---
title: Flodesk Reviews
meta_title: 'Flodesk Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 298 reviews by the users' company size, role or industry
  to find out how Flodesk works for a business like yours.
aggregate_rating:
  rating_value: 4.8
  review_count: 298
  scale: '5'
date_modified: '2026-07-27'
parent_category:
  name: Marketing
  url: https://www.g2.com/categories/marketing
---

# Flodesk Reviews
**Vendor:** Flodesk  
**Category:** [Email Marketing Software](https://www.g2.com/categories/email-marketing)  
**Average Rating:** 4.8/5.0  
**Total Reviews:** 298
## About Flodesk
Flodesk is the best email marketing platform for small businesses. Built for small business owners, solopreneurs, creators, and coaches, Flodesk combines beautiful, brand-first email design with professional-grade marketing automation — all in an interface intuitive enough to use without onboarding, training, or a design team. Founded in 2019, Flodesk is a bootstrapped company serving 100,000+ businesses globally, with $36M+ in annual recurring revenue and no outside funding. Flodesk has been profitable since its second week after launch. What makes Flodesk different from other email marketing platforms: - Flodesk's patented layout technology is the only email design system that renders custom fonts and brand-forward layouts consistently across all major email clients and devices — including Gmail, Apple Mail, Outlook, and mobile. Upload your own fonts, store your full brand palette, and send emails that look exactly as designed, every time. - Flodesk delivers approximately 99% platform-wide email deliverability — nearly 10 percentage points above the ESP industry average — and average open rates of 36–47%, compared to an industry benchmark of approximately 21%. Flodesk Workflows include multi-trigger marketing automation, real-time instant reactions, advanced audience segmentation with and/or filter logic, split paths with natural rejoin, and behavior-based ecommerce triggers for Shopify and Flodesk Checkout. These are enterprise-grade automation capabilities in an interface any business owner can navigate without a developer. - Flodesk forms: including spin-the-wheel forms, video forms, countdown timer forms, full-page landing pages, and link-in-bio pages — convert at more than 2x the industry average. - Flodesk Checkout lets you sell products, services, subscriptions, and digital goods with zero platform fee, Buy Now Pay Later support (Klarna, Affirm, Afterpay), Apple Pay, Google Pay, one-click upsells, abandoned cart recovery, and automatic sales tax collection. - Every paid plan includes unlimited email sends, with no per-email charges and no feature paywalls. Pricing starts at $25/month. A free plan is available for list building, and a 14-day free trial requires no credit card. Flodesk is the email marketing platform where your brand comes first — not an afterthought. For small businesses where the inbox is a competitive advantage, Flodesk is purpose-built to help you show up beautifully, automate intelligently, and grow sustainably.



## Flodesk Pros & Cons
**What users like:**

- Users love Flodesk's **ease of use** , making it simple to create beautiful content effortlessly. (48 reviews)
- Users love the **beautiful and diverse templates** of Flodesk, enhancing their email design and brand representation. (24 reviews)
- Users love the **seamless and easy-to-use email marketing** system of Flodesk, enhancing engagement with beautiful designs. (16 reviews)
- Users love the **intuitive interface** of Flodesk, finding it beautiful and easy to use for business management. (15 reviews)
- Users admire Flodesk for its **beautiful and intuitive interface** , making email management a breeze for their businesses. (15 reviews)
- Users value the **helpful and pleasant customer support** from Flodesk, enhancing their overall experience significantly. (14 reviews)
- Users love the **intuitive email design** features of Flodesk, highlighting its ease of use and beautiful results. (14 reviews)
- Users rave about Flodesk's **intuitive automation** , making email setups simple and enhancing their service-based businesses effectively. (12 reviews)
- User Interface (12 reviews)
- Users commend Flodesk for its **affordability** and simplicity, making email marketing accessible without tiered pricing. (11 reviews)

**What users dislike:**

- Users desire **missing features** like A/B testing and improved image handling for a more robust Flodesk experience. (5 reviews)
- Users desire more **template options** in Flodesk for greater design flexibility and font variety. (5 reviews)
- Users express frustration with **limited email management features** , notably lacking list view and API scheduling options. (4 reviews)
- Users find the **customization limitations** of Flodesk frustrating, especially regarding template layouts and image placements. (4 reviews)
- Users find the **lack of integrations** frustrating, limiting seamless connectivity with other tools like CRMs and services. (4 reviews)
- Layout Issues (4 reviews)
- Limitations (4 reviews)
- Users feel the **limited customization** options hinder their ability to fully personalize their Flodesk experience. (4 reviews)
- Email Issues (3 reviews)
- Users find that **additional fees for each feature** can make Flodesk quite expensive over time. (3 reviews)

## Flodesk Reviews
  ### 1. Simplicity That Scales: Brand Templates and Seamless Canva & Instagram Integrations

**Rating:** 5.0/5.0 stars

**Reviewed by:** Abdelrahman A. | Founder, User Researcher & Venture Designer, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 04, 2026

**What do you like best about Flodesk?**

I really like their focus on simplicity in everything, like having templates and brand details that can be applied to every component automatically just by setting up my brand guidelines. The cohesive integrations with Canva, Instagram feed, and the MCP server that can work well with every AI client

**What do you dislike about Flodesk?**

The Simplicity sometimes limiting your options and the flexibility of every change you need to make in the layout and bringing other HTML elements from maybe other software and so on in both the email and pages becomes a limitation if you have such a level of advanced customization in mind.

**What problems is Flodesk solving and how is that benefiting you?**

It is helping me own my audience on email through very beautiful form pages and email designs. They just launched Flodesk Studio that also makes the process, in a sense, bring new email design and achieve my goals faster.

  ### 2. Streamlined, Beautiful Email Marketing That Just Works

**Rating:** 5.0/5.0 stars

**Reviewed by:** Valerie W. | CEO, coach, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 04, 2026

**What do you like best about Flodesk?**

I LOVE how streamlined, intuitive, and simple Flodesk is to use. I use it most for sending out my weekly newsletters, and it has made this process so much more enjoyable. It's super easy to customize each newsletter. It's one of the easiest platforms I've used for offering a lead magnet on my website, and it integrates seamlessly with my Squarespace site. The link in bio feature for Instagram allows me to easily create a professional on-brand link in bio. It's also a really beautiful platform, which just adds to the joy of using it. And they're always adding really awesome new features. I use it every single week and I've never once had a problem with it. It is an amazing value for the cost, and their generous affiliate program is an added perk. The one time I had to use their customer support (to help me reconnect my Stripe account when I opened a new one), the response was timely, clear, and easy to follow. I really can't say enough good things about Flodesk! Oh wait, yes I can -- they're also a women-owned business!

**What do you dislike about Flodesk?**

This is only a minor irritation, but it's the only thing I can think of. When I've downloaded an image and want to upload it into the email builder, I can't just drag and drop it -- I have to search for it in my downloads folder (or wherever I'm up loading from). I'd love to see drag and drop added to just make this process a little quicker and more efficient.

**What problems is Flodesk solving and how is that benefiting you?**

With Flodesk, I'm able to do so many things with only one platform, instead of having to manage (and pay for) multiple platforms. I do all of my email newsletters and marketing with Flodesk, manage my lead magnet opt-ins on my website, have a checkout integrated right into any offers I want to make, and manage my Instagram link-in-bio all in one place. And it all works like a charm. I'm not the greatest with technology, but Flodesk makes it so easy. It is by far the easiest and best email marketing platform I've used.

  ### 3. Beautiful, Intuitive Email Builder That Makes Staying Consistent Easy

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Design | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 28, 2026

**What do you like best about Flodesk?**

genuinely just love how easy and pretty Flodesk makes everything.

The email builder feels really intuitive, so I’m not wasting ages trying to make things look good, they already do. The templates are gorgeous, the branding feels really polished, and it’s actually enjoyable to create emails rather than feeling like another boring admin task.

I also love how simple it is to set up workflows, segments and opt-in forms. It makes email marketing feel way less overwhelming, especially as someone who wants things to look beautiful but also just work properly.

Overall, Flodesk has made it so much easier for me to stay consistent with my email list because I don’t dread using it.

**What do you dislike about Flodesk?**

Honestly, the main thing I dislike is that they moved away from the simple one-price plan.

That was such a big part of why I originally loved Flodesk. It felt really refreshing to know exactly what you were paying, without having to think about subscriber limits or pricing tiers as your list grew.

I still really love using Flodesk and think the platform itself is brilliant, but I do miss the simplicity of that original pricing model.

**What problems is Flodesk solving and how is that benefiting you?**

Flodesk makes email marketing feel so much less overwhelming for me.

It solves the problem of having to choose between emails that look good and emails that are easy to create. With Flodesk, I can quickly put together beautiful emails, opt-in forms and workflows without getting stuck in tech or spending hours trying to make everything feel on-brand.

It also helps me stay more consistent with my email list because I actually enjoy using it. I can nurture my audience, share updates, promote offers and create a really lovely brand experience without it feeling like a massive job every time.

  ### 4. Reorganized my entire business in Flodesk without losing my mind—that's the win here

**Rating:** 5.0/5.0 stars

**Reviewed by:** Céline N. | Chef de Projet Digital | Social Media, Affiliate Marketing, IA, Automatisation & No Code, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 22, 2026

**What do you like best about Flodesk?**

The automation interface doesn't feel like you need a PhD in marketing ops to navigate it. Multi-trigger workflows, split paths, rejoin logic—all of it is visual enough that I could visualize exactly what my audience was going to experience. I didn't need to hire someone to set this up. I didn't need a manual. I just needed to think it through, and Flodesk let me build it. I recently reorganized my entire email strategy—new segments, new workflows, new funnels—and did it all without losing my mind. That's the win.

**What do you dislike about Flodesk?**

It's not a multi-channel suite—no SMS, no WhatsApp. If you need cross-channel marketing in one platform, this isn't it. But honestly, if you're focused on email and selling something (digital products, courses, memberships, services), that's not really a gap. It's just not what Flodesk is built for.

**What problems is Flodesk solving and how is that benefiting you?**

The biggest problem it solved: I don't need to hire a marketing ops person to manage my automations anymore. On other platforms, restructuring segments, rebuilds workflows, and setting up multi-trigger automations felt like something that required external help. Flodesk's interface is intuitive enough that I can own that work myself—no developer, no manual, no friction.
It's also solving the "generic email template" problem. Everything I send—emails, forms, landing pages, checkout—reflects my brand identity visually. My audience sees consistency across every touchpoint, which builds recognition and trust. And the form conversion rates speak for themselves: I'm seeing 2× industry average conversion on my signup forms.
That means I'm building my list faster, my automations run exactly how I envision them, and I'm not hemorrhaging money on hiring help I don't actually need.

  ### 5. Flodesk Makes Email Design and Sequences Beautiful

**Rating:** 5.0/5.0 stars

**Reviewed by:** Marie N. | Founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 19, 2026

**What do you like best about Flodesk?**

Flodesk is really design forward, interface is clean and beautiful, and sequences are easy to set up. I never feel overwhelmed sending emails, flodesk makes it very easy unlike other softwares which are cluttered

**What do you dislike about Flodesk?**

I genuinely have no issues, but perhaps the only thing is I wish there are a wider variety of email templates (more writing essay / newsletter style rather than image heavy e-commerce marketing)

**What problems is Flodesk solving and how is that benefiting you?**

Reaching out and nurturing customers via email! Flodesk makes it incredibly easy to embed email forms and send freebies to customers and the design of the layouts are beautiful (it doesn’t feel like you’re getting a work email that you want to delete or archive but something you actually want to look at and read). Because of this my email open rate and subscriber count manages to be high.

  ### 6. The only email platform I actually enjoy using

**Rating:** 5.0/5.0 stars

**Reviewed by:** Karla P. | Brand Designer, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 21, 2026

**What do you like best about Flodesk?**

Flodesk has made email marketing feel so much more approachable and streamlined for my business.

I use it to automate my brand design quiz and nurture leads in a way that feels intentional, professional, and aligned with my brand. The workflows are easy to set up, and the platform helps me stay consistent without feeling overwhelmed by the tech side of email marketing.

As a designer, I also appreciate how visually polished everything feels. It’s one of the few platforms that combines beautiful design with simplicity and functionality.

I regularly recommend Flodesk to my clients because it helps them create a more elevated experience for their audience while keeping things manageable behind the scenes.

**What do you dislike about Flodesk?**

I’d love to see even more advanced analytics and reporting features as the platform continues to grow.

**What problems is Flodesk solving and how is that benefiting you?**

Flodesk has helped me simplify and automate my email marketing so I can stay consistent without spending hours manually following up with leads.

  ### 7. Empowers Non-Techies with Intuitive Design, Stellar Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Laura D. | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 24, 2026

**What do you like best about Flodesk?**

I love how easy Flodesk makes it for me to design beautiful newsletters, even though I'm not very tech savvy. The organization of all my emails and the ability to decide who I want to email, when, and with what content is really helpful. The platform allows me to import pictures and upload files directly from my company, which is great because I often have new announcements and specials every month. I can also easily send people to my landing page with just the click of a button. The customer service is fantastic; they have refunded me for months I didn't use and allowed me to keep my templates when I came back. It's great to know that my templates are saved and available whenever I return.

**What do you dislike about Flodesk?**

I would love to have a tutorial to help me do things better because I'm pretty basic with what I do. I often try to upload files and they don't work, like AVIF files, which are common for my company. I wish I could create more than just simple templates and look forward to tutorials to create different templates. I paid a company to build the template for me initially, and I've been using that same template for almost all my emails. I would have preferred some kind of tutorial during the setup.

**What problems is Flodesk solving and how is that benefiting you?**

I use Flodesk for email marketing campaigns. It helps me design beautiful newsletters, organize emails, decide who to email, and when. It also allows me to import pictures and send users to my landing page with ease.

  ### 8. Making Email Marketing Feel Easy and Beautiful

**Rating:** 5.0/5.0 stars

**Reviewed by:** Anchen T. | Owner at LingerieLetters.co.za, Retail, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 13, 2026

**What do you like best about Flodesk?**

My favourite thing about Flodesk is its beautiful email templates, which make designing emails feel quick and effortless. It’s also one of the more affordable options for small businesses, and the platform itself is very easy to navigate.

**What do you dislike about Flodesk?**

Flodesk currently doesn’t have an A/B split-testing feature for email subject lines, but once they add it, the platform will feel flawless :) I reached out by email about this a while ago, and they responded promptly to say they’re in the process of rolling it out, which would be amazing.

**What problems is Flodesk solving and how is that benefiting you?**

I can design beautiful, striking emails in no time at all, while easily incorporating my small business brand kit — fonts, colours, and overall style — for a personalised look and feel my customers have come to expect.

I also love that I can integrate newsletter sign-up forms and pop-ups on my WooCommerce/Wordpress  website to gather new email leads. I use the same sign-up links across my social media channels via Linktree as well, which makes growing my audience feel seamless and connected.

  ### 9. User-Friendly Email Marketing for My Business

**Rating:** 5.0/5.0 stars

**Reviewed by:** Susan S. | Preaident, CEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 06, 2026

**What do you like best about Flodesk?**

Two years ago, when the email platform my gallery had used for many years announced it was shutting down, I immediately began searching for a replacement that would be both user-friendly and capable of handling the specific needs of our twice-monthly newsletters. As the owner of a fine art photography gallery, consistency, design quality, and ease of use are essential in our communications. During that search, I discovered Flodesk and decided to give it a try.
From the beginning, I was impressed by the intuitive interface and the wide range of visually appealing templates and formatting options. The design flexibility allowed us to create newsletters that reflect the aesthetic standards of our gallery without requiring technical expertise. The transition was also remarkably smooth—importing and organizing our entire contact database was straightforward and efficient.
The platform was quickly adopted by our entire team at Susan Spiritus Gallery, and it has since become an essential part of our marketing and client communication workflow (susanspiritusgallery.com). It has allowed us to maintain a consistent publishing schedule while elevating the visual presentation of our newsletters.
Equally important, Flodesk’s customer support has been excellent. Any time I’ve had a question, the response has been prompt, clear, and genuinely helpful. I have not encountered any issue that was not resolved efficiently.
In addition, the pricing structure is fair and easy to understand, which is particularly valuable for small businesses and independent galleries that need predictable costs without sacrificing quality or functionality.
Overall, Flodesk is a highly user-friendly and thoughtfully designed platform that makes email marketing both accessible and visually compelling. I highly recommend it, especially for creative businesses that value both form and function.
Susan Spiritus
Susan Spiritus Gallery
susanspiritusgallery.com

**What do you dislike about Flodesk?**

I really want to be able to post my email creations to social media - Instagram and Facebook, but I"m told it's not possible.

