--- title: Directive Institute Reviews meta\_title: 'Directive Institute Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter reviews by the users' company size, role or industry to find out how Directive Institute works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 5 scale: '5' date\_modified: '2026-07-12' parent\_category: name: Education url: https://www.g2.com/categories/education --- # Directive Institute Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Directive Institute but has limited features. Are you part of the Directive Institute team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Directive Institute is an online training platform designed to help marketers from any level of experience develop the necessary skills required to launch effective digital marketing campaigns. The full training program consists of courses on pay-per-click advertising (PPC), search engine optimization (SEO), conversion rate optimization (CRO), and analysis & optimization. Across these 4 modules, there are over 40 lessons, each containing interactive videos, written tutorials, quizzes, and downloadable tools & templates that make it super easy to take action. The Institute also includes an official certificate for those that complete the entire course. * * * Seller [Directive](https://www.g2.com/sellers/directive-f01e174b-c278-41ae-b58e-07318d2329a0) Discussions [Directive Institute Community](https://www.g2.com/products/directive-institute/discuss) Overview by Brian Bui Show More ## Top-Rated Alternatives [ ![Pluralsight](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pluralsight") Pluralsight 4.6/5(1,373) ](https://www.g2.com/products/pluralsight/reviews) [ ![ACI Learning [ITPro]](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "ACI Learning [ITPro]") ACI Learning [ITPro] 4.7/5(407) ](https://www.g2.com/products/aci-learning-itpro/reviews) [ ![Corporate Finance Institute](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Corporate Finance Institute") Corporate Finance Institute 4.8/5(1,777) ](https://www.g2.com/products/corporate-finance-institute/reviews) [ View All Alternatives ](https://www.g2.com/products/directive-institute/competitors/alternatives) ## User Insights Average based on 5 real user reviews. [Log in to unlock pricing and user insights](/login) LR Lourdes R. Compensation and Benefits Manager Apparel & Fashion Small-Business (50 or fewer emp.) 6/14/2024 "Detailed insights into the PPC campaign" 4.5/5 What do you like best about Directive Institute? The tutors were indeed well-acquanted with PPC and their enthusiasm made the learning process interesting. As a first time student into the field the course alone gave me a good direction on how to erect some fruitful campaigns. Review collected by and hosted on G2.com. What do you dislike about Directive Institute? This is because I perceived it provided few strategies involving intricate data analysis methods. It is important to learn how to decipher a campaign level and/or more granular PPC data for the purpose of fine tuning and achieving greater ROI. Review collected by and hosted on G2.com. What problems is Directive Institute solving and how is that benefiting you? This course enabled me to bypass a critical barrier of understanding the basics of PPC. I am pretty certain about the structuring of campaigns and the identification of the appropriate audiences. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") EC Verified User in Computer Software Small-Business (50 or fewer emp.) 7/20/2022 "If it supports your in house Marketing team." 4/5 What do you like best about Directive Institute? They were flexible with working with us, doing standing calls with the marketing team on a monthly basis to drive the projects and goals forward. The standing calls get everything on track Review collected by and hosted on G2.com. What do you dislike about Directive Institute? Return on investment is one of the most difficult things to track in marketing. This is no different with using this agency for our needs where the value add feels like it is there but ROI is never guaranteed. Review collected by and hosted on G2.com. What problems is Directive Institute solving and how is that benefiting you? Our marketing team needed assistance with solving some SEO issues. Directive was great to work with to set out a plan and execute what we would like with the SEO efforts. Also to bring this full circle and show attribution for closed deals Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Lidiya K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lidiya K.") LK Lidiya K. Founder Small-Business (50 or fewer emp.) 4/7/2020 "The course I needed to master the marketing aspect of my blogging business." 