--- title: Attio Reviews meta\_title: 'Attio Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 583 reviews by the users' company size, role or industry to find out how Attio works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 583 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools ---

### Attio Pros and Cons: Top 5 Advantages and Disadvantages

#### Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the **ease of use** of Attio, enjoying a smooth setup and intuitive customization for their needs. [(75 mentions)](https://www.g2.com/products/attio/reviews?filters%5Bsentiment_snippet%5D=1566584&qs=pros-and-cons#reviews)

Users appreciate the **easy setup** of Attio, enabling quick productivity without a steep learning curve. [(43 mentions)](https://www.g2.com/products/attio/reviews?filters%5Bsentiment_snippet%5D=2393951&qs=pros-and-cons#reviews)

Users appreciate the **fantastic customizability** of Attio, allowing tailored solutions that enhance lead tracking and management. [(41 mentions)](https://www.g2.com/products/attio/reviews?filters%5Bsentiment_snippet%5D=1566336&qs=pros-and-cons#reviews)

Users value the **seamless integration** capabilities of Attio, enhancing productivity and simplifying workflows across teams. [(25 mentions)](https://www.g2.com/products/attio/reviews?filters%5Bsentiment_snippet%5D=1566683&qs=pros-and-cons#reviews)

Users value the **feature richness** of Attio, especially for its intuitive tools and excellent customer support. [(23 mentions)](https://www.g2.com/products/attio/reviews?filters%5Bsentiment_snippet%5D=2180666&qs=pros-and-cons#reviews)

Users express frustration with **integration issues** , highlighting the need for more native tool connections and functional enrichment features. [(25 mentions)](https://www.g2.com/products/attio/reviews?filters%5Bsentiment_snippet%5D=1566484&qs=pros-and-cons#reviews)

Users express concern over **missing features** in Attio, hoping for key improvements and better automation for duplicates. [(23 mentions)](https://www.g2.com/products/attio/reviews?filters%5Bsentiment_snippet%5D=1566395&qs=pros-and-cons#reviews)

Users experience a **steeper learning curve** at first, feeling overwhelmed by the setup and flexibility of Attio. [(21 mentions)](https://www.g2.com/products/attio/reviews?filters%5Bsentiment_snippet%5D=2287568&qs=pros-and-cons#reviews)

Users struggle with **feature issues** in Attio, especially regarding email sharing and limited reporting capabilities. [(19 mentions)](https://www.g2.com/products/attio/reviews?filters%5Bsentiment_snippet%5D=2287544&qs=pros-and-cons#reviews)

Users find the **incomplete information** in Attio limits accurate data enrichment and reporting capabilities. [(13 mentions)](https://www.g2.com/products/attio/reviews?filters%5Bsentiment_snippet%5D=2310349&qs=pros-and-cons#reviews)

### 5 Pros or Advantages of Attio

##### 1. Ease of Use

Users appreciate the **ease of use** of Attio, enjoying a smooth setup and intuitive customization for their needs.
[
See 75 mentions
](https://www.g2.com/products/attio/reviews?filters%5Bsentiment_snippet%5D=1566584&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Nathan D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nathan D.")
ND

Nathan D.

Small-Business (50 or fewer emp.)

4.5/5

"Customizable, Efficient, but Needs Better Workflow Management"

What do you like about Attio?

I really like Attio's custom data model because it allows us to tailor things to our own use case. The MCP is great because it makes it easy for our a

 ![Rajat M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rajat M.")
RM

Rajat M.

Mid-Market (51-1000 emp.)

5.0/5

"A Simpler, More Affordable Alternative CRM"

What do you like about Attio?

What I like best about Attio is how user-friendly and intuitive it is. The interface is clean, navigation is effortless, and it’s easy for the team to

##### 2. Easy Setup

Users appreciate the **easy setup** of Attio, enabling quick productivity without a steep learning curve.
[
See 43 mentions
](https://www.g2.com/products/attio/reviews?filters%5Bsentiment_snippet%5D=2393951&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Nathan D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nathan D.")
ND

Nathan D.