**What problems is Flodesk solving and how is that benefiting you?**

I've not had any problems that require being solved.

  ### 10. I expected complicated. I got effortless."

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 26, 2026

**What do you like best about Flodesk?**

As someone without any technical background, I was amazed at how quickly I could build a welcome flow that actually looks polished. Flodesk made something I expected to be complicated feel effortless, and whenever I had a question, their customer support was genuinely friendly and helpful. Exactly what I needed.

**What do you dislike about Flodesk?**

Honestly, nothing major so far. If anything, the pricing feels like a step up when you're just starting with a small list — but the value has been worth it for me.

**What problems is Flodesk solving and how is that benefiting you?**

Flodesk helps me stay consistent with my newsletter without it becoming a technical chore. Managing my sign-up forms and segmenting my subscribers into groups is straightforward, and my welcome and delivery emails run automatically in the background. That means less time wrestling with tools and more time actually connecting with the people on my list — which is the whole point for me.

  ### 11. Beautiful Templates for Effortless, Professional Emails

**Rating:** 5.0/5.0 stars

**Reviewed by:** Trish B. | Marketing Strategist & Creative Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 24, 2026

**What do you like best about Flodesk?**

The templates are beautiful and make it simple to send polished, professional emails, even if you don’t have a design background.

**What do you dislike about Flodesk?**

I don't dislike anything. I wish they were integrated with Jotforms, but I am sure they are working on it.

**What problems is Flodesk solving and how is that benefiting you?**

Flodesk solves the problem of complicated, time-consuming email marketing by providing a platform that’s both easy to use and visually polished. It removes the overwhelm that many business owners feel when trying to build emails, grow their list, and stay consistent.

For me, that means I can quickly set up and manage email systems that actually drive engagement without spending hours on design or tech troubleshooting. My clients are able to confidently use the platform, which leads to more consistent communication with their audience, increased engagement, and stronger brand presence.

It also benefits my business by improving client relationships, because the clients I refer to Flodesk enjoy using it and see results, they feel more empowered and supported, which builds trust and long-term loyalty.

  ### 12. Efficient Email Management with Easy Setup

**Rating:** 5.0/5.0 stars

**Reviewed by:** Michelle M. | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 08, 2026

**What do you like best about Flodesk?**

I use Flodesk for all my emails, and I appreciate how it helps with segmenting and identifying who my email subscribers are. The segmenting feature allows me to give valuable information to my email subscribers that's relevant to them. It respects their wishes if they don't want to be contacted about certain things, and I'm able to send them information that helps them. I also found the initial setup to be pretty easy as it required me to just follow the steps, and I knew help was available if needed. I use Flodesk with Zapier to connect to my courses, which enhances its utility.

**What do you dislike about Flodesk?**

I'd love to be able to drag and drop emails into different spots and to be able to move things around a little easier.

**What problems is Flodesk solving and how is that benefiting you?**

I use Flodesk for all my emails, segmenting them to identify subscribers and target appropriately, providing relevant information, and respecting their preferences.

  ### 13. Intuitive, On-Brand Emails with Flodesk—and a Support Team That Truly Shows Up

**Rating:** 5.0/5.0 stars

**Reviewed by:** Amy H. | CEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 21, 2026

**What do you like best about Flodesk?**

Flodesk isn't just a great software; it's a great company to partner with. The UI/UX are incredibly intuitive and aesthetic (my emails look perfectly on brand, all the time), and the actual performance of the software is also fantastic. 

I love that Flodesk is always adding new integrations (especially with popular tools like Canva + Thrivecart), and their pricing model is SO reasonable. One of the reasons they won me over forever was by giving such a long lead time on price changes in 2025, really inviting their community to be part of the excitement, and keeping the messaging clear.

Their team and support are also incredible - I can name their specific team members off the top of my head, because they're so involved in the community and conversations on socials. I regularly use Flodesk (multiple times per week) and recommend it to all of my copywriting clients!

**What do you dislike about Flodesk?**

I do think that certain aspects could be explained more clearly or frequently, like how use of custom layouts & fonts should be limited for accessibility purposes.

**What problems is Flodesk solving and how is that benefiting you?**

Flodesk makes it easy to build a list that I OWN (not like social media, which I rent), and keep in touch with them in a way they're *excited* to engage with.

  ### 14. Simple, Intuitive, and Beautiful—Flodesk Makes Email Marketing Effortless

**Rating:** 5.0/5.0 stars

**Reviewed by:** Hannah B. | Founding Diamond Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 21, 2026

**What do you like best about Flodesk?**

It's so simple, user-friendly & intuitive! As soon as I tried Flodesk out the first time, I felt like I knew how to use it. It was so simple! And not just that -- I absolutely LOVE the look and feel of it. It's aesthetically pleasing (both the backend and the emails themselves), the customer service has always been top notch, and features that often feel complicated on other platforms don't feel that way on Flodesk.

**What do you dislike about Flodesk?**

There's not much I don't like... But I'd say I wish there was more third-party integrations. I don't like relying on Zapier so much. And I feel like if you want to do deep analytics, like A/B testing, Flodesk may lack a little bit here. But I do feel like they're catching up there!

**What problems is Flodesk solving and how is that benefiting you?**

For me, I needed an email marketing platform that was simple and straightforward. Flodesk is just that! I didn't want to take so much time learning how to use an email marketing platform that I wouldn't utilize all their features anyways. Flodesk makes everything easier for me! And people LOVE receiving my emails! I'm always getting comments on how beautiful they are.

  ### 15. User-Friendly, Intuitive, and Conversion-Focused - Flodesk Keeps Getting Better

**Rating:** 5.0/5.0 stars

**Reviewed by:** Tomi S. | Lead Strategist, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 22, 2026

**What do you like best about Flodesk?**

Personally, my favorite things about Flodesk are how user-friendly it is, while still being highly intuitive and conversion-focused. I also really appreciate that the team is constantly evolving and shipping new features and products that make the platform even better for us users.

**What do you dislike about Flodesk?**

I honestly have very little to complain about, because it has been reliable, easy to use, and consistently helpful for my business.

**What problems is Flodesk solving and how is that benefiting you?**

Before I started using Flodesk, I had never been able to gain subscribers, sell products, or keep them engaged. Most of the other tools I tried were either too complex, too cumbersome, too expensive, or simply not an all-in-one solution. With Flodesk, the pricing, tutorial videos, and the email marketing and forms features have helped me deliver my freebies seamlessly. It’s taken me from 200 subscribers to over 3000, and I’ve made some money as well using their digital product and checkout features.

  ### 16. Beautiful, Seamless Email Marketing That Just Works — Flodesk

**Rating:** 5.0/5.0 stars

**Reviewed by:** Cheryl C. | Founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 17, 2026

**What do you like best about Flodesk?**

As a brand designer, aesthetics matter to me more than most. And Flodesk is honestly the most beautiful email platform I've come across. Setting up workflows, designing emails, building out sequences - none of it ever feels overly technical or complicated. It just works, and it looks good doing it.

I also love that it integrates with Canva too, making it super easy for me to design templates for my clients. It is seamless!

If you're looking for a platform that helps you stay consistent with email marketing without the overwhelm - and one that actually matches your brand - Flodesk is worth trying.

**What do you dislike about Flodesk?**

They have recently increased their pricing to match industry standards, but I think it is for good reason and still incredibly worth it for the price.

