Link copied to clipboard # ActiveCampaign vs Kit Comparison - What are their main differences? Share [ Export ](/compare/activecampaign/convertkit-kit/export.csv) ActiveCampaignKit[+ Add Product](#) Pricing **ActiveCampaign** Free Trial **Starting at $15.00** Per Month ยท Starter **Kit** Free Trial No pricing available **Pricing Insights** from reviews Time to Implement **ActiveCampaign** 1 month Based on 2289 responses **Kit** 1 month Based on 48 responses Return on Investment **ActiveCampaign** 12 months Based on 1981 responses **Kit** 10 months2 months sooner Based on 38 responses Perceived Cost **ActiveCampaign** $$$$$ **Kit** $$$$$ Average Discount **ActiveCampaign** 8% **Kit** 11%3% more ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign") ![Kit](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_0e2f5bfb3fe5dd89674933fd4be9bd07/convertkit-kit.jpg "Kit") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **ActiveCampaign** [ Ease of Use (848) ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1400378&qs=pros-and-cons#reviews)[ Automation (787) ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1406570&qs=pros-and-cons#reviews)[ Learning Curve (419) ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1404587&qs=pros-and-cons#reviews)[ Expensive (403) ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1398887&qs=pros-and-cons#reviews) **Kit** [ Ease of Use (7) ](https://www.g2.com/products/convertkit-kit/reviews?filters%5Bsentiment_snippet%5D=1914862&qs=pros-and-cons#reviews)[ Automation AI (4) ](https://www.g2.com/products/convertkit-kit/reviews?filters%5Bsentiment_snippet%5D=1914462&qs=pros-and-cons#reviews)[ Expensive (3) ](https://www.g2.com/products/convertkit-kit/reviews?filters%5Bsentiment_snippet%5D=2301618&qs=pros-and-cons#reviews)[ Lead Management (2) ](https://www.g2.com/products/convertkit-kit/reviews?filters%5Bsentiment_snippet%5D=2344544&qs=pros-and-cons#reviews) Integrations **ActiveCampaign** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f2742943624f3b90ec5248ae94b59d93/123formbuilder.png "Product Avatar Image") 123FormBuilder ](https://www.g2.com/products/123formbuilder/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e037b328b54df81a905b07c44b4a7abd/ablefy.png "Product Avatar Image") ablefy ](https://www.g2.com/products/ablefy/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_df50036558538c4b484c382253d8600a/activecampaign-postmark.png "Product Avatar Image") ActiveCampaign Postmark ](https://www.g2.com/products/activecampaign-postmark/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d06214a78a4c42bbd28cfa5c5d8b7b38/acuity-scheduling.png "Product Avatar Image") Acuity Scheduling ](https://www.g2.com/products/acuity-scheduling/reviews)[ View all ](https://www.g2.com/products/activecampaign/integrations) **Kit** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a70c0e0f26ded6f6c6813e514d2fa20/claude.png "Product Avatar Image") Claude ](https://www.g2.com/products/claude/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_042651411651e73955d4d96419676c8c/thrivecart.png "Product Avatar Image") ThriveCart ](https://www.g2.com/products/thrivecart/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_db4c97d6a091779bee99b5765660281e/zapier.png "Product Avatar Image") Zapier ](https://www.g2.com/products/zapier/reviews)[ View all ](https://www.g2.com/products/convertkit-kit/integrations) Screenshots **ActiveCampaign** ![ActiveCampaign screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/65999/Automation-canvas.jpg) **Kit** ![Kit screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1302440/01-grow.png) **Ratings** from reviews Meets Requirements **ActiveCampaign** 