# Top 10 Azure IoT Hub Alternatives &amp; Competitors
**Average Rating:** 4.3/5
**Total Number of Reviews:** 44
Research alternative solutions to Azure IoT Hub on G2, with real user reviews on competing tools. Other important factors to consider when researching alternatives to Azure IoT Hub include communication and security. The best overall Azure IoT Hub alternative is Google Cloud IoT Core. Other similar apps like Azure IoT Hub are IBM Watson IoT Platform, Datadog, AWS IoT Device Management, and ThingsBoard. Azure IoT Hub alternatives can be found in [IoT Device Management Platforms](https://www.g2.com/categories/iot-device-management-platforms) but may also be in [IoT Security Solutions](https://www.g2.com/categories/iot-security-solutions) or [Enterprise Monitoring Software](https://www.g2.com/categories/enterprise-monitoring).


## Best Paid &amp; Free Alternatives to Azure IoT Hub
  - [Google Cloud IoT Core](https://www.g2.com/products/google-cloud-iot-core/reviews)
  - [IBM Watson IoT Platform](https://www.g2.com/products/ibm-watson-iot-platform/reviews)
  - [Datadog](https://www.g2.com/products/datadog/reviews)
  - [AWS IoT Device Management](https://www.g2.com/products/aws-iot-device-management/reviews)
  - [ThingsBoard](https://www.g2.com/products/thingsboard/reviews)
  - [Esper](https://www.g2.com/products/esper/reviews)
  - [JFrog](https://www.g2.com/products/jfrog-2024-03-28/reviews)
  - [AWS IoT Device Defender](https://www.g2.com/products/aws-iot-device-defender/reviews)
  - [Palo Alto Networks IoT/OT Security](https://www.g2.com/products/palo-alto-networks-iot-ot-security/reviews)
  - [emnify](https://www.g2.com/products/emnify/reviews)

## Top 10 Alternatives to Azure IoT Hub Recently Reviewed By G2 Community
Browse options below. Based on reviewer data, you can see how Azure IoT Hub stacks up to the competition, check reviews from current &amp; previous users in industries like Information Technology and Services, Accounting, and Mechanical or Industrial Engineering, and find the best product for your business.


  ### 1. [Google Cloud IoT Core](https://www.g2.com/products/google-cloud-iot-core/reviews)
By Google
**Average Rating:** 4.1/5
**Total Reviews:** 30
Google Cloud IoT Core is a fully managed service that allows users to easily and securely connect, manage, and ingest data from millions of globally dispersed devices.


Reviewers say compared to Azure IoT Hub, Google Cloud IoT Core is:
- Easier to admin
- Easier to do business with
- Better at meeting requirements
Categories in common with Azure IoT Hub: [IoT Device Management](https://www.g2.com/categories/iot-device-management-platforms), [IoT Security Solutions](https://www.g2.com/categories/iot-security-solutions)

**Compare:** [Azure IoT Hub vs Google Cloud IoT Core](https://www.g2.com/compare/azure-iot-hub-vs-google-cloud-iot-core)
**Compare Google Cloud IoT Core with other alternatives:**
- [Google Cloud IoT Core vs IBM Watson IoT Platform](https://www.g2.com/compare/google-cloud-iot-core-vs-ibm-watson-iot-platform)
- [Google Cloud IoT Core vs Datadog](https://www.g2.com/compare/datadog-vs-google-cloud-iot-core)
- [Google Cloud IoT Core vs AWS IoT Device Management](https://www.g2.com/compare/aws-iot-device-management-vs-google-cloud-iot-core)
- [Google Cloud IoT Core vs ThingsBoard](https://www.g2.com/compare/google-cloud-iot-core-vs-thingsboard)
- [Google Cloud IoT Core vs Esper](https://www.g2.com/compare/esper-vs-google-cloud-iot-core)
- [Google Cloud IoT Core vs JFrog](https://www.g2.com/compare/google-cloud-iot-core-vs-jfrog-2024-03-28)
- [Google Cloud IoT Core vs AWS IoT Device Defender](https://www.g2.com/compare/aws-iot-device-defender-vs-google-cloud-iot-core)
- [Google Cloud IoT Core vs Palo Alto Networks IoT/OT Security](https://www.g2.com/compare/google-cloud-iot-core-vs-palo-alto-networks-iot-ot-security)
- [Google Cloud IoT Core vs emnify](https://www.g2.com/compare/google-cloud-iot-core-vs-emnify)

  ### 2. [IBM Watson IoT Platform](https://www.g2.com/products/ibm-watson-iot-platform/reviews)
By IBM
**Average Rating:** 4.5/5
**Total Reviews:** 22
IBM Watson IoT Platform is a managed, cloud-hosted service designed to make it simple to derive value from your Internet of Things devices.