Small-Business (50 or fewer emp.)

4.5/5

"Customizable, Efficient, but Needs Better Workflow Management"

What do you like about Attio?

I really like Attio's custom data model because it allows us to tailor things to our own use case. The MCP is great because it makes it easy for our a

 ![Rajat M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rajat M.")
RM

Rajat M.

Mid-Market (51-1000 emp.)

5.0/5

"A Simpler, More Affordable Alternative CRM"

What do you like about Attio?

What I like best about Attio is how user-friendly and intuitive it is. The interface is clean, navigation is effortless, and it’s easy for the team to

##### 3. Easy Customization

Users appreciate the **fantastic customizability** of Attio, allowing tailored solutions that enhance lead tracking and management.
[
See 41 mentions
](https://www.g2.com/products/attio/reviews?filters%5Bsentiment_snippet%5D=1566336&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Basile C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Basile C.")
BC

Basile C.

Small-Business (50 or fewer emp.)

5.0/5

"Finally a modern CRM!"

What do you like about Attio?

Attio is the most flexible and modern CRM I’ve used. The object-based structure gives us total freedom to model our data exactly the way we need. The

TH

Tom H.

Small-Business (50 or fewer emp.)

4.5/5

"Customizable Platform That Centralizes Our Sales Efforts"

What do you like about Attio?

I like how Attio brings all our lead sources into one place and does a lot of the thinking for me. Its customizability is fantastic as I can pretty mu

##### 4. Integration

Users value the **seamless integration** capabilities of Attio, enhancing productivity and simplifying workflows across teams.
[
See 25 mentions
](https://www.g2.com/products/attio/reviews?filters%5Bsentiment_snippet%5D=1566683&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Bianca S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bianca S.")
BS

Bianca S.

Small-Business (50 or fewer emp.)

3.5/5

"Solid CRM With Great Integrations, But Pricey"

What do you like about Attio?

I like Attio's website integrations because they help with managing company profiles efficiently, without the need to search for details like the star

DB

Devon B.

Mid-Market (51-1000 emp.)

5.0/5

"Seamless Data Syncing Enhances Workflow"

What do you like about Attio?

I like the automatic syncing with other tools with Attio, especially how it seamlessly integrates with apps like Slack, Gmail, MailChimp, and Zapier f

##### 5. Feature Richness

Users value the **feature richness** of Attio, especially for its intuitive tools and excellent customer support.
[
See 23 mentions
](https://www.g2.com/products/attio/reviews?filters%5Bsentiment_snippet%5D=2180666&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Basile C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Basile C.")
BC

Basile C.

Small-Business (50 or fewer emp.)

5.0/5

"Finally a modern CRM!"

What do you like about Attio?

Attio is the most flexible and modern CRM I’ve used. The object-based structure gives us total freedom to model our data exactly the way we need. The

 ![Michelle S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Michelle S.")
MS

Michelle S.

Mid-Market (51-1000 emp.)

4.5/5

"Intuitive CRM with Customization Opportunities"

What do you like about Attio?

I love the related fields in Attio because they're clean and simple. The API is super easy to use, which is a big plus for me. When I use Attio, it fe

### 5 Cons or Disadvantages of Attio

##### 1. Integration Issues

Users express frustration with **integration issues** , highlighting the need for more native tool connections and functional enrichment features.
[
See 25 mentions
](https://www.g2.com/products/attio/reviews?filters%5Bsentiment_snippet%5D=1566484&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Rajat M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rajat M.")
RM

Rajat M.

Mid-Market (51-1000 emp.)

5.0/5

"A Simpler, More Affordable Alternative CRM"

What do you dislike about Attio?

There isn’t much to dislike overall. One area for improvement would be deeper and broader integrations with other tools. While integrations with platf

TH

Tom H.

Small-Business (50 or fewer emp.)

4.5/5

"Customizable Platform That Centralizes Our Sales Efforts"

What do you dislike about Attio?

