CustomerGlu Features
Platform Basics (5)
Templates
Provide templates for customer journey mapping to jumpstart the process.
Exporting
Ability to export customer journey maps in a variety of formats to present and analyze.
Multi-user Access and Collaboration
Allow team members to invite others to collaborate on journey maps and make direct changes.
Multiple Personas
Provide the ability to compare the experiences of multiple personas in one journey map.
Data Analytics
Ability to integrate with cross-channel, real-time data analytics to power customer journey map creation.
Marketing Gamification (6)
Templates
Offers templates or examples of commonly used competition or game structures
Simultaneous Competitions
Allows administrator to run multiple campaigns at the same time
Behaviors
Ability to define and track custom user behaviors
Rewards
Offers a variety of different rewards for completing actions
Customization
Allows administrator to create custom competitions and rewards based on marketing campaigns
Mobile App
Mobile app or mobile optimized site allows users to participate and view scores on their mobile devices
Integrations (2)
CRM Integration
Integration with CRM software to access and incorporate customer data
Social Media Integration
Integration with popular social networks for users to promote content or share their progress
Platform (3)
Public Leaderboard
Offers a public leaderboard for users to view current standings
Private Leaderboard
Offers a private leaderboard for administrators to view current standings
Analytics
Measure and report on user engagement with the platform
Agentic AI - Customer Journey Mapping (1)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Agentic AI - Gamification (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives

