# Kit Reviews **Vendor:** Kit **Category:** [Email Marketing Software](https://www.g2.com/categories/email-marketing) **Average Rating:** 4.4/5.0 **Total Reviews:** 233 ## About Kit Kit (formerly ConvertKit) is an email marketing automation tool for creators that delivers an intuitive solution to build newsletters, email campaigns, and digital products through customizable forms, landing pages, email templates, and product embeds. When joined together, Kit is the creators' solution to growing their business and earning a living online. ## Kit Pros & Cons **What users like:** - Users find ConvertKit's interface **incredibly easy to use** , enabling seamless connection and organization for effective audience engagement. (7 reviews) - Users enjoy the **easy-to-use automation tools** of ConvertKit, enhancing workflow and simplifying email marketing tasks. (4 reviews) - Users value the **easy integration** of ConvertKit, enhancing workflow with seamless connections to various platforms. (4 reviews) - Users value the **simplicity and user-friendliness** of ConvertKit, making audience connection effortless and intuitive. (4 reviews) - Users praise the **excellent customer support** of Kit, highlighting its helpfulness and positive impact on their experience. (3 reviews) - Easy Setup (3 reviews) - Email Marketing (3 reviews) - User-Friendly Interface (3 reviews) - Intuitive (2 reviews) - Users appreciate the **quick setup** of Convertkit, enabling them to easily start building their email lists. (2 reviews) **What users dislike:** - Users highlight the **expensive pricing** structure, especially for smaller creators needing access to more advanced features. (3 reviews) - Users note the **limited lead magnet options** and find pricing steep for smaller creators as they scale. (2 reviews) - Users find the **limited customization** options frustrating, wishing for more flexibility in design and integrations. (1 reviews) - Users find the **limited features** restrictive, craving more access for their evolving needs without high costs. (1 reviews) - Users feel the **limited options** for lead magnets in the introductory version restrict its potential benefits. (1 reviews) - Users struggle with the **lack of automation for sending previous newsletters** to new subscribers in Convertkit. (1 reviews) - Outdated Design (1 reviews) - Users express frustration with **poor customer support** , highlighting slow responses and unhelpful scripted interactions. (1 reviews) ## Kit Reviews ### 1. Perfect for When You've Outgrown MailChimp **Rating:** 3.5/5.0 stars **Reviewed by:** Michelle M. | Speaking Business Strategist + Public Speaking Coach & Consultant , Professional Training & Coaching, Small-Business (50 or fewer emp.) **Reviewed Date:** July 28, 2017 **What do you like best about Kit?** I love how easy it is to create an automation, tag subscribers, and create sequences. I love being able to target my emails to the most receptive people. **What do you dislike about Kit?** Since it is a newer email service provider, there have been times when I've had issues with deliverability and emails not making it to the subscriber. I've always been able to resolve those quickly with the help of support. I don't like that I have to worry about it though. **Recommendations to others considering Kit:** If you're thinking about InfusionSoft but feel like too much for what you need in your business, then I'd highly recommend ConvertKit. It's like InfusionSoft light and you don't have to hire someone else to run it for you. **What problems is Kit solving and how is that benefiting you?** ConvertKit solves the problem of keeping in touch with people who want to hear from me. It's a great solution for people who have outgrown MailChimp (or who are sick of paying double for subscribers) but don't need the power of InfusionSoft. ConvertKit makes it easy for me to tag subscribers based on the actions they take when reading my emails and this lets me create content based on those actions. More importantly, it lets me make offers to people based on their actions. ### 2. Great low-cost email marking solution **Rating:** 4.0/5.0 stars **Reviewed by:** Allison B. | Content Marketing Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** July 25, 2017 **What do you like best about Kit?** ConvertKit allows you to set up simple automations in order to manage your email lists. While this isn't the most robust system in the world, it is perfect for companies just getting started with email marketing who do not yet need all the bells and whistles that come with solutions such as Ontraport and Infusionsoft. I also love how you can create simple landing pages. **What do you dislike about Kit?** Their form builder is very bare-bones. I prefer Aweber in this respect, since you can design forms directly in their dashboard. With ConvertKit, you can only build simple forms, and need to do any design work on your website. They also do not have email templates. **Recommendations to others considering Kit:** The automations available with ConvertKit are VERY simple. If you need robust automation, you need Ontraport or Infusionsoft. **What problems is Kit solving and how is that benefiting you?