CustomerGlu Features
Platform Basics (10)
Customizable Templates
Pre-designed layouts that can be customized to match preferences and requirements
Exporting
Ability to export customer journey maps in a variety of formats to present and analyze.
Multi-user Access and Collaboration
Allow team members to invite others to collaborate on journey maps and make direct changes.
Multiple Personas
Provide the ability to compare the experiences of multiple personas in one journey map.
Data Analytics
Ability to integrate with cross-channel, real-time data analytics to power customer journey map creation.
Predictive Analytics
Predict future data based on historical data sets
Behavioral Analytics
Track and analyse user behavior within a system or network
Campaign Analytics
Track and interpret campaign performance metrics
Website Analytics
Track and analyze information regarding website visitors
Visual Analytics
Interact with data visualization elements, such as charts and graphs, to drill down into data
Marketing Gamification (6)
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Templates
Offers templates or examples of commonly used competition or game structures
Simultaneous Competitions
Allows administrator to run multiple campaigns at the same time
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Behaviors
Ability to define and track custom user behaviors
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Rewards
Offers a variety of different rewards for completing actions
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Customization
Allows administrator to create custom competitions and rewards based on marketing campaigns
Mobile App
Mobile app or mobile optimized site allows users to participate and view scores on their mobile devices
Integrations (3)
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CRM Integration
Integration with CRM software to access and incorporate customer data
Social Media Integration
Integration with popular social networks for users to promote content or share their progress
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Platform (6)
Public Leaderboard
Offers a public leaderboard for users to view current standings
Private Leaderboard
Offers a private leaderboard for administrators to view current standings
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Analytics
Measure and report on user engagement with the platform
Visual Analytics
Interact with data visualization elements, such as charts and graphs, to drill down into data
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Real-Time Analytics
Analyze and gain insights into data in real-time
Agentic AI - Customer Journey Mapping (1)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Agentic AI - Gamification (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Asynchronous Learning
Supports flexible learning at different times (i.e., learners can access course materials at their own pace)
Blended Learning
Supports learning paths that combine in-person classes with online/virtual courses
Self-paced Learning
Identifying your own learning needs, setting goals, finding the necessary resources, and evaluating your own knowledge
Additional Functionality (102)
Communication Management
Manage and track all internal and external communication conducted via calls, email, text, or chat
Customer Experience Management
Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement.
Customer Database
A collection of customer information such as contact details, demographics, previous interactions, etc.
Content Creation
The ability to create unique content
Monitoring
Observe and track the demand, usage, progress or quality of a system, product, or user
API
Application programming interface that allows for integration with other systems/databases
Gamification
Games or game-like elements to track progress and reward accomplishments
Customizable Reports
Alter the layout and content of reports
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Content Management
Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving
Email Management
Manage, store and organize emails within the system or via third-party apps
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Surveys & Feedback
Gauge satisfaction and receive information for improvement and success
Real-Time Data
Receive data and information in real time
Activity Tracking
Track and document all activities across devices, networks, and other systems
Access Controls/Permissions
Define levels of authorization for access to specific files or systems
Customizable Fields
Customize data fields to support various needs and use cases
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Customer History
Access previous interactions or concerns to maintain customer relationships
Real-Time Reporting
Active reporting of data and metrics
Customizable Branding
Add customized logos and colors to align with company branding
Widgets
An extended application or connector that enables users to perform additional services with their current set of tools
Tagging
Attach digital tags to documents and assets for identification, search, or monitoring purposes
Customer Portal
A website or login for customers to access information
Churn Management
Identify customers at risk of migration and activate strategies to retain them
Feedback Management
Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service
Event Triggered Actions
Predefined actions automatically performed on the occurance of specific events
Multi-Channel Communication
Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.
