Amazing atrtibution tooling. Finally something that saves time and budget. Review collected by and hosted on G2.com.

Nothing to dislike really. Nothing to dislike really. Review collected by and hosted on G2.com.

Dreamdata provides full insights into customer journeys that makes it easy to understand and quantify your marketing efforts. The journey overviews are so useful in proving to CFOs your impact.

Just this week I had a client questioning the power of organic social, and was able to visibly showcase the importance of it throughout the journey.

We also utilize the audiences to run very effective retargeting campaigns using signals from other channels to power our efforts on linkedin and google and vice versa.

Dreamdata is used daily by our entire team, and is a complete gamechanger for both our efforts as an agency, and that of our clients. Review collected by and hosted on G2.com.

There are only two things that I think could use improvement. The first would be better capabilities to run ABM style reports. I'd love to see an overview of accounts that are highly engaged and warm on a single page (maybe there is a way to do this natively, but I think the best way is with a pull to a data warehouse).

The second is with regards to search keywords - while the filters allow for paid search are great- I'd love more granularity on paid search keywords on conversions but also in ways to view which accounts are getting pulled in by which keywords. This seems to be a relatively manual process at the moment. Review collected by and hosted on G2.com.

Dreamdata is providing a multi-touch attribution view that can help marketers understand which channel, which campaign is driving business impact. Review collected by and hosted on G2.com.

Data integration is going to be the challenge part whenever you work with a platform like this. Review collected by and hosted on G2.com.

The best thing about the Dreamdata for me as a B2B marketer is that I get to see exactly what data I want to look at whether it being Deal, Leads or any other which would be relevant for the team. It has different types of reports such as for Performance, Revenue Analysis and the important thing is creating customer journey based on different criteria which has proved very useful for the team. I would strongly recommend to use this platform if there is a need for multi touch attribution analysis. They have one of the best customer support team and its been a pleasure working with them. Review collected by and hosted on G2.com.

Its not a dislike but it would be great if there could be a report available on cohort analysis and assessing the customer journey at a group level instead of individual contact. Also, it could be challenging for a not so tech savvy user so the team would need to spend time on the platform to get familiar. Overall its a great platform once you get used to it. Review collected by and hosted on G2.com.

As a growth marketing specialist, my biggest challenge isn't just generating leads; it's proving the influence of our marketing across a long and complex B2B buying journey. Dreamdata is a fantastically powerful tool for this.

The platform's ability to visualise the entire customer journey is its standout feature. I can finally show stakeholders evidence of how our marketing works in influencing deals, proving that consistent engagement over time is what leads to revenue.

It's also incredibly powerful for connecting content ROI to the pipeline. This kind of data is invaluable for justifying our content strategy. Review collected by and hosted on G2.com.

While the multi-touch attribution model is a huge strength, it can sometimes be perceived as too generous by stakeholders who are accustomed to traditional last-click models. Any features or resources from Dreamdata that help users explain and validate the model would be very beneficial. Review collected by and hosted on G2.com.

I like that I can integrate it with other tools to get the full picture of a contact/company and their engagement with us in one place. I also value the attribution I can give to different e.g., campaigns, touchpoints, or webpages, so I can quantitatively measure the impact of my work. The team at DreamData has always been very responsive and helpful when we have questions. Review collected by and hosted on G2.com.

It can be hard to understand how the attribution models work and the dashboards can be difficult to navigate. For example, sometimes you need to export the data in order to see the full report. Review collected by and hosted on G2.com.

What I appreciate most is how it connects data across the entire customer journey—from the first touchpoint to revenue—giving me full visibility into what’s actually driving growth.

One of the standout features for me is the multi-touch attribution model. It allows us to move away from guesswork and clearly see which campaigns, channels, and content are making an impact. The ability to break down data by company, deal, and timeline gives our team actionable insights we simply didn’t have before.

Dreamdata also integrates seamlessly with our existing tools, which means I don’t have to deal with messy or fragmented data. It saves time and enables smarter, data-driven decisions. The UI is clean and intuitive, and their support team has been incredibly helpful whenever we’ve needed guidance.

Overall, Dreamdata has become an indispensable part of our go-to-market tech stack. It empowers us to scale with confidence by showing us what works—and what doesn’t—with clarity and precision. Review collected by and hosted on G2.com.

It takes a bit to understand which reports to use when. Review collected by and hosted on G2.com.

First, last, and multi-touch attribution are broken ways to measure marketing. I love that Dreamdata uses a data-driven attribution model that blends incrementality testing to let me know which channels are actually influencing revenue and which aren't. It's super intuitive and WAY easier to access useful reports than HubSpot. It integrates with multiple other tools and ad platforms with a few clicks. Super straightforward. The engagement scoring, reverse IP reveal, and audience building tools are also super helpful—I use them daily. Review collected by and hosted on G2.com.

It's a great tool out of the box. There are times when I wish there were ways to have more customisation over the way data is presented in graphs and tables. But, for the most part, it does its job really well. Review collected by and hosted on G2.com.

Their Signals functionality and bringing both Search Console and GoogleAds data into the platform has been of huge benefit. Review collected by and hosted on G2.com.

Nothing to add at this stage in terms of dislikes. Review collected by and hosted on G2.com.

Dreamdata has one of the fastest time-to-value setups I’ve experienced with an attribution platform. It’s intuitive to use, and you get value almost immediately without second-guessing if you’ve configured things correctly. It also doesn't create a lot of tech debt in your own Salesforce instance while setting it up. The onboarding process was smooth, and their team has continued to be super responsive and helpful as we’ve scaled our use. Review collected by and hosted on G2.com.

The primary limitation we’ve run into is the lack of custom dashboards. While the prebuilt reports are quite flexible and cover most needs, it would be nice to create fully custom views when needed. Review collected by and hosted on G2.com.