--- title: Attio Reviews meta_title: 'Attio Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 583 reviews by the users' company size, role or industry to find out how Attio works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 583 scale: '5' date_modified: '2026-08-11' parent_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # Attio Reviews **Vendor:** Attio **Category:** [CRM Software](https://www.g2.com/categories/crm) **Average Rating:** 4.3/5.0 **Total Reviews:** 583 ## About Attio Attio is the AI CRM for the next era of companies. Built to adapt to any business, Attio gives companies the power to understand every customer, automate at scale, and create go-to-market systems exactly as they need. Thousands of companies, including category-defining AI leaders and startups, use Attio to power their go-to-market. ------------------------ Key features: - AI for how you already work. Ask Attio to find, update, or create in plain English. - Connect your agents to your CRM. Attio's MCP server plugs into any AI tool so your agents can read, write, and act on live customer context. - A CRM that fits your business. Model any GTM motion with our flexible data model, custom objects, and relationships tailored for your team. - Automate the work behind the deal. Powerful workflows route leads, manage deals, and keep your pipeline moving. - Stop chasing stale data. Attio enriches contact and company records automatically, so your team never wastes time on dead emails, outdated titles, or missing context. - Real-time performance. Live dashboards and advanced reporting give revenue teams instant visibility into pipeline, activity, and trends. - Keep the conversation going. Record meetings, generate AI summaries, and sync key insights directly to your CRM. - Connect the tools your team loves. Attio stays in sync across your entire stack with a growing library of integrations and a Developer Platform to create your own. Getting started with Attio is fast. Set up your CRM in minutes by syncing your email and calendar to build a complete system without manual data entry. ------------------------ Join the thousands of companies already using Attio to power their growth. See what Attio can do for you at attio.com ## Attio Pros & Cons **What users like:** - Users appreciate the **ease of use** of Attio, enjoying a smooth setup and intuitive customization for their needs. (75 reviews) - Users appreciate the **easy setup** of Attio, enabling quick productivity without a steep learning curve. (43 reviews) - Users appreciate the **fantastic customizability** of Attio, allowing tailored solutions that enhance lead tracking and management. (41 reviews) - Users value the **seamless integration** capabilities of Attio, enhancing productivity and simplifying workflows across teams. (25 reviews) - Users value the **feature richness** of Attio, especially for its intuitive tools and excellent customer support. (23 reviews) - Users appreciate the **flexibility** of Attio, allowing customized data models and smooth workflow automation for teams. (22 reviews) - Users love the **intuitive interface** of Attio, making it easy to adopt and customize across teams. (22 reviews) - Users appreciate the **simplicity** of Attio, finding it easy to use and adopt across teams effectively. (22 reviews) - Easy Implementation (19 reviews) - Easy Tracking (17 reviews) **What users dislike:** - Users express frustration with **integration issues** , highlighting the need for more native tool connections and functional enrichment features. (25 reviews) - Users express concern over **missing features** in Attio, hoping for key improvements and better automation for duplicates. (23 reviews) - Users experience a **steeper learning curve** at first, feeling overwhelmed by the setup and flexibility of Attio. (21 reviews) - Users struggle with **feature issues** in Attio, especially regarding email sharing and limited reporting capabilities. (19 reviews) - Users find the **incomplete information** in Attio limits accurate data enrichment and reporting capabilities. (13 reviews) - Time-Consuming (8 reviews) - Users find Attio to be **expensive** , especially for larger teams needing more workflow capabilities and credits. (7 reviews) - Limited Customization (7 reviews) - Limited Features (7 reviews) - Users feel that **email handling issues** make simple communication challenging, with a lack of key features impacting usability. (6 reviews) ## Attio Reviews ### 1. Streamlined CRM with Stellar Support, Minor Drawbacks **Rating:** 4.0/5.0 stars **Reviewed by:** Vanessa S. | Operations Lead for AR Growth **Reviewed Date:** February 18, 2026 **What do you like best about Attio?** I really like that Attio takes my emails and all of my colleagues' emails, so we can all see what's going on. It makes it easier to reach out and learn about our customers. The setup is pretty simple and the customer care team is super helpful and attentive. They're able to answer any questions I have, which makes it really easy to set up on your own. **What do you dislike about Attio?