** ConvertKit definitely saves money if you need simple email marketing software. It is less expensive than the more robust solutions, which have more options than most people need, but you can still do simple automations. ### 3. Easy to use but lots of emails don't make it to the inbox **Rating:** 4.0/5.0 stars **Reviewed by:** Keisha S. | Founder & CEO, E-Learning, Small-Business (50 or fewer emp.) **Reviewed Date:** December 28, 2017 **What do you like best about Kit?** Tags! The ability to add tags to users, to create autosequences, and ability to easily embed forms and ability to segment emails. **What do you dislike about Kit?** Lots of emails don't make it to the user's inbox and that was one of the top claims that Convertkit used to have -- deliverability. **What problems is Kit solving and how is that benefiting you?** Email marketing. Being able to communicate with our community. ### 4. Convertkit for a start email marketing platform **Rating:** 3.0/5.0 stars **Reviewed by:** Joanna K. | Marketing & Communications, Food & Beverages, Small-Business (50 or fewer emp.) **Reviewed Date:** January 31, 2018 **What do you like best about Kit?** Convertkit is fairly simple to use for email marketing. Building templates, emails, and segmented lists is pretty straightforward. **What do you dislike about Kit?** The forms, landing pages, and triggers, require a bit more developer skills if you want them to look anything different than generic Convertkit material. It gets a little complex but the Help Center is generally a good resource. **What problems is Kit solving and how is that benefiting you?** We are looking for low cost solutions to sending targeted email campaigns by our different segments. ### 5. Convert Kit is an Easy Email Marketing Solution **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 22, 2017 **What do you like best about Kit?** I love that Convert Kit is so easy to use. Their forms integrate with Leadpages (which is important to me) and they make autoresponder emails seem like a breeze. Plus you can tag subscribers based on clicks, actions, etc. which is incredible valuable. I highly recommend! **What do you dislike about Kit?** I actually really love the program, can't think of anything right now I dislike. **Recommendations to others considering Kit:** It's a great program, I highly recommend checking it out :) **What problems is Kit solving and how is that benefiting you?** I use convertkit for our email marketing. It allows us to get into our subscribers inboxes, send out autoresponder sequences to add value and suggest products we sell to our subscribers. It's a great software. ### 6. Powerhouse email marketing tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** December 18, 2017 **What do you like best about Kit?** The segmenting capabilities are awesome. You can create so many different rules and tags so that even though you're automating your emails, your users will still get a custom experience depending upon how they joined your list. **What do you dislike about Kit?** Not very user-friendly compared to some other email tools. . **Recommendations to others considering Kit:** Definitely get Convertkit if you want to develop a strong relationship with your audience and make the most of your marketing efforts. **What problems is Kit solving and how is that benefiting you?** I can provide more specific and customized emails to my users depending on how they respond to the emails and opt-ins I'm providing them. ### 7. Email List Has Grown Just By Switching to ConvertKit **Rating:** 5.0/5.0 stars **Reviewed by:** Stephanie L. | Marketing and Business Development Consultant, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2017 **What do you like best about Kit?** For whatever reason, I get more opens and clicks and signs up just since I have switched to ConvertKit. It's easy to use, has all the features you want without the crazy price. I was very pleasantly surprised to find out they had landing pages as well!!! All i had to do was design the page in convertkit and install the plugin on my wordpress site. It then created the most beautiful landing pages for me. **What do you dislike about Kit?** Would be great if they had more landing page templates. **Recommendations to others considering Kit:** If you are serious about growing your list, start with ConvertKit instead of having to move it over later. **What problems is Kit solving and how is that benefiting you?** I was not getting many sign ups on my offers and my open rate was extremely low. Both have increased since switching to ConvertKit. ### 8. The easiest way to start marketing automation **Rating:** 5.0/5.0 stars **Reviewed by:** Josh H. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** December 14, 2017 **What do you like best about Kit?** ConvertKit is the simplest tool to use for marketing automation. Their builder is so intuitive and simple to learn. **What do you dislike about Kit?