--- title: B2B Wave Reviews meta_title: 'B2B Wave Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 23 reviews by the users' company size, role or industry to find out how B2B Wave works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 23 scale: '5' date_modified: '2026-11-06' parent_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce ---

B2B Wave Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users value the efficiency and customization of B2B Wave for streamlined B2B wholesale operations, enhancing productivity significantly. (3 mentions)
Users highlight the ease of use of B2B Wave, appreciating its straightforward setup and efficient management for wholesale operations. (3 mentions)
Users commend B2B Wave for its cloud-based solutions, streamlining global B2B operations with ease and efficiency. (2 mentions)
Users value the efficient order management of B2B Wave, enhancing wholesale operations with its unified and flexible system. (2 mentions)
Users value the quick setup of B2B Wave, making it easy to manage wholesale operations efficiently. (2 mentions)
Users experience limited automation for process triggers, causing delays and bottlenecks in order management workflows. (2 mentions)
Users find B2B Wave time-consuming due to manual work for integrations and lack of efficient bulk actions. (2 mentions)
Users face challenges with inefficient processes in B2B Wave due to the lack of automation for essential workflow triggers. (1 mentions)
Users experience integration issues with B2B Wave, as it doesn't connect smoothly with popular systems, requiring extra manual effort. (1 mentions)
Users find the customization options limited, restricting their ability to create a unique customer experience. (1 mentions)

5 Pros or Advantages of B2B Wave

5 Cons or Disadvantages of B2B Wave

B2B Wave Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is B2B Wave, and what problem is it built to solve?

B2B Wave is a B2B eCommerce platform built for wholesale businesses. It brings online ordering, customer-specific catalogs and pricing, quotes, and order management into one self-service portal, helping digitize and automate buying while supporting the pricing, ordering, and account structures common in B2B eCommerce.

What languages does B2B Wave support?

B2B Wave supports 9 languages: Chinese (Simplified), Danish, Dutch, English, and French, plus others.

What company sizes and industries is B2B Wave the best fit for?

Reviewer-reported company profiles point most strongly to small businesses, with mid-market companies also represented and wholesale appearing as a recurring industry. The segments with the clearest presence are:
  • Small businesses: The most prominent company-size segment.
  • Mid-market: Also represented among users.
  • Wholesale: A recurring industry among users.

B2B Wave Reviews (23)

Reviews

B2B Wave Reviews (23)

4.7
23 reviews
Search reviews
Filter Reviews
Clear Results
G2 reviews are authentic and verified.
Sam A.
SA
Sam A.
Systems and Data Administrator
Mid-Market (51-1000 emp.)
"A Revolution in the B2B E-Commerce Industry"
5/5
What do you like best about B2B Wave?

24-hour support, friendly and helpful staff, the vastness of premium features available to users at none premium costs, the ability to customize the layout with custom JavaScript and CSS.

Compared with other standalone B2B E-Commerce platforms, B2B Wave stands out above the rest. The helpfulness and quick responses from their support team at all hours of the day gives the product an edge over all other platforms. They are always looking for ways to upgrade their product and are more than happy to accommodate custom solutions tailored specifically for your needs. I can see B2B becoming a true force to be reckoned with in the B2B E-Commerce platform industry. Review collected by and hosted on G2.com.

What do you dislike about B2B Wave?

I have used B2B Wave for almost two years now and there have been the odd hiccup with some features, but all were rectified quickly. Currently nothing I can comment on being dislikable about the platform. Review collected by and hosted on G2.com.

Verified User in Public Safety
AP
Verified User in Public Safety
Small-Business (50 or fewer emp.)
"Amazing product and Service"
5/5
What do you like best about B2B Wave?

Looking for a B2B platform was a difficult process. B2B wave provided everything we needed and their customer service has been extremely responsive and helpful. Review collected by and hosted on G2.com.

What do you dislike about B2B Wave?

There are some limitations to the software out of the box but nothing that affects our B2B eCommerce offerings. B2B wave has been amazing and extremely helpful with things that were not available and their customer service was able to help do things on the backend. Review collected by and hosted on G2.com.