Reviewers say compared to Azure IoT Hub, IBM Watson IoT Platform is:
- Easier to admin
- Easier to set up
- More usable
Categories in common with Azure IoT Hub: [IoT Device Management](https://www.g2.com/categories/iot-device-management-platforms)

**Compare:** [Azure IoT Hub vs IBM Watson IoT Platform](https://www.g2.com/compare/azure-iot-hub-vs-ibm-watson-iot-platform)
**Compare IBM Watson IoT Platform with other alternatives:**
- [IBM Watson IoT Platform vs Google Cloud IoT Core](https://www.g2.com/compare/google-cloud-iot-core-vs-ibm-watson-iot-platform)
- [IBM Watson IoT Platform vs Datadog](https://www.g2.com/compare/datadog-vs-ibm-watson-iot-platform)
- [IBM Watson IoT Platform vs AWS IoT Device Management](https://www.g2.com/compare/aws-iot-device-management-vs-ibm-watson-iot-platform)
- [IBM Watson IoT Platform vs ThingsBoard](https://www.g2.com/compare/ibm-watson-iot-platform-vs-thingsboard)
- [IBM Watson IoT Platform vs Esper](https://www.g2.com/compare/esper-vs-ibm-watson-iot-platform)
- [IBM Watson IoT Platform vs JFrog](https://www.g2.com/compare/ibm-watson-iot-platform-vs-jfrog-2024-03-28)
- [IBM Watson IoT Platform vs AWS IoT Device Defender](https://www.g2.com/compare/aws-iot-device-defender-vs-ibm-watson-iot-platform)
- [IBM Watson IoT Platform vs Palo Alto Networks IoT/OT Security](https://www.g2.com/compare/ibm-watson-iot-platform-vs-palo-alto-networks-iot-ot-security)
- [IBM Watson IoT Platform vs emnify](https://www.g2.com/compare/ibm-watson-iot-platform-vs-emnify)

  ### 3. [Datadog](https://www.g2.com/products/datadog/reviews)
By Datadog
**Average Rating:** 4.4/5
**Total Reviews:** 724
Datadog is a monitoring service for IT, Dev and Ops teams who write and run applications at scale, and want to turn the massive amounts of data produced by their apps, tools and services into actionable insight.


Reviewers say compared to Azure IoT Hub, Datadog is:
- Easier to admin
- Better at meeting requirements
Categories in common with Azure IoT Hub: [IoT Device Management](https://www.g2.com/categories/iot-device-management-platforms)

**Compare:** [Azure IoT Hub vs Datadog](https://www.g2.com/compare/azure-iot-hub-vs-datadog)
**Compare Datadog with other alternatives:**
- [Datadog vs Google Cloud IoT Core](https://www.g2.com/compare/datadog-vs-google-cloud-iot-core)
- [Datadog vs IBM Watson IoT Platform](https://www.g2.com/compare/datadog-vs-ibm-watson-iot-platform)
- [Datadog vs AWS IoT Device Management](https://www.g2.com/compare/aws-iot-device-management-vs-datadog)
- [Datadog vs ThingsBoard](https://www.g2.com/compare/datadog-vs-thingsboard)
- [Datadog vs Esper](https://www.g2.com/compare/datadog-vs-esper)
- [Datadog vs JFrog](https://www.g2.com/compare/datadog-vs-jfrog-2024-03-28)
- [Datadog vs AWS IoT Device Defender](https://www.g2.com/compare/aws-iot-device-defender-vs-datadog)
- [Datadog vs Palo Alto Networks IoT/OT Security](https://www.g2.com/compare/datadog-vs-palo-alto-networks-iot-ot-security)
- [Datadog vs emnify](https://www.g2.com/compare/datadog-vs-emnify)

  ### 4. [AWS IoT Device Management](https://www.g2.com/products/aws-iot-device-management/reviews)
By Amazon Web Services (AWS)
**Average Rating:** 4.3/5
**Total Reviews:** 13
AWS IoT Device Management makes it easy to securely onboard, organize, monitor, and remotely manage IoT devices at scale. IoT Device Management lets you register your devices individually or in bulk, and manage permissions so that devices remain secure.