** The base plan for its AI system with tokens is pretty limited. Sometimes filtering through our customers only lets us see the last interaction, but it doesn't show the last time they've interacted with us, which means we have to get creative with our workarounds. **What problems is Attio solving and how is that benefiting you?** I use Attio to solve team communication and efficiency issues, ensuring we're all updated on customer interactions and reducing repetitive outreach with its email system, which also automates outreach processes. ### 2. Blazing-Fast CRM with Easy Custom Objects, Built-In Call Recording, and Expert Guidance **Rating:** 5.0/5.0 stars **Reviewed by:** Kristian S. | Chief Sales Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** February 26, 2026 **What do you like best about Attio?** The speed of using the tool, it's way faster than Hubspot and SalesForce. The custom objects and how easy it is to setup new data objects. That we were working with a solution expert that helps us get value, this is way better than what you get from other CRM solutions. The call recording. That you don't need another tool for this, and everything is connected. The pricing was very good comparing to similar solutions. **What do you dislike about Attio?** We built a custom object for calls, I think this should have been in Attio by itself. We also need to build the lead object, to collect proper data on inbounds. **What problems is Attio solving and how is that benefiting you?** We are getting: communication data, connected with product data, connected with invoice data, connected with marketing data, connected with classic CRM data. This is extremely powerful, especially with the AI running on top. ### 3. User-Friendly CRM, Needs Better Integration **Rating:** 4.5/5.0 stars **Reviewed by:** Martin N. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2026 **What do you like best about Attio?** I find Attio user-friendly and appreciate its ease of use for creating profiles of companies with multiple aspects related to each one. It's easy to know who I've had conversations or meetings with in the past, which helps me stay on top of timelines. Also, it was quite straightforward to set up Attio, and the switch from Notion allowed us to structure our data more easily. **What do you dislike about Attio?** It's not the easiest to integrate and overlap with other apps and tools that I use. I wish it were easier to combine with other tools like Granola for automatic note saving or Calendly for meeting booking. **What problems is Attio solving and how is that benefiting you?** I use Attio to organize notes, track timelines, and stay on top of relationships. It's user-friendly for creating profiles with multiple aspects and helps me know past conversations and meetings. ### 4. Effortless CRM with AI-Powered Flexibility **Rating:** 5.0/5.0 stars **Reviewed by:** Nurzhan O. | Customer Success Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 18, 2026 **What do you like best about Attio?** I use Attio as a CRM and for call recordings. I find its UI and AI capabilities very good, offering a much better and flexible experience. It's easier to tweak fields, manage opportunities, and I find call summaries very useful. The AI makes good summaries as per the template we set up. The initial setup of Attio for our team was pretty easy. Compared to our previous product, Attio is less expensive, faster, and has AI capabilities, providing all functionality in one place. **What do you dislike about Attio?** None **What problems is Attio solving and how is that benefiting you?** I use Attio for CRM and call recordings. It solves CRM-related issues, offering a better experience with its flexible UI and AI capabilities. It's easier to tweak fields, manage opportunities, and provide useful call summaries. It's more cost-effective and integrated than previous CRM we used. ### 5. Effortless Setup with Useful Automation, Lacks Advanced Custom Metrics **Rating:** 4.0/5.0 stars **Reviewed by:** Cameron F. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 05, 2026 **What do you like best about Attio?** I really like the ease of use for setup and the basic features around automations in Attio. The workflows and hooks are definitely a highlight as they connect well to our custom software. The integration with a calling and texting tracking system was a significant factor for our team. **What do you dislike about Attio?** I couldn't track and create custom metrics like a weighted sales pipeline based on probability of close or a map to show where leads were located (other than country). We weren't able to get everything we wanted so we opted to make our own solution. **What problems is Attio solving and how is that benefiting you?** I use Attio for CRM in our security guard company, helping track a high volume of leads for our small sales team. It's easy to set up, and I like the automation features and how workflows connect to our custom software. ### 6. Efficient Lead Tracking, Needs Better Reminders **Rating:** 5.0/5.0 stars **Reviewed by:** xFigura I. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2026 **What do you like best about Attio?