--- title: Buried Wins Reviews meta_title: 'Buried Wins Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 10 reviews by the users' company size, role or industry to find out how Buried Wins works for a business like yours. aggregate_rating: rating_value: 5.0 review_count: 10 scale: '5' date_modified: '2026-07-12' parent_category: name: Business Services url: https://www.g2.com/categories/business-services --- # Buried Wins Reviews **Vendor:** Buried Wins **Category:** [Win-Loss Analysis Services Providers](https://www.g2.com/categories/win-loss-analysis-services) **Average Rating:** 5.0/5.0 **Total Reviews:** 10 ## About Buried Wins Buried Wins is a win/loss analysis agency specializing in buyer interview research and competitive intelligence for B2B software companies. The agency helps sales and marketing leaders understand why they win deals, why they lose deals, and why some of their best-fit buyers choose competitors without ever entering their sales pipeline. Buried Wins conducts one-on-one buyer interviews from three sources: Won and lost deals from a client's existing sales pipeline Lookalike buyers who match the client's ideal customer profile but chose a competitor before the client was shortlisted Former sellers from competing organizations This multi-source methodology gives clients visibility into competitive dynamics that internal tools cannot capture. Every engagement begins with internal interviews of the client team to align research objectives with business goals. Findings are delivered as weekly video clips of buyer interviews and an aggregated report designed to produce specific, actionable GTM recommendations. Clients also have ongoing access to their categorized interview data through Buried Insights, the agency's proprietary research platform. The deals a company never sees are often the most strategically important interviews to capture. Buried Wins interviews buyers who evaluated competitors without ever considering the client, surfacing how competitors earn trust earlier in the buying process and what it would take to get on the shortlist next time. Unlike venture-backed software such as Clozd and Klue, Buried Wins is an independent agency with direct founder involvement in every engagement. The agency offers flexible research inputs, quarter-to-quarter program adjustments, and pilot engagements for teams evaluating win/loss analysis for the first time. ## Buried Wins Reviews ### 1. Buried Wins: Creative, Collaborative Win/Loss Research with Seamless Claude Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Heather C. | Sales And Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** June 30, 2026 **What do you like best about Buried Wins?** We brought Buried Wins in for the business line with our hardest-to-reach audience, and they were handed a genuinely tricky situation: a niche audience, contacts who are difficult to get ahold of, and regulatory limits that meant we couldn't directly or monetarily incentivize anyone to participate. None of it fazed them. They brought creativity to outreach and stayed flexible about how to get interviewees on the phone, including using AI search tools to source contacts beyond our own pool and finding legally permissible incentives to drive participation (in one case, buying pizza for an interviewee's team). Their methodologies, interviewer expertise, and collaborative style are what keep us coming back. Working with them on objectives and scope feels like a true partnership — they bring business expertise to the room and set guardrails on what will actually produce useful insight based on what we need to learn. And even though they're a service provider, they built an application to interface with the findings and were proactive about connecting it to Claude so we could run deeper analysis against our internal datasets. They iterate and improve constantly. **What do you dislike about Buried Wins?** Honestly, very little. One thing I'd love to see is more range in interview options. Specifically, an AI-assisted, lower-cost tier for shorter, focused interviews (10 minutes or less?) targeting a specific research question rather than a full win/loss study, with the transcript or recording as the core deliverable. That would make it easier to spin up quick, targeted research between larger engagements. **Recommendations to others considering Buried Wins:** Consider what's important to you: 1) how much time you have to invest in the program vs let the partner handle. In our case, time was limited and Buried Wins took on the bulk of work for sourcing, outreach, all interview facilitation, before providing in depth executive reporting. 2) The nature of your audience. When you have a tough-to-reach audience, a partner like Buried Wins will bring acumen and creativity to the outreach methodology. 3) Internal expectations from the research data. In our case, as the program evolved, pulling the research transcripts and insights into our Claude instance for as-needed reporting became higher priority and Buried Wins was on the ball about providing that MCP connection. **What problems is Buried Wins solving and how is that benefiting you?** We use Buried Wins for win/loss research and competitive intelligence that feeds our PMM motion and overall business strategy. Buried Wins helps us understand why we win and lose deals and who we're losing to, map the SWOT of our main competitors, and find pipeline by getting intel directly from buyers. One standout: their research surfaced that a core integration was a true competitive differentiator — part of the market was buying specifically because of it. That sharpened our messaging, informed our roadmap, and showed up in product prioritization and pipeline growth. ### 2. Exceptional, Actionable Insights with a True Partner Approach **Rating:** 5.0/5.0 stars **Reviewed by:** Andy S. