--- title: Automat Reviews meta_title: 'Automat Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 18 reviews by the users' company size, role or industry to find out how Automat works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 18 scale: '5' date_modified: '2026-06-04' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Automat Reviews **Vendor:** Automat Technologies **Category:** [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing) **Average Rating:** 4.6/5.0 **Total Reviews:** 18 ## About Automat Automat is a conversation company. Conversations are the best way to sell, and this is why we bring the power of sales conversations to your eCommerce—at scale. Ecommerce companies staff their websites and increase sales with Virtual Product Advisors. These AI-powered advisors are trained to have automated one-on-one conversations with consumers, provide personalized recommendations, and ultimately give them the boost in confidence they need to buy - just like a real salesperson would. We partner with the world's largest B2C retailers and brands and consistently deliver higher first-party insight, conversion rates, and order value.  ## Automat Reviews ### 1. Love the capability! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Mid-Market (51-1000 emp.) **Reviewed Date:** January 21, 2020 **What do you like best about Automat?** With Automat we were able to turn a normally flat user experience into something more engaging to the end consumer and gathering data on how we can better serve our customers. **What do you dislike about Automat?** The time was long to get this up and running and lot of back and forth - but truthfully that comes with any new partnership and development. **What problems is Automat solving and how is that benefiting you?** Solving for customers asking what types of products are best for them through customer service outreach when they can chat with the bot and get their answers they need almost immediately. ### 2. Beauty Conversation Experts **Rating:** 5.0/5.0 stars **Reviewed by:** Jaqueleen L. | Sr. Manager, Global Digital & Brand Communications, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** August 27, 2019 **What do you like best about Automat?** Automat has been an excellent partner in building our brand's first Messenger Bot. Their deep industry experience specialized in beauty helped us jump several steps ahead and streamline the process. They were able to help shape our goals for the experience to be in line with an ideal beauty consumer user experience. Automat also was INCREDIBLY responsive at every hurdle we encountered. They went above and beyond building out connections to other vendor's tools and overhauling the messaging tree based on late game feedback. **What do you dislike about Automat?** Adapting the messaging in the decision trees was a manual process that was a bit hard to track. The documents are set up intuitively for the automat team, but not as easy to navigate for our team. They **Recommendations to others considering Automat:** - Schedule review rounds with your team - and leadership early and often! - Bring in ALL other vendors that need to integrate into the tool early and FULLY vet their capabilities and limitations to get a clear understanding about who will need to build what to support a healthy integration. - Work with a media plan **What problems is Automat solving and how is that benefiting you?** Bringing our shopping, education and diagnostic tools for Bobbi Brown's foundation/complexion product offering to the consumer in a streamlined way - allowing her to choose how and what information she wants to access. We aim to have this serve as a more effective consideration phase ad unit and also help boost our first party data on customers skin concerns and natural language. ### 3. Turning Conversations into something Meaningful **Rating:** 5.0/5.0 stars **Reviewed by:** Robert B. | Chief Digital Officer (CDO), Telecommunications, Enterprise (> 1000 emp.) **Reviewed Date:** August 27, 2019 **What do you like best about Automat?** Automat's key strength is in the power of their technology to allows us to scale conversational marketing/sales efforts. They are really driving the conversational space with their breakthrough technology. Second, their collaboration with us has been truly exceptional. Always willing to partner closely, generate new ideas and super responsive with all of our needs. **What do you dislike about Automat?** Automat used to be only messenger but now they have added new channels like web and conversational landing pages which mostly resolved our concerns. **What problems is Automat solving and how is that benefiting you?** We are trying to find new ways to engage consumers, in the spaces they care about, and through the channels they prefer. The amount of choice that is available in the market makes it difficult for consumers to find products that match their needs. We want to simplify the decision process for consumers and provide personalized recommendations for their skin needs and concerns. To date we have shown high volume of engagement with conversational marketing as well as strong KPI's as it relates to time spent, conversion rate and average order value. ### 4. A great partner to work with! **Rating:** 4.5/5.0 stars **Reviewed by:** Jeff W. | Vice President, Small-Business (50 or fewer emp.) **Reviewed Date:** August 26, 2019 **What do you like best about Automat?