--- title: Exatom Reviews meta_title: 'Exatom Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 46 reviews by the users' company size, role or industry to find out how Exatom works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 46 scale: '5' date_modified: '2026-10-17' parent_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools ---

Exatom Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users find Exatom a helpful tool for gaining insights and improving form efficiency with its user-friendly platform. (13 mentions)
Users value the powerful insights from Exatom, enhancing form efficiency and improving user engagement significantly. (12 mentions)
Users value the powerful analytics from Exatom, enhancing form efficiency and driving informed decision-making. (9 mentions)
Users find Exatom’s ease of use enhances efficiency, backed by responsive support and strong training processes. (9 mentions)
Users rave about Exatom's effective conversion optimization, experiencing improved lead forms and actionable insights for better performance. (8 mentions)
Users find the complexity of the dashboard challenging, requiring time and effort to familiarize with its functionality. (6 mentions)
Users find the learning curve steep for Exatom's dashboard, requiring time to fully understand its features. (6 mentions)
Users find the steep learning curve of Exatom's dashboard challenging, especially for newcomers and complex forms. (6 mentions)
Users find the complex usability of Exatom challenging, especially when handling numerous KPIs and intricate forms. (3 mentions)
Users find the lack of information clarity in Exatom's dashboard can lead to confusion and a steep learning curve. (3 mentions)

5 Pros or Advantages of Exatom

5 Cons or Disadvantages of Exatom

Exatom Reviews (46)

Reviews

Exatom Reviews (46)

4.7
46 reviews
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Verified User in Automotive
UA
Verified User in Automotive
Enterprise (> 1000 emp.)
"Intersting to spot friction points for each field of your form"
4/5
What do you like best about Exatom?

Get the hesitation point for each field of my form. On top, we had good support from the team to understand the result. Review collected by and hosted on G2.com.

What do you dislike about Exatom?

It requires some time to be able to run deep analysis via the tool. Review collected by and hosted on G2.com.

Verified User in Retail
UR
Verified User in Retail
Mid-Market (51-1000 emp.)
"Really insightful and in-depth form analysis tool"
4.5/5
What do you like best about Exatom?

The ability to discover bottlenecks and immediately look at how your customers experience that specific part of the form. Review collected by and hosted on G2.com.

What do you dislike about Exatom?

Requires a person who monitors the data frequently to be able to act on the many insights. Review collected by and hosted on G2.com.

Verified User in Internet
AI
Verified User in Internet
Mid-Market (51-1000 emp.)
"Great insights for form optimization to improve conversion"
4/5
What do you like best about Exatom?

By using Exatom, we were able to gain more detailed insights into potential bottlenecks in our forms compared to other tools such as Google Analytics and Hotjar. Very helpful are insights such as error-rate, hesitation time, autofill, interaction time per step and by field. The implementation of the tool was incredibly easy and whenever we needed support, assistance was provided instantly. Exatom recognizes your forms based on FormID. This is an advantage when you have one form that is shown on multiple pages as you can analyse it as one. Review collected by and hosted on G2.com.

What do you dislike about Exatom?

Initially, we encountered some difficulties in accurately mapping the flow of our funnel. However, with the assistance of Exatom, we were able to resolve the issue, making the interpretation of the data much easier. It's worth noting that it important that all form fields are coded correctly, so they can be identified by the Exatom software. Review collected by and hosted on G2.com.

Lidwien O.
LO
Lidwien O.
Small-Business (50 or fewer emp.)
"Handy tool and it was explained very clearly"
4.5/5
What do you like best about Exatom?

Great program. It's a bit of a search at the beginning, but Bart helped us well on our way. Great service! Review collected by and hosted on G2.com.

What do you dislike about Exatom?

I don't really have a dislike, to be honest. For us, it is not a priority at the moment and there is no room for it. Review collected by and hosted on G2.com.

sanfiya p.
SP
sanfiya p.
Research Executive II
Mid-Market (51-1000 emp.)
"Exatom - A Super Form Analytics Tool"
4/5
What do you like best about Exatom?

Exatom form analytics tool helps business to retain and gain their customers. Few things I like about Exatom is it provides the analytics in Real time and the Tooltips they provide are very realistic and friendly approach with look and feel can be made of our choice. Review collected by and hosted on G2.com.

What do you dislike about Exatom?

The Nudges can be further improved to engage customers and they can be made to answer any question the customer raise while filling the forms. So, the hesitation percentage can be further decreased and improve interactions Review collected by and hosted on G2.com.

MS
Mike S.
Founder
Small-Business (50 or fewer emp.)
"Easy implementation and great insights"
5/5
What do you like best about Exatom?

It’s very easy to start with Exatom. We just used Google Tag Manager to put the tags on the website and our forms were found automatically. Insights are very detailed: we don’t get this from tools like Google Analytics or Hotjar. Intuitive UI of the platform. Also: having the tooltips as part of the platform, to nudge and motivate our users to start and finish our forms, is a great benefit. Review collected by and hosted on G2.com.

What do you dislike about Exatom?

Ideally the platform is available in Dutch as well. Review collected by and hosted on G2.com.

MA
Matthijs A.
Digital Channel Manager Lexus
Mid-Market (51-1000 emp.)
"Gained very many useful insights into performance on our forms in a relatively short time."
4/5
What do you like best about Exatom?

Findings, divided into a few categories, which are very practical and, in many cases, also easy to adapt. Review collected by and hosted on G2.com.

What do you dislike about Exatom?

The complexity of the dashboard. In that, the funnel flow is somewhat difficult to interpret. Review collected by and hosted on G2.com.

JS
Joeri S.
Digital marketer
Mid-Market (51-1000 emp.)
"Despite we had somewhat low volumes on our forms, Exatom had found many improvements."
4/5
What do you like best about Exatom?

Easy installation

Understandable dashboarding

Data driven conclusions Review collected by and hosted on G2.com.

What do you dislike about Exatom?

Not really a downside, but perhaps too data driven? I think that we can also improve our forms in terms of design and subtle nudges Review collected by and hosted on G2.com.

Verified User in Pharmaceuticals
TP
Verified User in Pharmaceuticals
Small-Business (50 or fewer emp.)
"Easy to implement, easy to use, lots of insights"
5/5
What do you like best about Exatom?

The form analysis tool of Exatom is easy to implement and easy to use with the help of tags.

Because the tool does not use cookies, there is no need to worry about managing them. It is an intelligent solution to a simple problem, and provides many insights on how to improve your forms.

Furthermore, the help and professionalism of the Exatom team is highly valuable. Review collected by and hosted on G2.com.

What do you dislike about Exatom?

The downside is part of the upside. Because there are no cookies, there are no personal insights. For us, we did not need personal insights because we could find all information in the insights provided through the generalized data. Review collected by and hosted on G2.com.

Hasan Y.
HY
Hasan Y.
Managing Partner
Small-Business (50 or fewer emp.)
"Great insight in the unknown user form flow"
5/5
What do you like best about Exatom?

It's very useful to see which flow users are working with the forms and which issues (errors) they are experiencing. Exatom is giving us the right tools to improve.

The implementation is very very simple. Review collected by and hosted on G2.com.

What do you dislike about Exatom?

Till now, we don't have any function we dislike. Our request for an improvement of Exatom is taken very seriously and implemented in a very short time. This brings with it that Exatom is listening to her customers to improve the platform and satisfy customers. NO DISLIKE. Review collected by and hosted on G2.com.