
They don't have to share first-party data with retailers. They also don't have to beg for insights into their customers. Instead, they know precisely who bought their products, and when, and through which channels. Review collected by and hosted on G2.com.
Increased competition. The D2C landscape has changed quite a bit in the last decade, with more and more companies leveraging the strategy to compete for the same customers. Review collected by and hosted on G2.com.
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This reviewer was offered a nominal gift card as thank you for completing this review.
Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

