# Extu Reviews **Vendor:** Extu **Category:** [Through-Channel Marketing Software](https://www.g2.com/categories/through-channel-marketing) **Average Rating:** 4.7/5.0 **Total Reviews:** 112 ## About Extu Simply put, we are in the business of exponentially growing the channel. Our experts help you deliver digital marketing and incentive solutions that boost sales and maximize marketing spend. Backed by powerful technology with real-time data, you will get a full view of reseller performance and the ability to increase sales, all the way through the channel. Increase partner engagement and own the channel with Extu. It’s a win-win: When you and your partners are equipped to sell smarter, everyone sees the bottom line grow. Our fully packaged digital campaigns make it easy: Your partners simply review and approve, and you get a direct line of sight into customer data and performance. ## Extu Pros & Cons **What users like:** - Users praise the **efficient content management** of Extu, enhancing client acquisition through helpful features like newsletters and surveys. (3 reviews) - Users value the **effective communication** through newsletters and surveys, enhancing social media engagement and referrals. (1 reviews) - Users value the **monthly newsletters and customer surveys** that enhance engagement and boost referrals for their business. (1 reviews) - Users find Extu's content to be **extremely helpful** and appreciate its hassle-free post-ready format. (1 reviews) - Users appreciate the **informative content** provided by Extu, enhancing social media engagement and generating valuable customer referrals. (1 reviews) - Useful (1 reviews) ## Extu Reviews ### 1. Great information **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** April 06, 2023 **What do you like best about Extu?** OneAffiniti does all the work so you don't have to. **What do you dislike about Extu?** There is nothing to dislike about OneAffiniti. **What problems is Extu solving and how is that benefiting you?** They send out helpful information to my clients every month. ### 2. AWESOME EXPERIENCE **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** July 13, 2023 **What do you like best about Extu?** Helpful post-ready content! Hassle-free! **What do you dislike about Extu?** none! The service and support are great!! **What problems is Extu solving and how is that benefiting you?** Gives us hassle-free posting materials ### 3. Nice semi-automated marketing solution **Rating:** 5.0/5.0 stars **Reviewed by:** Vincent R. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** December 27, 2021 **What do you like best about Extu?** Every month, OneAffiniti sends an email with updated content from my vendor. It is customizable, as I choose which articles and products to showcase in what order, and when it gets sent out. They email the contacts I provide, and also post regularly for my LinkedIn audience. I'm sure I can do much more with the platform than I already do. As is it meets my needs with little effort required each month, only about 15 minutes to create a professional newsletter. **What do you dislike about Extu?** My vendor only provides so many options for articles and products. There is likely some way to write custom articles, but I haven't gotten into that yet. That is not OneAffiniti's fault. **What problems is Extu solving and how is that benefiting you?** Without having dedicated marketing staff, it is difficult to find the time to produce a professional newsletter to keep clients engaged. With OneAffiniti, I send one out every month with helpful tips and information for my clients and keep my business fresh in their minds. ### 4. made marketing really easy **Rating:** 5.0/5.0 stars **Reviewed by:** Curtis T. | Co-Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** November 23, 2022 **What do you like best about Extu?** One Affiniti simplifies all my marketing needs. **What do you dislike about Extu?** Just getting started so I don't have anything to add to using your services yet **What problems is Extu solving and how is that benefiting you?** Marketing ### 5. OneAffiniti Offers Distinctive Marketing Articles **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2022 **What do you like best about Extu?** I like the relevance of the articles related to our industry and how it helps to position our company as knowledgeable in these areas. The program has helped us to create name recognition and message frequency on platforms such as LinkedIn. As a small business, gaining access to off-the-shelf and ready-made professional marketing collateral is gold! **What do you dislike about Extu?** There are sometimes too many education-focused articles. I'd like to see more articles that are B2B specifically and that are not overly technical. Have some more general articles that not so completely IT/CIO specific that might appeal to smaller businesses that don't necessarily have internal IT departments. **What problems is Extu solving and how is that benefiting you?** OneAffiniti has helped us gain name recognition/exposure on platforms such as LinkedIn. This helps to position our company as relevant in the technology industry ### 6. Partner Branded Marketing to help Drive Lead Generation **Rating:** 5.0/5.0 stars **Reviewed by:** Scott U. | Sales and Purchasing, Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2021 **What do you like best about Extu?** Great marketing campaigns to assist in generating customer leads and projects. We send out campaign news letters once a month to update customers on what's going on in the IT industry. **What do you dislike about Extu?** Nothing since it works well and haven't had any issues. It's easy to use and mange, scheduling campaigns are easy, managing customer lists for the campaigns makes things simple. **Recommendations to others considering Extu:** Great marketing campaigns! They extremely easy to use when accepting the campaigns and scheduling the send-out date. Customer's seem to enjoy the news letters and has helped drive new customer projects and leads for our company. **What problems is Extu solving and how is that benefiting you?