Verified User in Dairy
AD
Verified User in Dairy
Small-Business (50 or fewer emp.)
"Easy to use platform and very responsive support team"
5/5
What do you like best about B2B Wave?

The support team are excellent, responding nearly always on the same day and answering every query clearly. Review collected by and hosted on G2.com.

What do you dislike about B2B Wave?

Sometimes the servers can be slow and this affects the speed of importing of products Review collected by and hosted on G2.com.

Jérôme F.
JF
Jérôme F.
President
Small-Business (50 or fewer emp.)
"A great B 2 B platform, very flexible, reliable and at a very affordable price!"
4.5/5
What do you like best about B2B Wave?

They have developed a very effective platform to take B to B orders. It's easy to set-up. It's easy to use. And they are fast to answers your questions! Review collected by and hosted on G2.com.

What do you dislike about B2B Wave?

Probably not all the features that major names have but not everybody needs those features. Review collected by and hosted on G2.com.

Verified User in Wholesale
EW
Verified User in Wholesale
Small-Business (50 or fewer emp.)
"Perfect for Wholesale Business"
5/5
What do you like best about B2B Wave?

We have used B2B wave since 2017 and the team has been very accommodating to changes we have requested, with the best 24/7 support. Review collected by and hosted on G2.com.

What do you dislike about B2B Wave?

Nothing in particular. It works very well within our infrastructure. Review collected by and hosted on G2.com.

LM
Logan M.
Advanced Technician
Small-Business (50 or fewer emp.)
"Easy, Quick, Clean"
4.5/5
What do you like best about B2B Wave?

B2B Wave beats the heck out of using the Excel sheets and SQL databases we previously were using for this same function. This is a one-stop shop to manage and track orders as well as buyer accounts. Integration to other apps makes it all that much better. Being able to integrate directly into maybe accounting software and payment processing platforms is a huge perk. Review collected by and hosted on G2.com.

What do you dislike about B2B Wave?

Nothing yet! We have yet to run into a limitation of B2B Wave. Review collected by and hosted on G2.com.

Verified User in Cosmetics
AC
Verified User in Cosmetics
Small-Business (50 or fewer emp.)
"Very good experience, support team very helpful. User friendly to create your digital platform."
5/5
What do you like best about B2B Wave?

customization, features, user-friendly, support Review collected by and hosted on G2.com.

What do you dislike about B2B Wave?

site design on mobile, not being able to add automatically invoices from Quibooks in B2B Wave. Review collected by and hosted on G2.com.

Verified User in Retail
UR
Verified User in Retail
Small-Business (50 or fewer emp.)
"Great Product with fantastic customer service"
5/5
What do you like best about B2B Wave?

B2B Wave is an excellent product for wholesale business, and they have an outstanding customer service support team that is available round the clock for your help. Fully customizable, fully automatic, enrich with n number of functionalities, Integration with third party tools. It takes very little time in configuration and set it up, better pricing model for your products Review collected by and hosted on G2.com.

What do you dislike about B2B Wave?

so far I didn't find any downside of this tool, even if something went wrong, they proactively look into the issue even before you reach out them Review collected by and hosted on G2.com.

Joseph F.
JF
Joseph F.
Director Of Sales And Business Development
Small-Business (50 or fewer emp.)
"Wonderfully seamless"
5/5
What do you like best about B2B Wave?

I have many 'best things' that I like about B2B wave.

The simplicity of setting things up on the backend.

The elegant interface.

The speed.

The speed of their customer service response time.

The ability to set customer specific prices with ease.

The flexibility of their platform when it comes to adding custom features.

The time their team takes to go over requests through video conferencing.

The reports

The ability to integrated with other software. Review collected by and hosted on G2.com.

What do you dislike about B2B Wave?

I dislike this question. There is nothing to dislike about b2bwave. It's as perfect as can be. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Verified User in Information Technology and Services
Mid-Market (51-1000 emp.)
"B2B is here to make your life easy!"
3.5/5
What do you like best about B2B Wave?

It's very user friendly and you can even integrate other tools to manage your customers, orders, and sales. Review collected by and hosted on G2.com.

What do you dislike about B2B Wave?

Sometimes it goes slow. But it seldom happens. Review collected by and hosted on G2.com.