Criteo GO Pricing Overview

Criteo GO Pricing Key Insights

Last updated on Jul 30, 2026

Criteo GO offers a single pricing edition, all based on usage-based (pay-as-you-go) pricing rather than fixed rates. A free trial of Criteo GO is not available. Contact Criteo for custom volume pricing or enterprise discounts.

Criteo GO — Pay As You Go

Rated 2.9 / 5

*Pricing information is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations must be conducted with the seller.

Criteo GO

Pay As You Go

Free to sign up with no platform fees. Pay only for the media you run — pricing is performance-based, blending CPC and CPA depending on your campaign setup. New advertisers get up to $1,500 in ad credit, matched 100% on their first campaign spend (minimum $500 spend required to unlock).

Free to sign up — no platform fees, no long-term commitment

Cross-channel campaigns — Run campaigns across display, video, native and social, all from one platform

Criteo AI automatically optimises targeting, bidding, and creatives using real-time commerce signals

Launch your first campaign in minutes, with just 5 clicks — guided setup, no technical expertise needed

New advertisers get up to $1,500 in free ad credit — matched 100% on first spend

Full-funnel performance — drive discovery, acquire new customers, and maximise conversions across the shopper journey

Criteo GO is free to sign up with no platform fees. Advertisers pay only for media spend on a pay-as-you-go basis, with performance-based pricing that blends CPC and CPA depending on your campaign setup. There are no long-term commitments — you stay in full control of your budget from day one.

Pricing information for Criteo GO is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Criteo GO must be conducted with the seller.

New advertisers get up to $1,500 in free ad credit — matched 100% on your first campaign spend. Minimum spend of $500 required to unlock the credit.

Pricing information was last updated on May 01, 2026

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Criteo GO Pricing Reviews

(1)

Verified User

Mid-Market (51-1000 emp.)

7/16/2026

"Easy Setup and Use, But Incremental Value Uncertain"

3/5

What do you like best about Criteo GO?

I like that Criteo GO is easy to use and that the setup is easy, which means we don't have to devote many resources to it. Review collected by and hosted on G2.com.

What do you dislike about Criteo GO?

I'm unsure how incremental Criteo GO is. Review collected by and hosted on G2.com.

Response from Ishma Siddiqi of Criteo GO

edit

Really appreciate the honest feedback, and the incrementality question is a fair one to raise. What we can say with confidence is that GO is designed to extend your reach across channels - including inventory that paid search and paid social may not cover, and to drive sales growth with minimal resource investment on your side, and it sounds like it is already doing that for you without demanding much of your team's time. Measuring incrementality more precisely is a priority our product team is working hard towards - more to come on that front.

Our team is just a chat away inside the platform and would be happy to dig into your account data with you directly.

Categories on G2

Cross-Channel Advertising

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