** They don't have all the crazy in-depth features of more established marketing automation tools. **Recommendations to others considering Kit:** ConvertKit is the easiest way to get started, if you want to do drip emails but don't want to spend weeks on it they are the best fit. **What problems is Kit solving and how is that benefiting you?** Setting up marketing automation campaigns for new customers, new subscribers, etc. Before apps like ConvertKit, setting up drip emails was clunky, but they have truly changed the game. ### 9. great for email marketing to segments of your list **Rating:** 4.5/5.0 stars **Reviewed by:** David H. | Podcast Marketing / Production Expert, Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2017 **What do you like best about Kit?** There is a focus on tagging individual users rather than adding users to lists. This allows you to segment your list in ways that get the right message to the right people. **What do you dislike about Kit?** I'd like better merges available, to get user-specific info on the messages that I send. **Recommendations to others considering Kit:** Great if you're doing something more than the standard "email newsletter." **What problems is Kit solving and how is that benefiting you?** Sending hyper-focused emails to big groups of people. ### 10. Simple interface, awesome functionality **Rating:** 4.5/5.0 stars **Reviewed by:** Bridget C. | President & CEO, Information Services, Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2017 **What do you like best about Kit?** I love that ConvertKit lets you tag subscribers, so you can readily segment your email list for more effective targeting. You can use the tags to identify customers, potential leads, or unengaged subscribers, and target each group appropriately. I love that ConvertKit integrates readily with other platforms like Zapier and Leadpages. My entire business runs automatically thanks to these powerful integrations. **What do you dislike about Kit?** I wish ConvertKit had more analytics like other email platforms, so I could know the geographical location of my subscribers or more demographic data about them. Because ConvertKit only asks for first name and email address, sometimes the data is very limited. I wish I could get more information on where my subscribers live and how they are interacting with my brand to better serve them. **Recommendations to others considering Kit:** Invest the time into setting up your sequences and forms to manage subscribers how you want, so you can really take advantage of automations offered by this platform! **What problems is Kit solving and how is that benefiting you?** ConvertKit is how I manage all my customers and prospects for my online business. Using its sequences and tags has drastically increased my sales and made my business more profitable. It is easier to communicate with my subscribers and offer excellent customer service. Furthermore, because I'm readily able to identify unengaged "cold" subscribers, ConvertKit makes it easy to remove them from my list so my open rates stay very high (>50%) and I have an audience I know is interested in my products and ready to buy. ### 11. ConvertKit took my email marketing to the next level! **Rating:** 5.0/5.0 stars **Reviewed by:** Morgan A. | TuesdaysTogether Leader - Dayton, OH, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** August 01, 2017 **What do you like best about Kit?** This platform is extremely user friendly and has amazing capabilities! **What do you dislike about Kit?** The only thing I don't care for is that I can't easily keep track of what form is attached to what sequence. **Recommendations to others considering Kit:** This product is worth the investment. I was completely overwhelmed with MailChimp, but in ConvertKit it is very easy to connect the dots and nurture your email list. **What problems is Kit solving and how is that benefiting you?** ConvertKit helps me nurture my email list, which was something I could never do before. I am able to send people more of what they want to learn about, which is huge! ### 12. Great!!! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** January 09, 2018 **What do you like best about Kit?** They are easy to use, have great customer service **What do you dislike about Kit?** I would like it to be less expensive! Specially in the beginning when we don’t have many people **Recommendations to others considering Kit:** Amazing! Really recommend! **What problems is Kit solving and how is that benefiting you?** No problems with them. I had a problem with my payment (my problem) and they were great. ### 13. Great software to manage multiple system mailing list. **Rating:** 4.5/5.0 stars **Reviewed by:** Janelle J. | Education Consultant, Management Consulting, Small-Business (50 or fewer emp.) **Reviewed Date:** August 16, 2017 **What do you like best about Kit?** I love that I am able to manage all of my subscribers with their tagging system. **What do you dislike about Kit?