**What problems is Flodesk solving and how is that benefiting you?**

In the past, it was really hard for me to stay consistent with email marketing because writing emails just takes forever. And when you’re using a platform that’s difficult to navigate and makes designing emails feel complicated, it becomes even harder to keep up. Flodesk solves all of that for me. It’s beautiful and super user-friendly, and the templates make it easy for me to simply write my email and have it ready to hit send.

  ### 17. Effortless, On-Brand Emails with Flodesk—Plus Streamlined Checkout

**Rating:** 5.0/5.0 stars

**Reviewed by:** Whitney S. | Founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 16, 2026

**What do you like best about Flodesk?**

’ve been using Flodesk since 2019, and it’s one of the few tools I’ve stuck with because it actually makes my life easier.

What I love most is how simple everything feels. I can sit down, write an email, add a few photos, and it already looks clean and on brand. I don’t have to fight with it or spend forever fixing formatting.

It’s really helped me stay consistent too. I set up my welcome emails in one afternoon, and they’ve just been running in the background ever since. And the checkout feature has been such a nice addition. Being able to sell products and services right from my emails makes everything feel more streamlined.

I keep recommending it because it takes something that used to feel like a chore and makes it easy to keep up with.

**What do you dislike about Flodesk?**

I would love to be able to create product-specific abandoned cart workflows rather than one all-encompassing workflow.

**What problems is Flodesk solving and how is that benefiting you?**

Beautiful and smart email templates that are on brand, lovely to read and engaging.

  ### 18. Everything in One Place with Beautiful Templates and Incredibly Helpful Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** becki d. | Founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 15, 2026

**What do you like best about Flodesk?**

Everything being in one place, my emails and newsletters, my sign up forms and checkouts…Beautifully simple templates and elements to add — aesthetically my favourite system for my business ;-) And the incredibly helpful support team always more than willing to assist and stay with you until the issue is cleared up.

**What do you dislike about Flodesk?**

The checkout templates have limited options—right now, you can only set up one price per checkout. In my business, I offer tiered pricing scales, so this restriction makes it harder to present the different pricing levels the way I need.

**What problems is Flodesk solving and how is that benefiting you?**

There was a technical glitch that caused some of my customers to receive error messages when clicking links in my emails. The issue also affected me, even though the links were correctly pasted and were accessible to many people. It took some time to resolve because it wasn’t a straightforward problem to identify or fix, but Flodesk stayed in touch daily for a week while they investigated and ultimately got it sorted.

I also asked for guidance on the best way to set up a sales page and checkout for my membership, since there currently isn’t a feature to offer tiered pricing on a product. That enquiry was handled with care and answered within 24 hours. Finally, I needed my payment date moved, and although they could have simply given me instructions to do it myself, Flodesk took care of it and supported me until it was completed. They did this without interfering with my systems and, in my opinion, went above and beyond to help.

  ### 19. Clean, Customizable Templates with Handwriting-Like Fonts, Great Customer Service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Aprilierre J. | Chief Visionary Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 14, 2026

**What do you like best about Flodesk?**

I first like that it is a woman owned business and I like the clean look and easy to customize templates, with a variety of fonts that even looks similar to my own handwriting.  I am also impressed with their friendly service. My account was briefly suspended due to a change in my banking, any other cooperation would have me re-join at their current plans rate.  At Flodesk they value their loyal customers and they re-instated my account at the founders rate! How wonderful!

**What do you dislike about Flodesk?**

There is a lot that I love but I would love more templates geared towards the artisan selling wares online versus the ones geared more towards coaching or digital content I also dislike that I currently can’t make any quick edits on my mobile phone.

**What problems is Flodesk solving and how is that benefiting you?**

Flodesk made email marketing more fun and visually appealing to me and clearly my audience loves it.  I have a small but mighty email list with a statistically high open rate and decent click thru rate resulting often in a sale

  ### 20. Flodesk.com Support That Truly Goes Above and Beyond

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 18, 2026

**What do you like best about Flodesk?**

I honestly wasn't sure what to expect when I reached out to the Flodesk.com support team, but wow - they completely blew me away!

First off, the response time was incredible. I figured I'd be waiting a day or two, but they got back to me well within 24 hours. That alone put me at ease, but what really impressed me was the quality of their help. Every answer was clear, thorough, and actually solved my problems. I had a couple of tricky obstacles with the app flow, and they walked me through everything without making me feel lost or frustrated.

What I loved most, though, was the tone. It never felt like I was talking to a robot rattling off a scripted reply. It felt personal - like I was chatting with someone who genuinely cared about getting things right for me. The balance of friendly and professional was spot on. I felt heard, respected, and supported the whole way through.

Honestly, I came in with modest expectations and left genuinely impressed. The Flodesk.com support team didn't just meet the bar - they raised it. If every support experience were like this one, people would actually look forward to asking for help!

Big thanks to the team for going above and beyond. You made what could have been a stressful experience feel completely effortless. Keep up the amazing work - you're clearly doing something very right!

**What do you dislike about Flodesk?**

Limited analytics. As a small business, I think it will be perfect to start with.

**What problems is Flodesk solving and how is that benefiting you?**

A ton! Flodesk’s drag-and-drop creation tools are really easy to use. The template designs are luscious and gorgeous. I’m looking forward to digging in deeper and learning more about what they have to offer.

  ### 21. Beautiful, intuitive, and built to convert

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ellie B. | Designer, Creativity Coach, Artist, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 16, 2026

**What do you like best about Flodesk?**

Intuitive, beautiful, converts to sales.
So easy to use for absolute beginners, but has customisation for advanced designers and business.
My conversions - delivery, opens, clicks, sales are always excellent.

**What do you dislike about Flodesk?**

Nothing - love it all! This is one of my most used business tools; so it needs to work. And it does!

**What problems is Flodesk solving and how is that benefiting you?**

My emails are aligned with business and brand feel, without constant need to update or edit things. This makes it easy to get the writing done, to land in boxes (which Flodesk does well!), and to get engagement from my audience. 
Across all my platforms I want my newsletters to feel aligned - Flodesk makes this so easy to do.
Their dedication to small business shows in the features they offer, but also the help and guidance that's available - this has given me email marketing insights I'd normally never have.

  ### 22. Flodesk: Easy-to-Use Email Marketing with Helpful Support and 99.6%+ Deliverability

**Rating:** 5.0/5.0 stars

**Reviewed by:** Emilie N. | Money Coach for Female Business Owners, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 07, 2026

**What do you like best about Flodesk?**

The team are really helpful and great at crowdsourcing ideas of how to better their platform. I have been using Flodesk since early 2021 and love seeing what new features we're getting. I use the platform almost every day for email marketing for my small business, and have sent over 1 million emails using the platform! Over those emails my deliverability has never fallen below 99.6%. I love that we can now integrate directly with more platforms as I use Thrivecart for a lot of my online checkouts. The email platform is one of the easiest to use.

**What do you dislike about Flodesk?**

I'm a data nerd so I would love more analytics, or the ability to use more data points via the API to build my own in-business apps for email marketing.

**What problems is Flodesk solving and how is that benefiting you?**

They are constantly crowdsourcing new ideas and features and are very up-front about the development of new features.

  ### 23. Beautiful Email Designs, Robust Features, and Excellent Customer Service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Carrie C. | Creative Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 06, 2026

**What do you like best about Flodesk?**

Flodesk is hands down the easiest email marketing tool I've ever used, and I've tried a lot of them! It has really robust functionality and capabilities their competitors just don't have. From the ability to add videos, to opt-out workflow forms, they have what I need to build really powerful, impactful emails. The design layouts are the most beautiful, clean and well designed ones out there. I have a really high email retention and open rate thanks to Flodesk. They also have excellent customer service, they are friendly, knowledgeable and responsive.

**What do you dislike about Flodesk?**

I wish it was a bit cheaper, but it's worth the money, you get what you pay for, and with Flodesk, you get a lot!

**What problems is Flodesk solving and how is that benefiting you?**

Connecting with students, staying up to date with clients - it helps my business grow

  ### 24. Flodesk Makes Email Marketing Simple with Polished, Easy-to-Design Emails

**Rating:** 5.0/5.0 stars

**Reviewed by:** Pam I. | Producer & Host, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 26, 2026

**What do you like best about Flodesk?**

Flodesk makes email marketing feel simple and doable. The design side is easy to use, and the emails look polished without a lot of effort. I can create workflows quickly and stay consistent without getting stuck in tech. The pricing model is straightforward, which makes planning easier as my list grows. Customer service has also been excellent, with fast, helpful responses whenever I have a question or hit a snag.

