connect to see exactly where you are experiencing lag so our product team can optimize those loading speeds for you!

Gabby B.
GB
Gabby B.
Social Media Analyst
Mid-Market (51-1000 emp.)
"Fluency Review"
4.5/5
What do you like best about Fluency?

I love how its very easy to use and makes having a large number of accounts easy to manage Review collected by and hosted on G2.com.

What do you dislike about Fluency?

I feel like I wish there was a little more ai integration to simplify ad build out Review collected by and hosted on G2.com.

Response from Sierra Calabresi of Fluency

Hi Gabby, thanks for leaving a review! Happy to hear you find Fluency easy to use and an asset in streamlining account management. We're always looking to grow our solution, so we appreciate the feedback as well. Stay tuned for future updates!

Angelina D.
AD
Angelina D.
Data Specialist
Mid-Market (51-1000 emp.)
"Effortless Cross-Platform Ad Data Viewing with Simple Filters"
3.5/5
What do you like best about Fluency?

What I appreciate about Fluency is that it allows you to view your ad data across different platforms. You simply need to use the filter to select the platform you want to see. Review collected by and hosted on G2.com.

What do you dislike about Fluency?

In my experience, there is no option to bulk download the keyword report when it covers multiple campaigns. As a result, I have to export the keyword report for each campaign individually and then manually combine them, which is quite time-consuming. Additionally, there is no product report feature similar to what Google Ads offers. We are still encountering challenges with the Ad review process. I hope these aspects will be improved so that the platform can offer features more in line with what is already available elsewhere. Review collected by and hosted on G2.com.

Verified User in Primary/Secondary Education
UP
Verified User in Primary/Secondary Education
Small-Business (50 or fewer emp.)
"Faster Campaign Building, but Meta Integration and Bugs Hold Fluency Back"
3/5
What do you like best about Fluency?

Helps me build campaigns more quickly than if I were to do it manually in platform Review collected by and hosted on G2.com.

What do you dislike about Fluency?

Does not integrate well with Meta & there are a lot of bugs in the Fluency platform Review collected by and hosted on G2.com.

Response from Sierra Calabresi of Fluency

Hi there, thank you for taking the time to leave a review and provide your feedback. This year, we've been making a clear effort to add engineering resources to be focused on Meta specifically, which should help to continue to improve that experience for you. Please don't hesitate to engage your AE or our support team if you continue to run into issues or bugs.