8.8 8.811,367 **Kit** 8.7 8.7172 Ease of Use **ActiveCampaign** 8.2 8.211,490 **Kit** 8.6 8.6174 Ease of Setup **ActiveCampaign** 8.0 8.07,426 **Kit** 8.8 8.878 Ease of Admin **ActiveCampaign** 8.4 8.46,458 **Kit** 9.0 9.058 Quality of Support **ActiveCampaign** 8.5 8.510,521 **Kit** 8.6 8.6154 Has the product been a good partner in doing business? **ActiveCampaign** 8.7 8.76,314 **Kit** 9.1 9.153 Product Direction (% positive) **ActiveCampaign** 8.2 8.210,734 **Kit** 8.3 8.3166 **Features** ratings from reviews Email Marketing 9.2 85 7.7 81 CRM 7.3 3,793 Not enough data Marketing Automation 7.7 7,598 Not enough data Attribution 7.3 350 Not enough data Lead Scoring 7.5 601 Not enough data Sales Analytics 7.7 464 Not enough data Online Form Builder 7.1 767 Not enough data Pop-Up Builder 7.5 257 Not enough data Email Deliverability 9.8 8 Not enough data Sales Engagement 6.9 863 Not enough data Conversational Marketing 6.6 1,887 Not enough data Landing Page Builders 7.6 722 Not enough data Social Media Advertising 7.9 472 Not enough data Email Template Builder 7.1 2,448 Not enough data SMS Marketing 7.8 250 Not enough data E-Commerce Personalization 7.6 582 Not enough data WhatsApp Marketing 8.2 14 Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 91.8% Mid-Market(51-1000 emp.) 7.2% Enterprise(\> 1000 emp.) 1.0% Small-Business(50 or fewer emp.) 91.8% Mid-Market(51-1000 emp.) 7.2% Enterprise(\> 1000 emp.) 1.0% Small-Business(50 or fewer emp.) 92.1% Mid-Market(51-1000 emp.) 6.1% Enterprise(\> 1000 emp.) 1.8% Small-Business(50 or fewer emp.) 92.1% Mid-Market(51-1000 emp.) 6.1% Enterprise(\> 1000 emp.) 1.8% **Reviewers' Industry** [![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign")](https://www.g2.com/products/activecampaign/reviews) ActiveCampaign Marketing and Advertising 14.3% Health, Wellness and Fitness 11.3% Professional Training & Coaching 9.1% E-Learning 4.5% Computer Software 3.2% Other 57.6% [![Kit](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_0e2f5bfb3fe5dd89674933fd4be9bd07/convertkit-kit.jpg "Kit")](https://www.g2.com/products/convertkit-kit/reviews) Kit Marketing and Advertising 26.2% Health, Wellness and Fitness 6.8% Management Consulting 4.5% Professional Training & Coaching 3.6% Design 3.2% Other 55.7% Alternatives **ActiveCampaign Alternatives** ![Freshsales](https://images.g2crowd.com/uploads/product/hd_favicon/020ad5e0a844bc41d785abdf657d7623/freshsales.svg "Freshsales") [ Freshsales ](/products/freshsales/reviews) ![Brevo](https://images.g2crowd.com/uploads/product/hd_favicon/9b8f8747599b922f5aaa181db2ae94f4/brevo-brevo.svg "Brevo") [ Brevo ](/products/brevo-brevo/reviews) ![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo") [ Klaviyo ](/products/klaviyo/reviews) ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub") [ HubSpot Marketing Hub ](/products/hubspot-marketing-hub/reviews) **Kit Alternatives** ![Intuit Mailchimp Email Marketing](https://images.g2crowd.com/uploads/product/hd_favicon/302d00e021ff406c195b03ba50832862/intuit-mailchimp-email-marketing.svg "Intuit Mailchimp Email Marketing") [ Intuit Mailchimp Email... ](/products/intuit-mailchimp-email-marketing/reviews) ![Brevo](https://images.g2crowd.com/uploads/product/hd_favicon/9b8f8747599b922f5aaa181db2ae94f4/brevo-brevo.svg "Brevo") [ Brevo ](/products/brevo-brevo/reviews) ![MailerLite](https://images.g2crowd.com/uploads/product/hd_favicon/fd803899a94561a5fd16878a5fcb17d9/mailerlite.svg "MailerLite") [ MailerLite ](/products/mailerlite/reviews) ![Sendfox](https://images.g2crowd.com/uploads/product/hd_favicon/ba591d72f96103c1b25561a024c3e140/sendfox.svg "Sendfox") [ Sendfox ](/products/sendfox/reviews)