---
title: Craft Reviews
meta_title: 'Craft Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter reviews by the users' company size, role or industry to find
  out how Craft works for a business like yours.
date_modified: '2026-09-02'
parent_category:
  name: Sales Tools
  url: https://www.g2.com/categories/sales-tools
---


# Craft Reviews
**Vendor:** Craft  
**Category:** [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant)
## About Craft
Craft is the #1 AI-powered sales platform built specifically for home services businesses to win more deals, scale coaching impact, and save time on time-consuming admin work. Sales reps in roofing, hvac, plumbing, electrical, windows, siding, and more use Craft's mobile app to record their face to face customer interactions and our AI automatically transcribes, analyzes, and gives them feedback to help them improve their sales, and to help their sales managers and sales coaches to 100x their coaching impact.






- [View Craft pricing details and edition comparison](https://www.g2.com/products/craft-2025-01-02/reviews?section=pricing&secure%5Bexpires_at%5D=2026-09-16+07%3A12%3A47+-0500&secure%5Bsession_id%5D=a9b2429d-6c8f-461b-a0b2-58cbf1c5adf5&secure%5Btoken%5D=2156cc4938987bdbe18947bbe53b4c7c389e1305d3aa8567b92f3c7817a9c611&format=llm_user)

## Craft Features
**Lead Facilitation**
- Customer-facing Chatbot
- Lead Qualification
- Lead Follow-up
- Meeting Scheduling 

**Agentic AI - Sales Coaching**
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Decision Making
- AI/Machine Learning
- Third-Party Integrations

**Training**
- Knowledge Base
- Coaching Materials
- Playbook Creation
- Video Record

**Organization**
- Opportunity and Pipeline Management 
- Data Entry
- Integrations / APIs
- Third-Party Integrations
- Meeting Management
- Calendar Management
- Call Management
- Document Management
- Contact Management
- Task Management
- Lead Management
- Content Management
- Notes Management
- Sales Activity Management
- Email Management

**Feedback**
- Review
- Scorecard
- Coaching Card
- Leaderboard
- Real-Time Updates
- Notifications
- Competition

**Performance Analysis**
- Coaching 
- Peformance Tracking
- Email Tracking
- Call Tracking

**Sales Analysis**
- ROI Forecasting 
- Sales Forecasting 

**Generative AI**
- AI Text Summarization
- Generative AI

**Additional Functionality**
- Performance Metrics
- Feedback Management
- AI Copilot
- Reporting & Statistics
- Mobile Access
- Collaboration Tools
- Gamification
- Automatic Transcription
- Call Recording
- Sales Reports
- Real-Time Analytics
- Commenting/Notes
- Built-in Course Authoring
- Learning Paths/Tracks
- Assessment Management
- Video Conferencing
- Conversation Intelligence
- Call Monitoring
- Goal Setting/Tracking
- Workflow Management
- Learning Management
- Content Management
- Training Management
- Document Management
- Content Library
- Recommendations
- Activity Dashboard
- Call Tracking
- Performance Management
- Onboarding
- Search/Filter

**Generative AI**
- AI Text Generation
- AI Text Summarization
- Generative AI

**Agentic AI - AI Sales Assistant**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making
- AI/Machine Learning

**Additional Functionality**
- Email Response Control
- Speech Recognition
- Customer Engagement
- Dashboard
- Chat/Messaging
- AI Writing Assistant
- For Sales Teams/Organizations
- Sales Automation
- Alerts/Notifications
- CRM
- Predictive Analytics
- Lead Scoring
- Templates
- Reminders
- Email Templates
- SMS Messaging
- Personalization
- Reporting/Analytics
- Conversation Intelligence
- Lead Engagement
- Customer Database
- AI Copilot
- Omnichannel Outreach
- Workflow Automation

## Top Craft Alternatives
  - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - 4.4/5.0 (24,748 reviews)
  - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) - 4.7/5.0 (9,433 reviews)
  - [Fathom](https://www.g2.com/products/fathom-video/reviews) - 5.0/5.0 (7,022 reviews)