** Helping us send out up to date information to customers on what's going on in the IT industry to help drive leads and new projects. We have discoverd that keeping the customers up to date on what's happening in the IT industry drives new projects and needs for the customer. ### 7. Great Service for MSPs **Rating:** 5.0/5.0 stars **Reviewed by:** Andy P. | Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2021 **What do you like best about Extu?** A very hands-off (think: set it and forget it) service for MSPs. Enables MSPs and providers who are focused on service delivery to keep their eyes on the ball vs marketing (which, let's be honest, isn't always the core competency for an MSP!) **What do you dislike about Extu?** Would be great to edit the newsletter, and to have the ability to include small business owners that use @gmail.com as their domain. Some small companies will purchase hardware and other services, but still use a free @gmail.com address for their business. It's unfortunate that these folks are excluded from receiving e-mails. **What problems is Extu solving and how is that benefiting you?** We don't have time to create content on a regular basis. OneAffiniti has helped address this for us by providing a service that takes care of it for us. The information is shared in a professional manner with company branding included; it's a great fit. ### 8. Quality marketing simplified **Rating:** 5.0/5.0 stars **Reviewed by:** Teri M. | IT Solution Specialist and Sr. Account Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2021 **What do you like best about Extu?** The biggest advantage of OneAffiniti is the quality of the content and the ability to automate the delivery to several platforms; Facebook, Instagram,LinkedIn, email. The program has been extremely valuable, and our clients love it. **What do you dislike about Extu?** There is nothing to dislike. I have access to marketing material from multiple manufacturers and I can choose what is most relevant to my business. **Recommendations to others considering Extu:** Give it a try. It's easy to set up and the support is excellent. **What problems is Extu solving and how is that benefiting you?** We don't have a marketing department, so OneAffiniti provides me with quality marketing material that I can automate to send on a regular basis to many platforms and it only takes a little time to set up initially. After set up it runs on it's own. You only need to make updates to your mailing list as needed and add new channels if you wish. ### 9. Easy Peasy **Rating:** 4.0/5.0 stars **Reviewed by:** Melissa B. | VP of Sales and Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** April 18, 2022 **What do you like best about Extu?** I love how simple and automated this program is. It makes it easy to get consistent content out to our lists. I love that we can easily add our own content to the newsletter. **What do you dislike about Extu?** I would like it if the content was less salesy and more practical. Sometimes it feels like content misses the mark. **Recommendations to others considering Extu:** I would hightly recommend sprinkling in your own content **What problems is Extu solving and how is that benefiting you?** Getting a newsletter out consistently and on time every month. ### 10. OneAffiniti **Rating:** 4.0/5.0 stars **Reviewed by:** Frank B. | EVP, Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2021 **What do you like best about Extu?** The product is straightforward to work with. Monthly campaigns are sent over for your review. This allows you to choose what information will be sent over to your clients and what exact contact info you are looking to get back. **What do you dislike about Extu?** The following is not a reflection on "OneAffiniti". Because on many occasions, the business partners are late in submitting what monthly information they are looking to provide, this sometimes extends an email out from the 3rd or 4th week of the month. **Recommendations to others considering Extu:** Excellent platform to work with; if its offered to you, do not think twice **What problems is Extu solving and how is that benefiting you?** We are able to do a monthly touch with all our current clients, as well as reach out to potential clients for future convesations. Also, this allows us to see who is currently looking at our emails and acting upon them. ### 11. Keep Your Customers in Touch with Intriguing Marketing Content **Rating:** 5.0/5.0 stars **Reviewed by:** John P. | E, Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2021 **What do you like best about Extu?** Great variety of marketing content to keep your customers and prospects engaged on a regular basis. Post same content to your LinkenIn pages at the same time you schedule and release each campaign. **What do you dislike about Extu?** Not much to dislike. Would like to do more customization for special events, webinars, trade shows, live and virtual demos, etc. Custom content needs to be submitted to the OneAffiniti team and they will prepare it within the confines of their system. **Recommendations to others considering Extu:** If you need an easy-to-use platform to deliver marketing content on a regular basis, you can't go wrong with OneAffiniti. **What problems is Extu solving and how is that benefiting you?** Never have to dream up content, as there is always a collection of promos, useful topics and real-world solutions available to build a campaign. Benefits of keeping engaged with your customer and prospect lists is definitely valuable to building sales. ### 12. Keeping our clients in the know ! **Rating:** 5.0/5.0 stars **Reviewed by:** Nicky M. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** January 25, 2022 **What do you like best about Extu?