** I like that Attio gives us accurate reports about our business. I appreciate the feature of tagging important tasks to co-workers so they won't fall out, which helps us stay organized and keep things on track. Additionally, I enjoy that it can connect to Calendly, which is quite handy. The initial setup was easy, making the transition smooth. **What do you dislike about Attio?** The reminder doesn't pop out automatically, so you have to go to a certain task to see what's happening. **What problems is Attio solving and how is that benefiting you?** I use Attio to generate leads, manage client files, and monitor prospects. It provides accurate business reports and tagging helps us stay organized. ### 7. Intuitive and Efficient Information Management **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) **Reviewed Date:** July 16, 2026 **What do you like best about Attio?** I like how simple and intuitive Attio is to use. It's great to have a simple place to keep track of certain processes with AI connections for easy access. These aspects make it valuable to me because I don't have to dig around a lot to find what I'm looking for, which makes everything go faster. **What do you dislike about Attio?** nothing specifically, integrations are nice, not a bad price, and has good support **What problems is Attio solving and how is that benefiting you?** I use Attio to store information and keep track of things, offering a simple place to track processes with AI connections for easy access. Its simplicity and intuitiveness mean I find what I need quickly, speeding up everything. ### 8. Effective CRM Tool with Intuitive Integration but Requires Adjustment **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) **Reviewed Date:** July 01, 2026 **What do you like best about Attio?** I like that Attio is not Salesforce. I appreciate that it has integrations with things like Clay and is expanding those connections by the day. Attio is intuitive, and the help guides are super useful, especially for someone who's just started. **What do you dislike about Attio?** I think it's mainly just the pain of learning a new CRM. When you're used to HubSpot or Salesforce, it just feels daunting to have to build a sales organization and tell reps they need to learn a new system. So I think that's sort of the main pain. **What problems is Attio solving and how is that benefiting you?** Attio allows us to track and monitor all leads, forecast the pipeline, and acts as a single source of truth for our sales organization. ### 9. Powerful Chrome Integration, extensive API, and powerful AI features. **Rating:** 5.0/5.0 stars **Reviewed by:** Niccolò S. | General Partner, Small-Business (50 or fewer emp.) **Reviewed Date:** March 03, 2026 **What do you like best about Attio?** The best features include the native integration in Chrome, the API, the call intelligence feature, and the new conversational AI integrations. The tool is complete and rich, and enable our investment teams to work in a coordinated way. **What do you dislike about Attio?** The call intelligence feature feels a bit still in beta - in particular extracting, analyzing, and sharing the summary of a call is a bit clunky. **What problems is Attio solving and how is that benefiting you?** Attio is helping us keeping track of our investment pipelines across 4 different investment verticals. The platform is seamlessly integrating in our workflows and is the daily point of contact of our investment teams. ### 10. Slick UI and Organizes Everything Well **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) **Reviewed Date:** June 25, 2026 **What do you like best about Attio?** I use Attio for customer management and it helps keep everything organized and clean. The UI feels so slick, I just love it. I appreciate how emails are linked in, meetings are seamlessly integrated, and everything I need is on one platform. I like the People tab too, where it shows everyone; I love it all. The setup was easy, like one click, which made the transition from doing everything manually to using Attio smooth and basic. **What do you dislike about Attio?** N/A **What problems is Attio solving and how is that benefiting you?** Attio helps keep everything organized and clean. I love how emails and meetings are linked on one platform, making it slick and easy to manage. The initial setup was a breeze, like a one-click setup. ### 11. Effortless Sales Tracking with Kanban Simplicity **Rating:** 5.0/5.0 stars **Reviewed by:** Seth P. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 03, 2026 **What do you like best about Attio?** I use Attio to track my sales pipeline and deals and it helps me work in a simple way without a lot of noise. I like the Kanban pipeline view because it is SO easy to use. It summarizes deals by stage, shows only the details I need for a solid review, keeps opportunities well documented and fresh, and helps move things along. The initial setup of Attio was also very easy and streamlined. **What do you dislike about Attio?** Out of the box reporting is a bit limited, but I think that's to be expected with new tools. **What problems is Attio solving and how is that benefiting you?