Some more native integrations would be good so I don't have to use Zapier.

##### 2. Missing Features

Users express concern over **missing features** in Attio, hoping for key improvements and better automation for duplicates.
[
See 23 mentions
](https://www.g2.com/products/attio/reviews?filters%5Bsentiment_snippet%5D=1566395&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Basile C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Basile C.")
BC

Basile C.

Small-Business (50 or fewer emp.)

5.0/5

"Finally a modern CRM!"

What do you dislike about Attio?

There’s currently no way to rename system object attributes (e.g., “Companies”, “People”, etc.), which can be a bit limiting when modeling niche workf

 ![Michelle S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Michelle S.")
MS

Michelle S.

Mid-Market (51-1000 emp.)

4.5/5

"Intuitive CRM with Customization Opportunities"

What do you dislike about Attio?

The way you can share emails is tough. My teammates are sensitive to sharing and Attio doesn't have a whitelisting option. HubSpot allowed you to shar

##### 3. Learning Curve

Users experience a **steeper learning curve** at first, feeling overwhelmed by the setup and flexibility of Attio.
[
See 21 mentions
](https://www.g2.com/products/attio/reviews?filters%5Bsentiment_snippet%5D=2287568&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"Intuitive Interface and Effortless Ease of Use"

What do you dislike about Attio?

There seems to be a lot of limitations if you aren't good at building automations.

 ![Brian L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brian L.")
BL

Brian L.

Small-Business (50 or fewer emp.)

4.5/5

"User-Friendly CRM with Fast Updates"

What do you dislike about Attio?

I do think that some of the reporting components could be a little bit simpler. Creating a couple of different advanced filters, sometimes they cancel

##### 4. Feature Issues

Users struggle with **feature issues** in Attio, especially regarding email sharing and limited reporting capabilities.
[
See 19 mentions
](https://www.g2.com/products/attio/reviews?filters%5Bsentiment_snippet%5D=2287544&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Michelle S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Michelle S.")
MS

Michelle S.

Mid-Market (51-1000 emp.)

4.5/5

"Intuitive CRM with Customization Opportunities"

What do you dislike about Attio?

The way you can share emails is tough. My teammates are sensitive to sharing and Attio doesn't have a whitelisting option. HubSpot allowed you to shar

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
I

Verified User

Small-Business (50 or fewer emp.)

3.5/5

"Great Meeting Recordings, but Search Could Be Easier"

What do you dislike about Attio?

There’s a steeper learning curve at the start. The flexibility is powerful, but it can feel overwhelming when you’re first setting up your data model

##### 5. Incomplete Information

Users find the **incomplete information** in Attio limits accurate data enrichment and reporting capabilities.
[
See 13 mentions
](https://www.g2.com/products/attio/reviews?filters%5Bsentiment_snippet%5D=2310349&qs=pros-and-cons#reviews)

See Related User Reviews

 ![George M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "George M.")
GM

George M.

Small-Business (50 or fewer emp.)

4.5/5

"Love it, but there are more directions to improve, not only AI features"

What do you dislike about Attio?

Very weak reporting function, and the lack of a date trigger in automation. You need to come up with a workaround for it

DP

Dragos P.

Small-Business (50 or fewer emp.)

4.0/5

"Modern CRM with Room for Reporting Improvements"

What do you dislike about Attio?

I think in some places, it feels unfinished. A very small example, which is not a massive problem, is copying the name of a record in Attio. Because i

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
G

Verified User

Small-Business (50 or fewer emp.)

6/28/2026

"Flexible, Easy-to-Use CRM with Some Integration Hurdles"

4.5/5

What do you like best about Attio?

I appreciate how Attio gives me good visibility and control over my pipeline, helping me to see the stage each deal is at. It's great that I can log notes on deals as well. I find Attio really easy to use because of its flexibility and dynamic nature. The user interface (UI) is very clear, and I love the simplicity that makes it easy to use. Attio has made a good impression on me as it's probably the first sales CRM I’ve used deeply. I love the ease of use and how dynamic it is, allowing me to create many fields. I think it's a brilliant tool, and I'd rate it highly. Review collected by and hosted on G2.com.

