I like how convenient it is for managing my budget spend. I appreciate the efficiency of Customer Support. You can search up your query to see if it has been answered before. The implementation problem was smooth and easy to maneuver. Fluency is a part of the daily use, it is a software that is a part of my daily process. It has been comfortably integrated in my daily routine. Review collected by and hosted on G2.com.

The downside of fluency is the bulk manage options. I would like to be able to make easier bulk changes to ads Review collected by and hosted on G2.com.

The ad QA environment is an integral part of our workflow. Review collected by and hosted on G2.com.

There are a few bugs in the QA environment. I emailed about them last week. Preview Account data fails to load consistently. Reload Table button resets the query. Unable to open query results in new window, so we are forced to go 'back' to select additional results, however, going 'back' also resets the query. Review collected by and hosted on G2.com.

I like being able to see all my accounts in one place; being able to check performance, pacing, etc. The customizable dashboards, and notifications are really helpful too. Support is top-notch too. Review collected by and hosted on G2.com.

Its a little tricky to get the hang of navigation, at first, but with a bit of use it becomes second nature. Review collected by and hosted on G2.com.

The best part about fluency is having all your campaigns budgets easily in one place and blueprints. Review collected by and hosted on G2.com.

Lots of errors and our support has been lacking recently compared to back when Peter was our rep. Changes are also made to the interface without a heads up/our input. Many times, these changes are a negative experience such as not being able to replicate geos from traditional ppc campaigns to pmax campaigns. Review collected by and hosted on G2.com.

I love that its all automated and I can make changes or get data updates in real time, no matter what time it is. Review collected by and hosted on G2.com.

Sometimes it is difficult to remain only on automation, so it would be great to have more specific human touchpoints and account managers to reach out to for clarification or troubleshooting issues. Review collected by and hosted on G2.com.

I appreciate Fluency's advanced management features and their customizability, which helps us tailor our work to client-specific needs. The onboarding process was very easy, which was great for our team. Review collected by and hosted on G2.com.

They could work on improving their UI notifications. They could increase the visibility and descriptiveness of the notifications that the UI provides for actions. Review collected by and hosted on G2.com.

The team has been very supportive, and the product is easy to use. I really appreciate the insights it provides. Review collected by and hosted on G2.com.

I’d like to see more integrations with other DSPs. We work with several that aren’t part of Fluency yet, and that creates some duplicative workflow. Review collected by and hosted on G2.com.

Having access to performance metrics for all the ads we run—whether for a single account or across multiple accounts—is a real win, especially when it comes to discussing results with our clients. Review collected by and hosted on G2.com.

Sometimes I find it difficult to get the reports I need, and the process can be quite time-consuming. Review collected by and hosted on G2.com.

I like the UI of Fluency. I also appreciate that it helps manage and streamline the process of making changes for over 100 accounts and it's good for project management. I use the bulk manage and portfolio features the most because of the number of accounts I handle. These tools help in streamlining processes and cut down the time spent on ads. The initial setup of Fluency was pretty easy. Review collected by and hosted on G2.com.

Sometimes loading times can be slow Review collected by and hosted on G2.com.

Thta I can control my budget between platforms Review collected by and hosted on G2.com.

we had some bugs in the past, but now it's fine Review collected by and hosted on G2.com.