Sentiment Analysis
Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral
Multi-Language
Manage and support multiple languages
Customer Segmentation
Process of dividing customers into groups based on common characteristics
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Live Chat
Ability to chat online in real time
Employee Engagement
Tools to improve and measure employee satisfaction and involvement
Assessment Management
Creation, administration, and evaluation of assessments or tests
Rewards Management
Strategize and implement rewards for returning customers, employees and other members
Performance Management
Organize and manage the accomplishments and development of employees or performance of applications or systems
For Sales Teams/Organizations
Caters to sales teams
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
For Training/Education
Used for training or educational purposes
Learning Management
Organize and track educational activities
Goal Setting/Tracking
Establish measurable goals and objectives and track their progress over a specific period of time
Training Management
Track employee/learner's progression through training programs
Badge Management
Create, manage, and print wearable badges
Collaboration Tools
Provides a channel for team members to share media files, communicate, and work together
Dashboard Creation
Creation and customization of dashboards
Drag & Drop
Assemble applications and processes by dragging over and arranging pre-built components
Mobile Access
Access software remotely via mobile devices
Performance Metrics
A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
Employee Reward Programs
Builds a system of recognition and rewards to encourage employee performance and link outcomes to business needs
Contest Management
Organize and manage interactive contests or challenges
Interactive Content
Allow the audience to interact or engage with the content
Personalization
Adjust communications based on previous interactions or personal preferences
Data Import/Export
Import and export data to and from software applications
Progress Tracking
Reporting on how each user, task or process has advanced since its initiation
Multi-Channel Marketing
Coordinate marketing efforts across channels (email, landing pages, social media, etc.)
Map Creation
Create custom maps
Email Marketing
Create and send email blasts/campaigns
Single Sign On
Allow users to access multiple services after entering their login credentials once
Performance Metrics
A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
Customer Database
A collection of customer information such as contact details, demographics, previous interactions, etc.
API
Application programming interface that allows for integration with other systems/databases
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Data Linking
Collating information from different sources in order to create a more valuable and helpful data set.
Whiteboard
Allows multiple users to simultaneously annotate on a digital whiteboard
Drag & Drop
Assemble applications and processes by dragging over and arranging pre-built components
Data Visualization
Graphical representation of data
Collaboration Tools
Provides a channel for team members to share media files, communicate, and work together
Brainstorming
Group collaboration to solve ideas in a productive and concentrated manner.
Conversion Tracking
Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads
Workflow Management
Create, design and manage workflows for repetitive tasks
Activity Tracking
Track and document all activities across devices, networks, and other systems
Behavior Tracking
Track visitors'/audience's responses across web pages and other optimized content
Personalization
Adjust communications based on previous interactions or personal preferences
Customizable Reports
Alter the layout and content of reports
Customer Journey Mapping
Visualize and analyze customer experience across all touchpoints and channels
Customer Profiles
Record customer information, purchase history, and other notes
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Real-Time Notifications
Notifications that are delivered to users as soon as an event occurs
Tagging
Attach digital tags to documents and assets for identification, search, or monitoring purposes
Audience Targeting
Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention
CRM
Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system
Surveys & Feedback
Gauge satisfaction and receive information for improvement and success
Data Import/Export
Import and export data to and from software applications
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Communication Management
Manage and track all internal and external communication conducted via calls, email, text, or chat
Attribution Modeling
Analyzes the amount of credit that should be assigned to sales and conversion touchpoints.
Action Management
Detailed plan including steps, milestones, assignments, and timeline needed to complete a project, strategy or goal
Map Sharing
Share maps with internal and external stakeholders
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Customizable Branding
Add customized logos and colors to align with company branding
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Customer Touchpoints
Identify specific interactions between customers and brands
Customer Experience Management
Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement.
Diagramming
Enables schematic data presentation through org charts, mind maps, flowcharts, and process diagrams.
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
A/B Testing
Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness
Storyboarding
Dictate the order and pace of an eLearning course, including the logic for how different learners progress
Customer Segmentation
Process of dividing customers into groups based on common characteristics