What do you dislike about Attio?

I feel like Attio could integrate with more tools. Direct integrations would be great because sometimes I've struggled to connect it to particular tools. Currently, a lot is possible through Zapier, but it's not always easy. Also, I think the reporting could be a lot more granular. It's decent at the moment, but it definitely could be better. Review collected by and hosted on G2.com.

What problems is Attio solving and how is that benefiting you?

Attio helps me manage my pipeline as a GTM tool, offering good visibility and control over the pipeline and individual deals by allowing me to log notes. Its simplicity, clear UI, and flexibility enhance its usability. Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: Seller invite

 ![Aaron D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aaron D.")
AD

Aaron D.

Small-Business (50 or fewer emp.)

5/14/2026

"Intuitive, Swift CRM Solution"

4.5/5

What do you like best about Attio?

I love Attio because it's so easy to use. The user interface is very simple and automated, allowing me to import a CSV in a matter of minutes, which I find incredibly valuable for scaling our business. The initial setup was seamless and easy, which was a huge plus. I appreciate having CRM as a source of truth combined with an easy user interface, as that really meets our needs. Review collected by and hosted on G2.com.

What do you dislike about Attio?

Honestly, probably some of the fields, but that's more on our end. Overall, I would say the fields are more a reflection of what we need to ensure is improved upon. But overall, no major improvements. Review collected by and hosted on G2.com.

What problems is Attio solving and how is that benefiting you?

I use Attio to build sequences and import leads, making it seamless and valuable for scaling our business. The user interface is simple, and importing CSVs is quick. Review collected by and hosted on G2.com.

Show More

Validated ReviewerSource: Organic

 ![Philipp B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Philipp B.")
PB

Philipp B.

Master Thesis

Small-Business (50 or fewer emp.)

5/21/2026

"Visually Intuitive CRM, but Needs Structural Flexibility"

3/5

What do you like best about Attio?

I use Attio to address problems with keeping an overview of customers, and it presents this information in a very visual, beautiful way. I find Attio to be intuitive and easy to understand, which is a big advantage over other CRM tools that can be very complicated to work with. It's better and easier to manage in terms of intuitive working. Additionally, the initial setup was quite fast because Attio reminded me of Notion, which I'm already familiar with. Review collected by and hosted on G2.com.

What do you dislike about Attio?

The structure in Attio can be a bit complicated. Sometimes it's important to use lists, and sometimes objects, and it would be nice to have some help like Ato dot AI to design the structure better. Review collected by and hosted on G2.com.

What problems is Attio solving and how is that benefiting you?

I use Attio to keep an overview of customers in a very visual, beautiful way. Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: Seller invite

 ![Jannik O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jannik O.")
JO

Jannik O.

Small-Business (50 or fewer emp.)

4/10/2026

"Intuitive and flexible CRM with very good API"

5/5

What do you like best about Attio?

I like the simple, intuitive design of Attio, which makes managing CRM data even somewhat fun. I particularly appreciate the email synchronization, which allows seamless logging of emails, whether they are sent via Gmail or directly from Attio, helping to always log activities without extra effort. I also find the easy data import function, supported by the Attio API, very helpful. Review collected by and hosted on G2.com.

What do you dislike about Attio?

1) The mobile app experience: Many things still don't work here, especially since one wants to efficiently add updates/notes while on the go. This is not yet working as desired. 2) Capturing notes is easy, but it lacks, for example, the ability to create or even track times, select and store the medium (call, video call, on-site appointment, WhatsApp, etc.). And the tracking of notes always occurs in one record (e.g., deals). In linked records (people, companies), notes do not automatically appear. Review collected by and hosted on G2.com.

What problems is Attio solving and how is that benefiting you?