**What do you dislike about Flodesk?**

There are limitations on the automation and segmentation side compared to more advanced platforms. As your strategy gets more complex, you may find yourself working around the system instead of with it. Reporting is also fairly basic, so if you rely on deeper data to guide decisions, you will need additional tools.

**What problems is Flodesk solving and how is that benefiting you?**

Flodesk solves the problem of overcomplicated email marketing tools. I don’t have to spend hours figuring out systems or troubleshooting tech. I can create, schedule, and automate emails quickly, which keeps my marketing consistent without draining my time.

It also removes the friction around design. I can produce emails that look professional and on-brand without needing a designer. That helps me show up consistently and maintain a strong brand presence.

Overall, it saves time, reduces frustration, and makes it easier to stay visible and connected with my audience.

  ### 25. Effortless Email Marketing with Stunning Design

**Rating:** 5.0/5.0 stars

**Reviewed by:** Leanne R. | Operations Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 25, 2026

**What do you like best about Flodesk?**

I really like the design quality of Flodesk. It lets me create gorgeous, on-brand emails that truly reflect my identity with my fonts, colours, and identity in mind. While many treat branding as an afterthought, Flodesk builds everything around it. Beyond aesthetics, I appreciate the combination of simplicity and capability. The automation, segmentation, and workflow tools are generally very powerful, yet the platform is intuitive enough for my clients to grasp independently after just a one-hour training session. I also love that Flodesk is built with small businesses in mind, and you can feel that consideration in every design decision they've made.

**What do you dislike about Flodesk?**

The native integrations are still growing. There are a few tools I regularly use where I use Zapier rather than connecting directly. It works but a more native integration library would make the workflow even smoother than it already is. I'd also love to see AB testing for campaigns as a standalone feature.

**What problems is Flodesk solving and how is that benefiting you?**

Flodesk eliminates the tech headache, enabling me to design beautiful, branded emails without technical skills. It helps build and nurture my audience independently from social media algorithms, making it straightforward and sustainable as a one-person business.

  ### 26. Beautiful, user-friendly email marketing platform for small businesses

**Rating:** 5.0/5.0 stars

**Reviewed by:** Alexis P. | Website Designer, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 23, 2026

**What do you like best about Flodesk?**

What I like best about Flodesk is how easy it is to create emails and opt-in forms that look polished and on-brand without needing a complicated setup. As a website designer, visuals matter a lot to me, and Flodesk makes it simple to create a cohesive experience between a client’s website and their email marketing. It’s also very user-friendly, which makes it easier for me to recommend to small business owners who want something effective without feeling overwhelmed.

**What do you dislike about Flodesk?**

One downside is that, depending on what a business needs, some users may want more advanced features or flexibility in certain areas. For business owners who want something very robust or highly customized, there can be a bit of a learning curve in figuring out workarounds. That said, for many small business owners, the ease of use and design experience outweigh that for me.

**What problems is Flodesk solving and how is that benefiting you?**

Flodesk helps solve the problem of email marketing feeling overly technical or time-consuming. It allows me to create professional-looking emails, forms, and workflows more efficiently, which saves time in my own business and helps me better support my clients. It has also helped me create a more polished customer experience and has supported the growth of my template shop and email marketing services!

  ### 27. Flodesk Makes Email Marketing Effortless—Intuitive Builder, Canva Integration, Fast Support

**Rating:** 4.5/5.0 stars

**Reviewed by:** Jacco R. | Social Media Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 06, 2026

**What do you like best about Flodesk?**

Flodesk is the most user-friendly email marketing platform I’ve used. The first time we tried it, we were genuinely and pleasantly surprised by how smooth and intuitive the drag-and-drop builder felt. Recently they launched a integration with Canva which saves us hours per week. The support is a plus, whenever you have a question the reply is speedy and efficient.

**What do you dislike about Flodesk?**

If I had to point out one downside, it would be the lack of organization in the audience groups and the Shopify links. That said, I trust they’ll address this minor issue soon. Either way, it doesn’t outweigh the many positives.

**What problems is Flodesk solving and how is that benefiting you?**

Flodesk saves us a lot of time, especially when it comes to design. The analytics are easy to interpret, and it’s straightforward to adjust our strategy accordingly.

  ### 28. Flodesk Makes Email, Workflows, and Checkout Effortlessly Seamless

**Rating:** 5.0/5.0 stars

**Reviewed by:** Laura G. | Owner / Wedding Photographer, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 21, 2026

**What do you like best about Flodesk?**

I’ve used Flodesk since the very beginning and it is the only email software I recommend! The ease of use, the layout, the back end workflows and functions… and now the checkout feature have made it to where I have all of my business running through this one platform!

I launched my very first digital product last month and promoted it to a brand new IG audience of less than 200… I’ve had 30 sales so far!! The checkout function has been soooooo smooth and simple and I’ve been able to tweak and change things as needed.

Their university section has made every single question I’ve had solvable in minutes, and the new integrations they keep adding make running my business seamless. I mean, hellllo Manychat! I didn’t even realize I needed that integration!

I could not recommend this platform more - if you want utter simplicity + professional design aspects and customizable workflow features (with absolutely killer customer support) this is for you!

**What do you dislike about Flodesk?**

Honestly nothing. I’ve been with them from the beginning and share them with my friends!

**What problems is Flodesk solving and how is that benefiting you?**

It’s an all in one platform… you don’t need anything else!!

  ### 29. Flodesk: an intuitive interface with powerful automations

**Rating:** 5.0/5.0 stars

**Reviewed by:** Let it Be M. | Communication et marketing, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 27, 2026

**What do you like best about Flodesk?**

I have tried other newsletter sending platforms, but I must say that Flodesk is my favorite. The interface is very smooth, aesthetic, and intuitive. The workflow features are perfect for bringing our online courses to life in small bites, and the available automations, with the plug-in and integrations to other apps such as Thrive Cart, really facilitate our operations and follow-ups. The customer service is quick and attentive.

**What do you dislike about Flodesk?**

We are waiting for the implementation of two-factor authentication (2FA) to strengthen and refine security.

**What problems is Flodesk solving and how is that benefiting you?**

Automation of mailings to all our clients, simple and effective segmentation of our clientele, quality designs, and an intuitive, smooth, and pleasant platform to use daily.

  ### 30. Very easy to use and LOTS of beautiful templates you can customise

**Rating:** 5.0/5.0 stars

**Reviewed by:** Danae K. | Copywriter, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 19, 2026

**What do you like best about Flodesk?**

I like allll the beautiful designs and templates for literally everything - forms + emails - that you can use as is or customise to be really unique and on brand. And it's so easy customise! I find Flodesk to be really easy to learn and use too, unlike most of the other email platforms.

**What do you dislike about Flodesk?**

Not much actually. One thing I'd like is the option to be able to have a template with your own brand elements and structures saved so you can just click on it and use it, instead of having to duplicate a past email (maybe there is this feature and haven't found it? not sure). Also, it'd be really cool if you could just send an email to people who clicked something on a previous email - kinda like the yes/no branch feature in the workflows)

**What problems is Flodesk solving and how is that benefiting you?**

It helps me connect to my readers, share my knowledge, expertise and personality without having to be a clown on socials. It really helps me go deeper with people, build a community. And it makes running my business way easier, knowing the people in there are more keen to work with me.

  ### 31. Beautiful, User-Friendly Emails and High-Converting Checkouts

**Rating:** 5.0/5.0 stars

**Reviewed by:** Aimee M. | Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 14, 2026

**What do you like best about Flodesk?**

Flodesk has been the most user-friendly experience for us. Our emails look beautiful, and the whole system has been incredibly easy to learn and use. We also use their checkouts, and they convert more than 3x our other checkouts (SamCart, Thrivecart). The checkout pages are visually simple while still looking gorgeous. On top of that, the checkouts take 1/10th of the time to set up compared to the other platforms we’re on. The analytics are incredibly useful, too. Overall, everything is easy to navigate, and it’s simple to pull the data we need. 10 out of 10 recommend Flodesk for emails, and especially if you’re selling digital products with checkouts.