** I use Attio to track my sales pipeline and deals. It helps me keep track of my deals, review everything simply without noise, and the Kanban pipeline view summarizes deals by stage, showing only necessary details to keep opportunities well-documented and fresh. ### 12. Progressive CRM with Room for Pricing Improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Kristan B. | Founder & CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2026 **What do you like best about Attio?** I like Attio's progressive user interface and its flexible model, which make it easy to use and responsive to user input. The AI injection or enrichment feature simplifies processes, reducing the workload and making our lives simpler. Overall, the usability of the UI makes for a much more enjoyable and pleasurable experience. **What do you dislike about Attio?** Attio has a multi-tiered pricing model, and while I understand why some features are locked, I think they're a bit too aggressive with feature toggles as you progress through the tiers. It can be detrimental to usage in the lower tiers, and the pricing is very aggressive, making it expensive to move up to the next tier. **What problems is Attio solving and how is that benefiting you?** I use Attio for sales CRM, managing deal flow, and reporting. It simplifies tasks with AI enrichment and a flexible, progressive interface, making my work easier and more enjoyable. ### 13. Easy Custom Object Setup and Cross-Referenced Record Management **Rating:** 4.5/5.0 stars **Reviewed by:** Will B. | Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** May 14, 2026 **What do you like best about Attio?** Easy to set up objects customised to required attributes, then manage records cross referencing between them. **What do you dislike about Attio?** Workflow set-up is a bit clunky - would help if it has AI support for building, enhancing and fixing workflow issues. **What problems is Attio solving and how is that benefiting you?** Highly customisable CRM that we use for plugging into our wider stack (Salesforge, Calendly, Mixpanel, etc) then track leads and their progress through funnels ### 14. Effortless Email Integration, Needs Customization Ease **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2026 **What do you like best about Attio?** I like the integration with email and calendar because it automatically integrates with our workflow. We don't have to search the CRM for information because it's already connected to our email, and we can send out messages, reminders, and follow-ups with our notes easily accessible in Attio. **What do you dislike about Attio?** It's sometimes a little bit custom, and that requires somebody who knows how to set it up. So if that can be easier, that would be great. Within the workspace, some things can be put in lists, some things can be put in deals, and it's hard to know which is better without calling Attio customer support. **What problems is Attio solving and how is that benefiting you?** I use Attio for planning events and keeping notes. It solves the problem of having a CRM while coordinating notes from different clients, leads, and meetings. ### 15. Streamlined Automation Beyond Traditional CRMs **Rating:** 4.5/5.0 stars **Reviewed by:** Mark A. | Artificial Intelligence Operations Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** April 07, 2026 **What do you like best about Attio?** I like Attio for its modern design, object-based data, and flexible user interface. The ease of navigation and the ability to link objects make my work more efficient. The modern API is another aspect I appreciate, as it allows for easier automation of the sales and customer care process compared to previous CRMs I've used. Setting up Attio was easy, which was a nice bonus. **What do you dislike about Attio?** I don't like the need for more flexibility in the layout of data, particularly in reporting. **What problems is Attio solving and how is that benefiting you?** Attio manages the full cycle of pipeline, deals, and clients. It aids in automating sales and customer care, enabled by its architecture. I like its modern design, object-based data, flexible UI, and ease of navigation. ### 16. Attio’s Flexible CRM That Fits Your Workflow **Rating:** 5.0/5.0 stars **Reviewed by:** Marco S. | Founder / CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2026 **What do you like best about Attio?** I use Attio for my business and with my clients, and what I appreciate most is how flexible it is. A lot of CRMs push you into a rigid, one-size-fits-all setup, but Attio lets you build a system around your own data model and the way you already work, so it fits your processes instead of forcing you to change them. **What do you dislike about Attio?** I think the AI data enrichment could be improved, because it’s sometimes not accurate. **What problems is Attio solving and how is that benefiting you?** Attio brings together all our interactions and information about the companies and people we work with in one place. It’s become our single source of truth. ### 17. Effortless CRM with Stellar Collaboration **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** March 31, 2026 **What do you like best about Attio?