Courier Features
Administration (11)
-
Template Creation
Process for administrator to create personalized email templates from scratch or incorporate and leverage existing templates.
-
Custom Unsubscribe
Able to customize the unsubscribe templates, handler, and tracking.
-
Email Segmentation
Able to segment transactional emails based on their purpose.
-
Detailed Server Logs
Detailed logs for tracking and debugging mail server activity.
-
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Drip Campaigns
Send automated marketing emails based on user actions over a predetermined period
Customer Segmentation
Process of dividing customers into groups based on common characteristics
-
Scheduling
Ability to schedule push notifications at a specific date and time, or set an expiration for time-bound messages
-
Triggered Notifications
Provides the ability to automate notifications based on user behavior
Segmentation
Ability to segment audiences based on device type, location, demographics, customer behavior, etc.
-
Integrations
Ability to integrate with other software that stores customer data to generate reminders (i.e. CRM software)
Integrations (7)
-
Webhooks
Integrates webhooks into emails to signal email status (i.e. sent, bounced, opened, etc.)
-
Event Tracking API
API used to track the status of emails.
-
Mail Send API
API used to send emails (e.g. Web API, SMTP API)
-
Spam Filter Testing
Testing to ensure emails do not go to recipient's spam folder.
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Activity Tracking
Track and document all activities across devices, networks, and other systems
A/B Testing
Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness
Platform (14)
-
Custom Tracking Domain
Ability to define a custom domain from which emails are sent.
-
Multiple Domains
Able to send emails from multiple domains.
Dedicated IP
Ability to use a dedicated IP for deliverability.
-
Documentation
Availability and quality of documentation for API, code library, implementation, and set up.
-
Sender Reputation Management
Ability for the platform to manage individual domain reputations. That way, senders with good sending practices are not penalized based on the sending practices of others.
-
Tracking & Reporting
Tracks emails sent and delivery rates and compiles them into standard reports.
-
Enterprise Scalability
Provides features and infrastructure to allow scaling for large organizations.
-
Performance and Reliability
Emails are consistently received and software performs reliably.
Workflow Management
Create, design and manage workflows for repetitive tasks
List Management
Manage contacts across multiple mailing lists
Template Management
Create, save, and re-purpose templates for emails, forms, etc.
Email Management
Manage, store and organize emails within the system or via third-party apps
Subscription Management
Process of managing customer subscription lifecycle for a recurring service or a product
Click Tracking
Track the amount of clicks on individual products to measure campaign results
Campaigns (6)
-
Customize
Allow users to customize their messages.
-
Scheduling
Schedule push notifications to be delivered at a specific date and time, or set an expiration for time-bound messages
Retarget
Retarget your messages based on previous user engagement.
Segmentation
Segment audience based on device type, location, demographics, customer behavior, etc.
Triggered Notifications
Automate notifications based on user behavior
Customer Segmentation
Process of dividing customers into groups based on common characteristics
Analytics (3)
Campaign Performance
Track and report on performance metrics and conversions
-
Audience Insights
Report on audience demographics and engagement
Drip Campaigns
Send automated marketing emails based on user actions over a predetermined period
Optimization (7)
A/B Testing
Test variations of a push notification on a portion of users and track conversions
-
Personalization
Personalize messages with contextual data such as customer names or product recommendations
-
Rich Notifications
Enhance messages with images, emojis, animated gifs, or videos
-
Integrations
Integrate with third-party marketing or e-commerce software
App Notifications
Set-up notifications and alerts for mobile apps.
SMS Notifications
Set-up SMS-based notifications and alerts for mobile devices.
Web Notifications
Set-up notifications and alerts for web browsers and apps.
Messaging Channels (2)
-
SMS Messaging
Ability to send reminders via SMS messaging to a mobile device
-
Email
Ability to send proactive notifications via email
Consolidation - Notification Infrastructure (3)
Automation
Includes pre-built workflow and automation capabilities
API Integration
Offers multichannel and multi product API integration
Template
Features template Engine/ template repository
Customization - Notification Infrastructure (3)
User Preference
Allows users to set their own notification preferences
Analytics
Measures notification performance with analytics and actionable insights
Drag and Drop
Users can use drag and drop filters to make adjustments as needed
Agentic AI - Push Notification (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
AI/Machine Learning
Software program that continuously adjusts its behavior based on observed data
Additional Functionality (47)
Multi-Channel Marketing
Coordinate marketing efforts across channels (email, landing pages, social media, etc.)
API
Application programming interface that allows for integration with other systems/databases
Drag & Drop
Assemble applications and processes by dragging over and arranging pre-built components
Communication Management
Manage and track all internal and external communication conducted via calls, email, text, or chat
Event Triggered Actions
Predefined actions automatically performed on the occurance of specific events
Multi-Language
Manage and support multiple languages
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Template Management
Create, save, and re-purpose templates for emails, forms, etc.
Geotargeting
Geographic location of visitors determines behavior of the software
Customer Journey Mapping
Visualize and analyze customer experience across all touchpoints and channels
Subscriber Management
Add or remove subscribers from mailing lists
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Visual Workflow Management
Create, design, and visually represent processes within the software
Authentication
Verify the identity of users/devices to enable secure access
Conversion Tracking
Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads
Behavior Tracking
Track visitors'/audience's responses across web pages and other optimized content
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Contact Management
Manage, organize, and store contact information
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Notification Editor
An editor that enables users to edit all aspects of notifications.
Workflow Automation
Streamlining repetitive tasks and activities through automated and predefined workflows
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Customizable Branding
Add customized logos and colors to align with company branding
Email Monitoring
Ability to oversee and optimize the operations of a mail server
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Mobile Access
Access software remotely via mobile devices
WYSIWYG Editor
What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface
Real-Time Data
Receive data and information in real time
Unsubscribe Database
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Drag & Drop
Assemble applications and processes by dragging over and arranging pre-built components
Geolocation
Determines the location of a device using GPS or an IP address
Event Triggered Actions
Predefined actions automatically performed on the occurance of specific events
Simple Mail Transfer Protocol (SMTP)
Internet standard communication protocol to transmit electronic mails
Contact Database
Centralized database of stakeholders and their contact information such as names, address, phone number etc.
Campaign Analytics
Track and interpret campaign performance metrics
SMS Messaging
Send messages via SMS
Customizable Forms
Customize contracts and forms to collect specific information
Autoresponders
Create and automatically send premade copy in response to customer messages
Email Marketing
Create and send email blasts/campaigns
Message Personalization
Personalize text messages using templates and custom fields
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Dynamic Content
Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience
Customizable Fields
Customize data fields to support various needs and use cases
Campaign Scheduling
Set campaign schedules by selecting start, pause, and end dates
Email Distribution
Top-Rated Alternatives
Technology Glossary Features
View definitions of the features and discover new technology terms.
What are webhooks and why are they useful? Our G2 guide can help you understand webhooks and their use cases.
Email segmentation is the process of segregating a contact database to create email segments with shared and similar characteristics. Learn more about email segmentation, best practices, and how email marketers can perform email segmentation.
What is dedicated IP and how does it help organizations? Our G2 guide can help you understand dedicated IP and the benefits it offers.