**What do you dislike about Flodesk?**

Right now, it doesn’t natively integrate with our ads tracking system (Hyros) which means that we don't use Flodesk for ads traffic to checkouts (only organic traffic to checkouts & all emails). That said, we’re hopeful Hyros will eventually add Flodesk.

**What problems is Flodesk solving and how is that benefiting you?**

It’s been helping improve conversions for our digital products, which means more money in our pocket each year.

  ### 32. Flodesk Makes Email Marketing Easy and Beautiful,  with Powerful Automations

**Rating:** 5.0/5.0 stars

**Reviewed by:** Tania R. | Owner/Artist, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 13, 2026

**What do you like best about Flodesk?**

I've used Flodesk for almost 6 years now.  It was not the first email marketing tool I tried, but it's been the best for me and I don't anticipate changing again.  Flodesk is easy to implement and use, and so I actually use it.  Hence it's been easy to actually grow my list. There was no steep learning curve to master, I was able to start sending effective emails right away.

It has become increasingly full featured over the time that I've been a user. First with the introduction of the e-commerce functionality which allows me to sell directly from email without setting up an additional platform (super easy to set up and start selling!).  And now many of the automations I use regularly are integrated with Flodesk without the need of using a third party app.  This again makes it easier to use and also makes the user experience more seamless for both myself and my community who read my emails.

I send different newsletters to different segments of my list (did I mention there's audience segmentation?) at different times so I send emails several times per month. This keeps my audience engaged with what I have to offer, without bombarding them with emails they don't want or need.

Most importantly for me - however - as a professional makeup artist is Flodesk is visually based and I can send *beautiful * emails that allow me to express my creativity as an artist, and that fully represent my brand as a creative entrepreneur.

**What do you dislike about Flodesk?**

Personally I'm not experiencing any difficulties with Flodesk as my list isn't super large.  I would like to see A/B testing added at some point down the line.

**What problems is Flodesk solving and how is that benefiting you?**

Flodesk allows me to build and maintain an engaged online community and market my offerings to a targeted audience.

  ### 33. Since 2019, Our Clients and Teams Have Always Experienced Fast Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 12, 2026

**What do you like best about Flodesk?**

As a digital marketing agency, we've used Flodesk since 2019, and it has been instrumental in our growth. The platform's standout features are its unparalleled ease of use and stunning templates. 

We can create visually captivating email campaigns in a fraction of the time it takes on other platforms with ease of implementation. This is crucial for us as we manage campaigns for a diverse portfolio of clients and need to maintain a high standard of visual branding.

This has increased our open rates between 40% - 60% and click rates between 35% - 50%.

The intuitive drag-and-drop editor allows our teams and clients to design beautiful emails without needing any coding knowledge. The templates are not only aesthetically pleasing but also mobile-responsive, ensuring a seamless experience for subscribers on any device for SEO purposes.

I love how Flodesk is easy to use, easy to integrate apps, especially when you need to segment, automate, and schedule emails and workflows.

The customer support is quick to respond and the frequency of use within the platform is user-friendly for professional use.

**What do you dislike about Flodesk?**

I don't see any issues at all honestly. Being with Flodesk in 2019, it's always been growth and new integrations.

**What problems is Flodesk solving and how is that benefiting you?**

Flodesk directly addresses several key challenges for our agency:

1. Efficiency and Time Savings: We can now create and launch email campaigns significantly faster. This allows us to take on more client work and focus on strategy rather than getting bogged down in the technical details of email design.

2. Brand Consistency: The beautiful and consistent templates help us maintain a strong and cohesive brand identity for our clients across all their email communications. This has a direct positive impact on brand recognition and trust.

3. Scalability: The unlimited pricing plan has been a huge financial benefit. It has allowed us to grow our email lists and our clients' lists without facing prohibitive cost increases. This has made email marketing a more profitable service for our agency.

4. Client-Friendly Platform: The simplicity of Flodesk makes it easy for us to collaborate with clients across our websites. They can easily understand the platform and even make minor edits themselves, which streamlines the approval process.

  ### 34. Flodesk Makes Email Design Beautiful, Intuitive, and Motivating

**Rating:** 5.0/5.0 stars

**Reviewed by:** Alyce C. | Photographer, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 10, 2026

**What do you like best about Flodesk?**

I LOVE Flodesk! So many business tools I interact with are, well, fugly. Flodesk makes using their product easy, intuitive, and a wonderful experience because they make it BEAUTIFUL! And they listen to real people who ask for features and add stuff we want, not some garbage that we're not asking for (I'm coming for you, everyone adding dumb AI features!!) I'm so much more motivated to design emails and workflows when they are enjoyable to use and support my brand by being delectable eye candy. This is a company run by woman and IT SHOWS in the best ways possible.

**What do you dislike about Flodesk?**

I wish I could just add like ONE more checkout without having to pay for limitless checkouts.

**What problems is Flodesk solving and how is that benefiting you?**

Email marketing is both highly important and highly daunting. They make it easier to overcome the hurdle of doing the things I need to do because it's simple and works with my brain (and style!). Having a beautiful welcome sequence, hot lead sequence, and integrated checkout makes marketing so much easier. I'm fostering client relationships and getting paid while sleeping, y'all. And I feel confident sending out emails because I can stand behind them, knowing that it shows off my brand how I want to be seen - I'm an artist and that is SO important for me!

  ### 35. Perfect for small creative businesses. Intuitive powerful platform, with real-person tech support.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ellie B. | Artist, Designer, Business Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 09, 2026

**What do you like best about Flodesk?**

I've been using Flodesk since 2019 and loved it since day one! It's super easy to use, very intuitive. The learning curve is so shallow - you'll be able to dive in and start creating newsletters and forms within the day.
While there's so many templates, I love that I can easily design my own, and save them for regular use. For newsletters and sign-up forms.
The analytics pages offer heaps of insight that helps me gain better insights into my newsletters.
The customer support is basically the best I've ever seen from any brand - listening to the community (customers) and offering very real practical help. As well as ongoing training about email marketing.
Basically I could talk and talk about how excellent Flodesk is - for new and established businesses.

**What do you dislike about Flodesk?**

I can't say there's anything really. 
I'm sure there's some features missing that the giant brands offer, but after more than 5 years of using Flodesk, for my two businesses and multiple clients, I've never found it lacking in anything that I actually use or need.
The transparency of their roadmap, and openness to suggestions for new features, is a good place to look if you're curious about anything.

**What problems is Flodesk solving and how is that benefiting you?**

Flodesk is so easy to use that I don't have to spend ages creating forms, automations or twice-weekly newsletters. It truly makes writing my regular newsletters, checking the stats and seeing what I can do better next time much easier. Less time with the tech stuff, more time with the writing and engaging with my audience.
I love the templates available to offer ideas for how to create certain automations - re-engagement, welcomes, nurture... While I can also save my own templates and even sections inside each newsletter for future sending (no need to re-write the same thing each week).
The integrations available means I don't have to worry about other tech stack. Flodesk connects so easily with my other platforms. Just one less tedious thing I need to do.

  ### 36. Best platform ever!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Luciana G. | Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 06, 2024

**What do you like best about Flodesk?**

Other than the most gorgeous designs that make our life so much easier, I love that flodesk doesn't have different tiered packages/prices for the number of contacts in your account. No matter how big your grow your contact list, you can always count on flodesk to deliver! Also, they have the most amazing customer service, when I had an issue on a Saturday they got back to me right away to resolve it.

**What do you dislike about Flodesk?**

There honestly isn't anything I don't like about Flodesk.

**What problems is Flodesk solving and how is that benefiting you?**

E-mail all my clients at once with a beautiful design that pops.

  ### 37. The Solution for Small Business Email Needs {at a Price that Won't Eat Up Your Profits}

**Rating:** 5.0/5.0 stars

**Reviewed by:** Amy H. | CEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 07, 2026

**What do you like best about Flodesk?**

Flodesk makes managing an email list for my business incredibly easy.  The platform is very user-friendly and easy to use. I love that I can quickly manage my emails, subscriber lead generation, and automations in one place. So many email service providers feel unnecessarily complicated, but not Flodesk. The Flodesk platform is intuitive and feels like a natural extension of my business. I use Flodesk weekly, if not more often, to communicate with subscribers and market my business. 

