Chartbeat Features
Metrics (24)
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Sessions - Digital Analytics
Accurately measure total web traffic and present data elegantly.
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Engagement
Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.
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Entry and Exit Pages
Accurately determine where most people enter your site and where they leave and present data elegantly.
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Standard Event Tracking
Software automatically tracks standard user actions.
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Retention
Accurately measure bounce rate.
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Return
Track user return rates and related metrics.
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Conversions
Track what proportion of users convert via a certain action.
Engagement
Configures and accurately measures an appropriate measure of engagement, such as average session length.
Return
Tracks user return rates and related metrics.
Conversions
Tracks what proportion of users convert via a certain action.
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Uninstall Tracking
Conversion Tracking
Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads
Location Tracking
Identify the physical location of an individual, asset, device, etc.
ROI Tracking
Monitor conversion rates and analyze effectiveness and profitability of marketing efforts
Retention Tracking
Measures the retention rate and satisfaction of customers.
Visitor Tracking
Track visitors and purpose of visits
Behavior Tracking
Track visitors'/audience's responses across web pages and other optimized content
Revenue Tracking
Sessions
Accurately measure total web traffic and display data logically.
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Engagement
Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.
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Return
Track user return rates and related metrics.
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Conversions
Track what proportion of users convert to customers via specific actions.
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Search Rank
Gives users accurate reflection of how their search ratings compare with competitors.
Reporting (6)
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Real-Time Reporting
Obtain live data for who is currently accessing your site.
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Trending
Report on how any user activity has changed over time.
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Segmentation
Break down a population of users by demographics, sequence actions, time, and able to build custom segments.
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Mobile Reporting
Analytic tools are also available for mobile and tablet versions of websites.
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Unification Across Devices
Able to unify user data across devices, recognizing returning users.
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Custom Reports and Dashboards
Allows users to easily build customized reports and dashboards.
Other (3)
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User Data
Able to access user-specific data such as location, language, gender, and activity while on the site.
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Load Time Monitoring
Track load times on different devices and systems.
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Administration Alerts
System can self-monitor critical metrics and alert administrators when they reach concerning levels.
Administration (4)
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API / Integrations
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
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QA Testing
Able to test that event and variable setup are reporting data accurately.
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Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.
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User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
User Identification (3)
User Segmentation
Enables the view of analytic data based on user segment.
Geolocation
Identifies users locations.
Predictive Analytics
Predict future data based on historical data sets
Tracking & Reporting (5)
Real-Time Insights
Provides real-time reports.
Attribution
Measures user acquisition analytics.
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Multi-Channel Attribution
A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey
In-App Events Tracking
Track user activities and events within an application.
Tools (2)
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Audience Insights
Helps users understand audience demographics and evaluate visitor behavior
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Social Sharing
Adds intelligent social share buttons to your campaigns and content. Tracks who is sharing your content and driving conversions.
Analytics (3)
Reporting and Analytics
Provides reporting and analytics tools to quantify the results of the experiment.
Heatmaps
Provides heatmap functionality to assess what parts of the website visitors are engaging with most.
Visual Analytics
Interact with data visualization elements, such as charts and graphs, to drill down into data
Experimental Design (5)
Multivariate testing capacities
Allows for the testing of multiple variables at a time during a single test.
Split Testing
Conduct tests to compare performance across various versions of content (web pages, images, emails, etc.)
AI Assisted Testing
Uses AI to generate or suggest experiment variations to test website versions.
AI Generated Variations
Uses AI or machine learning to automatically optimize traffic distribution between experiment variations.
Multivariate Testing
Create many versions of emails, forms, or actions and gauge which is most effective
Computing (3)
AI/Machine Learning
Uses algorithms and continuous data entry to enable the technology to develop insights and optimize testing.
Little to No Coding
Requires little to no knowledge of coding. Usually this means it comes with prewritten code.
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Agentic AI - A/B Testing (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Audience Targeting
Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Agentic AI - Digital Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Content Analytics (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Additional Functionality (62)
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Surveys & Feedback
Gauge satisfaction and receive information for improvement and success
Mobile Access
Access software remotely via mobile devices
Customizable Templates
Pre-designed layouts that can be customized to match preferences and requirements
Workflow Management
Create, design and manage workflows for repetitive tasks
Customizable Reports
Alter the layout and content of reports
Visual Editor
Program to edit text files that renders the content in accordance with embedded markup code such as HTML
Conversion Rate Optimization
Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases)
Access Controls/Permissions
Define levels of authorization for access to specific files or systems
Campaign Segmentation
Group campaigns by project, client, or campaign for better management.
Widgets
An extended application or connector that enables users to perform additional services with their current set of tools
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Funnel Analysis
Method of analysis that visualizes the series of events that lead towards a defined goal.
Drag & Drop
Assemble applications and processes by dragging over and arranging pre-built components
API
Application programming interface that allows for integration with other systems/databases
Content Management
Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving
Behavior Tracking
Track visitors'/audience's responses across web pages and other optimized content
Landing Pages/Web Forms
Create landing pages or online forms designed to capture new leads and prospects
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Geotargeting
Geographic location of visitors determines behavior of the software
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Monitoring
Observe and track the demand, usage, progress or quality of a system, product, or user
Conversion Tracking
Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads
Customizable Branding
Add customized logos and colors to align with company branding
Real-Time Data
Receive data and information in real time
Assessment Management
Creation, administration, and evaluation of assessments or tests
Search/Filter
Search and filter data across systems to locate required information by entering keywords or certain criteria
Data Visualization
Graphical representation of data
Statistical Analysis
Apply statistical/mathematical models to sets of data
Monitoring
Observe and track the demand, usage, progress or quality of a system, product, or user
Push Notifications
Trigger clickable pop-up messages
Access Controls/Permissions
Define levels of authorization for access to specific files or systems
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Data Modeling
Conceptual model of how data items relate to each other
Funnel Analysis
Method of analysis that visualizes the series of events that lead towards a defined goal.
For Marketers
For the intention to be used by marketing teams
Single Sign On
Allow users to access multiple services after entering their login credentials once
Workflow Management
Create, design and manage workflows for repetitive tasks
Customer Experience Management
Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement.
Trend Analysis
Review data from past periods to reveal recurring tendencies and predict future performance
Mobile Access
Access software remotely via mobile devices
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Alerts/Escalation
System alerts about the need to escalate an issue or request
Data Import/Export
Import and export data to and from software applications
Collaboration Tools
Provides a channel for team members to share media files, communicate, and work together
Session Recording
Record active support and chat sessions for auditing and training
Data Visualization
Graphical representation of data
Root Cause Analysis
Identify and analyse the reasons behind accidents
Drag & Drop
Assemble applications and processes by dragging over and arranging pre-built components
Performance Metrics
A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Cohort Analysis
Analytics that breaks the data in a data set into related groups/categories.
Issue Management
Identify and respond to unexpected problems or failures (ie. "negative events")
Compliance Management
Track and manage adherence to policies for any service, product, process, or supplier
Heatmaps
A visual display that uses a color spectrum to show how visitors interact with areas of a web page
Customizable Branding
Add customized logos and colors to align with company branding
Search/Filter
Search and filter data across systems to locate required information by entering keywords or certain criteria
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Event Triggered Actions
Predefined actions automatically performed on the occurance of specific events
API
Application programming interface that allows for integration with other systems/databases
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
A/B Testing
Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness
Top-Rated Alternatives
Technology Glossary Features
View definitions of the features and discover new technology terms.
Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software.
User segmentation is the action of separating different users into specific groups, or segments, based on common characteristics.
Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses.