Reviewers say compared to Azure IoT Hub, AWS IoT Device Management is:
- Easier to set up
- Better at meeting requirements
- Better at support
Categories in common with Azure IoT Hub: [IoT Device Management](https://www.g2.com/categories/iot-device-management-platforms)

**Compare:** [Azure IoT Hub vs AWS IoT Device Management](https://www.g2.com/compare/aws-iot-device-management-vs-azure-iot-hub)
**Compare AWS IoT Device Management with other alternatives:**
- [AWS IoT Device Management vs Google Cloud IoT Core](https://www.g2.com/compare/aws-iot-device-management-vs-google-cloud-iot-core)
- [AWS IoT Device Management vs IBM Watson IoT Platform](https://www.g2.com/compare/aws-iot-device-management-vs-ibm-watson-iot-platform)
- [AWS IoT Device Management vs Datadog](https://www.g2.com/compare/aws-iot-device-management-vs-datadog)
- [AWS IoT Device Management vs ThingsBoard](https://www.g2.com/compare/aws-iot-device-management-vs-thingsboard)
- [AWS IoT Device Management vs Esper](https://www.g2.com/compare/aws-iot-device-management-vs-esper)
- [AWS IoT Device Management vs JFrog](https://www.g2.com/compare/aws-iot-device-management-vs-jfrog-2024-03-28)
- [AWS IoT Device Management vs AWS IoT Device Defender](https://www.g2.com/compare/aws-iot-device-defender-vs-aws-iot-device-management)
- [AWS IoT Device Management vs Palo Alto Networks IoT/OT Security](https://www.g2.com/compare/aws-iot-device-management-vs-palo-alto-networks-iot-ot-security)
- [AWS IoT Device Management vs emnify](https://www.g2.com/compare/aws-iot-device-management-vs-emnify)

  ### 5. [ThingsBoard](https://www.g2.com/products/thingsboard/reviews)
By ThingsBoard
**Average Rating:** 4.5/5
**Total Reviews:** 8
ThingsBoard is an open-source IoT platform for data collection, processing, visualization, and device management. It enables device connectivity via industry standard IoT protocols - MQTT, CoAP and HTTP and supports both cloud and on-premises deployments. ThingsBoard combines scalability, fault-tolerance and performance so you will never lose your data.


Categories in common with Azure IoT Hub: [IoT Device Management](https://www.g2.com/categories/iot-device-management-platforms)

**Compare:** [Azure IoT Hub vs ThingsBoard](https://www.g2.com/compare/azure-iot-hub-vs-thingsboard)
**Compare ThingsBoard with other alternatives:**
- [ThingsBoard vs Google Cloud IoT Core](https://www.g2.com/compare/google-cloud-iot-core-vs-thingsboard)
- [ThingsBoard vs IBM Watson IoT Platform](https://www.g2.com/compare/ibm-watson-iot-platform-vs-thingsboard)
- [ThingsBoard vs Datadog](https://www.g2.com/compare/datadog-vs-thingsboard)
- [ThingsBoard vs AWS IoT Device Management](https://www.g2.com/compare/aws-iot-device-management-vs-thingsboard)
- [ThingsBoard vs Esper](https://www.g2.com/compare/esper-vs-thingsboard)
- [ThingsBoard vs JFrog](https://www.g2.com/compare/jfrog-2024-03-28-vs-thingsboard)
- [ThingsBoard vs AWS IoT Device Defender](https://www.g2.com/compare/aws-iot-device-defender-vs-thingsboard)
- [ThingsBoard vs Palo Alto Networks IoT/OT Security](https://www.g2.com/compare/palo-alto-networks-iot-ot-security-vs-thingsboard)
- [ThingsBoard vs emnify](https://www.g2.com/compare/thingsboard-vs-emnify)

  ### 6. [Esper](https://www.g2.com/products/esper/reviews)
By Esper
**Average Rating:** 4.5/5
**Total Reviews:** 238
The Leading MDM Purpose-Built for Dedicated Devices Take full control of your Android, iOS and Linux POS systems, digital kiosks, and more with tools designed to tackle the challenges of compliance, drift, and scale — securely, effortlessly, and without compromise.