** I do not like that you have to know HTML in order to design a template. **Recommendations to others considering Kit:** If you want to use convertkit and you want to edit the templates please know HTMO or get someone to write it for you. **What problems is Kit solving and how is that benefiting you?** I am solving the management of my subscribers. I like how the software is organized and multiple dimensional. ### 14. TAKE YOUR BUSINESS ELSEWHERE! **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** September 19, 2017 **What do you like best about Kit?** The lady that contacted me to do the demo spent a generous amount of time answering my questions. **What do you dislike about Kit?** WORST CUSTOMER SERVICE EVER! You have to prove to them when you have a bigger list that you have at least 20% Open rate which is impossible and unrealistic when your email marketing ends up on the gmail promotions folder. **Recommendations to others considering Kit:** DO NOT waste your time and money with this company, there are many others similar to them and more affordable too. **What problems is Kit solving and how is that benefiting you?** This is the most ridiculous email marketing company ever! The lady at the customer service chat named Courtney was unprofessional and even deleted my account even though I showed her many screenshots of my sales on mailchimp. RUDE! Will take my business elsewhere! ### 15. Great newbie friendly newsletter tool **Rating:** 5.0/5.0 stars **Reviewed by:** Jennifer L. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** January 02, 2018 **What do you like best about Kit?** ConvertKit is very easy to navigate. I joined a year ago and have had the best experience. **What do you dislike about Kit?** The price could be lower, especially for beginners. **What problems is Kit solving and how is that benefiting you?** I'm able to communicate with my readers via newsletter ### 16. Excellent for Email Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Megan W. | Owner / Chief Marketist, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2017 **What do you like best about Kit?** I love ConvertKit's trackability and retargeting features. I also love the RSS import featurefor my blog. **What do you dislike about Kit?** Lack of templates (even though I know emails are suppose to be simple). It would be nice to have a few more options. **What problems is Kit solving and how is that benefiting you?** It's an easy to use lead capture tool that has greatly helped me grow my email list! ### 17. Easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Sandra D. | Owner/Professional Certified Life Coach, Small-Business (50 or fewer emp.) **Reviewed Date:** April 13, 2017 **What do you like best about Kit?** Convertkit is much easier to use and incorporate into my existing site. Sales pages are super easy to create as well. Love it! **What do you dislike about Kit?** I don't have any complaints at the moment. **Recommendations to others considering Kit:** Convertkit is easy to use regardless of you level of technological know-how. It is designed to get the job done without major frustration or overwhelm. **What problems is Kit solving and how is that benefiting you?** Makes it easy to create targeted lists so that you know what to send to which list. I appreciate the dashboard to track list growth so you know how close you are to meeting your daily/weekly or monthly goals. ### 18. An online entrepreneur that did a lot of research before deciding on ConvertKit **Rating:** 5.0/5.0 stars **Reviewed by:** Anika S. | Owner & Designer, Design, Small-Business (50 or fewer emp.) **Reviewed Date:** December 08, 2016 **What do you like best about Kit?** It's very easy to set up and use. ConvertKit really shines with their Sequences – automated email campaigns that can be used for welcome/indoctrination series and sales funnels. They are laid out chronologically by email, so you can see the entire sequence and the email content for each. I also love that ConvertKit includes landing pages and forms that are easily customizable. **What do you dislike about Kit?** I wish they had tiered pricing. $29/month seems steep when you don’t have any subscribers yet. **Recommendations to others considering Kit:** It’s especially great for bloggers and online entrepreneurs; I value its simplicity and it has all the features I need. However, for larger businesses it may not be the best fit. It’s not as robust as some other email service providers (e.g. no CRM). **What problems is Kit solving and how is that benefiting you?** Email marketing is key for most any business nowadays. It gives me a way to capture leads from my website and be able to communicate directly with them. Moreover, ConvertKit has been SO much easier for me to use than many other email service providers. ### 19. Email marketing made easy! **Rating:** 5.0/5.0 stars **Reviewed by:** Erin F. | CEO + Digital Strategist, E-Learning, Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2016 **What do you like best about Kit?