Firepoint Features
Platform Features (14)
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Contact & Account Management
Store and retrieve information associated with customer contacts and properties. Track brokerage communication and information about contacts and properties.
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Task / Activity Management
Streamline real estate tasks and activities. Coordinate important dates and integrate these to calendars to manage daily schedules and priorities.
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Email Marketing
Send email to contacts in bulk. Common features include: pre-built email templates, social media integration, Subscriber list management, sign up forms, success rate reports, A/B testing and auto-responders.
Transaction Management
Management of real estate transactions made for customers. Transaction management includes negotiating the terms and conditions of contracts between buyers and sellers, as well as documenting and agreeing on any changes or amendments that may arise during the sale.
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Lead Management
Allows users to manage and track leads through a process. The lead process typically involves steps such as lead generation, customer inquiry, inquiry capture, lead filtering, lead grading, lead distribution, and lead qualification.
Forecasting & Reporting
Project sales revenue based on historical sales data, analysis of market surveys and trends, and salespersons' estimates. Report on data contained within the system through standard and ad-hoc reports.
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Dashboards
An easy to read, often single page, real-time user interface, showing a graphical presentation of the current status and historical trends of Key Performance Indicators (KPIs) to enable instantaneous and informed decisions to be made at a glance.
Workflow Management
Create, design and manage workflows for repetitive tasks
Template Management
Create, save, and re-purpose templates for emails, forms, etc.
Appointment Management
Manage various aspects of appointments including booking, rescheduling, canceling
Client Management
Manage contact details and communication with clients
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Commission Management
Tracking, calculating, and paying commissions and earnings to employees
Calendar Management
Track and manage schedules and meetings via an integrated calendar
Loan Services (6)
LOS Integration - Mortage CRM
Easily integrates with loan origination solutions
Alerts - Mortgage CRM
Facilitates the creation and maintenance of relevant notifications for important dates
Lender Relationship - Mortgage CRM
Facilitates communication and relationship nurturing between lenders and loan officers
Compliance - Mortgage CRM
Facilitates or integrates with tools that ensure loan compliance
Commercial Mortgages
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Client Management (18)
Contact Management - Mortgage CRM
Stores and manages contacts, leads, and prospects
Real Estate CRM - Mortgage CRM
Organizes prospect and client pipelines to align with loan and real estate requirements
Email Marketing Automation - Mortgage CRM
Automates email or other marketing campaign efforts
Workflow Management
Create, design and manage workflows for repetitive tasks
Loan Management
Distribution and delivery of funds to approved borrowers
Document Management
Store, manage, and track all electronic documents in a centralized location
Escrow Management
Automate maintenance of escrow accounts on behalf of borrowers
Property Tax Management
Calculation of consumption tax imposed on properties
Lead Management
Store information about leads or contacts and track, manage and nurture them throughout the sales process
Borrower Management
Searchable database of information about loan borrowers
Pricing Management
Tool used to determine accurate pricing and product eligibility for borrowers
Pipeline Management
Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc.
Refinance Management
Task Management
Create, manage and track all task activities and progression
Compliance Management
Track and manage adherence to policies for any service, product, process, or supplier
Residential Mortgages
Contact Management
Streamlines the input and management of contacts into the database
Lead Generation
Nurtures and generates leads from a variety of lead capture sources
Relationship Management (3)
Lead Generation
Captures and generates real estate leads from the website and other forms of engagement
Social Media Integration
Integrates with social media channels, simplifies posting and sharing
CRM Integration
Connects with existing CRM to leverage client information
Presentation (3)
MLS Integration
Facilitates the integration of real estate listings from the MLS database to created website
SEO Strategization
Enforces or guides website content to fit desired SEO strategy
IDX Website
Provides a customizable IDX website to present polished listings to clients
Task Management (2)
Marketing Automation
Facilitates the setting up, dispersal, and automation of email marketing strategies
Third-Party Integration
Easily integrates with third-party solutions for more comprehensive functionality
Platform Branding (2)
Operability
Connects to external systems and applications as needed to complete team workflows.
Brand Management
Manage the overall brand of the real estate agent or agency and be able to create, edit or share advertisements for external brand.