** One Affiniti provides an incredible opportunity for our information technology to keep in contact with our clients. Like clockwork, every month, One Affiniti creates an informative newsletter that even allows for us to provide custom content. Once approved, they take care of emailing our clients for us. This service offers opens doors for us to market potential clients and future sales. One Affiniti does all of the time-consuming work for us! They do an incredible job too! My company highly recommends One Affiniti! **What do you dislike about Extu?** I can't think of anything negative to say. **Recommendations to others considering Extu:** Worth your while, great service **What problems is Extu solving and how is that benefiting you?** One Affiniti takes care of marketing for us when we don't have the time. ### 13. Easiest Hands-Off Marketing Newsletter Service. **Rating:** 4.5/5.0 stars **Reviewed by:** Shawn B. | IT Project Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2021 **What do you like best about Extu?** The Content that OneAffiniti creates is always so relevant to our SMB Clients (and also to some Education/Enterprise Clients a well). The Technologies that they write about are always the latest/greatest and frankly sometimes its even an eye opener for us. We would strongly recommend using them for your automated Newsletter Marketing. A++ **What do you dislike about Extu?** Not 'dislike' per se, but perhaps if they gave the option for us (clients) to create/add/write a piece in the newsletter that might be a great addition. Heck, they could use our content and distribute it to other clients, with our permission. :) **What problems is Extu solving and how is that benefiting you?** Newsletters are such a tedious time consumer. have always been, but they're also fairly effective. OneAffiniti's hands-off Newsletter service allows us to focus more on our core business all the while choosing best in class articles that we feel are the best fit for our clientele. ### 14. Keep in touch with customers with OneAffiniti **Rating:** 5.0/5.0 stars **Reviewed by:** Harshdeep S. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** December 22, 2021 **What do you like best about Extu?** OneAffiniti is helping us out to keep in touch with our customers and update them about offers. Definitely recommend OneAffiniti if you want to grow your business! **What do you dislike about Extu?** More features to edit newsletter, option to choose which platform to post daily and another weekly would be nice. I think documentation and interface can be improved example I am struggling to connect Linkedin account with OneAffiniti, I know it might be easy but i am not able to find it lol.. **What problems is Extu solving and how is that benefiting you?** You don't need to compile the email, newsletters and OneAffiniti will take care of all that business. Automate your needs and enjoy the results; that is awesome! we can focus on other stuff ### 15. You bring the subscribers, they got the rest! **Rating:** 5.0/5.0 stars **Reviewed by:** Yashar H. | CEO & Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** December 11, 2021 **What do you like best about Extu?** I had the opportunity to work with Erwin Bacaycay, the Partner Marketing Rep, who was so patient with me when I first got introduced to OneAffiniti. Not only were they accomodating with my schedule, but as soon as I gave them my email list, they ended up taking care of the rest, posting to email and my social media while I only had to review and approve. As someone terrible at copywriting, they did the one job I couldn't do and made my presence much more professional, and it only took 24 hours for my change request to be completed and updated to the live bulletin. **What do you dislike about Extu?** There weren't many things I disliked about OneAffiniti and its service. I felt as if the design and layout of the newsletter could look more branded with the company rather than being a generic page for all. **What problems is Extu solving and how is that benefiting you?** A problem I am solving with OneAffiniti is finally populating content to my LinkedIn profile which I generally don't do. The benefit to that is that people are reading the newsletters posted and have seen more social media growth that way. ### 16. Focus on Strengths and Partner on Weaknesses **Rating:** 5.0/5.0 stars **Reviewed by:** Scott J. | Senior Technical Program Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 02, 2021 **What do you like best about Extu?** OneAffiniti has repeatedly proved to be a seamless and priceless Partner that every business needs. Gave us the ability to compound our areas of focus and learn from some of the best talent and resources in areas we weren't. Would do it over and over again and twice on Sunday if given the choice. Oh wait, they did give me that choice and I of course said "Yes please!" Sincerely, Scott Jerger **What do you dislike about Extu?** I wish they would have held me more accountable to have been forced to learn more. Being a "learn it all" has pros and cons. Sometimes the desire to learn makes you a bottleneck, but when you have a solid Partner like OneAffiniti, they can say that's nice, Scott, and then go right around me and deliver Best in Class Services for everyone to enjoy. Trying to find something I disliked about OneAffiniti was way more complicated than I thought. Guess I'd say that I dislike OneAffiniti because they intentionally made me feel like a failure as I failed to find anything I disliked about their team, solutions, and processes. Good thing I like to fail fast and soak up all the lessons learned. Thanks, OneAffiniti Rocks!! ITontology **What problems is Extu solving and how is that benefiting you?** Brand Creation, Knowledge Distribution, Trusted Advisor, and Industry Expert. ### 17. tooodooo an incentive rewards solution, handling Challenges, Loyalty and Sponsorship/Influencers **Rating:** 5.0/5.0 stars **Reviewed by:** Curt B. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** February 18, 2022 **What do you like best about Extu?** The tooodooo platform allows you to create a private social/community network built to your targets. You then create your programs that afford your targets the ability to receive rewards ( cash, gifts, discounts, etc.) based upon their achievement defined in your program. Easy to do, a simple one takes 10 minutes! **What do you dislike about Extu?** When reward programs do not focus on the right targets with programs to enhance performance. **What problems is Extu solving and how is that benefiting you?** Being able to create programs that interest recipients beyond just the reward, e.g. the community interest, engagement with similar people, ability to learn more about information around your product and its use. ### 18. You gotta use these guys!!!! **Rating:** 5.0/5.0 stars **Reviewed by:** Bo S. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2021 **What do you like best about Extu?** First of all, OneAffiniti creates campaigns that are totally professional looking and make our company look a lot larger than we are. Their content is very relevant and users click and access the content on each campaign. They are VERY easy to work with. They try to understand your business model and target prospects and gear the campaign to reach that audience. **What do you dislike about Extu?** I have not experienced anything negative with this vendor. **Recommendations to others considering Extu:** Partner with this organization, you will not be sorry. **What problems is Extu solving and how is that benefiting you?** Sending high quality, effective campaigns as easily as I possibly can. Reaching 1000's of contacts. ### 19. A program with value to all **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2021 **What do you like best about Extu?** The newsletters are very well designed, attractive and the content is very professional. The portal is simple and user-friendly. And the surveys are great for a follow-up call with the leads. Review collected by and hosted on G2.com. I like that the articles provide Valuable information on current industry trends. My clients now look for the email each month... The advertisements available to choose from have provided multiple leads, that were converted to sales. What do you dislike? **What do you dislike about Extu?** We Miss those Spiff Cards! it would be nice to get those again, they are a great way to motivate staff! **Recommendations to others considering Extu:** Relevant Content Evoking Advertisements Lead Generation Social Media presence **What problems is Extu solving and how is that benefiting you?** Getting relevant content out to my subscribers, that helps generate thoughts of "Proactivity" with my client base... better customer relations, expectations, and sales generated ### 20. Thinking about a marketing partner? We HIGHLY suggest you checkout OneAffiniti!!! **Rating:** 5.0/5.0 stars **Reviewed by:** Erik C. B. | Vice President, Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2021 **What do you like best about Extu?** OneAffiniti comes up with the best original content for those of us that are NOT marketing people. THey make it easy to keep contact with current and potential clients. **What do you dislike about Extu?** The only dislike i may h ave, is submitting invoices after each month. And that's only because i forget to do it on routine (sorry OneAffiniti!) **Recommendations to others considering Extu:** My advice is that you get started YESTERDAY with OneAffiniti. They are easy to use, offer the best content, and most importantly they put up with me so that's saying something. **What problems is Extu solving and how is that benefiting you?** The problems we are solving include MARKETING. They solve that issue for us since we are not artistic marketing people by allowing us to select that months content to send out on our behalf (as if we did in fact come up with the content.) ### 21. A very good and useful marketing companion. **Rating:** 5.0/5.0 stars **Reviewed by:** Denis R. | Sales & Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 02, 2021 **What do you like best about Extu?** The newsletters are well designed, attractive and the content is very professional. The automation behind saves us a lot of time. The portal is simple and user-friendly. And the surveys are great for a follow-up call with the leads. **What do you dislike about Extu?** We would appreciate the possibility to edit some parts of the newletter. For example, the footing is in english and the newsletter is in french. We would also appreciate to add more social networks. **What problems is Extu solving and how is that benefiting you?** We don't have time for creating content on a regular basis. OneAffiniti resolves this issue by providing professional monthly newsletters. With the addition of this marketing activity, our customers see us like a trusted technology partner. ### 22. Dixie Soberano is the best!! **Rating:** 4.5/5.0 stars **Reviewed by:** Kevin B. | Major Account Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 21, 2022 **What do you like best about Extu?** Our marketing consultant, Dixie, is very friendly, helpful, and diligent. It is a pleasure to work with her! **What do you dislike about Extu?** I have no complaints, everything is running smoothly! **What problems is Extu solving and how is that benefiting you?** We are receiving more leads with every marketing post. ### 23. Wonderful Service **Rating:** 5.0/5.0 stars **Reviewed by:** Marc B. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** December 15, 2021 **What do you like best about Extu?** regular content and messaging makes sending out to prospects and existing clients easy. **What do you dislike about Extu?