** I absolutely love how simple it is to set up sequences in ConvertKit. I use them for everything, from email courses to sales funnels. Super-simple, and it puts my sales on auto-pilot. Another favorite thing--each subscriber only counts once! No more duplicate counts for subscribers who sign up for multiple lists, which means I don't pay extra. **What do you dislike about Kit?** The interface is still a little clunky, and the documentation not entirely clear on certain aspects. But improvements are being made, and the Facebook group is very helpful! **Recommendations to others considering Kit:** Do it! It's totally worth it if you want to automate your newsletters or sales funnels. **What problems is Kit solving and how is that benefiting you?** I automate everything now--my entire email list. I never have to figure out what to send, I literally have an entire year's worth of emails ready to go, and no matter when someone joins my list, they get the emails they need in the appropriate order to build that trust, as well as ensure they don't miss anything. ### 20. Easy to use email mailer **Rating:** 3.5/5.0 stars **Reviewed by:** Kristen J. | Freelance Inbound Marketing Strategist, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** November 11, 2016 **What do you like best about Kit?** I love that everything is one place: email sequences, opt-ins, landing pages, forms - no more having to link everything together! ConvertKit is simple to use - especially if you want simple letters with essentially no frills. There's no setup time, nothing to learn - you can just start sending letters. **What do you dislike about Kit?** My biggest concern is the lack of SEO options on landing pages. What advantage to me is it to use their landing pages if you can't edit SEO important fields (meta-description, page title, etc)...AND their lack of SEO overrides anything you do on a Wordpress page? You want people to be able to find your opt-in...which means you want it optimized for SEO. It's impossible to fully do that using a ConvertKit landing page. (Most of the time I use a naked form on a landing page built off my Wordpress page now.) Also, remember the no frills? Sometimes I want frills. I'd love to be able to change text color without having to edit css each time. I'd love to be able to click to add a simple link to remove someone solely from a sequence, instead of the entire mailing list. **What problems is Kit solving and how is that benefiting you?** The best part about ConvertKit is the ability to send opt-ins easily - with very little time for setup. ### 21. Great email management service! **Rating:** 4.5/5.0 stars **Reviewed by:** Amanda G. | Creator & Blogger, Arts and Crafts, Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2017 **What do you like best about Kit?** ConvertKit is an organized platform for email management. They make creating new opt-ins a breeze and tagging new subscribers. **What do you dislike about Kit?** The automation feature could be easier to use and change. **Recommendations to others considering Kit:** Understand tagging and automations well before you start setting it up **What problems is Kit solving and how is that benefiting you?** Convertkit helps organize and interact with my email list. ### 22. Automated flows have never been easier **Rating:** 4.0/5.0 stars **Reviewed by:** Bart M. | Founder & Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** October 25, 2016 **What do you like best about Kit?** Convertkit is rather basic in what it offers. Nothing too fancy, nothing too complicated. But that is why we implemented their solution very fast. We switched from Mailchimp for our mail automation needs and we were up and running in no time. **What do you dislike about Kit?** It is a rather small and startup-alike team. It means occasional downtimes and improvements on roadmaps that change from time to time. **Recommendations to others considering Kit:** If you need something simple, that is not over-powered but simply does what it needs to do: send timed emails, Convertkit might be the easiest of em all. **What problems is Kit solving and how is that benefiting you?** On a regular basis we create a new website for one of our products and start sending automated mails to those interested. Creating an easy flow with the simple solution that Convertkit offers, we were able to convert many leads to engaging with us. It does not require you to work too hard to make it work... And that's a big plus. ### 23. Very efficient **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** December 15, 2017 **What do you like best about Kit?** Easy to use. Has everything you need. Tag subscribers. **What do you dislike about Kit?** Cannot format email with beautiful template like mailchimp. **What problems is Kit solving and how is that benefiting you?** Email sequences. ### 24. Incredibly easy to use, with insane functionality **Rating:** 5.0/5.0 stars **Reviewed by:** Mark Williams – C. | Managing Director, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** October 21, 2016 **What do you like best about Kit?