Crayon is a competitive intelligence platform that enables businesses to track, analyze, and act on everything happening outside their four walls.

GTM Workspace is a unified sales execution platform that brings together CRM data, ZoomInfo intelligence, engagement history, and buying signals in one consolidated view - so account executives and account managers can manage their entire book of business, prioritize pipeline, and act on the best opportunities without ever switching tools.

G2 Marketing Solutions is a buyer intelligence and demand generation platform that enables businesses to reach and engage software buyers who are actively researching solutions. Built on G2’s marketplace, which attracts millions of buyers each year, the platform provides access to verified reviews, buyer activity data, and insights into how customers evaluate products, categories, and competitors. The platform includes capabilities such as Buyer Intent data, product profiles, review collection, and market intelligence to help organizations identify in-market accounts, improve visibility, and support go-to-market strategies. By leveraging real-time buyer behavior signals and integrating with sales and marketing tools, businesses can prioritize outreach, align with buyer readiness, and drive more efficient pipeline generation.

Get the data you need to make the most important decisions. From product, pricing, market segmentation, or brand tracking, Qualtrics CoreXM is the gold standard in experience management. Qualtrics combines powerful features like 100+ question types and robust logic with ease of use to make research easier than ever.

Manage and measure a data-driven PR program with hyper-targeted search, pitching, social media and journalist relations features.