# Conjura Reviews **Vendor:** Conjura **Category:** [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics) **Average Rating:** 4.7/5.0 **Total Reviews:** 22 ## About Conjura Profit powered by data. Let Conjura optimise your eCommerce performance by taking out the guesswork with our recommendation engine. Take action with Conjura to make your business profitable. ## Conjura Reviews ### 1. Best analytics tool for product based ecom business! **Rating:** 5.0/5.0 stars **Reviewed by:** Amelia P. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 20, 2023 **What do you like best about Conjura?** The product deep dive down to SKU level is phenomenal, as well as the insights around LTV. It's really user friendly, it's simple and yet clear and has enabled us to make quick changes to both our pricing structure, marketing campaigns and fulfilment to turn a loss making product into a hero one. When we thought it would be best to remove the product entirely, Conjura gave us the insights to tweak and monitor which within 48hrs meant we went from making a loss to making a profit with huge projections for the next year. Eternally grateful and will be running weekly contribution reports until further notice - game changer! **What do you dislike about Conjura?** Nothing it's brilliant, the team are also incredibly helpful so any queries at all they jump in and help maximise the info and impact. **What problems is Conjura solving and how is that benefiting you?** Being able to see at SKU level taking into account ad spend, what products drive the most profit. Whilst revenue is dependent on certain SKUs, profit isn't always the same ones so this is a fantastic way to monitor both popularity and profitability to ensure as we scale we remain healthy in our profit at all times. Game changer! **Official Response from Sean Kennedy:** > Thank you for your feedback! We're delighted to hear that Conjura has been a game changer for your business, providing deep insights and enabling you to turn around a loss making product into a profitable one. We're committed to providing user-friendly and impactful analytics tools for product-based e-commerce businesses. ### 2. Awesome analytics tool for Shopify brands focused on profitability **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2024 **What do you like best about Conjura?** Easy to use tool with detailed profitability insights plus recommendations you can easily implement. We use it to understand our products and ad spend better which helps us to focus on profitable products. **What do you dislike about Conjura?** Nothing. I just wish I had focused on metrics like contribution margin sooner. **What problems is Conjura solving and how is that benefiting you?** Profitability insights. Helps us understand our products and ad spend better. ### 3. Conjura was the only analytics company who could fit all of our data needs into one solution! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** January 30, 2023 **What do you like best about Conjura?** After multiple data analytics providers failed to put together a set of dashboards and reporting tools to use in our company, we landed with Conjura! It has been a great experience since day 1. I have nothing bad to say about the team and service we have experienced. Our business is quite complex, with data coming in from many different directions and 20-30 power users in the data daily. Conjura was successfully able to help us combine data from Shopify, Amazon, Walmart, our ERP Brightpearl, and our integrated brick-and-mortar POS. It was the only company we found that could successfully piece it all together in one look for us. I have spent hours on web calls and emails working through any errors or issues that have arisen, and am always blown away at the level of personal service they have always provided. Could not be happier! **What do you dislike about Conjura?** In our experience, anything that was ever a question or concern has been dealt with immediately. I have loved being a part of this system. **What problems is Conjura solving and how is that benefiting you?** For us, it was data aggregation and dashboard views. We operate in multiple channels, including DTC ecom, Marketplace, and traditional brick-and-mortar retail. Conjura helped us get all of this data in one easy-to-use place. **Official Response from Sean Kennedy:** > It's fantastic to hear that Conjura has been able to help you combine data from multiple sources and provide you with a seamless experience. Thank you for choosing Conjura for your data analytics needs! ### 4. Smooth, friendly, attentive and efficient **Rating:** 5.0/5.0 stars **Reviewed by:** Kira H. | Purchasing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 18, 2022 **What do you like best about Conjura?** Conjura has changed the culture of our business - the benefit of having this kind of information available to us has massively increased our productivity as a team and encouraged a company strategy that includes all departments working together. We are constantly finding new ways to use the data. It's well presented **What do you dislike about Conjura?** The only downside is that there is so much potential for the data, and we found that we weren't properly using it to our advantage for a long time. Also, it gets complicated if too many people are involved with the project, as everyone has their own ideas of how the data should be used and presented. It was slightly overwhelming for us initially! **What problems is Conjura solving and how is that benefiting you?