** sometimes the content choices are not appropriate or difficult to change before sending. **Recommendations to others considering Extu:** This is a great service that you should strongly consider. It automatically reaches prospects and current clients in your mailing list with regular content and messaging. Also updates your linkedin page with new content keeping you fresh **What problems is Extu solving and how is that benefiting you?** Customer contact and information regarding new products and practices regularly. ### 24. Lots to Love about OneAffinity **Rating:** 5.0/5.0 stars **Reviewed by:** Sara A. | Operations Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2021 **What do you like best about Extu?** I like that this program is paid for by our vendor partners (at no cost to us) and it allows us to market current information to our customer base very easily. **What do you dislike about Extu?** There's not much to dislike - it's set to auto-send and they give us information on any of our contacts that fill out the information to win the free prizes offered. One of our vendor partners used to give rewards for uploading invoices and that stopped but I think that was the vendor partner's choice and not OneAffiniti's program. **What problems is Extu solving and how is that benefiting you?** It allows us to touch base with our customers regularly and keep our name out there in front of them. ### 25. Amazing Software to increase sales **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** March 29, 2022 **What do you like best about Extu?** Provides a great variety of services such as travel incentives, Prepaid and online rewards to increase growth. I liked the option to custom plans and admin portals. **What do you dislike about Extu?** There is nothing I dislike. You can explore all features in their website to choose the one that will helpyour business the most. Has great pre build modules and pachages to use. **What problems is Extu solving and how is that benefiting you?** Helps to implement great communication plans, CRm integration packs and great technology to use. Incentive Solutions allow our company to feed data to all plataforms easily while providing great reporting and dashboards. ### 26. Ease of use - 10 Stars **Rating:** 5.0/5.0 stars **Reviewed by:** Danielle E. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2021 **What do you like best about Extu?** OneAffiniti is the easiest program to use. They draft up the email you make changes, if you want to, and then schedule to send. #done The team at OneAffiniti was also great to work with. Walked me through all the steps on the phone with a real person! **What do you dislike about Extu?** I don't have any complaints about this product. **What problems is Extu solving and how is that benefiting you?** Scheduling with OneAffiniti makes it easy to reach potential clients with a professional email. ### 27. OneAffiniti - Great Online Marketing Partner **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Hardware | Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2021 **What do you like best about Extu?** Getting the service setup was very easy, and a dedicated rep was assigned to our company. Whenever we have an issue, the rep will get onto it very d and effectively. Overall, customer service is what I like the most. **What do you dislike about Extu?** Our company newsletter sometimes shows other vendors / competitors news which may not be suitable, the newsletter content can be more tailored toward our company needs. **Recommendations to others considering Extu:** Great marketing partner if you want to keep your customers engaged **What problems is Extu solving and how is that benefiting you?** We want to keep our customer engaged with the latest products we're providing, the benefit of monthly newsletters to our customers is a great tool for this nature. ### 28. East to use Marketing Emails **Rating:** 4.5/5.0 stars **Reviewed by:** Joe C. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2021 **What do you like best about Extu?** I like the ease of use and ability to customize the outgoing emails. **What do you dislike about Extu?** There is nothing that I dislike. I do miss the monthly incentive gift cards that they used to send. **Recommendations to others considering Extu:** OneAffiniti is an excellent marketing email option. **What problems is Extu solving and how is that benefiting you?** OneAffiniti gives me a simple way to keep our company name in front of our customers and helps to alert them of the latest trends and Lenovo options. ### 29. Great marketing tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2021 **What do you like best about Extu?** OneAffiniti makes marketing to our customers a breeze! I upload the customers I want to receive emails and our personal representative takes care of the rest. Relevant articles to our business model and contests go out to our customers periodically. All I have to do is approve the emails, it's a great way for us to keep in touch with our client base! **What do you dislike about Extu?** Nothing! With a busy schedule, it's a nice perk to have someone create marketing emails for us. **What problems is Extu solving and how is that benefiting you?** We did away with our marketing emails years ago. This program has helped us keep in touch with customers who have stopped coming in. ### 30. Great Partner for Content Creation and Delivery **Rating:** 5.0/5.0 stars **Reviewed by:** Alan B. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2021 **What do you like best about Extu?** The communication between their company and ours is excellent and the content they deliver helps set us apart from others in our industry! **What do you dislike about Extu?** Sometimes the content they deliver is so well written, it makes it hard for me to live up to that reputation when I engage with clients! **What problems is Extu solving and how is that benefiting you?