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 24, 2026 **What do you like best about Buried Wins?** The quality and depth of insights are exceptional. Unlike software platforms that just aggregate data, Buried Wins acts as a true partner—investing time with our teams to understand our objectives and deliver truly actionable intelligence. The structured process is efficient, and we receive transcripts and weekly video highlights, which keeps us engaged throughout. The video clips of actual buyers discussing our strengths and weaknesses are incredibly powerful for internal alignment. Their founder's deep B2B product marketing expertise shows in every deliverable—these aren't generic reports that sit on a shelf; they're immediately actionable recommendations that drive real GTM improvements. **What do you dislike about Buried Wins?** Honestly, very little. If anything, I wish we had engaged them sooner. The only minor consideration is that because this is high-touch consulting rather than a self-service platform, it requires coordination and commitment from our internal teams during the interview and analysis phases. However, this 'limitation' is actually what makes the service so valuable—their hands-on approach ensures quality and relevance that software alone can't provide. **Recommendations to others considering Buried Wins:** If you're serious about understanding why you win and lose deals, and you want intelligence that drives immediate action, Buried Wins is worth every penny. Come prepared to engage actively in the process—the more context and access you provide them, the more valuable the insights. **What problems is Buried Wins solving and how is that benefiting you?** Buried Wins is helping us understand the real reasons behind our deal outcomes and customer retention patterns. Through their structured competitive interviews with buyers and prospects, we're gaining unbiased insights into how customers compare us to competitors, what drives their final purchasing decisions, and where we're losing or gaining ground. This has been invaluable for our go-to-market strategy, enabling our sales, product, and marketing teams to make data-driven adjustments. The actionable intelligence they provide helps us improve win rates, refine our competitive positioning, and better understand customer sentiment throughout the lifecycle. ### 3. More Than Win-Loss Analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Aaron O. | Vice President of People, Mid-Market (51-1000 emp.) **Reviewed Date:** June 23, 2026 **What do you like best about Buried Wins?** The biggest differentiator is their ability to reach buyers beyond your existing customer base. We evaluated other options, but Buried Wins was uniquely positioned to speak with both people in our pipeline and the audiences we wanted to grow into. They interviewed a mix of closed-won customers, closed-lost opportunities, and target personas we had not previously engaged. That broader perspective made the findings significantly more actionable than a traditional win-loss program. The buyer quotes and insights were detailed enough to use directly in product, messaging, and GTM discussions. **What do you dislike about Buried Wins?** I don't have any major criticisms. Like any research engagement, the value depends on having clear objectives and being willing to act on the findings. The team delivered high-quality insights and a process that was easy to work with. **Recommendations to others considering Buried Wins:** If you're evaluating Buried Wins solely as a win-loss provider, you're underselling what they can do. Their ability to conduct research across both current buyers and future target audiences is where the biggest value comes from. I'd recommend defining the strategic questions you want answered up front and using the engagement to inform segmentation, positioning, and growth strategy - not just sales feedback. **What problems is Buried Wins solving and how is that benefiting you?** Buried Wins helped us understand why adoption was accelerating in some legal segments and stalling in others. We initially engaged them for win-loss analysis, but the real value was broader buyer research across both existing customers and prospective audiences. The research gave us a clear segmentation model, uncovered jobs-to-be-done insights, and helped us identify where our biggest growth opportunities existed. As a result, we were able to make more informed decisions around product strategy, positioning, and go-to-market execution. ### 4. Bespoke Insights That Drive Sales Success **Rating:** 5.0/5.0 stars **Reviewed by:** Michael L. | Enterprise Account Executive, Human Resources, Mid-Market (51-1000 emp.) **Reviewed Date:** June 12, 2026 **What do you like best about Buried Wins?** I used Buried Wins when I was the VP of global sales at Testlio and they helped us conduct deep competitive analysis and develop a deeper understanding of our sales cycles and customer segmentation. I appreciate that Buried Wins crallowed us to approach them with the goal of achieving higher close rates and shorter deal cycles. Their services include real conversations and human analysis, which align with how I want to be represented and how I want my brand to be represented. Their hands-on bespoke approach, thoughtful insight analysis, the ability to adapt their offering to our needs, and their professionalism are aspects I encourage to continue and expand in our partnership. **What do you dislike about Buried Wins?