** It's giving us insight into product category sales and margins - which in turn is helping us to strategise with our suppliers for better deals and to train our sales team, as it's highlighting weaknesses in the pricing process. ### 5. Data driven business metrics and KPI's defined and on demand **Rating:** 4.5/5.0 stars **Reviewed by:** Gary C. | Operations Director, Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2022 **What do you like best about Conjura?** Working with a professional and friendly group of people at Conjura who understood our business model and provided expert guidance on how best to mine and convert the data into information that we now totally rely on. **What do you dislike about Conjura?** There are no downsides to Conjura, only that the model and the information it generates asks more valid and testing questions of your business model; an extremely valuable problem to have! **What problems is Conjura solving and how is that benefiting you?** Highlighting what are the important metrics in our business and prompting action based on their values and outcomes. This drives increased productivity and commercial efficiency. ### 6. Best in Class Data Science Business Partners **Rating:** 4.5/5.0 stars **Reviewed by:** James K. | Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** January 12, 2023 **What do you like best about Conjura?** Conjurra's suite of data science solutions and suite of business intelligence reports makes them the destination for any ambitious digital retailer. **What do you dislike about Conjura?** If we could action requests even faster, it would be welcomed - but that is harsh criticism as waiting times are modest, and a reflection of Conjurra's popularity. **What problems is Conjura solving and how is that benefiting you?** Inventory analysis / performance Insights & trading **Official Response from Sean Kennedy:** > Thank you for your positive feedback on our data science solutions and business intelligence reports. We understand the importance of quick response times and will work to improve in this area. We're glad to hear that our inventory analysis and performance insights are benefiting your business. ### 7. Extremely helpful and supportive at understanding and monetising our data. **Rating:** 5.0/5.0 stars **Reviewed by:** Andy B. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** October 19, 2022 **What do you like best about Conjura?** Identification of valuable opportunities in the business plus holistic view of data in one place. Additional support in the form of emails and in-person discussions has been hugely valuable. **What do you dislike about Conjura?** To get the insights and benefits from data, it requires an investment of time and attention in data. However, Conjura's dashboards and support dramatically reduce the time it would take to do this ourselves manually. **What problems is Conjura solving and how is that benefiting you?** Understanding what customer profiles are driving the most value and insights into where to invest / direct additional marketing and advertising spend. Insights into retention rates were particularly helpful in generating long-term strategic benefits. ### 8. Great team with a solutions driven approach **Rating:** 5.0/5.0 stars **Reviewed by:** Sophie B. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2023 **What do you like best about Conjura?** During the set up stage the team had great attention to detail. The team are always on hand to respond promptly to any issues or new queries. **What do you dislike about Conjura?** There is nothing I dislike - the team is professional at all times. **What problems is Conjura solving and how is that benefiting you?** Conjura has enabled multiple data sources to be joined, allowing us to easily gain more significant insights from our data than we would otherwise in a time-efficient manner. **Official Response from Sean Kennedy:** > Thank you for your kind words! We strive to provide attention to detail and prompt responses, and we're glad to hear that we've been able to benefit your business by enabling more significant insights from your data. ### 9. Excellent client service **Rating:** 5.0/5.0 stars **Reviewed by:** Dan F. | Finance Director, Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2022 **What do you like best about Conjura?** Conjura have always been straightforward to deal with and deliver results that exceed our expectations, always with a friendly smile. From a business perspective, the business insights we received from Conjura's reporting enables us to take our business to the next level. **What do you dislike about Conjura?** I haven't encountered anything that I didn't like about Conjura. **What problems is Conjura solving and how is that benefiting you?** Conjura are providing our Business Intelligence reporting that enables us to identify insights that are being used to optimise business performance. ### 10. We've had a very positive experience with Conjura, and would highly recommend **Rating:** 4.0/5.0 stars **Reviewed by:** Danielle O. | Head of Finance, Mid-Market (51-1000 emp.) **Reviewed Date:** June 28, 2022 **What do you like best about Conjura?** Conjura is able to pull data from multiple sources into user friendly dashboards and daily flash reports that give immediate business insights and consistency in reports. **What do you dislike about Conjura?** Businesses should be aware that whilst Conjura can create the dashboards and the team is so supportive in setting up the data pulls and rules required to allocate the data correctly in the dashboards, Companies will require a data analyst / IT support to ensure the data feeds into Conjura are accurate and timely, and any issues sorted out with Conjura support team. **What problems is Conjura solving and how is that benefiting you?