I like the weekly and monthly reports they deliver on the companies engaging with our brand. I find these reports useful and easy to refer back to. Review collected by and hosted on G2.com.

Nothing in particular stood out. The only thing I had difficulty with was that the learning curve is steep. Review collected by and hosted on G2.com.

I love that with Dreamdata, I can drill down into each channel to understand the campaigns that influenced the most value, which helps us focus more on what's working and sunset what's not working sooner. The initial setup was extremely easy thanks to the great documentation and team support. Review collected by and hosted on G2.com.

I do wish the reporting was a little bit more flexible. If we were able to change the values on the axis with custom properties from our CRM, it would be incredible. Pulling more custom properties into the reports on the graphs themselves (not just the filters) is the main thing I would suggest that could make the product even more powerful. Review collected by and hosted on G2.com.

Dreamdata has kept on improving their product. It's gone from only being about attribution to also activation, meaning the data can be used to reach out to prospects, create audiences for LinkedIn and so much more. Dreamdata make sure we track what is working, but also use the data to make new iniatives. Review collected by and hosted on G2.com.

The UI could use a bit of improvement, but as long as the product is as good as it is, that's a small thing. Review collected by and hosted on G2.com.

The ability to track and follow companies' journeys despite them not necessarily converting. Setting up audiences through Dreamdata and targeting these audiences on LinkedIn is also valuable. Review collected by and hosted on G2.com.

I find the UI and UX difficult to navigate and not user-friendly. I often check several sections before finding what I'm looking for. Given the complexity of the tool, it naturally has a pretty steep learning curve. Understanding how to use Dreamdata optimally and linking the right things - like from HubSpot to Dreamdata - can be challenging. Review collected by and hosted on G2.com.

I like that Dreamdata offers easy setup and provides a great team of customer success managers to support in getting what we need out of the product. The setup was very easy and the team offered plenty of training, making it easy to understand the scope of Dreamdata. Review collected by and hosted on G2.com.

Reporting dashboards and different access levels. For example giving people report edit access and report read only access. Review collected by and hosted on G2.com.

Connecting opportunity/customer touchpoints from multiple marketing and sales channels to one platform is something every Marketing executive has dreamt about... with Dreamdata, it's possible!

It provides data and insights that enable you to make decisions based on what activities work best in different stages of the buyer journey by connecting it to revenue.

The Reveal feature is brilliant for identifying buying signals by companies on your website and owned channels.

The Audience Hub is another great solution that helps us build audiences, understand what's working, and target audiences with relevant campaigns. Review collected by and hosted on G2.com.

We have very long buyer journeys which have been a challenge at times, but nothing the Dreamdata team couldn't fix or workaround. Review collected by and hosted on G2.com.

Channel influence - B2B journeys are so long it's impossible to know what channels or touchpoints are influencing prospects by relying on your CRM, GA4 and/or ad platform measurement. Because Dreamdata combine those sources (+ so much more) into a single account journey, then lays an attribution model over top you'll get full picture of what initiatives are driving a prospect toward a conversion point or sales stage.

It means you don't need to rely on the Lead Source field in your CRM to convey the value of a channel to your exec team.. or to go one step further, you can finally prove that brand investment on LinkedIn is influencing your sales opportunities ;)

Activation - in the recent years Dreamdata hasn't just told the attribution story but made big steps toward giving you data to pro-actively market to different segments based on the behaviour. It's empowers users to provide the next recommendation or action based on the data story I mention above Review collected by and hosted on G2.com.

Minor things such as not all pre-built reports being as valuable as others so I don't find myself using 100% of the tool, there's a steep learning curve for new users and the UI can be improved to make the platform more intuitive. Review collected by and hosted on G2.com.

Dreamdata gives us full visibility into our customer journey and multi-touch marketing attribution right out of the box. Before using it, it was nearly impossible to understand how each channel influenced user decisions. Now, we can clearly see the entire journey and make decisions based off which campaigns actually drive pipeline. The next step for us is activation - reaching users who are ready to buy but haven’t engaged with us yet. With DD's new Audience Reveal, we can finally start acting on those visitors who fit our ICP but haven’t converted so far. Review collected by and hosted on G2.com.

Nothing bad to say. The only downside is that you have to connect all data sources and make sure you’re sending the right data - because garbage in, garbage out. It took about 2-3 weeks to set everything up, and now we’re confident it’s all working correctly. Review collected by and hosted on G2.com.

Dreamdata gives us a single source of truth that connects marketing activities to each revenue stage. It finally ends the classic "which channel gets the credit?" debate. We can see how all our different touchpoints lead to a win, and we can analyze the average deal size and sales cycle of those wins.

We have an in-joke now: when a sales rep sends out a win wire for a big "sales-generated" deal, my team quietly flashes the Dreamdata ABM view. It shows how we strategically surrounded that account across multiple channels for months. It’s a powerful, visual way to highlight the strategic nature of our GTM and prove that big wins are a team effort. It has been a game-changer for proving our strategy is working and proving our real contribution to bookings. Review collected by and hosted on G2.com.

While the platform is incredibly flexible, some common use cases require more manual setup, like cleanly separating reporting between "new business" and "customer expansion", which takes some work to get right.

Similarly, while creating campaign hierarchies for roll-up reporting is achievable, it feels more like a workaround than a native feature. Making these core views more intuitive and out-of-the-box would be a huge improvement and save a lot of time. Review collected by and hosted on G2.com.

A very efficient and simple way to deep-dive into lead attribution, especially if you're running multi-channel campaigns. It brings clarity to most marketing activities across the web, providing a wealth of data on what works and what doesn’t in the long term. It also helps justify various activities to non-marketing stakeholders - for example, when seeking budget approval. Review collected by and hosted on G2.com.

The UI/UX can feel a bit quirky at times, and some filtering options are not very transparent. However, these are minor issues that you get used to quickly. Review collected by and hosted on G2.com.