In this day and age, email is a must for any business. This feels supportive and empowering at a price point that my small business can afford. And. . . that doesn't mean I have to use the lowest plan or sacrifice quality. Plus, the Flodesk team is always adding new features to make the platform even more amazing than it already is.

I'm so happy that I found Flodesk and made the switch!

**What do you dislike about Flodesk?**

As a solo entrepreneur, it is very important that I work efficiently. There are a couple of features that Flodesk does not yet offer that would help me save time and improve my email marketing. One would be the ability to automatically schedule a resend to unopeners at the time I write and schedule the email. This would allow me to get the most out of my time without having to come back into the platform at a later date to schedule that resend. 

My dislikes are truly small things that would improve overall efficiency, but don't take away from my overall satisfaction with Flodesk.

**What problems is Flodesk solving and how is that benefiting you?**

Flodesk provides me with an easy-to-use and affordable way to market my business. Email marketing is an important part of my business, and I'm glad I can use the Flodesk platform to manage it.

  ### 38. Effortless Communication, Stunning Design

**Rating:** 5.0/5.0 stars

**Reviewed by:** Madelaine R. | Marketing Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 22, 2026

**What do you like best about Flodesk?**

I really like the design aspect of Flodesk, and the fonts are really beautiful. I appreciate its capabilities, especially considering my past experience with Mailchimp and Constant Contact when I was in marketing. I find Flodesk to be the 'Apple' among these, rather than the 'Microsoft'. The initial setup was very easy for me, even though I'm still in the beginning stages of using the product. Overall, I'm very happy with it. I'm really enjoying using Flodesk and find it very likely that I'd recommend it to a friend or colleague.

**What do you dislike about Flodesk?**

I had a challenge with Flodesk when it came to troubleshooting a problem related to a block. The section of an email that I could update text in wasn't allowing me to link any of my documents. There was nothing available on their website's forum to help fix it, so I had to use ChatGPT or cloud solutions to see why I couldn't link my text. It turned out the block I was using was outdated and didn't have the linking capabilities.

**What problems is Flodesk solving and how is that benefiting you?**

I use Flodesk to compile documents and important information for my clients in real estate. It makes complex information easy to read, keeps it tidy, and accessible in one place, reducing the hassle of multiple emails.

  ### 39. Beautiful, Intuitive Email Design and Workflows with Responsive Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 19, 2026

**What do you like best about Flodesk?**

I have been using Flodesk for several years.  I like how easy it is to design my emails and insert modules, especially with the option to create favorites that can easily be inserted again and again. I have found it intuitive to set up and use the workflows and segmentation and had no problem with integration set up with Facebook instant forms.  I use the free version of Make, to great success. In addition, I have only recently had a single technical issues in almost 5 years of use.  When I reached out to support, they were immediately responsive and helped me fix the issue which was due to my own failure to clear my browser cache 🫣.  While they could have been snotty, they were very. kind and even sent me a video to explain how to make sure I was setting my code up properly.  Since I've been a long time customer, I am locked in at the early adopter price but I would recommend the lite plan for anyone just getting started.

**What do you dislike about Flodesk?**

I haven't really found something to dislike about Flodesk.  It's beautiful, easy to use, and I've been happily using it for 5 years.

**What problems is Flodesk solving and how is that benefiting you?**

Flodesk's templates and text customization really help to make emails more visually appealing without having to use Canva or really know what you are doing design-wise.

  ### 40. Flodesk wins across the board for ease, integration, and customization

**Rating:** 5.0/5.0 stars

**Reviewed by:** Allyn M. | Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 03, 2026

**What do you like best about Flodesk?**

Flodesk is so user-friendly. They have a variety of gorgeous templates without being overwhelming, and I love how easy it is to customize the templates and reuse branded sections. The analytics make it super quick to see engagement statistics on emails and form & workflow performance. I highly recommend Flodesk to anyone getting started with email marketing because the initial setup is streamlined and the whole platform is robust without being overwhelming. Their recent addition of seamless integration with Canva was a feature I didn't even know I wanted, and I love it! I send email newsletters weekly and I create new forms for online events monthly.

**What do you dislike about Flodesk?**

The only feature I wish Flodesk had was using custom HTML code for a widget I learned about called List Gadget. Please trust your tech-savvy users to utilize custom HTML with intentionality.

**What problems is Flodesk solving and how is that benefiting you?**

Flodesk makes it easy for me to send weekly newsletters that look beautiful and on-brand, and to track engagement activity. This motivates me to stay consistent and invite more people to become loyal readers and customers.

  ### 41. Effortless Email Design, Perfect for Artists

**Rating:** 5.0/5.0 stars

**Reviewed by:** cheryl G. | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 06, 2026

**What do you like best about Flodesk?**

I love how simple and easy Flodesk is to use, which is perfect for my business emails. The beauty of it really stands out, especially since I'm a designer. It just flows with my work aesthetically. I also love the flow Flodesk provides when I host free masterclasses and how it guides the audience on their journeys. The initial setup was very easy, and that's a big plus for me.

**What do you dislike about Flodesk?**

I think it's just the extra add-ons that I'm a little turned off with. It's the use of AI and how it's growing, however, it's just more subscriptions, more expenses, and I'm looking to consolidate everything in one instead of having so many different apps doing similar things.

**What problems is Flodesk solving and how is that benefiting you?**

Flodesk creates an easy flow of emails to my clients and enhances the aesthetic flow of my work, especially when hosting masterclasses.

  ### 42. Does the heavy lifting of building an email list from scratch for new business owners

**Rating:** 5.0/5.0 stars

**Reviewed by:** Laura D. | Founder of Coaching company, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 28, 2026

**What do you like best about Flodesk?**

I love the creativity that it allows me and that I can send emails which are customised to my brand, my identity and my business - they standout beyond the black text on white background. I like that I can upload my personal fonts in line with my brand (but would like to be able to use this font wherever text boxes are available), which is not currently the case. The templates are really helpful and building out the workflows, payment pages and automations are very intuitive and logical to build and edit from scratch. It has made building my email newsletter list fun.

**What do you dislike about Flodesk?**

I would like to be able to customise the layout of templates a lot more - especially with images and their placement or resize - there is still quite a bit of rigidity in terms of what is available. Also I often find that the alignment shown on the phone view 'preview' is very different to what I can actually see on my mobile phone when I open the email on there. I would also like to not see any lines or gaps between the colour segments, when I have added individual elements to an email.

**What problems is Flodesk solving and how is that benefiting you?**

I am a relatively new business owner, trying to build my email list and Flodesk has really helped to do the heavy lifting in terms of formatting and streamlining the process. 
I also like that it has integrations like TryInteract and Stripe so I have been able to consolidate a lot of my business into one space and not have multiple outlets for all of the data. The segments are really helpful for this, but even elements like the payment page are really great too. 

In an ideal world, I would LOVE to be able to create a work flow with URL links or built in/ customisable forms that allow me to onboard a client, get them to process the payment and close out the process with an automatic feedback form after the 12 week programme. Even if there were options to send personalised emails with weekly notes/ prompts after the session too.

  ### 43. Elegant newsletters, super easy to use!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jane C. | Owner and President, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 30, 2026

**What do you like best about Flodesk?**

It's easy to use (I love the templates and "favorites" which help me create newsletters with ease), visually elegant, and the support is superior (fast response, helpful).

**What do you dislike about Flodesk?**

I've occasionally wished it had some features that Kit has (ex. the ability to refer/recommend other accounts), but for the size of list I have, Flodesk's simplicity is just fine.

**What problems is Flodesk solving and how is that benefiting you?**

Technology can be so hard to figure out! I've used other email services which were SO complicated and had me wanting to throw my laptop across the room. Flodesk is easy, clear, and satisfying to use (and the visuals help me understand my metrics, as well!).

