Contify Features
Platform Basics (5)
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Centralized Platform
Provides a centralized platform for all competitive intelligence for teams to review and analyze.
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Web Tracking
Ability to capture changes your competitors make to their website to keep tabs on their features, plans, pricing, promotions, etc.
Activity Tracking
Track and document all activities across devices, networks, and other systems
Keyword Tracking
Track and monitor a specific set of keywords
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Platform Data (2)
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Product Details
Provides competitive intelligence related to product details, inlcuding the latest product feature additions and removals.
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Customer Feedback & Reviews
Provides competitive intelligence around unfiltered customer feedback and reviews.
Platform Content (1)
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Battlecards
Ability to create battlecards to showcase comparison of your products or services against multiple competitors.
Platform Reporting (4)
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Customizable Dashboard
Allows users to create a customizable dashboard to curate and highlight specific competitive data.
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Benchmark Reporting
Provides competitive benchmarking and monitors growth and market share over time.
Multiple Data Sources
Allows users to manage data from a number of sources
Web Traffic Reporting
Collect and analyze traffic data about website visitors
Media Channels (1)
Online Media
Monitors online media such as blogs, websites, and social media
Geographic Coverage (3)
Local Media
Monitors media channels at the local level
National Media
Monitors media channels at the national level
International Media
Monitors international news coverage
Reporting (4)
Keyword Targeting
Enables users to search media channels for specific keywords, brand mentions, or topics
Custom Feeds and Alerts
Allows users to create custom feeds and/or receive real-time alerts for relevant media mentions
Custom Reports
Allows users to build custom reports that can be shared with clients and stakeholders
Dashboards
Provides dashboards for quick visualizations of relevant media coverage and analytics
Data collection (4)
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Natural Language Processing (NLP)
Provides NLP features for filtering data collection down to specific data points
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Data Sources
Provides a wide selection of data sources for aggregated news and MARKET data
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Custom Research Sources
Allows users to make custom data collection queries
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Advanced Data Collection
Provides advanced data points including but not limited to company size, org charts, technology installs, company funding history,
Segment Trending (3)
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Web
Provides features for tracking competitors websites including information such as pricing changes or new product features
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Social
Provides features for tracking competitor activity on social media
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Benchmarks
Allows users to benchmark their product against other competitors in order to understand competitive position in the market
Platform (6)
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Search
Provides users with search tools in order to find the data they need quickly
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User, Role, And Access Management
Allows users to grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
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Mobile User Support
Allows software to be easily used on multiple mobile devices, including phone and tablet devices
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Alerts
Provides features for email and messaging alerts surrounding contact and company updates
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Collaboration
Allows multiple users to access and collaborate on the platform
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Compliance
Provides features for users to follow domestic and international privacy and data colelction compliance laws
Analysis (3)
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Custom Dashboards
Allows users to create custom market intellignece dashboards
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Reports
Allows users to build and export reports for market data
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Integrations
Allows users to inegrate dashboards with analytics platforms, CRMs and marketing automation software
Data management (5)
Data repository
Provides a continuous data stream for users.
Natural Language Processing (NLP)
Supports deep learning, and NLP algorithms to crawl web for data.
Data quality
Provides full-text data instead of snippets/partial data.
Automation
Automatically discovers and updates new data sources.
Data structuring
Organizes extracted data into a digestible structure.
Functionality (6)
Customized Datasets
Provides a custom dataset based on user request.
Customer support
Ensures dedicated customer support personnel/relationship manager.
Real-time data
Reduces latency to ensure real-time data for users.
Complete datasets
Provides ready-to-use, complete datasets with little to no customization required.
Compliance
Supports several security compliances including GDPR, CCPA etc.
Plug-ins
Provides API Plug-ins to return search results.