I use Attio to capture activities throughout the sales process, avoid duplicates in the CRM, keep emails synchronized, and set up email automations. Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: Seller inviteAI Translated

 ![Anezka M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Anezka M.")
AM

Anezka M.

Agent Builder

Small-Business (50 or fewer emp.)

4/23/2026

"User-Friendly Interface Boosts Workflow, But Improvements Needed"

3.5/5

What do you like best about Attio?

I like Attio because it's quite user-friendly and the interface is very clean. I can navigate through it quickly, and it's not slow, which makes my workflow quicker. I also appreciate being able to query whatever I want, which is helpful instead of finding things myself. Additionally, the notetaker feature in Attio helps because I don't need to draft meeting or action items manually, and it does a pretty good job with that. Review collected by and hosted on G2.com.

What do you dislike about Attio?

I think in the deal section and generally that workspace, I find it a little bit cluttered and it can be very overwhelming when there's a lot of information there. So I think that workspace can be improved. Review collected by and hosted on G2.com.

What problems is Attio solving and how is that benefiting you?

I use Attio to create email templates and pull email addresses from Gmail threads, which is very helpful. It also helps me identify all email addresses linked to a client or company. Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: Seller invite

 ![Curtis G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Curtis G.")
CG

Curtis G.

Founder

Small-Business (50 or fewer emp.)

5/12/2026

"The Builder's One All-in-One CRM Solution"

5/5

What do you like best about Attio?

The simplicity of the UI with the flexibility to customize in one, wrapped up solution. Review collected by and hosted on G2.com.

What do you dislike about Attio?

The fact that there aren't native alert features built in. You can work around this by creating your own workflows, but it would be nice to see this be a native function. Review collected by and hosted on G2.com.

What problems is Attio solving and how is that benefiting you?

It helps pull my entire pipeline together with Meeting Notes, Action Items, and Emails all in one central view. With the help of its integrations, I can manage the entire relationship with the history of what's happened without having to switch between email, note takers, and a to-do list. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: Seller invite

NT

Naph T.

Head of Marketing

Small-Business (50 or fewer emp.)

2/23/2026

"An intuitive CRM with Easy Workflows, Strong Integrations, and Helpful Migration Support"

4.5/5

What do you like best about Attio?

As someone migrating over from Hubspot, Attio is considerably more intuitive and easy to use. It's relatively simple to set up even complex workflows, new email sequences, and create new records.

The integrations with products from Typeform to Claude make it really easy to connect with my existing ways & systems of working. And the Attio team have been incredibly helpful in helping migrate, set everything up, and troubleshoot. Review collected by and hosted on G2.com.

What do you dislike about Attio?

Right now there are no specific dislikes or issues, however I'm still getting to know the product. Review collected by and hosted on G2.com.

What problems is Attio solving and how is that benefiting you?

We use Attio to populate, track, and manage all of our pipeline – from initial demo requests, to email sequences for prospects, to tracking when and why leads didn't close. Attio provides really valuable insight and visibility, which gives us much greater control and understanding of our pipeline. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Akshat S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Akshat S.")
AS

Akshat S.

Small-Business (50 or fewer emp.)

4/7/2026

"Intuitive CRM with Room for Improvement"

4.5/5

What do you like best about Attio?

I think what I like the most about Attio is the simple and easy-to-use interface. There's nothing too complex even when features are integrated, and I find them relatively intuitive to pick up. From that perspective, it's a good product. For me, the initial setup was seamless, taking only about ten to twenty minutes to understand and start using the tool. Review collected by and hosted on G2.com.

What do you dislike about Attio?

I think the Chrome extension could definitely be improved. For example, on LinkedIn. On a simple LinkedIn profile, the likelihood of it giving me the results or working as expected has been slightly wonky over the past couple of days. On the other hand, for things like Sales Navigator, the extension is working much better. So, yeah, I would say just this one particular improvement would be very helpful. Review collected by and hosted on G2.com.

What problems is Attio solving and how is that benefiting you?

