---
title: Craft Reviews
meta_title: 'Craft Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter reviews by the users' company size, role or industry to find
  out how Craft works for a business like yours.
date_modified: '2026-06-04'
parent_category:
  name: Sales Tools
  url: https://www.g2.com/categories/sales-tools
---

# Craft Reviews
**Vendor:** Craft  
**Category:** [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant)
## About Craft
Craft is the #1 AI-powered sales platform built specifically for home services businesses to win more deals, scale coaching impact, and save time on time-consuming admin work. Sales reps in roofing, hvac, plumbing, electrical, windows, siding, and more use Craft's mobile app to record their face to face customer interactions and our AI automatically transcribes, analyzes, and gives them feedback to help them improve their sales, and to help their sales managers and sales coaches to 100x their coaching impact.






- [View Craft pricing details and edition comparison](https://www.g2.com/products/craft-2025-01-02/reviews?section=pricing&secure%5Bexpires_at%5D=2026-07-22+17%3A39%3A11+-0500&secure%5Bsession_id%5D=377edd6a-1875-4601-8323-93669a22ab36&secure%5Btoken%5D=1bdbcceffd8258c932a84268e69fc83813d28dd7cc8a624fda7c4558879c45c2&format=llm_user)

## Craft Features
**Lead Facilitation**
- Customer-facing Chatbot
- Lead Qualification
- Lead Follow-up
- Meeting Scheduling 

**Agentic AI - Sales Coaching**
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Decision Making

**Training**
- Knowledge Base
- Coaching Materials
- Playbook Creation
- Video Record

**Organization**
- Opportunity and Pipeline Management 
- Data Entry
- Integrations / APIs

**Feedback**
- Review
- Scorecard
- Coaching Card
- Leaderboard
- Real-Time Updates
- Notifications
- Competition

**Performance Analysis**
- Coaching 
- Peformance Tracking

**Sales Analysis**
- ROI Forecasting 
- Sales Forecasting 

**Generative AI**
- AI Text Summarization

**Generative AI**
- AI Text Generation
- AI Text Summarization

**Agentic AI - AI Sales Assistant**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

## Top Craft Alternatives
  - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - 4.4/5.0 (24,674 reviews)
  - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) - 4.7/5.0 (9,359 reviews)
  - [Fathom](https://www.g2.com/products/fathom-video/reviews) - 5.0/5.0 (6,934 reviews)