Generative AI (3)
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Agentic AI - Market Intelligence (2)
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Media Monitoring (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Social Media Integration
Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
Agentic AI - Website Change Monitoring (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Adaptive Learning
Improves performance based on feedback and experience
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Competitive Intelligence (1)
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Autonomous Task Execution
Capability to perform complex tasks without constant human input
Additional Functionality (67)
Real-Time Data
Receive data and information in real time
Monitoring
Observe and track the demand, usage, progress or quality of a system, product, or user
Campaign Analytics
Track and interpret campaign performance metrics
Customizable Reports
Alter the layout and content of reports
Customer Profiles
Record customer information, purchase history, and other notes
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Mobile Alerts
Notifications via mobile devices
Trend Analysis
Review data from past periods to reveal recurring tendencies and predict future performance
Data Visualization
Graphical representation of data
Forecasting
Form predictions based on past and present data/trends
Benchmarking
Compare key metrics for the business against prominent players in the industry
Search/Filter
Search and filter data across systems to locate required information by entering keywords or certain criteria
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Customer Segmentation
Process of dividing customers into groups based on common characteristics
Real Time Comparisons
Website Monitoring
Tagging
Attach digital tags to documents and assets for identification, search, or monitoring purposes
Data Import/Export
Import and export data to and from software applications
SEO Management
Optimize and manage the search engine optimization efforts for a website or digital content
Performance Metrics
A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Social Media Integration
Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Competitive Analysis
Evaluating strengths and weaknesses of companies with the same target audience
Customizable Templates
Pre-designed layouts that can be customized to match preferences and requirements
API
Application programming interface that allows for integration with other systems/databases
Social Media Monitoring
Track activity on sites such as Facebook, Twitter, Instagram, etc.
Real-Time Analytics
Analyze and gain insights into data in real-time
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Sentiment Analysis
Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral
Cost Analysis
Analyze and calculate business costs
Custom Pricing Rules
Create custom predefined rules for prices for products and services
Discount Management
Track products that are for sale at a reduced price or part of coupon promotions
Profitability Analysis
Evaluate the degree to which business operations bring monetary gains
Repricing engine
AI-driven algorithms that allow for automatic repricing in real-time
Scenario Planning
Develop potential scenarios to identify risks and opportunities
Dynamic Pricing
Real-time price adjustment for a product or service to reflect changing market conditions, geolocation, customer behavior, etc.
Strategic Planning
At a high level, visualize a preferred outcome, define goals and identify specific steps to achieve them
Multi-Currency
Manage and handle various international currencies
Market Data Analysis
Collect & analyze data from multiple sources to get insights into competing products, customer behavior, pricing & marketing strategies
Product Data Management
Capture, organize and track product-specific data and information in a centralized location
Pricing Analytics
Track and analyze key pricing metrics for reports, intelligence dashboards, historical data tracking, trend analysis, etc.
Product Catalog
Present a catalog of inventory that customers can view
Promotions Management
Design, communicate, and distribute incentives to perform a specific action
Price List Management
Create and manage price lists for products, customer segments, and geographic locations.
Automatic Adjustments
Making price adjustments to comparable property
Predictive Pricing Models
Use simulation models and scenario planning to predict and compare strategy outcomes for prices and promotions
Competitor Monitoring
Track activity of your competitors
Multi-Channel Marketing
Coordinate marketing efforts across channels (email, landing pages, social media, etc.)
Approval Process Control
Manage the process of evaluating documents or requests submitted for approval
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Data Visualization
Graphical representation of data
Real-Time Data
Receive data and information in real time
Content Library
Centralized repository to store content and assets
Press Release Builder
API
Application programming interface that allows for integration with other systems/databases
Monitoring
Observe and track the demand, usage, progress or quality of a system, product, or user
Multi-Channel Distribution
Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers
Data Import/Export
Import and export data to and from software applications
Press Monitoring
Email Distribution
Social Media Monitoring
Track activity on sites such as Facebook, Twitter, Instagram, etc.
Search/Filter
Search and filter data across systems to locate required information by entering keywords or certain criteria
Media Monitoring
Monitoring brand mentions, clicks, backlinks, and engagement of distributed content like blogs, press releases, or social media posts.
Auto Update
Automatic update of information / software
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users