** Ensuring key trading data and KPIs for the business are reporting consistently and in a useable format, so management can spend time taking appropriate actions, rather than preparing the data internally which takes significantly more time and distracts from being able to focus on the right business decisions. ### 11. Powerful tool to drive multichannel retail business **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** January 11, 2023 **What do you like best about Conjura?** The commercially driven approach from Conjura to help build our key KPIs reports. The flexibility to evolve current dashboards and the ability quickly develop new reports. Efficient and knowledgeable support team **What do you dislike about Conjura?** The rigidity of Tableau when it comes to the user interface. **What problems is Conjura solving and how is that benefiting you?** Quickly develop a reporting suite for our retail business to help making commercially driven decisions. **Official Response from Sean Kennedy:** > We're glad to hear that you appreciate our commercially driven approach and the flexibility of our dashboards. Thank you for the positive feedback on our support team! ### 12. Powerful dashboards to enable data-driven decision making **Rating:** 5.0/5.0 stars **Reviewed by:** Arthur E. | Head of Finance, Small-Business (50 or fewer emp.) **Reviewed Date:** June 22, 2022 **What do you like best about Conjura?** - Conjura provides fully automated daily reporting - Has placed data insights into the hands of all key decision-makers - Has significantly reduced the need for data cleansing across all functions - Dashboards are insightful and are easy to use. The underlying data can also be easily exported - The Conjura support is incredibly efficient and will reply instantly to any queries. Most issues are resolved within a day - Pro-active in providing benchmarking data across relevant market segments **What do you dislike about Conjura?** Nothing in particular; our dashboards are a little overwhelming to new users initially but this is because of the amount of data available **Recommendations to others considering Conjura:** Great team and great dashboards - Conjura are at the forefront of e-commerce analytics **What problems is Conjura solving and how is that benefiting you?** - Conjura is taking complex data and presenting it in clear, concise dashboards which provide actionable trends and KPIs - Our dashboards are now the "single source" of truth across all functions, which is keeping decision-making across the business aligned ### 13. Your main business KPIs available in a easy digestible format **Rating:** 4.5/5.0 stars **Reviewed by:** Marcus R. | Head of Growth, Mid-Market (51-1000 emp.) **Reviewed Date:** July 28, 2022 **What do you like best about Conjura?** I can get access to the KPIs that matter the most to me in easily accessible dashboards - this speeds up the process for accessing and processing data which otherwise is very cumbersome when having to login to multiple platforms **What do you dislike about Conjura?** Some data can be too granular and needs tweaking to provide useful snapshots. **What problems is Conjura solving and how is that benefiting you?** Time-saving in terms of processing and collecting data. It provides the whole business with one source of "truth" which ensures we all are making decisions based on the same insights. ### 14. Great bridge between in-housing a data engineering team and the more out of the box solutions **Rating:** 4.0/5.0 stars **Reviewed by:** Ian C. | Head of Finance, Small-Business (50 or fewer emp.) **Reviewed Date:** September 13, 2022 **What do you like best about Conjura?** The team have been incredibly flexible in getting their product to fit the specifics of our business and has done a great job aggregating a significant amount of data. **What do you dislike about Conjura?** There is a certain amount of repetition of data between the dashboards which could be replaced by more incites in my opinion but overall very happy with what we're able to track! **What problems is Conjura solving and how is that benefiting you?** We have a ready-set dashboard that helps steer the business daily and provides datasets that we can input directly into our long-term forecasting. This cuts down on a massive amount of manual work and reduces errors. ### 15. Creating more detailed discussions around key business areas **Rating:** 5.0/5.0 stars **Reviewed by:** Henry Y. | Head of Finance **Reviewed Date:** July 21, 2022 **What do you like best about Conjura?** One central source for most key business metrics. An ever-expanding data warehouse allows us to view both real-time and historical data that drives key decisions **What do you dislike about Conjura?** Requires ongoing sense checks with large amounts of data being collated from multiple sources. Errors in reporting are however unusual **What problems is Conjura solving and how is that benefiting you?** Consolidation of all our data resources and forcing us to regularly review key metrics. We know on a 24hr trailing basis how we are performing at all times ### 16. Great assistance and clear data **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** August 01, 2022 **What do you like best about Conjura?** The team that support you and guide you, and the clarity of the data **What do you dislike about Conjura?** last click attribution is the default while the first click is at an additional cost **What problems is Conjura solving and how is that benefiting you?** Being able to collate data in one place and make business decisions based off of this saved us a lot of time ### 17. Great benchmarking tool for ecommerce **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2022 **What do you like best about Conjura?