** I love the automated data enrichment and clean UI of Attio, which helps me eliminate the need for manual data entry, especially for calendar and email syncs. The email integration is spot on and contributes to moving faster without administrative overhead. Plus, the collaborative aspect really makes working on projects much easier. **What do you dislike about Attio?** It's hard to understand when you're just starting, with many useful features in unfamiliar places. Maybe a well-thought-out onboarding journey would be helpful. **What problems is Attio solving and how is that benefiting you?** Attio eliminates manual data entry with calendar and email syncs, and its clean UI and automated data enrichment let me manage leads faster without admin overhead. I also use it for its collaborative aspect and email integration in potential sales. ### 18. Effective CRM with Room for Improvement **Rating:** 3.0/5.0 stars **Reviewed by:** Davinder K. | Founding Account Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** April 02, 2026 **What do you like best about Attio?** I like the user experience of Attio as it allows me to clearly review and map opportunities, gain insights from activities, and identify bottlenecks. The ability to structure contacts, companies, deals, and partners or create custom objects is very helpful. I can use lists to filter and segment data effectively. **What do you dislike about Attio?** I feel that deal level opportunity management can be improved to be more like Salesforce or HubSpot. This would enhance the dashboarding capabilities and help me make more data-driven decisions to improve results. **What problems is Attio solving and how is that benefiting you?** Attio helps me keep track of opportunities, provide deal-level context, and structure contacts, companies, and deals. I can clearly review mapped opportunities, gain insight from activity, identify bottlenecks, and filter using lists to segment data. ### 19. Modern Alternative to Salesforce with Initial Bugs **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) **Reviewed Date:** June 18, 2026 **What do you like best about Attio?** I think Attio is quite modern and fast, which I prefer over Salesforce since Salesforce is slow and clunky. The initial setup was seamless, just like modern SaaS software, which I like. **What do you dislike about Attio?** I think very early on, it was extremely buggy. It's better right now, but that certainly was the case earlier. At the same time as I'm mentioning, it was extremely buggy at the start. Like, we would not believe that, hey. This is like a CRM software. Right? It is like a CRUD app. It's supposed to work fine. **What problems is Attio solving and how is that benefiting you?** I find Attio modern and fast compared to Salesforce, which feels slow and clunky. It solves general CRM needs like managing sales data. ### 20. All-In-One Platform with Room for Improvement **Rating:** 2.0/5.0 stars **Reviewed by:** Nimish J. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2026 **What do you like best about Attio?** I like that Attio is an all-in-one platform that allows me to have everything pretty easily. It helps me put all my information into one pocket. **What do you dislike about Attio?** I think the user interface is a bit complicated to understand sometimes. Also, there are a lot of bugs and issues that I'm noticing. Even though it's a newer platform, the bugs tend to be quite a few. The initial setup wasn't that easy either. **What problems is Attio solving and how is that benefiting you?** Attio helps me by consolidating all my information into one pocket, making it easily accessible on a good all-in-one platform. ### 21. Outstanding UI/UX, Integrations, and Support—Great ROI **Rating:** 5.0/5.0 stars **Reviewed by:** Roman C. | sdr, Small-Business (50 or fewer emp.) **Reviewed Date:** July 21, 2026 **What do you like best about Attio?** UI/UX Integrations Performance Pricing/ROI Support/Onboarding AI/Intelligence **What do you dislike about Attio?** Honestly, there’s nothing I dislike, so I’m not really sure what to put here. **What problems is Attio solving and how is that benefiting you?** Pipeline follow-up and call recording. ### 22. Fast Info Discovery with Intuitive Customization **Rating:** 5.0/5.0 stars **Reviewed by:** Adam D. | SVP Growth, Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2026 **What do you like best about Attio?** I can actually find the information I need without burning time hunting for it, and customization is super intuitive. **What do you dislike about Attio?** The only remotely negative thing I can say is that the UI looks a little bland. **What problems is Attio solving and how is that benefiting you?** Closing the gap between sales and marketing. We all see the same thing now. ### 23. Occasional Lag Hold Back, But Otherwise Solid Tool **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** July 07, 2026 **What do you like best about Attio?** I like the integrations into email and all other parts of our software stack. The UI is solid and the support about pricing was done well. The AI also works fairly effectively with little hallucination. **What do you dislike about Attio?