Reviewers say compared to Azure IoT Hub, Esper is:
- Easier to admin
- Easier to set up
- Better at support
Categories in common with Azure IoT Hub: [IoT Device Management](https://www.g2.com/categories/iot-device-management-platforms)

**Compare:** [Azure IoT Hub vs Esper](https://www.g2.com/compare/azure-iot-hub-vs-esper)
**Compare Esper with other alternatives:**
- [Esper vs Google Cloud IoT Core](https://www.g2.com/compare/esper-vs-google-cloud-iot-core)
- [Esper vs IBM Watson IoT Platform](https://www.g2.com/compare/esper-vs-ibm-watson-iot-platform)
- [Esper vs Datadog](https://www.g2.com/compare/datadog-vs-esper)
- [Esper vs AWS IoT Device Management](https://www.g2.com/compare/aws-iot-device-management-vs-esper)
- [Esper vs ThingsBoard](https://www.g2.com/compare/esper-vs-thingsboard)
- [Esper vs JFrog](https://www.g2.com/compare/esper-vs-jfrog-2024-03-28)
- [Esper vs AWS IoT Device Defender](https://www.g2.com/compare/aws-iot-device-defender-vs-esper)
- [Esper vs Palo Alto Networks IoT/OT Security](https://www.g2.com/compare/esper-vs-palo-alto-networks-iot-ot-security)
- [Esper vs emnify](https://www.g2.com/compare/esper-vs-emnify)

  ### 7. [JFrog](https://www.g2.com/products/jfrog-2024-03-28/reviews)
By JFrog Ltd
**Average Rating:** 4.2/5
**Total Reviews:** 145
The JFrog Platform is an end-to-end, hybrid, and universal binary-centric solution that continuously manages and secures your entire software supply chain from source to edge. We empower developers to be more efficient using JFrog’s services, Artifactory, Xray, Distribution, Pipelines, and Connect on a single unified platform. The JFrog Platform is an enterprise-grade solution that handles the scale of the largest development organizations in the world. The JFrog family of products includes: JFrog Artifactory: -Provides definitive artifact management for flexible development and trusted delivery at any scale. The industry leader. JFrog Xray: -The industry’s only DevOps-Centric Security solution offers protection across your supply chain and is integrated seamlessly with Artifactory and the other JFrog products for a single point of management and security. JFrog Pipelines: -Integrates with the leading CI/CD tools to manage all software pipelines in a single place with additional event triggers and easy-to-use templates. JFrog Distribution and JFrog PDN: -Creates trusted software releases and gets them where they need to be, fast. Handles the highest scale of throughput and consumption. JFrog Connect: -A comprehensive solution for updating, managing and monitoring software applications on Linux-based edge and IoT devices. JFrog Mission Control &amp; Insights: -Enhances control over your JFrog Platform deployment with access to key metrics.


Reviewers say compared to Azure IoT Hub, JFrog is:
- Easier to admin
Categories in common with Azure IoT Hub: [IoT Device Management](https://www.g2.com/categories/iot-device-management-platforms)