** Automat was a great partner to work with in developing a conversational marketing experience/chat bot for one of our clients, Covergirl, called the KalaniBot. Their expertise in natural language processing, conversational design as well as backend analytics allowed our team the ability to deliver a seamless launch for the brand and users alike. Additionally, Automat's conversational AI platform complimented our own feedback driven data insights to result in an engagement sentiment of 91% and a 51% click-through rate on coupons delivered to users. **What do you dislike about Automat?** At the time, Automat struggled with simplifying their sophisticated technology and bespoke chatbot development process since they themselves had just launched their platform and services. Given the project was first of its kind in the industry, many if not all of the issues we had in that first rollout were streamlined shortly thereafter as they built out their offering and tuned their operations. **What problems is Automat solving and how is that benefiting you?** One of the problems Automat assisted us with was the difficult task of tailoring a chatbot experience for users that was intuitive and delightful. At first, in trying to translate the character of the real life person we were using as inspiration for the bot, our team ran into issues of authenticity in the responses we put forth. Automat came to our rescue here and used their proprietary AI technology and novel conversational design to improve the responses. After multiple redesigns, we were able to combine our team's expertise in brand voice with Automat's technology to give users a fun and sticky product experience. ### 5. Best Team in the Biz **Rating:** 5.0/5.0 stars **Reviewed by:** Amy L. | Chief Executive Officer, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** August 26, 2019 **What do you like best about Automat?** It's always about the team and the Automat team is not only the best in the biz but they are a delight to work with. Collaborative, timely and always bringing fresh, new and industry leading ideas. Launching the world's first influencer chatbot for CoverGirl was a huge project and it went smoothly and has stood the test of time. **What do you dislike about Automat?** That I don't have more projects to collaborate with them on. **What problems is Automat solving and how is that benefiting you?** We needed a new way to innovate in the area of influencer marketing. We worked with Automat to create the worlds' first "Influencer Chat Bot" which really helped to create a better and more conversational way for brands (in this case CoverGirl) to converse with their consumers. It was very successful and continues to pay dividends today. ### 6. Great team, lots of creativity and excellent proactive leadership. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 26, 2019 **What do you like best about Automat?** Automat assembled a team of rock star for the conversationnal AI space. They bring a lot of real life experience using AI and speach analytics to deliver solutions that work and meet a real customer need. **What do you dislike about Automat?** While their focus on conversational marketing is very forward looking, they seem to be ahead of the market and customer behavior. In some context this is a great advantage, for our current need, this approach is less applicable. **What problems is Automat solving and how is that benefiting you?** We use automat to deliver a simple way for our customers to make an appointement with the Bank. Customer logs into Facebook Messenger and can easily book an appointement for any services provided by the institution. Customer love it and when we couple this capability with Facebook Campains, we see great conversion. ### 7. Easy to setup and leads sales **Rating:** 5.0/5.0 stars **Reviewed by:** lea b. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 16, 2020 **What do you like best about Automat?** Very helpful, easy to set up, leads sales. **What do you dislike about Automat?** Honestly, nothing. It's a great app for everyone. **What problems is Automat solving and how is that benefiting you?** More personalized sales, better customer experience ### 8. Great strategic partners **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Enterprise (> 1000 emp.) **Reviewed Date:** August 29, 2019 **What do you like best about Automat?** Automat is a strategic partner to us thanks to their industry expertise and ability integrate with our tech stack. They are adaptable, friendly and understand our 3-year vision for the chatbot we are developing now. I recommend them. **What do you dislike about Automat?