5/5 What do you like best about Directive Institute? I've been running a blogging business for over 5 years now and have taken courses by bloggers on ways to grow and monetize my website. However, all of them were limiting in some way so I needed something more professional, specifically regarding marketing (with the ultimate goal of boosting sales and increasing my revenue). This course is exactly what I needed as it helps me tackle all these aspects of SEO, PPC and CRO that I've been overlooking. I believe this is the way to go from 5 to 6 figures in revenue and grow your online presence and website authority. I highly recommend it to other bloggers and website owners. Review collected by and hosted on G2.com. What do you dislike about Directive Institute? Currently, I don't have anything I dislike. Review collected by and hosted on G2.com. What problems is Directive Institute solving and how is that benefiting you? I love how detailed the tutorials are. I also learned about all kinds of tools (many of which free) I can use for analytics and marketing. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Aaron N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aaron N.") AN Aaron N. Small-Business (50 or fewer emp.) 6/9/2020 Business partner of the seller or seller's competitor, not included in G2 scores. "Comprehensive Training" 5/5 What do you like best about Directive Institute? I enrolled in the complete course with PPC, SEO, CRO, and analytics training. I loved how comprehensive it was. Though I've been working with PPC for a while, it provided a lot of helpful insider tips and tricks for greater success. Being newer to SEO, I appreciated that Jesse (the instructor) took it step by step, sharing the techniques, tools, and strategy that he and his team uses when creating a campaign. Review collected by and hosted on G2.com. What do you dislike about Directive Institute? I have no critiques. At times it felt slow, but I understand that it is important to teach at an understandable pace for all levels. Review collected by and hosted on G2.com. Recommendations to others considering Directive Institute: It is a great training tool for anyone who currently works in digital marketing or is trying to break into the industry. Review collected by and hosted on G2.com. What problems is Directive Institute solving and how is that benefiting you? I now feel empowered to launch an PPC/SEO campaign for my business, knowing how to establish the greatest level of efficiency. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![๐Ÿš€ Michelle B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "๐Ÿš€ Michelle B.") ๐Ÿš€B ๐Ÿš€ Michelle B. Director of Growth Marketing at Lingo Computer Software Small-Business (50 or fewer emp.) 4/9/2020 "Very Tactical Walkthrough" 5/5 What do you like best about Directive Institute? I have taken a number of PPC courses over the years and this is by far the most comprehensive, tactical course I have taken. The course not only lays the foundation for how to do PPC research, what works and what doesn't, but shows you exactly how to document your findings and turn them into actionable PPC ads. To boot, they practice what they preach. I use Directive as an agency for my PPC services and took this course to better understand their methodology. They apply exactly what they preach here to our PPC management, which has been very interesting to watch. Review collected by and hosted on G2.com. What do you dislike about Directive Institute? While the individual videos are pretty meaty, some are super long in length. I feel like those could have been split up into smaller, more consumable videos, especially in the areas where they show exactly how to use a landing page tool or how to set up the foundation of a Google Ads campaign. Review collected by and hosted on G2.com. Recommendations to others considering Directive Institute: Like any training course, to get the most out of it, set aside time to really dial into it. Directive Institute is very tactical and it shows you exactly how to set up your campaigns - it is not for someone who does not want to know how to set up a campaign step-by-step. With this being as tactical as it is, you'll need to ensure you already have access to your Google Ads account, a reasonable understanding of products and services you are pitching, and goals. You can work alongside the training to really get your campaigns set up well. Review collected by and hosted on G2.com. What problems is Directive Institute solving and how is that benefiting you? The largest problem I solved for is how to streamline messaging and unique attributes into a easy to use spreadsheet. This allows for building of the PPC ads without going down a rabbit hole of solving for other items (e.g. it eliminates the noise). A realized benefit to this was that the foundation for building the ads, while helpful for PPC, also became universal talking points for Sales and Customer Success. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ## Questions about Directive Institute? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Directive Institute ](https://www.g2.com/products/directive-institute/discussions/new) GU Guest User What is Directive Institute used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-directive-institute-used-for) [ View all Discussions ](https://www.g2.com/products/directive-institute/discuss) ##### Pricing Pricing details for this product isnโ€™t currently available. Visit the vendorโ€™s website to learn more. 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