Attio gives me a consolidated database of deals, minimizing cognitive load and helping track next actions with founders through notes, easing CRM tasks. Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: Seller invite

 ![Ryanvir S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ryanvir S.")
RS

Ryanvir S.

Chief Customer Officer

Small-Business (50 or fewer emp.)

4/7/2026

"Flexible and Intuitive, but Needs Better Integrations"

4/5

What do you like best about Attio?

I like that Attio is a very simple UX/UI tool to use, making it not complicated to get started or messy to set up. It's not as rigid as some other CRM tools, which I appreciate. I really like that I am able to find objects and fields myself and build it out. I also enjoy being able to be flexible with the pipelines or lists I build out. Attio integrates with so many other solutions and tools, and I like that too. Review collected by and hosted on G2.com.

What do you dislike about Attio?

Attio could improve by better integrating with mass emailing and tracking click rates and open rates. It would be beneficial if it included some marketing tools for sending segmented communications and integrated more effectively with other tools like Intercom. The setup of native workflows is quite simple, and I don't like the credit system for workflows since other CRMs don't charge for this feature. Additionally, the customer success team wasn't very good. After the initial kickoff call, there were no follow-up communications to schedule the other planned calls, which was really disappointing. I felt like I was learning as I go without much support. Review collected by and hosted on G2.com.

What problems is Attio solving and how is that benefiting you?

I use Attio to send and track customer communications, segment lists flexibly, and manage implementation stages effectively. Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: Seller invite

 ![Verified User in Commercial Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Commercial Real Estate")
UC

Verified User in Commercial Real Estate

Small-Business (50 or fewer emp.)

7/28/2026

"Easy to Use from Day 1 and Seamless Claude Integration"

4/5

What do you like best about Attio?

I like the integration into Claude and the ease of use from Day 1, it has been a very useful CRM for our smaller company Review collected by and hosted on G2.com.

What do you dislike about Attio?

I wish it had more ways to customize the views and truly make it customizable to what we want to see. Also easier pre-programs sequences and workflows based on the indsutry your in would be great Review collected by and hosted on G2.com.

What problems is Attio solving and how is that benefiting you?

It's helping us operate at a higher level and organize our pipeline and provide reminders to help us optimize our follow ups and drive additional revenue for the company in the long run Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: Seller invite

## Top-Rated Alternatives

[

 ![HubSpot Sales Hub](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "HubSpot Sales Hub")

HubSpot Sales Hub

4.4/5(13,907)

](https://www.g2.com/products/hubspot-sales-hub/reviews)

[

 ![Pipedrive](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pipedrive")

Pipedrive

4.3/5(3,105)

](https://www.g2.com/products/pipedrive/reviews)

[

 ![folk](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "folk")

folk

4.5/5(337)

](https://www.g2.com/products/folk-folk/reviews)

[
View All Alternatives
](https://www.g2.com/products/attio/competitors/alternatives)

##### Categories on G2

[CRM](https://www.g2.com/categories/crm)

##### Explore More

[Best iPaaS for small business software integration](https://www.g2.com/discussions/what-s-the-best-ipaas-for-small-business-software-integration)[Which .NET IDE platforms integrate most smoothly with existing enterprise systems and development toolchains?](https://www.g2.com/discussions/which-net-ide-platforms-integrate-most-smoothly-with-existing-enterprise-systems-and-development-toolchains)[Top tools for combining data from multiple sources](https://www.g2.com/discussions/what-are-the-top-tools-for-combining-data-from-multiple-sources)

[What's the best e-commerce fraud protection for small online stores](https://www.g2.com/discussions/best-app-for-partner-relationship-management)[Which app monetization platforms integrate directly with Google Ad Manager for centralised control?](https://www.g2.com/discussions/which-app-monetization-platforms-integrate-directly-with-google-ad-manager-for-centralised-control)[Pros and Cons Details](https://www.g2.com/products/attio/reviews?qs=pros-and-cons)

[Show MoreShow Less](javascript:void(0);)