** Automat did not provide the UX/UI design support we need to launch our chatbot. That said we have internal resources and did not expect Automat to help in that area of our project. The biggest drawback has been that Automat is still working on a product feed, which is important to us because we have a portfolio of 100+ products. **Recommendations to others considering Automat:** My advice is not specific to Automat. The more direction you have and the more you understand your needs, the better off you will be before deciding to partner with Automat or any other vendor. Our needs matched Automat's capabilities, so our partnership has been very positive so far. **What problems is Automat solving and how is that benefiting you?** Automat is helping us create a chatbot that will drive incremental sales through conversational commerce and streamline customer service. ### 9. AUTOMAT is a great strategic partner to adopt and implement conversational marketing in your company **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Cosmetics | Enterprise (> 1000 emp.) **Reviewed Date:** August 21, 2019 **What do you like best about Automat?** Our partnership with AUTOMAT has been successful. This shows not only on the positive KPIs and impact on our brands, but also from the laudable feedback coming from our employees who collaborate with AUTOMAT daily. With AUTOMAT, we've been able to implement and launch an innovative service across multiple brands and countries. The AUTOMAT team is experienced, well-rounded and passionate not only about the tech but also about the people who make, implement and use it. The AUTOMAT team deftly handles matrix and complex structures of very large organisations, cultural nuances of a global project (which play a significant role in conversational marketing) and respects defined timelines. **What do you dislike about Automat?** I would love for AUTOMAT to take a more strategic and consulting stance, and proactively build mid- and long-term solutions that look beyond their current offering/expertise to build the most complete ecosystem of services and experiences our shoppers need. Take their offering to the ultimate next level! **What problems is Automat solving and how is that benefiting you?** With AUTOMAT's solution, we are resolving consumer insights that have yet to be completely tapped into via other online or offline channels or technologies: the need to help shoppers navigate an increasingly complex cosmetic / skincare shelf. This is a deeply rooted challenge for shoppers, and bringing conversational marketing into the mix allows for an interactive, easy and fun experience that shoppers remember, come back to and talk about. ### 10. Great collaboration to develop conversational marketing with our consumers **Rating:** 4.5/5.0 stars **Reviewed by:** Christian B. | International Business Development Director, Enterprise (> 1000 emp.) **Reviewed Date:** August 23, 2019 **What do you like best about Automat?** Forward thinking, proactive and innovative, Automat has helped us to leverage conversation marketing to accelerate that direct connection with our consumers and further develop digital services. Increased in conversion, time spent and customer satisfaction has proven that Automat can develop relevant solutions for consumers. **What do you dislike about Automat?** Further develop their offering especially native and other messaging systems than Facebook **What problems is Automat solving and how is that benefiting you?** Help consumers navigate through a very large product offer, better understand their skin and access relevant content efficiently to offer a great E-Retail experience. ### 11. I'm satisfied with the launch of Chatbot. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Cosmetics | Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2019 **What do you like best about Automat?** Automat is our global vendor managing the launch of Chatbot for the international markets. I like the project management and timely response in terms of communication. **What do you dislike about Automat?** The company is based in Canada. I had concern of the project management and support in terms of trouble shooting for technical issues as they are different time zone. However the project has been well managed. I hope the they can still do the good job in terms of maintenance or support for the marketing activation in the future. **What problems is Automat solving and how is that benefiting you?** We have only recently launched the Chatbots. We want to partner with Automat how to better leverage the chatbot to have business impact to our business. ### 12. Partner at L’Oreal **Rating:** 5.0/5.0 stars **Reviewed by:** Guive B. | VP, Enterprise (> 1000 emp.) **Reviewed Date:** August 30, 2019 **What do you like best about Automat?** Automat is an incredibly innovative platform that quickly can turn around services around AI that can increase customer engagement significantly **What do you dislike about Automat?** Nothing to dislike the company and platform is awesome **What problems is Automat solving and how is that benefiting you?** We are working on more and more personalized marketing and services with tech around AI which requires us to collaborate with partners like Automat ### 13. Client centric **Rating:** 4.5/5.0 stars **Reviewed by:** Martin A. | Vice-President Transformation Office & Strategic Innovation, Telecommunications, Enterprise (> 1000 emp.) **Reviewed Date:** August 22, 2019 **What do you like best about Automat?