** The tool allows me to validate marketing spend and see how we're performing against our competitors. It's already helping make more data driven decisions and we're looking forward to the next year of data! **What do you dislike about Conjura?** Overall we like the platform, it would be great to visually see how we compare against benchmarks (like a little arrow indicating whether we're doing better than the industry average, or need to improve!) **What problems is Conjura solving and how is that benefiting you?** It's giving us more confidence to make decisions and helping us work out where best to spend our money ### 18. Great team with a great product **Rating:** 4.5/5.0 stars **Reviewed by:** Guljeet S. | CCO **Reviewed Date:** July 26, 2022 **What do you like best about Conjura?** It can really easily inform business decision making It's useful across all parts of the business It builds a data-first culture **What do you dislike about Conjura?** When people are so used to dealing with Google Analytics, it can be pretty tough moving them to a different platform **What problems is Conjura solving and how is that benefiting you?** Assessing LTV, daily revenue updates into everyone's inboxes ### 19. Conjura understand data in an ever evolving world **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** July 27, 2022 **What do you like best about Conjura?** Conjura worked well with both technical and non-technical staff. They are focused on outcomes and successes and continue to go above and beyond in delivering a working solution, even in the face of challenging data. **What do you dislike about Conjura?** In-person sessions gave so much additional value, that it became clear we should have done more. The caveat being we completed our project during COVID-times. **What problems is Conjura solving and how is that benefiting you?** Providing a single customer view to allow us to better target our digital marketing spend. ### 20. Amazing platform and really helpful support! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** July 01, 2022 **What do you like best about Conjura?** Full transparency of your business across all the dashboards available **What do you dislike about Conjura?** Tableau can be restrictive at times and limit downloads for example **Recommendations to others considering Conjura:** .. **What problems is Conjura solving and how is that benefiting you?** I can see everything I need to know about my marketing channels as well as my stock and operational set up and am permanently up to date! ### 21. Conjura has allowed us to understand our data **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** June 23, 2022 **What do you like best about Conjura?** Daily email of key KPIS Location by parters **What do you dislike about Conjura?** It took a while to get set up and make sure all the data was correct **Recommendations to others considering Conjura:** Make sure you keep on top of understanding the data **What problems is Conjura solving and how is that benefiting you?** Allows us to understand our data from multiple sources which is vital when tracking metrics ### 22. Conjura have been a huge asset to our analytics and BI solution **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 06, 2022 **What do you like best about Conjura?** The team is incredibly supportive and always on hand to answer our questions. **What do you dislike about Conjura?** It can sometimes be hard to have visibility over the data i.e. ensuring every calculation logic remains valid **What problems is Conjura solving and how is that benefiting you?** Creating an automatic reporting and analytics solution by integrating, cleaning and presenting our data back to us in useful insights. ## Conjura Discussions - [What is Conjura used for?](https://www.g2.com/discussions/what-is-conjura-used-for) - [View Conjura pricing details and edition comparison](https://www.g2.com/products/conjura/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-22+01%3A43%3A00+-0500&secure%5Bsession_id%5D=38a46480-e163-492d-8fd1-1bceff94ffd9&secure%5Btoken%5D=cf45f5f3ece0892501b4efb2b9115144a545cc9413795fad5259147b44208962&format=llm_user) ## Conjura Features **Analytics** - Reports - Dashboard - Web Analytics - Campaign Tracking - Customer Demographics - Predictive Analytics **Data Management** - Data Types - Consolidation - Cleansing - Validation - Correction **Data Management** - Consolidation - Data types - Correction - Cleansing - Validation **Data Management** - Updating - Data cleansing - Integration **Administration** - Data Storage - A/B Testing - Integrations **Analytics** - Forecasting - KPIs - Dashboards - Integration **Analytics** - KPIs - Forecasting - Reports and Dashboards - Predictive analytics **Analysis** - KPIs - Dashboards - Segmentation - Revenue Optimization **Mobile** - Mobile dashboard - Mobile application **Generative AI** - AI Text Generation **Generative AI** - AI Text Generation **Agentic AI - Subscription Analytics** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Decision Making **Platform Additional Functionality** - Cloud - On-Premise **Agentic AI - E-Commerce Analytics** - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Retail Intelligence** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Integration ** - Marketplace - Retail POS - Other software **Generative AI** - AI Text Generation **Agentic AI - Retail Analytics** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making ## Top Conjura Alternatives - [Triple Whale](https://www.g2.com/products/triple-whale/reviews) - 4.5/5.0 (476 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - 4.5/5.0 (1,247 reviews) - [Agentforce Revenue Management (formerly Salesforce Revenue Cloud)](https://www.g2.com/products/agentforce-revenue-management-formerly-salesforce-revenue-cloud/reviews) - 4.2/5.0 (1,408 reviews)