**Compare:** [Azure IoT Hub vs JFrog](https://www.g2.com/compare/azure-iot-hub-vs-jfrog-2024-03-28)
**Compare JFrog with other alternatives:**
- [JFrog vs Google Cloud IoT Core](https://www.g2.com/compare/google-cloud-iot-core-vs-jfrog-2024-03-28)
- [JFrog vs IBM Watson IoT Platform](https://www.g2.com/compare/ibm-watson-iot-platform-vs-jfrog-2024-03-28)
- [JFrog vs Datadog](https://www.g2.com/compare/datadog-vs-jfrog-2024-03-28)
- [JFrog vs AWS IoT Device Management](https://www.g2.com/compare/aws-iot-device-management-vs-jfrog-2024-03-28)
- [JFrog vs ThingsBoard](https://www.g2.com/compare/jfrog-2024-03-28-vs-thingsboard)
- [JFrog vs Esper](https://www.g2.com/compare/esper-vs-jfrog-2024-03-28)
- [JFrog vs AWS IoT Device Defender](https://www.g2.com/compare/aws-iot-device-defender-vs-jfrog-2024-03-28)
- [JFrog vs Palo Alto Networks IoT/OT Security](https://www.g2.com/compare/jfrog-2024-03-28-vs-palo-alto-networks-iot-ot-security)
- [JFrog vs emnify](https://www.g2.com/compare/jfrog-2024-03-28-vs-emnify)

  ### 8. [AWS IoT Device Defender](https://www.g2.com/products/aws-iot-device-defender/reviews)
By Amazon Web Services (AWS)
**Average Rating:** 4.4/5
**Total Reviews:** 58
AWS IoT Device Defender is a fully managed service that helps you secure your fleet of IoT devices. AWS IoT Device Defender continuously audits the security policies associated with your devices to make sure that they aren&#39;t deviating from security practices.


Reviewers say compared to Azure IoT Hub, AWS IoT Device Defender is:
- Easier to do business with
- Better at meeting requirements
- Easier to set up
Categories in common with Azure IoT Hub: [IoT Security Solutions](https://www.g2.com/categories/iot-security-solutions)

**Compare:** [Azure IoT Hub vs AWS IoT Device Defender](https://www.g2.com/compare/aws-iot-device-defender-vs-azure-iot-hub)
**Compare AWS IoT Device Defender with other alternatives:**
- [AWS IoT Device Defender vs Google Cloud IoT Core](https://www.g2.com/compare/aws-iot-device-defender-vs-google-cloud-iot-core)
- [AWS IoT Device Defender vs IBM Watson IoT Platform](https://www.g2.com/compare/aws-iot-device-defender-vs-ibm-watson-iot-platform)
- [AWS IoT Device Defender vs Datadog](https://www.g2.com/compare/aws-iot-device-defender-vs-datadog)
- [AWS IoT Device Defender vs AWS IoT Device Management](https://www.g2.com/compare/aws-iot-device-defender-vs-aws-iot-device-management)
- [AWS IoT Device Defender vs ThingsBoard](https://www.g2.com/compare/aws-iot-device-defender-vs-thingsboard)
- [AWS IoT Device Defender vs Esper](https://www.g2.com/compare/aws-iot-device-defender-vs-esper)
- [AWS IoT Device Defender vs JFrog](https://www.g2.com/compare/aws-iot-device-defender-vs-jfrog-2024-03-28)
- [AWS IoT Device Defender vs Palo Alto Networks IoT/OT Security](https://www.g2.com/compare/aws-iot-device-defender-vs-palo-alto-networks-iot-ot-security)
- [AWS IoT Device Defender vs emnify](https://www.g2.com/compare/aws-iot-device-defender-vs-emnify)

  ### 9. [Palo Alto Networks IoT/OT Security](https://www.g2.com/products/palo-alto-networks-iot-ot-security/reviews)
By Palo Alto Networks
**Average Rating:** 4.4/5
**Total Reviews:** 119
Protect every connected asset with OT security that keeps operations up 24/7, not CISOs


Reviewers say compared to Azure IoT Hub, Palo Alto Networks IoT/OT Security is:
- More expensive
- Easier to admin
- Easier to do business with
Categories in common with Azure IoT Hub: [IoT Security Solutions](https://www.g2.com/categories/iot-security-solutions)

**Compare:** [Azure IoT Hub vs Palo Alto Networks IoT/OT Security](https://www.g2.com/compare/azure-iot-hub-vs-palo-alto-networks-iot-ot-security)
**Compare Palo Alto Networks IoT/OT Security with other alternatives:**
- [Palo Alto Networks IoT/OT Security vs Google Cloud IoT Core](https://www.g2.com/compare/google-cloud-iot-core-vs-palo-alto-networks-iot-ot-security)
- [Palo Alto Networks IoT/OT Security vs IBM Watson IoT Platform](https://www.g2.com/compare/ibm-watson-iot-platform-vs-palo-alto-networks-iot-ot-security)
- [Palo Alto Networks IoT/OT Security vs Datadog](https://www.g2.com/compare/datadog-vs-palo-alto-networks-iot-ot-security)
- [Palo Alto Networks IoT/OT Security vs AWS IoT Device Management](https://www.g2.com/compare/aws-iot-device-management-vs-palo-alto-networks-iot-ot-security)
- [Palo Alto Networks IoT/OT Security vs ThingsBoard](https://www.g2.com/compare/palo-alto-networks-iot-ot-security-vs-thingsboard)
- [Palo Alto Networks IoT/OT Security vs Esper](https://www.g2.com/compare/esper-vs-palo-alto-networks-iot-ot-security)
- [Palo Alto Networks IoT/OT Security vs JFrog](https://www.g2.com/compare/jfrog-2024-03-28-vs-palo-alto-networks-iot-ot-security)
- [Palo Alto Networks IoT/OT Security vs AWS IoT Device Defender](https://www.g2.com/compare/aws-iot-device-defender-vs-palo-alto-networks-iot-ot-security)
- [Palo Alto Networks IoT/OT Security vs emnify](https://www.g2.com/compare/palo-alto-networks-iot-ot-security-vs-emnify)

  ### 10. [emnify](https://www.g2.com/products/emnify/reviews)
By emnify
**Average Rating:** 4.9/5
**Total Reviews:** 92
EMnify helps to connect, manage and control M2M and IoT devices and services on a global basis.


Reviewers say compared to Azure IoT Hub, emnify is:
- Easier to admin
- Better at support
- Easier to do business with
Categories in common with Azure IoT Hub: [IoT Device Management](https://www.g2.com/categories/iot-device-management-platforms)

**Compare:** [Azure IoT Hub vs emnify](https://www.g2.com/compare/azure-iot-hub-vs-emnify)
**Compare emnify with other alternatives:**
- [emnify vs Google Cloud IoT Core](https://www.g2.com/compare/google-cloud-iot-core-vs-emnify)
- [emnify vs IBM Watson IoT Platform](https://www.g2.com/compare/ibm-watson-iot-platform-vs-emnify)
- [emnify vs Datadog](https://www.g2.com/compare/datadog-vs-emnify)
- [emnify vs AWS IoT Device Management](https://www.g2.com/compare/aws-iot-device-management-vs-emnify)
- [emnify vs ThingsBoard](https://www.g2.com/compare/thingsboard-vs-emnify)
- [emnify vs Esper](https://www.g2.com/compare/esper-vs-emnify)
- [emnify vs JFrog](https://www.g2.com/compare/jfrog-2024-03-28-vs-emnify)
- [emnify vs AWS IoT Device Defender](https://www.g2.com/compare/aws-iot-device-defender-vs-emnify)
- [emnify vs Palo Alto Networks IoT/OT Security](https://www.g2.com/compare/palo-alto-networks-iot-ot-security-vs-emnify)


## Explore Articles
- [Best PIM software for small retail business](https://www.g2.com/discussions/what-s-the-best-pim-software-for-small-retail-businesses)
- [Which file recovery software solutions with easy setup are rated highly by practitioners?](https://www.g2.com/discussions/which-file-recovery-software-solutions-with-easy-setup-are-rated-highly-by-practitioners)
- [Top-rated AI business agents for productivity improvement](https://www.g2.com/discussions/what-are-the-top-rated-ai-business-agents-for-productivity-improvement)
- [Conversation intelligence systems best recommended](https://www.g2.com/discussions/conversation-intelligence-systems-best-recommended)
- [Top client onboarding platforms with analytics dashboards](https://www.g2.com/discussions/top-client-onboarding-platforms-with-analytics-dashboards)
- [Most recommended data room software in tech industry](https://www.g2.com/discussions/most-recommended-data-room-software-in-tech-industry)

## Spotlight Categories
- [Chatbots Software](https://www.g2.com/categories/chatbots)
- [Customer Success Software](https://www.g2.com/categories/customer-success)
- [CRM Software](https://www.g2.com/categories/crm)