** Clear Conversation AI expertise, professionalism **What do you dislike about Automat?** Was globally great in the context where we were pionneer in the topics. We test and learn a lot together. We had to be very handson **Recommendations to others considering Automat:** Great team, smart and great expertise : I recommend **What problems is Automat solving and how is that benefiting you?** Leveraging conversation AI to virtualise SKincare expert to guide our client toward the best product to increase conversion and engagement ### 14. The Experts in AI-driven Conversational Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** August 27, 2019 **What do you like best about Automat?** Automat's team is hands on, and shares a wealth of experience in not only messaging but in all channels that require personalized, dynamic conversations with consumers. From social messaging to voice, the distinction in conversational companies is the intelligence behind it. **What do you dislike about Automat?** I think Automat's pricing model can be somewhat cost prohibitive. However, I have seen efforts to bring lower cost pilots to the table which is ver **What problems is Automat solving and how is that benefiting you?** Our launch with Sally Hansen met and exceeded our KPIs, showing tremendous promise for CM as a way of providing product info, support and efficacy reinforcement. ### 15. Very smooth **Rating:** 5.0/5.0 stars **Reviewed by:** ahmed e. | ACD Digital Intern, Enterprise (> 1000 emp.) **Reviewed Date:** August 20, 2019 **What do you like best about Automat?** that the team was quick and always proactive. **What do you dislike about Automat?** the time zone difference which makes it hard to connect via call **What problems is Automat solving and how is that benefiting you?** the methodology of working together with auto mat was very productive and made the work faster with less hassle ### 16. True Conversational Commerce **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 27, 2019 **What do you like best about Automat?** Automat is the most advanced conversational sales agent in the category. Period. **What do you dislike about Automat?** I would like to see Automat expand into other conversational channels and edge devices. It needs to go big! **What problems is Automat solving and how is that benefiting you?** In financial services, Automat is proving its value in account scheduling and sales engagement. ### 17. Automat has been a great support team. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** August 14, 2019 **What do you like best about Automat?** The quick response of our project manager, Carah Campbell, and her eagerness to improve our Chatbot post launch. **What do you dislike about Automat?** There were breakdowns in communication, specifically regarding costs for certain updates. **What problems is Automat solving and how is that benefiting you?** How to integrate post-purchase customer experience into the flow. Still in process, so no benefits realized as of yet. ### 18. Automat is a top tier conversational marketing company **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** August 27, 2019 **What do you like best about Automat?** Flexibility, industry knowledge, perspective, subject matter expert, customizations **What do you dislike about Automat?** Closed system, NLU process unexplained, use of personalization not realized **What problems is Automat solving and how is that benefiting you?** Conversational marketing, customer care, personalization ## Automat Discussions - [What is Automat used for?](https://www.g2.com/discussions/what-is-automat-used-for) - [View Automat pricing details and edition comparison](https://www.g2.com/products/automat/reviews?section=pricing&secure%5Bexpires_at%5D=2026-07-03+02%3A34%3A05+-0500&secure%5Bsession_id%5D=0a5ffcf3-e8ea-4c36-bfac-6be7138f28e9&secure%5Btoken%5D=94ec5035911716204c0fd1619ee2f1865677282e469f67ca49960428ac99f44b&format=llm_user) ## Automat Features **Messenger** - Sequencing - AI - Live Chat - Customization Interface **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Responses** - Customization - Control - Route To Human - Menu bars - Drip sequences **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Channels** - Social Media - Website - Text Message (SMS) - Voice Assistants - Other **Templates** - Optimization **Platform** - Live chat - Integrations - Branding - Analytics - A/B testing - Role-based access - Collection of information **Customers** - Targeting - Profiles - Analytics - Lead Gathering - Sales Conversion **Personalization** - Recommendation - Content - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Generative AI** - AI Text Generation - AI Text Summarization **Multichannel** - Web - Mobile **Agentic AI - Conversational Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance ## Top Automat Alternatives - [Drift](https://www.g2.com/products/drift/reviews) - 4.4/5.0 (1,203 reviews) - [Fin](https://www.g2.com/products/fin/reviews) - 4.5/5.0 (3,709 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,165 reviews)