Compare Bitly and Dub 
At a Glance
Market Segments
Small-Business (61.6% of reviews)
Small-Business (95.0% of reviews)
Entry-Level Pricing
Free
$90.00 Per Month
Bitly
Star Rating
(915)4.5 out of 5
Market Segments
Small-Business (61.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 5 pricing plansDub
Star Rating
(23)4.9 out of 5
Market Segments
Small-Business (95.0% of reviews)
Pros & Cons
Entry-Level Pricing
$90.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Bitly excels in providing comprehensive link tracking capabilities, making it a favorite for businesses looking to monitor their campaign performance. Users appreciate features like the QR code builder and the ability to track overall clicking activity, which enhances their marketing strategies.
- Users say that Dub stands out with its beautifully designed interface and intuitive user experience, particularly for managing partner referrals. The proactive customer support has also been highlighted as a significant advantage, making the transition to Dub a positive experience for many.
- Reviewers mention that while Bitly offers a free entry-level option, Dub's pricing starts at $90, which may be a barrier for some small businesses. However, Dub compensates for this with robust features tailored for affiliate program management, including partner compliance and commission tracking.
- According to verified reviews, Bitly has a higher overall satisfaction score, reflecting its strong market presence and user base. With nearly 900 reviews, users consistently highlight its effectiveness in shortening links and providing detailed analytics.
- Users appreciate Dub's ease of navigation and quick setup, which allows teams to get started without a steep learning curve. This is particularly beneficial for users who need to implement affiliate tools quickly and efficiently, as noted in feedback about its thoughtfully designed core features.
- Reviewers highlight that while Bitly has a solid reputation for link analytics, Dub offers competitive features like historical shortlink tracking and bulk URL creation, which are essential for users managing large-scale affiliate programs.
Pricing
Entry-Level Pricing
Bitly
Free
Free
Get started with Bitly with our Free plan. Get access to a sampler plater of products in the Connections Platform including Short Links, QR Codes and a Link-in-bio page.
- 5 Bitly Links/month (incl. 3 custom backhalves/month)
- 2 customizable Bitly QR Codes/month (incl. unlimited clicks & QR Code scans)
- 2 mobile-friendly, customizable Bitly Landing Pages
Dub
Business
$90.00
Per Month
For fast-growing startups looking to scale with affiliates and referrals
- $2.5K partner payouts/mo
- Basic reward structures
- Dual-sided incentives
Free Trial
Bitly
Free Trial is available
Dub
Free Trial is available
Ratings
Meets Requirements
9.1
735
9.5
14
Ease of Use
9.4
742
9.8
17
Ease of Setup
9.4
373
9.6
16
Ease of Admin
9.2
261
Not enough data
Quality of Support
8.6
462
10.0
13
Has the product been a good partner in doing business?
9.0
233
Not enough data
Product Direction (% positive)
8.0
687
10.0
13
Features by Category
Social Analytics
6.6(won by default)
45
Not enough data
7.2(won by default)
46
Not enough data
8.4(won by default)
49
Not enough data
7.6(won by default)
44
Not enough data
7.6(won by default)
45
Not enough data
7.0(won by default)
43
Not enough data
6.6(won by default)
43
Not enough data
Reports & Dashboards
8.0(won by default)
48
Not enough data
8.2(won by default)
48
Not enough data
8.6(won by default)
47
Not enough data
7.4(won by default)
45
Not enough data
Agentic AI - Social Media Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
URL Shortener
9.3
386
9.7
12
8.5
380
9.7
12
8.0
267
8.6
12
8.5
331
9.3
12
Agentic AI - Digital Sales Room
7.4
11
Not enough data
7.9
16
Not enough data
7.3
11
Not enough data
Link Options
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Affiliate Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking Options
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Affiliate Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
8.0
20
Not enough data
8.4
21
Not enough data
7.2
18
Not enough data
8.0
20
Not enough data
Page Optimization
6.2
19
Not enough data
7.4
20
Not enough data
7.3
19
Not enough data
5.9
19
Not enough data
Integrations
6.7
17
Not enough data
6.9
18
Not enough data
7.2
19
Not enough data
Generative AI
6.1
18
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Development
Feature Not Available
Not enough data
7.5
98
Not enough data
8.4
121
Not enough data
8.3
112
Not enough data
Formatting
8.2
101
Not enough data
8.7
107
Not enough data
8.7
119
Not enough data
Agentic AI - Penetration Testing
7.3
8
Not enough data
7.3
8
Not enough data
7.9
8
Not enough data
8.1
8
Not enough data
Tools
Feature Not Available
Not enough data
8.4
177
Not enough data
Feature Not Available
Not enough data
Metrics
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.0
5
Not enough data
Audience Targeting
7.1
65
Not enough data
7.0
67
Not enough data
Feature Not Available
Not enough data
Analytics
8.6
81
Not enough data
Feature Not Available
Not enough data
8.1
71
Not enough data
Agentic AI - Business Continuity Management
7.7
5
Not enough data
7.7
5
Not enough data
Categories
Categories
Shared Categories
Bitly and Dub are categorized as URL Shortener
Unique Categories
Bitly is categorized as QR Code Generator, Smart Link, Content Analytics, Social Media Analytics, and Landing Page Builders
Dub is categorized as Affiliate Marketing
Reviews
Reviewers' Company Size
Bitly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Dub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.9%
Computer Software
6.8%
Information Technology and Services
5.8%
Non-Profit Organization Management
5.4%
Real Estate
3.2%
Other
61.9%
Computer Software
35.0%
Marketing and Advertising
20.0%
Media Production
5.0%
Internet
5.0%
Information Technology and Services
5.0%
Other
30.0%
Discussions
Is possible to customize our own domains in Bitly without incluiding complements as .club or any other link complements?
7 Comments
EL
I think yes, this is possible to customize your own domains in Bitly without including complements. I have already done this for this website that is for...Read more
Is possible to customize our own domains in Bitly without incluiding complements as .club or any other link complements?
3 Comments
BB
Thanks You ...Really I have the same Question on my mind for my domain <a href="http://vpnproapk.com">vpn pro apk</a>Read more
I'm using bitly URL's on my website
3 Comments
NL
I have used this for my website https://theprayertimings.com/namaz-times-in-lahore/ and it worked well for me.Read more
Dub has no discussions with answers
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