# Which event management platform do enterprise marketing teams rely on for large-scale conferences and trade shows?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Most answers to this question skew toward whatever's popular with small teams running one-off meetups, not a 1,000-person user conference or a trade show program. That's a different bar for <a class="a a--md" elv="true" href="https://www.g2.com/categories/event-management-platforms">Event Management Platforms</a>: CRM integrations that hold up, reporting a CMO will accept, a platform that survives a full calendar. Here's what enterprise-segment reviewers say.</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/cvent-event-marketing-management/reviews"><strong>Cvent Event Marketing &amp; Management</strong></a> (4.3 stars, 2,415 reviews) shows up constantly from teams running 100+ events a year. One reviewer running about 150 events annually called out the tie-in with their reporting software and Salesforce, plus segmentation for tailored email journeys.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/swoogo/reviews"><strong>Swoogo</strong></a> (4.9 stars, 213 reviews) got a mention from a field marketer integrating it with Eloqua, Salesforce, and On24 to keep registrations and reporting in one place. Does it hold up across regional teams and dozens of events?</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/bizzabo/reviews"><strong>Bizzabo</strong></a> (4.3 stars, 448 reviews) gets called an "all-in-one solution" for centralizing registration, marketing, and post-event analytics. Recurring complaint: the better attendee experience features are paid add-ons, and that adds up at enterprise scale.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/eventbrite/reviews"><strong>Eventbrite</strong></a> (4.3 stars, 913 reviews) isn't the first enterprise name people think of, but one reviewer running frequent showroom events praised the HubSpot and Salesforce integration for lead follow-up, though it took outside IT help to set up right.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Is the CRM integration as clean as vendors claim past the demo, or is there always manual cleanup behind the scenes?</p>

##### Post Metadata
- Posted at: 2 days ago
- Author title: SEO Content Specialist
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;Answering your CRM question directly: the pattern across review feedback in this category is that the integration usually works, and the cleanup is about definitions rather than data flow. Whether a badge scan counts as a lead, how duplicate registrations across a year of events get resolved, and which event a contact gets attributed to are decisions the platform can&#39;t make for you. Cvent showing up repeatedly with teams running well over a hundred events a year suggests it handles the volume side well, but that mapping work still sits with the team.&lt;/p&gt;

##### Comment Metadata
- Posted at: 2 days ago
- Author title: Tech Consultant





## Related discussions
- [How well does Trello scale into a larger team?](https://www.g2.com/discussions/1-how-well-does-trello-scale-into-a-larger-team)
  - Posted at: over 13 years ago
  - Comments: 6
- [Can we please add a new section](https://www.g2.com/discussions/2-can-we-please-add-a-new-section)
  - Posted at: over 13 years ago
  - Comments: 0
- [Quantifiable benefits from implementing your CRM](https://www.g2.com/discussions/quantifiable-benefits-from-implementing-your-crm)
  - Posted at: over 13 years ago
  - Comments: 4