** I LOVE using ConverKit. It's simple and easy to use and maneuver through. The functionality is insane. You get so many of the sweet automations that Infusionsoft has without the hassle of their software/customer service. **What do you dislike about Kit?** I wish there was a more visual way to go through and see what automations you've set up, like there is in some of the premium marketing automation platforms. But other than that, I've been using it for close to 6 months now, and I really haven't found things I dislike. **Recommendations to others considering Kit:** DO IT! You'll seriously be glad that you did. Don't wait! The functionality is insane, and there's even more that I don't even know how to use yet. So don't wait. Your business will thank you. **What problems is Kit solving and how is that benefiting you?** There are a lot of marketing automation/email marketing systems out there. But they are clunky, expensive, or confusing. Convert Kit isn't. It's easy, inexpensive (when you compare to the other systems), and it just plain gets the job done. I'd like to have ALL my businesses on convert kit. ### 25. Convertkit makes me more money! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 31, 2017 **What do you like best about Kit?** All the different funnels I can create and I love how they're connecting with Instapage for lead pages. **What do you dislike about Kit?** That I can't target people at different stages of the sequence. For example I would like to send different emails to people who have finished the funnel then people at the beginning of the funnel. **What problems is Kit solving and how is that benefiting you?** That I can send different people, different emails and products! I can pitch different product at different times and it's made me more money! ### 26. Better Than Other Email Options For Entrepreneurs **Rating:** 4.0/5.0 stars **Reviewed by:** Krystal B. | Social Media Manager | Content Creator | Copywriter | Photographer, Mid-Market (51-1000 emp.) **Reviewed Date:** September 21, 2016 **What do you like best about Kit?** I think ConvertKit is perfect for someone like myself who is a busy entrepreneur and blogger. It doesn't have advanced features like other robust email platforms, but I don't need them. My main focus for using ConvertKit is to segment my lists (which can be done through tags) and create easy, automated sequences for subscribers. I like that I have one main list that I can break down based on products or even my different website categories. It is easy to set up, but it did take a little bit of time to nail down my forms and sequences. I no longer needed a separate landing page software since ConvertKit can also create landing pages. **What do you dislike about Kit?** It can sometimes be a little buggy, but everything seems to be easy to figure out. Their help desk will fix it quickly. **What problems is Kit solving and how is that benefiting you?** It solves the problem of trying to segment content out to my list tailored to their interests. I don't want to send someone interested in one topic emails about another, so I am able to easily do this in ConvertKit. ### 27. ConvertKit is a solution to so many email marketing problems~ **Rating:** 5.0/5.0 stars **Reviewed by:** Erin S. | Writer, Editor, and Social Media Consultant, Writing and Editing, Small-Business (50 or fewer emp.) **Reviewed Date:** September 11, 2016 **What do you like best about Kit?** Can I just say everything? Truly? After trying out other email services, ConvertKit has answered so many of prayers. I love that I can create opt in forms easily and keep them on brand. I love that I can created automated sequences and have them filtered to go to only certain people at certain times. I love that they layout relies less on html which means my emails actually end up in the inbox instead of spammed! **What do you dislike about Kit?** I've had some problems with certain opt in offers delivering promptly. Now I'm not sure if that's ConvertKit or if it's just other peoples email services but I do occasionally get emails asking for me to send them their free gift... which ConvertKit should automatically do. **Recommendations to others considering Kit:** It's important to merge lists when you can so that you don't have people on multiple lists all the time. If you run an email challenge or something of the sort, merge that list into your main one. You also don't want to pay for additional subscribers if it's just the same person subscribed in 40 different places! **What problems is Kit solving and how is that benefiting you?** I'm able to offer free email courses to my clients and stay in contact with them weekly. Which makes my life so much easier! I love being able to offer that additional value to them while not taking any additional time from my schedule. ### 28. Solid tool!!! **Rating:** 4.5/5.0 stars **Reviewed by:** Jeremy P. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2017 **What do you like best about Kit?** Tags, segmentation, the overall UI is sharp! **What do you dislike about Kit?** Landing page forms need more style and features. **Recommendations to others considering Kit:** Try it out! **What problems is Kit solving and how is that benefiting you?** Communicating w/ subscribers ### 29. Intuitive App and very helpful for Solopreneurs **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Management Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** April 11, 2017 **What do you like best about Kit?** I love the ability to be able to tag what people are interested in so that I can send follow-up emails. It also immediately pulls things from my blog and creates drafts. I also like that there is only one list to have to content with. **What do you dislike about Kit?** The emails that you send out aren't as pretty as they are with some other sites. It's definitely function over form. Wish there were more landing page designs. **What problems is Kit solving and how is that benefiting you?** This is allowing me to interact with my email list, and also create landing pages. It can also integrate with my website effortlessly through a plugin, so that's great too. ### 30. Makes connecting with my audience a breeze. **Rating:** 4.5/5.0 stars **Reviewed by:** Emily M. | Freelance Writer, Writing and Editing, Small-Business (50 or fewer emp.) **Reviewed Date:** January 11, 2017 **What do you like best about Kit?** Clean, easy-to-use interface and templates. Doesn't come with the extra bulk most other email autoresponder systems are saddled with. **What do you dislike about Kit?** The subscriber segmentation and sequences options aren't quite as advanced as I would like. **What problems is Kit solving and how is that benefiting you?** Sending out a weekly newsletter to my list — my open rate has consistently been above 40 percent. My subscribers respond well to the personal feeling of Convertkit's simple email templates. ### 31. Good Email Platform **Rating:** 3.5/5.0 stars **Reviewed by:** Lisa T. | Founder & CEB, Small-Business (50 or fewer emp.) **Reviewed Date:** April 04, 2017 **What do you like best about Kit?** The options for setting up lead systems are incredible **What do you dislike about Kit?** Hard to customize emails, but great for basic email needs. **What problems is Kit solving and how is that benefiting you?** Convert kit helped to establish lead funnels ### 32. Love convertkit! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Music | Small-Business (50 or fewer emp.) **Reviewed Date:** February 21, 2017 **What do you like best about Kit?** Convertkit is great for automation and setting up autoresponders. **What do you dislike about Kit?** The pricing is a bit higher than other alternatives, but for me it's worth it for the automation capabilities. **What problems is Kit solving and how is that benefiting you?** Converkit has helped me set up autoresponder sequences and divide my audience with tags. ### 33. The best **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** January 19, 2017 **What do you like best about Kit?** I love the ease and simplicity of ConvertKit. It has just enough bells and whistles without being too over the top (and unnecessary) **What do you dislike about Kit?** can't think of anything that I don't like **What problems is Kit solving and how is that benefiting you?** email marketing ## Kit Discussions - [Does ConvertKit have a free plan?](https://www.g2.com/discussions/does-convertkit-have-a-free-plan) - 1 comment - [Is ConvertKit better than MailChimp?](https://www.g2.com/discussions/is-convertkit-better-than-mailchimp) - 4 comments - [What is ConvertKit used for?](https://www.g2.com/discussions/what-is-convertkit-used-for) - 2 comments - [View Kit pricing details and edition comparison](https://www.g2.com/products/convertkit-kit/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-05-29+18%3A09%3A40+-0500&secure%5Bsession_id%5D=a0dd1a67-9a61-4ebb-bf46-21b1689a1db2&secure%5Btoken%5D=1522c507fc1a70dbed96e883eec7897d6d3d4b066d7566a7a6e6c47d389cd17f&format=llm_user) ## Kit Integrations - [Claude](https://www.g2.com/products/claude-2025-12-11/reviews) - [ThriveCart](https://www.g2.com/products/thrivecart/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) ## Kit Features **Email Marketing** - Email and Mobile Preview - Manage Email Lists - High-Volume Sending - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses - Multi-user Account - Surveys **Reporting & Analytics** - A/B Testing - Basic Reporting **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Email Marketing** - Autonomous Task Execution - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Cross-system Integration **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - CRM Integration - Social Media Integration - E-Commerce Integration ## Top Kit Alternatives - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) - 4.3/5.0 (12,657 reviews) - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) - 4.5/5.0 (2,434 reviews) - [MailerLite](https://www.g2.com/products/mailerlite/reviews) - 4.6/5.0 (1,093 reviews)