Platform Content (4)
Social Media Management
Capable of managing the social media posts, profiles and overall social brand.
Communication Management
Has the ability to communicate with clients via business instant messaging, text, calls, or email.
Website Management
Creation of an IDX website or Real estate specifc web builder that is customizable that aids the efforts of agency marketing.
Campaign Building
Manage and track the marketing campaigns that may contain focuses on social media, email marketing, flyer creation, or website marketing.
Platform Additional Functionality (1)
Reporting
Enables reporting of all data contained within the system. Typically contains standard reports as well as the ability to create ad-hoc reports.
Platform Integrations (3)
Integration with Real Estate CRM
Integration capabilities with Real Estate CRM products for a comprehensive platform to manage real estate processes.
Integration with Virtual Tour
Integration capabilities with Virtual Tour products for a platform to manage tours of real estate properties
Integration with Real Estate Activities Management
Integration capabilities with Real Estate Activities Management products for a platform to manage douments, financials and more for a real estate agency
Agentic AI - Real Estate CRM (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Natural Language Interaction
Engages in human-like conversation for task delegation
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Mortgage CRM (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Additional Functionality (58)
Third Party Loan Origination
Loan Servicing
Process of collecting loan interest and escrow payments from a borrower.
Outsource Processing
Pre-Qualification
The initial step in the mortgage workflow
Loan Origination
Process of securing a loan from a bank or any other lender.
Visual Presentation
Accounting
Built-in accounting to manage ledger, accounts payable/receivable, financial reports, etc.
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
For Brokers
Used by brokers
Credit Reporting
Report customer payment history and outstanding debts to credit bureaus
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
API
Application programming interface that allows for integration with other systems/databases
Client Database
Electronic storage of stakeholder contact information
HUD Settlement Statements
Search/Filter
Search and filter data across systems to locate required information by entering keywords or certain criteria
Government Loans
For Borrowers
Promissory Notes
Multi-Branch
Expand services to areas outside of the home location, functioning as an extension of the home location.
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Lender Search
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Document Storage
Store and organize documents in a centralized system
Marketing Automation
Automate workflows and trigger campaigns based on customer actions
Contact Management
Manage, organize, and store contact information
Amortization Schedule
Create a table of loan payments showing dates, amount of principal, amount of interest, and remaining balance
Customer Statements
Reports that show customers their invoices, payments, and balance on the account
Electronic Applications
Payment Tracking
Track sent and received payments, invoices, and bills.
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Interaction Tracking
Track interaction history by documenting conversations for contacts
Access Controls/Permissions
Define levels of authorization for access to specific files or systems
Real-Time Data
Receive data and information in real time
Segmentation
Group leads or contacts based on their specific characteristics
Data Import/Export
Import and export data to and from software applications
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Lead Qualification
Score a lead on their quality or likelihood to buy based on certain behaviors
Mobile Access
Access software remotely via mobile devices
Customer Database
A collection of customer information such as contact details, demographics, previous interactions, etc.
Contact Database
Centralized database of stakeholders and their contact information such as names, address, phone number etc.
Lead Distribution
Route and distribute your leads to third party buyers
Lead Capture
Automatically identify and save contact information of potential customers
Property Database
Centralized database to track details of properties (including lease, tenant, and owner information)
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Reminders
Timed notification for any upcoming task, deadline, appointment, or activity
For Real Estate
For realtors, real estate investors, property managers, and other real estate professionals.
Client/Property Matching
Match clients or tenants with suitable properties based on their specific requirements, preferences and budget
Email Templates
Pre-made examples and templates for emails
Drag & Drop
Assemble applications and processes by dragging over and arranging pre-built components
Data Synchronization
Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency
Lead Nurturing
Engage with a lead throughout the sales process by actively providing information
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
API
Application programming interface that allows for integration with other systems/databases
Referral Tracking
Log and store the source of contacts/leads
Customizable Fields
Customize data fields to support various needs and use cases
Email Tracking
Track delivered, received, and opened emails
Activity Tracking
Track and document all activities across devices, networks, and other systems
Omnichannel Outreach
Using different methods or channels to connect with customers
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