[ Criteo GO Reviews ](https://www.g2.com/products/criteo-go/reviews) [ Criteo GO Reviews ](https://www.g2.com/products/criteo-go/reviews) # Criteo GO Pricing Overview [Editedit](https://my.g2.com/criteo-go/pricings) Criteo GO Pay As You Go Free Trial Free to sign up with no platform fees. Pay only for the media you run — pricing is performance-based, blending CPC and CPA depending on your campaign setup. New advertisers get up to $1,500 in ad credit, matched 100% on their first campaign spend (minimum $500 spend required to unlock). - Free to sign up — no platform fees, no long-term commitment - Cross-channel campaigns — Run campaigns across display, video, native and social, all from one platform - Criteo AI automatically optimises targeting, bidding, and creatives using real-time commerce signals - Launch your first campaign in minutes, with just 5 clicks — guided setup, no technical expertise needed - New advertisers get up to $1,500 in free ad credit — matched 100% on first spend - Full-funnel performance — drive discovery, acquire new customers, and maximise conversions across the shopper journey Show More Criteo GO is free to sign up with no platform fees. Advertisers pay only for media spend on a pay-as-you-go basis, with performance-based pricing that blends CPC and CPA depending on your campaign setup. There are no long-term commitments — you stay in full control of your budget from day one. Criteo GO has 1 pricing edition. Pricing information for Criteo GO is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Criteo GO must be conducted with the seller. New advertisers get up to $1,500 in free ad credit — matched 100% on your first campaign spend. Minimum spend of $500 required to unlock the credit. Pricing information was last updated on May 01, 2026 Show More ## Criteo GO Pricing FAQs Generated using AI Is Criteo GO free, or does it offer a free trial? No. According to G2 data, Criteo GO does not offer a free plan or free trial. Users need to purchase a paid plan to access the product. Visit the seller's official pricing page for current pricing details and plan options. How much does Criteo GO cost in 2026? Pricing details for Criteo GO are not publicly listed. Users should visit the Criteo's official pricing page or contact the vendor directly for current pricing information. Who is Criteo GO pricing best suited for? Criteo GO's pricing is best suited for small businesses and lean mid-market teams that want automated ad execution without hiring dedicated media buyers. G2 reviewers from small businesses in design and general retail highlight ease of setup and low creative workload as primary draws. The pay-as-you-go pricing of Criteo GO removes long-term commitment risk, making it accessible for budget-conscious advertisers testing performance channels. However, G2 reviewers in mid-market manufacturing warn that teams needing granular bid control, audience segmentation, or custom creative formats will find Criteo GO's automation too restrictive. Best fit: small teams prioritising speed and simplicity over campaign control. What are the key differences between the free and paid versions of Criteo GO? Criteo GO operates on a single pay-as-you-go tier with no free version and no platform fees. According to G2's pricing data for Criteo GO, the entry point is free to sign up, with costs tied entirely to media spend using a blended CPC and CPA model. New advertisers can access up to $1,500 in matched ad credit, requiring a minimum $500 first spend to unlock. There are no higher Criteo GO tiers with expanded features — all advertisers access the same AI-driven targeting, cross-channel campaign tools, and automated creative generation. Enterprise needs can be addressed via custom quotes. Is Criteo GO considered good value for its pricing? G2 reviewers give Criteo GO a mixed value verdict, with ratings ranging from 1.5 to 4.0 out of 5. The pay-as-you-go pricing of Criteo GO removes upfront risk, and one small business reviewer in design reports strong attributed ROAS on a small budget. However, recurring complaints undercut the value case: multiple G2 reviewers flag poor attribution visibility and inability to measure true incrementality, making ROI hard to justify. A mid-market manufacturing reviewer notes the black-box automation prevents bid control by margin or audience segment. For lean teams wanting hands-off execution, Criteo GO's pricing structure offers baseline efficiency, but limited transparency makes cost-per-outcome difficult to validate. ## Top-Rated Alternatives [ ![Facebook for Business](https://images.g2crowd.com/uploads/product/hd_favicon/1487565851/facebook-for-business.svg "Facebook for Business") Facebook for Business 4.2/5(1,456) ](https://www.g2.com/products/facebook-for-business/reviews) [ ![LocaliQ](https://images.g2crowd.com/uploads/product/hd_favicon/069083f4b8b3549c8478d32c6707cdd6/localiq.svg "LocaliQ") LocaliQ 4.5/5(1,087) ](https://www.g2.com/products/localiq/reviews) [ ![StackAdapt](https://images.g2crowd.com/uploads/product/hd_favicon/5fbf26343205a3da57c3095097400117/stackadapt.svg "StackAdapt") StackAdapt 4.7/5(896) ](https://www.g2.com/products/stackadapt/reviews) [ View All Alternatives ](https://www.g2.com/products/criteo-go/competitors/alternatives) ## Criteo GO Pricing Reviews (1) ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User Mid-Market (51-1000 emp.) 7/16/2026 More Options - "Easy Setup and Use, But Incremental Value Uncertain" 3/5 What do you like best about Criteo GO? I like that Criteo GO is easy to use and that the setup is easy, which means we don't have to devote many resources to it. Review collected by and hosted on G2.com. What do you dislike about Criteo GO? I'm unsure how incremental Criteo GO is. Review collected by and hosted on G2.com. What problems is Criteo GO solving and how is that benefiting you? Criteo GO helps us grow sales and is easy to use, so we don't have to devote many resources to it. Review collected by and hosted on G2.com. Show More Response from Ishma Siddiqi of Criteo GO [Editedit](https://www.g2.com/survey_responses/criteo-go-review-13117777/official_response/edit) Really appreciate the honest feedback, and the incrementality question is a fair one to raise. What we can say with confidence is that GO is designed to extend your reach across channels - including inventory that paid search and paid social may not cover, and to drive sales growth with minimal resource investment on your side, and it sounds like it is already doing that for you without demanding much of your team's time. Measuring incrementality more precisely is a priority our product team is working hard towards - more to come on that front. Our team is just a chat away inside the platform and would be happy to dig into your account data with you directly. 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