** We are trying to expand our reputation in the industry as a leader in knowledge and expertise. OneAffinity helps with much of the heavy lifting by producing information that we can share quickly and they allow us to focus on the things we need to do to keep our business moving in the right direction. ### 31. Keeping your customer base engaged **Rating:** 5.0/5.0 stars **Reviewed by:** Jim B. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2021 **What do you like best about Extu?** I like the simplicity of selecting relevant articles to the verticals we support in our client base. The monthly cycle seems to be tolerated well by our clients, so we are not flooding their inbox with emails **What do you dislike about Extu?** The product selection usually is only the highest-end solutions, and I wud like to see a mixture of hardware options **What problems is Extu solving and how is that benefiting you?** Keeping engaged with our clients with relevant information ### 32. Great self starter **Rating:** 5.0/5.0 stars **Reviewed by:** Kirk B. | Chief Executive Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2021 **What do you like best about Extu?** The platform provides great industry content that is relevant for today. The platform is also user-friendly and very easy to administer. I recommend to any organization wanting to boost their social media presence with relevant content. **What do you dislike about Extu?** I have not found anything that I dislike about the platform. I would say the support is somewhat lacking and could use a boost. Other than that everything has worked well for us. **What problems is Extu solving and how is that benefiting you?** We did not have relevant social media content. OneAffiniti has enabled us to reach our partner and customer base. Our sales activity has increased and recognized an uptick in our pipeline over 30%. ### 33. Your Next Go-To Service-Enabled Technology Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2021 **What do you like best about Extu?** I was looking for a way to scale my marketing efforts and I found this. OneAffiniti offers a unique combination of technology, people, data and services to drive partner participation while providing valuable end-user and partner insights. This is the best way to grow my affiliate business and I haven't seen anything like it anywhere. **What do you dislike about Extu?** I wish that I had known about OneAffiniti a long time ago. Without OneAffiniti, it takes me a lot longer to increase brand exposure, allowing me to scale my marketing and drive more sales. **What problems is Extu solving and how is that benefiting you?** I have been working with OneAffiniti and they have been a wonderful partner to work with. Their people are excellent to work with and they have helped me tremendously with their technology and services. I would highly recommend them to anyone looking to get into the affiliate marketing world. ### 34. We value our OneAffiniti Partnership **Rating:** 4.0/5.0 stars **Reviewed by:** Rich S. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2021 **What do you like best about Extu?** What I like the best about OneAffinity is the ready-made content I'm able to leverage and showcase to customers and prospects. It's a valued partnership. **What do you dislike about Extu?** Sometimes we have to submit too many monthly newsletters that takes away from the genuity and authenticity of the presented content. **What problems is Extu solving and how is that benefiting you?** We are able to keep on latest trends and offers from HPE which has been extremely beneficial ### 35. The password reset doesnt work. **Rating:** 0.5/5.0 stars **Reviewed by:** Stephane M. | Mentoring for business development IoT & Collaborative MCAD cloud based systems, Small-Business (50 or fewer emp.) **Reviewed Date:** February 17, 2022 **What do you like best about Extu?** At the moment, nothing. I just cannot log in to the account, upload no list and the reset password doesn't work. **What do you dislike about Extu?** account managers do not check if users have technical issues unsolved, if it is solved or even attended, they just message you they will close your account you cannot log on, its either hilarious or not funny at all from a user/customer experience. **What problems is Extu solving and how is that benefiting you?** None. **Official Response from Korina Skhinas:** > Hi Stephane, we're sorry to hear you're having trouble with resting your password. Here is the link to reset your password to Campaign Monitor: https://login.createsend.com/p. We have reached out via email to connect you with your rep to troubleshoot any further issues. ### 36. Great Partnership **Rating:** 5.0/5.0 stars **Reviewed by:** Jonathan R. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2021 **What do you like best about Extu?** Very easy to use programs, my customers enjoy the monthly newsletters generated by OneAffiniti. **What do you dislike about Extu?** There isn't too much I can complain about currently. The team members are responsive, and very helpful with any issues. **Recommendations to others considering Extu:** Very easy to work with, lots of automatic campaign options as well. **What problems is Extu solving and how is that benefiting you?** Keeping in front of customers with the newsletters is a great time-efficient way to stay engaged. ### 37. Great partner marketing option for working with small to medium companies! **Rating:** 3.5/5.0 stars **Reviewed by:** Kate S. | Freelance Graphic Designer, Editor, Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2021 **What do you like best about Extu?** The OneAffinity programs we've been involved with through Lenovo have allowed our small marketing team to show up in a much bigger way to our audience through curated content and emails. It's always been straight forward, easy to integrate, and simple to use. **What do you dislike about Extu?** It's been hard to update company info as our company has gone through a merger. I wish that it was simpler to change company name, contacts, and pass along legacy accounts. **What problems is Extu solving and how is that benefiting you?** We're solving for a small marketing team that has very limited bandwidth to create and ditribute marketing materials (espescially in relation to partners and vendors) ### 38. OneAffiniti is Easy to Work With **Rating:** 5.0/5.0 stars **Reviewed by:** Erica B. | Business Analyst Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** November 02, 2021 **What do you like best about Extu?** Their newsletters look uniform, they provide useful statistics, and I appreciate the quick response time of their knowledgeable staff. **What do you dislike about Extu?** Since we are working with Google, OneAffiniti cannot alter the articles they provide for us, but they do allow us to write our own articles that look uniform with the rest of the articles. **What problems is Extu solving and how is that benefiting you?** We wanted a way to regularly keep in touch with a segment of our customers and have been able to do that with monthly email newsletters. ### 39. Simple and easy way to market! **Rating:** 5.0/5.0 stars **Reviewed by:** Nicole B. | Marketing Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2021 **What do you like best about Extu?** The content they provide is very well done and relevant to our audience. The approval process is seamless and if we require changes the team is available to help almost immediately. **What do you dislike about Extu?** There is nothing I dislike about OneAffiniti. **What problems is Extu solving and how is that benefiting you?** The time commitment for content creation for email marketing. With OneAffiniti's help, they save me so much time and provide expert topics. ### 40. Impressive Service. **Rating:** 3.0/5.0 stars **Reviewed by:** Julio A. | VP of Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** March 14, 2022 **What do you like best about Extu?** The clarity of the program. The ability to express my opinion openly. The vendor associated to the program **What do you dislike about Extu?** We have not had the ability (time) to properly engage with the program. Our fault **What problems is Extu solving and how is that benefiting you?** Consistent campaign engagement helps drive leads and nurture existing contacts to uncover new sales opportunities ### 41. At Precoh, we have a great relationship with OneAffiniti **Rating:** 5.0/5.0 stars **Reviewed by:** Michael C. | B, Small-Business (50 or fewer emp.) **Reviewed Date:** December 02, 2021 **What do you like best about Extu?** The high quality of technology insights and products from our partners **What do you dislike about Extu?** Nothing to dislike about OneAffiniti. They are providing the services business need to grow their profitability **Recommendations to others considering Extu:** An amazing platform to driver your technology partner business growth **What problems is Extu solving and how is that benefiting you?** One of the most important problems - Marketing and Business Development ### 42. GREAT MARKETING COMPANY! **Rating:** 5.0/5.0 stars **Reviewed by:** Shaun B. | Vice President, Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2021 **What do you like best about Extu?** The quality of relevant content sent to my customers, is a huge asset! The account manager assigned to our company has been very helpful. Loading our contact list, and the dashboard, to track customer engagement is very intuitive, and easy to use! **What do you dislike about Extu?** Nothing, so far! Keep up the good work!! **What problems is Extu solving and how is that benefiting you?** Direct Marketing to my customers. Increased sales. ### 43. Easy way to keep your customer informed **Rating:** 5.0/5.0 stars **Reviewed by:** Charles C. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** November 02, 2021 **What do you like best about Extu?** Easy way to keep your customer informed and keep your name in front of your customers. **What do you dislike about Extu?** Not much. I would like an option to use a standard contact list provided by OneAffiniti, but you can purchase from others and add it to your list. **What problems is Extu solving and how is that benefiting you?** We are a small old-line technology provider, and it is a struggle to keep our name in the mind of our customers. This is a good help, along with other contacts. ### 44. Great service for small businesses **Rating:** 5.0/5.0 stars **Reviewed by:** Russell K. | Director of Tehcnology, Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2021 **What do you like best about Extu?** The content is strong and well varied and our clients engage with it pretty frequently. The engagement summaries are also very helpful. **What do you dislike about Extu?** There's really not much to dislike, the service performs as expected. **What problems is Extu solving and how is that benefiting you?** We don't do a lot of marketing so this is a great way to keep our current clients and prospects connected with us. ### 45. OneAffiniti does it again! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Small-Business (50 or fewer emp.) **Reviewed Date:** November 02, 2021 **What do you like best about Extu?** OneAffinit has helped our company with leads, grow our sales and target customers with their monthly newsletters in this uncertain time. We absolutely value their resources and they even reward us for each sale monthly! We love how we can watch the action live and see which customers open the newsletter and use it on our social media platforms. **What do you dislike about Extu?** Nothing. I can't think of anything that I dislike with this program. **What problems is Extu solving and how is that benefiting you?** We are solving storage and device problems and utilizing the newsletter we can see what customers' budgets and needs are so we can meet them. This has increased our revenue and allowed us to better serve our customers. ### 46. Overall good experience **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** December 08, 2021 **What do you like best about Extu?