** Nothing comes to mind **What problems is Buried Wins solving and how is that benefiting you?** I use Buried Wins for better insights into our sales cycles, customer segmentation, and strategies to improve close rates and shorten deal cycles. ### 5. High-Touch Partnership with Nimble, Actionable Win/Loss Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Alex S. | Senior Manager, CX Operations, Enterprise (> 1000 emp.) **Reviewed Date:** May 20, 2026 **What do you like best about Buried Wins?** The thing I appreciated most about Buried Wins was that it felt like a true partnership, not a vendor engagement. As a small boutique agency, we got direct access to Drew and the team, there was no junior account manager filtering communication, no rigid playbook being applied to us. Every conversation was substantive and tailored to where we actually were in our B2B journey. That hands-on approach really paid off during our pilot. Win/loss work isn't always linear, sometimes you start interviews and realize you need to adjust the target list, sharpen the questions, or lean harder into a specific segment that's surfacing interesting signals. Buried Wins was nimble enough to pivot in real time, whereas a larger firm would have stuck rigidly to the original scope of work. They treated our success like it was their own. I'd also call out the quality of the synthesis. They didn't just hand us a transcript dump, they distilled the interviews into clear themes and recommendations we could actually act on. For an early-stage B2B motion that was still figuring itself out, that combination of attentiveness, flexibility, and sharp analysis was exactly what we needed. **What do you dislike about Buried Wins?** Two things. First, as a boutique agency, scaling can be a constraint, bandwidth gets tight if you're trying to run multiple programs in parallel or move at a faster pace. Second, there's no self-serve portal for on-demand access to interview data, transcripts, or themes between scheduled deliverables. Having a dashboard to pull insights as the engagement progresses would be a great addition. Both feel like natural growing pains for a small, high-touch firm rather than dealbreakers. **Recommendations to others considering Buried Wins:** Drew has a great background in marketing and understand sales very well. **What problems is Buried Wins solving and how is that benefiting you?** During my time at Canva, our B2B motion was just getting off the ground after a successful B2C run, and we were looking for real insight into our closed-won and closed-lost deals. We wanted to get better and smarter as a sales org to understand what was working, what wasn't, and where we needed to improve. Internally, you can only learn so much from CRM data and your own pipeline notes. Prospects and customers will tell a neutral third party things they'd never share with the vendor directly, I'd seen that pattern work really well at other companies, which is exactly why we brought in Buried Wins. Drew was a former colleague and the first person I thought of for the engagement. He ran win/loss interviews with our prospects and customers, synthesized the findings into a clear written analysis, and delivered concrete recommendations to our sales leadership team. The insights were genuinely actionable - one of the biggest unlocks was realizing we shouldn't be selling into IT. We needed to broaden the buyer profile and expand the use cases we led with. That single shift changed how the team pitched, qualified, and handled objections going forward. For any B2B sales org trying to mature its motion, the unvarnished feedback Buried Wins delivers is hard to replicate any other way. ### 6. World-Class Expertise in Win/Loss Programs **Rating:** 5.0/5.0 stars **Reviewed by:** Jeff M. | Head of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** May 11, 2026 **What do you like best about Buried Wins?** I've used Buried Wins for their exceptional collaboration model, which sets them apart from other vendors and marketing agencies I've worked with. From initial engagement to project discovery, stakeholder management, and delivery, they provide exceptional service. I appreciate how specialized they are in Win/Loss programs, focusing solely on what they excel at. Their ongoing support across multiple regions and the Voice of Customer reports are also valuable. Buried Wins played a crucial role in helping us test core GTM assumptions as we aimed to scale our revenue, which was critical for segmentation strategies across different market segments. Additionally, their direct engagement with stakeholders and assistance in understanding trade-offs to get a representative sample for the Win/Loss program was very helpful. **What do you dislike about Buried Wins?** The biggest challenge during implementation is working with internal stakeholders on the approved account list / customer list. **What problems is Buried Wins solving and how is that benefiting you?** I use Buried Wins for Win/Loss insights, getting detailed interview summaries and Voice of Customer reports, which helped improve account health and segment strategies as we scaled. They excel in providing specialized Win/Loss program support and stakeholder engagement. ### 7. 25% increase in win rate in 180 Days! Improved Sales Process with Buried Wins' Detailed Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Joe G. | Founder & Managing Partner, Small-Business (50 or fewer emp.) **Reviewed Date:** May 07, 2026 **What do you like best about Buried Wins?