BuzzSumo Reviews (107)

Reviews

BuzzSumo Reviews (107)

4.5
107 reviews

What do users say?

Generated using AI from real user reviews
Users consistently praise BuzzSumo for its ease of use and powerful content analysis capabilities, which help them discover trending topics and optimize their content strategies effectively. The tool's ability to provide insights into social media engagement and identify influencers is highly valued, although some users note that the pricing can be a barrier for smaller teams.

Pros & Cons

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Kapril A.
KA
Kapril A.
Growth Hacker
Mid-Market (51-1000 emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Powerful content analytics tool for marketers and advertising agencies"
4.5/5
What do you like best about BuzzSumo?

really like the tool, especially the "questions" part. It's really useful for your influencer's strategy and for your backlinks strategy as well. gathering insights on publication volumes and social engagement of content. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

Maybe too many email alerts but that can probably be configured. Other than that, I love the tool and use it all the time. Sometimes keyword research tool data can't be real, that's my personal openion they need but of upgradation. Review collected by and hosted on G2.com.

Verified User in Financial Services
AF
Verified User in Financial Services
Small-Business (50 or fewer emp.)
"Better Content Optimization"
4.5/5
What do you like best about BuzzSumo?

Buzzsumo is a great tool to use to optimize website content. You can use different features to help inform your website keyword strategy and see what is trending upward, pus it offers competitor insights. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

After the 30 day trial, there is a cost associated with the higher tier account options. The free version is a good option if you are just starting out with keyword research for your company. Review collected by and hosted on G2.com.

Md Imdad U.
MU
Md Imdad U.
Search Engine Optimization Specialist and Web Researcher
Small-Business (50 or fewer emp.)
"Really good tool for online marketers"
4/5
What do you like best about BuzzSumo?

Content strategy development is the sweetest one of the Buzzsumo Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

It is a bit pricy compare to other tools Review collected by and hosted on G2.com.

MB
Midhat B.
Marketing manager
Enterprise (> 1000 emp.)
"Great tool for measuring social trends"
4.5/5
What do you like best about BuzzSumo?

It has very simple and easy to use interface and shows accurate top trends for social media. It tracks web mentions, competitors analysis in real-time and what is popular in the market relevant to your product. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

Price is too high to afford for small companies, lowest monthly package is $99. It is not too intelligent to show results based in previous searches and doesn’t allow negative keyword entry. Review collected by and hosted on G2.com.

Sujata S.
SS
Sujata S.
Digital Marketing Trainer
Mid-Market (51-1000 emp.)
"Best research and monitoring tool."
5/5
What do you like best about BuzzSumo?

BuzzSumo helped me lot to find the content which most shared on social media channels.

Using this we can find influencer related to particular topic.

By entering we can find what is shared socially. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

I don't see any dislike, it's best research and monitoring tool Review collected by and hosted on G2.com.

Paul K.
PK
Paul K.
Marketing Assistant
Marketing and Advertising
Mid-Market (51-1000 emp.)
"Digital marketing validation"
4.5/5
What do you like best about BuzzSumo?

BuzzSumo is an excellent tool to understand social networking sites and to share your content, as well as to compose your own version and add more detail. Backlinks per connection are shown and the amount of shares on each social network has increased for us. It always helps us to stay on the trend in the industry, to ensure that we do not miss major events, subjects or ideas. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

Some of the team members have had trouble using it. Mainly on the resource for brand names that include near ties to the title of our business. Maybe it's because Buzzsumo is lacking good data for some domains, which makes it inadequate for new sites. Review collected by and hosted on G2.com.

Leonor S.
LS
Leonor S.
Gerente superior de recursos humanos
Mid-Market (51-1000 emp.)
"buzzsumo is the best tool for research"
3.5/5
What do you like best about BuzzSumo?

I believe that BuzzSumo is the best solution to measure how much an article has been shared on the web BuzzSumo's alert and media monitoring are excellent. Collect a considerable amount of media that other services lose. The tool is also intuitive and easily adjusted to meet the changing needs of the client. The ability to assess the social impact of published media is also extremely useful. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

the only drawback we have found is its high price for a small company it would be very difficult to justify its price instead for a large company as we are a tool that necessary Review collected by and hosted on G2.com.

Walid M.
WM
Walid M.
Marketing Positions
Marketing and Advertising
Mid-Market (51-1000 emp.)
"Improve your digital strategies with BuzzSumo "
4/5
What do you like best about BuzzSumo?

BuzzSumo helps us to identify the most efficient publication times for material. It also allows us to find out which words are most commonly checked for our products and services. BuzzSumo also lets you label your own vocabulary and the vocabulary of your rivals. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

The theme subjects proposed by BuzzSumo are all good, but they are used by everyone. I wish it could recommend more original subjects. Also, the marketer tabs are a bit messy as they are focused on Twitter identities and I have seen bot accounts often mixing in the tests. Review collected by and hosted on G2.com.

Román E.
RE
Román E.
Digital Marketing & Communication Consultant
Mid-Market (51-1000 emp.)
"Content marketing for social media based on strong yet simple analytics"
4.5/5
What do you like best about BuzzSumo?

Buzzsumo brings together in a single platform a whole series of content marketing insights oriented especifically to social networks.

The platform has added functionalities, and now it includes a whole range of useful functions such as monitoring, content insights, content marketing based on website backlinks, influencer marketing, etc. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

The interface looks a bit 2000's. It has recently been updated, though. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Good tool to find content but not for Influencer marketing"
3.5/5
What do you like best about BuzzSumo?

I like the ability to search for top content across the web, in addition you can also search for content topics or questions if you are limited in this area. I like the filters available, for example you can search by content type, word count, publisher size, etc. The monitoring tool is also good for setting up alerts. If you are monitoring an influencer campaign (blogging only) you can add the links to a project for monitoring engagement, this is useful if you are not using another tool. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

Even though you are using an easy keyword for your search, there are no many results as you would expect. And even worst, the filters will narrow down more the results. The monitoring tool is good to have, but you can't rely your monitoring and social strategy on Buzzsumo. The influencer tool is limited, I would say this not a tool for that! It only works with Facebook and Twitter. Nowadays most of the influencers are on Instagram and YouTube. Review collected by and hosted on G2.com.