** People seem to respond well to the content that is put out via OneAffiniti. **What do you dislike about Extu?** I wouldn't change much, but one thing I have noticed is there could be a little bit more communication from OneAffiniti regarding the strengths/weaknesses/successes/failures of the campaigns. **Recommendations to others considering Extu:** A little more communication about campaigns would be nice but it's not a dealbreaker **What problems is Extu solving and how is that benefiting you?** The email blasts that we do in-house have a lower opening rate and aren't engaged with as much. The last couple of email blasts sent out by OneAffiniti resulted in some customer feedback/engagement which was nice. ### 47. A great added touchpoint each month for our clients. **Rating:** 4.5/5.0 stars **Reviewed by:** Kristyn T. | Accounting Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2021 **What do you like best about Extu?** It's a simple to use platform that allows us to quickly add an additional communication each month with our client base. **What do you dislike about Extu?** Sometimes the adds are for equipment that is far to complicated for our small business clients. **What problems is Extu solving and how is that benefiting you?** We have clients that have asked to receive the newsletter because the articles are inciteful. ### 48. One Affiniti sets it all up for you, professional looking advertising right from the start **Rating:** 5.0/5.0 stars **Reviewed by:** Brash C. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2021 **What do you like best about Extu?** Monthly Marketing where all I need to do is approve the content and everything else is handled flawlessly to advertise Lenovo products. **What do you dislike about Extu?** No Dislikes, everything they market is current **What problems is Extu solving and how is that benefiting you?** One Affiniti helps me to handle Marketing of Lenovo Products on LinkedIn and other social platforms in a one click setup ### 49. Easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Amit M. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** December 11, 2021 **What do you like best about Extu?** Content is good. You can customize if you need to. Support is responsive. We had picked up leads with no cost. **What do you dislike about Extu?** There is nothing to dislike. We don't need to write content or manage contests. **What problems is Extu solving and how is that benefiting you?** We are always looking for ways to communicate with prospects. OneAffinity helps with that. ### 50. OneAffiniti - TommyTQL - Review **Rating:** 5.0/5.0 stars **Reviewed by:** Thomas M. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2021 **What do you like best about Extu?** They have a great team that is very knowledgeable about the marketing and promotional activities they offer in combination with the vendors they support. **What do you dislike about Extu?** I have nothing negative to say about the company. I have been working with them for a few years now on numerous marketing campaigns. **Recommendations to others considering Extu:** Highly recommend if wanting to automate and customize marketing materials **What problems is Extu solving and how is that benefiting you?** Trying to promote new products and solutions offered by the manufacturers that our company supports. We benefit from their easy-to-use platform to customize our campaigns and target specific clients. ## Extu Discussions - [How has Channel Marketing Solution supported your partner marketing, and what improvements could be made?](https://www.g2.com/discussions/how-has-channel-marketing-solution-supported-your-partner-marketing-and-what-improvements-could-be-made) - [What is OneAffiniti used for?](https://www.g2.com/discussions/what-is-oneaffiniti-used-for) - [What is Incentive Solutions used for?](https://www.g2.com/discussions/what-is-incentive-solutions-used-for) - [View Extu pricing details and edition comparison](https://www.g2.com/products/extu/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-12+00%3A08%3A28+-0500&secure%5Bsession_id%5D=f2c410ae-300a-4b29-a8f7-95542ac85084&secure%5Btoken%5D=fa0d271f482616a9911a602f77e4cd0ac6f9c23f39cdfbca7d77a014454b3082&format=llm_user) ## Extu Features **Platform Basics** - Lead Management - Content Management - Group and User Management **Platform Basics** - Reporting - Dashboard - Performance **Rewards & Incentives** - Reward Catalog - Customization - Bulk Ordering - Budget Management - Dashboard - Analytics & Reporting - User, Role, and Access Management - Integrations - Reward API **Incentives Management** - Analytics/Reporting - Customization - Gamification - Design & Creation **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Rewards and Incentives** - Cross-system Integration - Proactive Assistance **Campaign Execution** - Email Marketing - Search Marketing - Web Syndication Management - Social Media Management - Events - Microsite Management **Platform Content** - Automation - File Sharing - Content Library **Incentive Types** - Rewards - SPIFs - Discounts - MDF Management - Rebate Management - Other Incentive Programs **Agentic AI - Secure Email Gateway** - Proactive Assistance **Reporting** - Campaign Performance - Partner Performance - Fund Tracking **Platform Additional Functionality** - Integrations - Mobility - Corporate Discounts - Employee Engagement - Rewards **Additional Features** - Partner Engagement ## Top Extu Alternatives - [ZINFI Unified Partner Management (UPM)](https://www.g2.com/products/zinfi-unified-partner-management-upm/reviews) - 4.9/5.0 (687 reviews) - [Unifyr](https://www.g2.com/products/unifyr-unifyr/reviews) - 4.4/5.0 (495 reviews) - [Impartner PRM](https://www.g2.com/products/impartner-prm/reviews) - 4.5/5.0 (553 reviews)