** I use Buried Wins for win-loss interviews to understand why we win or lose deals. They helped us improve our GTM and sales process by uncovering roadblocks we hadn't noticed. Their feedback allowed us to address issues within 60 days, leading to a noticeable uptick in our win ratio the following quarter. I'm utterly impressed with their end-to-end process, reports, and buttoned-up delivery. The white glove service they provided to both us and the interviewees was exceptional. They approached everything with a genuine curiosity that far exceeded our expectations. Their win-loss interviews and reporting are second to none, detailed in information gathering, streamlined in delivering insights, and they communicated with us every step of the way. They were clear and accurate in setting expectations for the timeline. **What do you dislike about Buried Wins?** N/A **What problems is Buried Wins solving and how is that benefiting you?** Buried Wins helps us understand why we won or lost deals, improving our sales process and go-to-market strategy. They identified roadblocks, allowing us to address them and increase our win ratio. Their insights were detailed and communication was exceptional, far exceeding expectations. ### 8. Clear, Structured Insights That Refined Our Sales Approach **Rating:** 5.0/5.0 stars **Reviewed by:** Paige H. | Advisor, Investor, Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2026 **What do you like best about Buried Wins?** A clear system and structure for collecting, organizing, and interpreting insights and feedback. **What do you dislike about Buried Wins?** Not being able to use them to get insight on more deals is one challenge - hearing the ins and outs and candid feedback helped us refine our sales approach and ultimately has driven better conversion. **Recommendations to others considering Buried Wins:** 1. Use more companies for research than you think - the response rate varies 2. Be ready and willing to hear uncomfortable feedback - it's how we get better. **What problems is Buried Wins solving and how is that benefiting you?** Buried Wins helped to uncover customer's product feedback and retention insights that our dedicated team was unable to unearth or access. After running win/loss analysis informally internally, working a formal, pragmatic approach helped to identify challenges to leadership and identify tangible next steps to better support active clients and build systems for prospects. ### 9. Tailored Insights Unlocked Our Marketing Potential **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User | Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2026 **What do you like best about Buried Wins?** I find Buried Wins really valuable because they tailor their approach to fit the unique needs of each business. This personalized approach is what sets them apart. They embed themselves with your team, aligning their methods with your specific business objectives and recruitment needs. I also appreciate how they tailor their outreach methods, focusing more on phone conversations since our audience responds better that way rather than through email. Buried Wins has helped us uncover channel level gaps through conversations with our customers and prospects. This has allowed us to incorporate new channels into our marketing strategy to better reach and influence our buyers. I think they are the perfect fit for any team needing an extension of their product marketing function. They have a unique way of understanding what works and what needs improvement, and that's invaluable. **What do you dislike about Buried Wins?** NA **What problems is Buried Wins solving and how is that benefiting you?** Buried Wins helped us uncover channel gaps by engaging with customers and prospects, allowing us to improve our marketing strategy. ### 10. Incredibly Responsive Team and AI Tools That Help Us Find What We Need **Rating:** 5.0/5.0 stars **Reviewed by:** Kristen B. | Enterprise (> 1000 emp.) **Reviewed Date:** May 16, 2026 **What do you like best about Buried Wins?** Amazing account team, incredibly responsive, really cool AI-powered tools that help us find what we need when we need it **What do you dislike about Buried Wins?** Nothing really. Finding and interviewing target audiences can take time, but it's well worth it. **Recommendations to others considering Buried Wins:** If you want to work with a good, smart group of people who have perfected the art of gathering real information that matters to your business, look no further! **What problems is Buried Wins solving and how is that benefiting you?** It's difficult to get real feedback from mid-market and enterprise customers and prospects who have been through your buying journey. Buried Wins helps us get to the heart of why we won, and more importantly why we didn't - [View Buried Wins pricing details and edition comparison](https://www.g2.com/products/buried-wins/reviews?section=pricing&secure%5Bexpires_at%5D=2026-07-15+02%3A13%3A15+-0500&secure%5Bsession_id%5D=2aaa63f3-aa8f-4749-b658-ee95d080ea1d&secure%5Btoken%5D=c494f2148489b8f560f139830964b24c8c8030017ae334a02ab9146d9c968c35&format=llm_user) ## Buried Wins Features **Planning** - Needs Assessment - Resource Allocation - Stayed within Budget - Statement of Work - Best Practices **Delivery** - Technical Expertise - Met Deadlines - Meeting Management - Project Updates - Scope Management - Roll-out **Team Quality** - Change Management Skills - Executive Presence - Vertical Expertise - Technology Partnerships ## Top Buried Wins Alternatives - [Clozd](https://www.g2.com/products/clozd-clozd/reviews) - 4.8/5.0 (291 reviews) - [TruVoice from Corporate Visions](https://www.g2.com/products/truvoice-from-corporate-visions/reviews) - 4.6/5.0 (114 reviews) - [Anova Consulting Group](https://www.g2.com/products/anova-consulting-group/reviews) - 4.7/5.0 (98 reviews)