  ### 44. Flodesk’s Friendly, Fast Support and a Beautifully Simple Interface

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kristen W. | Marketing and Project Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 09, 2026

**What do you like best about Flodesk?**

Their customer support team and interface! I reached out to Flodesk support once after I made a big mistake in unsubscribing my contacts, and Flodesk (Nick specifically) was able to reassure me and revert my mistake completely. The team is incredibly kind and VERY quick to respond/resolve things. I'm also just a big fan of the Flodesk interface too. Everything is very simplified and easy to use.

**What do you dislike about Flodesk?**

I do wish Flodesk would have slightly more detailed analytics to track, but that is my only "dislike".

**What problems is Flodesk solving and how is that benefiting you?**

Flodesk is helping my company send out our monthly newsletters and keep track of who is interacting with which specific parts of our newsletter. We use our newsletter to gauge who is interested in our business' workshops as well, so with the ability to create and monitor segments, Flodesk is helping us in that way too.

  ### 45. Flodesk: Creative Design and Seamless Workflows

**Rating:** 5.0/5.0 stars

**Reviewed by:** Adele L. | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 21, 2026

**What do you like best about Flodesk?**

I really enjoy the design features and workflow features of Flodesk that allow me to build when I'm feeling creative and handle responses from clients. Flodesk kind of handles the design, which really helps with brand consistency. The features like buttons, links, and embedding videos help me stay more engaged with my clients. The setup was very easy. I frequently recommend it.

**What do you dislike about Flodesk?**

I'd love to see integration with more websites. We've had tweaks with the workflows that are ongoing, and adding better integration with websites would be really useful.

**What problems is Flodesk solving and how is that benefiting you?**

I use Flodesk for building my email list and sending emails, developing landing pages and checkouts and to deliver digital Courses and products. It simplifies my workflow with easy client response handling and design continuity. It enhances my creativity with design tools and helps maintain brand consistency while keeping me engaged with clients.

  ### 46. The Perfect Platform for Managing Multiple Audiences

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sigal W. | Realtor, transaction coordinator, manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 13, 2026

**What do you like best about Flodesk?**

I use Flodesk for two separate businesses, one as a Realtor and one as the owner of a transaction management company, and it supports both seamlessly. The platform is intuitive, easy to use, and integrates well with social media and ManyChat, which makes automation simple and effective.

I rely on it every month for newsletters, birthday emails, and client resources, and it consistently helps me stay organized and on brand.

Their customer service truly stands out. The team is responsive, helpful, and genuinely accommodating whenever I have a question or need support.

**What do you dislike about Flodesk?**

There is a bit of a learning curve at the beginning, especially when setting up workflows and understanding how everything connects. It took me some time to fully implement my systems. I’ve even referred a friend who found the initial setup overwhelming and didn’t feel she had the time to work through it.

Once it’s set up, though, it runs beautifully.

**What problems is Flodesk solving and how is that benefiting you?**

Flodesk solves the overwhelm of managing multiple audiences while keeping everything organized and intentional. I can segment past clients, current clients, and agents without duplication, and one person can be in multiple relevant groups. The workflows automate delivery of guides and follow-ups, which saves me time and keeps communication consistent. The clean design and clear analytics help me stay on brand and improve engagement without overcomplicating the process.

  ### 47. Beautiful, Easy-to-Build Emails with Great Customer Service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Lauren S. | Author, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 27, 2026

**What do you like best about Flodesk?**

I like how easy it is to make flodesk emails look beautiful. I was with another company prior to this and everything looked bland because it was just so complicated. Their templates are beautiful and SO easy to put into place. And when I need help, their customer service is great.

**What do you dislike about Flodesk?**

I haven't had a bad experience with them!

**What problems is Flodesk solving and how is that benefiting you?**

I needed an easy to use, beautiful way to get my emails out to my email list without taking too much of my time.

  ### 48. User-Friendly Graphics, But Email Delivery Issues

**Rating:** 3.5/5.0 stars

**Reviewed by:** Angie B. | Executive Director, Non-Profit Organization Management, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 28, 2026

**What do you like best about Flodesk?**

I like the selection of graphics that Flodesk offers, as it's user-friendly and works well for our small team. The graphics are valuable because we're not constantly having to purchase them from other sources; it's an all-inclusive feature. Our digital strategist can create complex graphics, while someone like me can send out great-looking emails without getting too technical. This broad selection meets our needs and is beneficial, especially when we can't afford to be nickel and dimed for specific graphics. The setup was pretty simple, and Flodesk has applicability for everyone on our team.

**What do you dislike about Flodesk?**

The portion of Flodesk that we really struggle with is how it will bounce users out. We've had numerous challenges with people on our list receiving emails, and they say that they have not unsubscribed, but all of a sudden, one day they get it, the next day, they stop getting our emails. In addition, I have varying levels of trust in the analytics. We have a high open rate and click rate, but the analytics do not align when we match that click rate to our documents that they've clicked on.

**What problems is Flodesk solving and how is that benefiting you?**

I use Flodesk for all our email marketing, and I find it user-friendly with great graphics options. This helps our small team by being inclusive, avoiding extra costs, and catering to various technical abilities.

  ### 49. Incredibly Easy Email Design That Keeps Getting Better

**Rating:** 5.0/5.0 stars

**Reviewed by:** Brooke M. | Photographer, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 10, 2026

**What do you like best about Flodesk?**

Flodesk is incredibly easy to navigate, and designing emails in it feels straightforward. Other systems can be so complicated and difficult to maneuver. I’ve been with Flodesk since the beginning, and I can’t imagine working with another platform.

**What do you dislike about Flodesk?**

I’ll be honest—I really can’t find any downsides to Flodesk. It’s continued to evolve over time, and it even has features I still don’t use, but I genuinely wish I had a reason to put them to use.

**What problems is Flodesk solving and how is that benefiting you?**

Flodesk has been a great newsletter platform for me. It’s made it easy to connect with my website and my social media accounts. I learned a long time ago not to rely only on social media and word of mouth, so having a solid email newsletter platform behind me is what has really made a difference in growing my business.

  ### 50. Super Intuitive and Easy to Use—Set Up My First Workflow in No Time

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sarah C. | owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 26, 2026

**What do you like best about Flodesk?**

It’s super intuitive and easy to use. I setup my first workflow on my own in no time

**What do you dislike about Flodesk?**

Sometimes it glitches out. For example it froze up a couple times setting up an email campaign & I had to close out and start over

**What problems is Flodesk solving and how is that benefiting you?**

It’s making email campaigns for my freebies and digital products so easy! I don’t need any software or tech experience to use it


## Flodesk Discussions
  - [Is MailChimp or Flodesk better?](https://www.g2.com/discussions/is-mailchimp-or-flodesk-better) - 1 comment

- [View Flodesk pricing details and edition comparison](https://www.g2.com/products/flodesk/reviews?section=pricing&secure%5Bexpires_at%5D=2026-07-27+06%3A49%3A59+-0500&secure%5Bsession_id%5D=57a5d826-5b88-491b-925c-d74b60402888&secure%5Btoken%5D=37882bebbd2c6025eeb449bea294a623de2ce988cb06c9d8f7d8647569ba34a2&format=llm_user)
## Flodesk Integrations
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## Flodesk Features
**Email Marketing**
- Email and Mobile Preview
- Manage Email Lists
- High-Volume Sending
- Building and Personalizing Emails
- Sending Outbound Emails
- Manage Email Deliverability
- Automated Email Responses
- Multi-user Account
- Surveys

**Templates**
- Text and Themes
- Stock Images
- Proofing
- Mobile Responsive

**Agentic AI - E-Commerce Tools**
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction

**Edit**
- Pre-Made
- Build
- HTML

**Logistics**
- Analytics
- Issues
- Integrations
- Shareable Link

**Generative AI**
- AI Text Generation

**Reporting & Analytics**
- A/B Testing
- Basic Reporting

**Generative AI**
- AI Text Generation
- AI Text Summarization

**Agentic AI - Email Marketing**
- Autonomous Task Execution
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Cross-system Integration

**Integration**
- Data Import & Export Tools
- Integration APIs
- Breadth of Partner Applications
- CRM Integration
- Social Media Integration
- E-Commerce Integration

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