** I think some of the UI/UX is a bit confusing to set up and it can be slow and laggy sometimes. **What problems is Attio solving and how is that benefiting you?** It is helping us set up out inbound pipeline for new revenue opportunities. ### 24. Flexible and Fast with Room for Improvement in Project Management **Rating:** 5.0/5.0 stars **Reviewed by:** Brandon m. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 07, 2026 **What do you like best about Attio?** I love Attio's flexible record layout, which I find particularly useful. Additionally, the initial setup was fast, helping me get started without delay. I'm very satisfied with how Attio manages my needs, as reflected in my high likelihood of recommending it to others. **What do you dislike about Attio?** Built in project management features **What problems is Attio solving and how is that benefiting you?** I use Attio to organize acquisition prospects, valuation discussions, and due diligence contacts and keep executive relationships linked to strategic customers. ### 25. Flexible, Scalable Platform with Practical AI Automation **Rating:** 5.0/5.0 stars **Reviewed by:** Kevin L. | Systems and Process Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** March 18, 2026 **What do you like best about Attio?** Flexible and scalable platform. AI and automation where it's most effective (not just a chatbot). Tight integration with emails. **What do you dislike about Attio?** No iPad app, and can't change the name of the default records (would be nice to change "Deals" to align with established organisational nomenclature). Webinars and support is not available in a convenient timezone (Australia-based organisation). **What problems is Attio solving and how is that benefiting you?** Coordination of communications in a B2B environment. Ability to quickly pull and push bulk data through the platform. Automating collection of information related to people and businesses we work with regularly. ### 26. Intuitive Design, But Lacks Robust Integration **Rating:** 3.5/5.0 stars **Reviewed by:** David Z. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 03, 2026 **What do you like best about Attio?** I like the UI of Attio and how it is easy to use. It looks clean and is easy to navigate and organize. Even though it resembles Notion, which I don't like, Attio works well for me because it's much easier to use. **What do you dislike about Attio?** I dislike that the sequences in Attio are 'god awful.' Having a link to unsubscribe makes it sound salesy and scammy, like it's marketing when it isn't. It's also not easy to navigate back to where you were when you're in a deal card. The workflows aren't great either because the integrations or platform capabilities are limited, such as not being able to call from the platform even with an API connection through something like Quo. **What problems is Attio solving and how is that benefiting you?** Attio provides a central database for our deals and helps organize them. ### 27. Dynamic and Customizable CRM with Room for UI Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Attio?** I like that Attio is very dynamic and customizable. It allows me to put more things into the CRM and makes these elements more useful for our team members, like tracking relationships. The initial setup was very easy, which I appreciate. **What do you dislike about Attio?** The workflow UI is really not intuitive, and I wish there was more automated features out of the box. **What problems is Attio solving and how is that benefiting you?** I use Attio for managing my CRM and tracking launches. It solves problems by helping me track net new deals and the progress of launches. ### 28. All-in-One Sales Tool with Seamless Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Grace C. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 02, 2026 **What do you like best about Attio?** I appreciate having everything under one platform with Attio; it feels brilliant to have emails, sequences, meetings, and AI capabilities all integrated. I love the ease of use, especially when creating an email sequence. This allows me to map out full conversations over time, stay organized, and see what is working well. The features, AI, and integrations are better compared to what we had before, making a noticeable difference. **What do you dislike about Attio?** Breaking training up be segments so if I am in sales having training for that, if I am in customer success having training for that **What problems is Attio solving and how is that benefiting you?** Attio brilliantly puts everything in one platform and allows me to map conversations over time, stay organized, and see what works well. ### 29. Flexible CRM with a Simple, Modern UI **Rating:** 4.0/5.0 stars **Reviewed by:** Scott T. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2026 **What do you like best about Attio?** I really appreciate the flexibility of Attio. We've been able to easily build out a custom CRM that perfectly mimics our sales process, whereas with a lot of CRMs it would take weeks or months to create custom features and workflows. I also like the simple and modern UI because the UI is simple and seamless, which means we can spend more time selling, and our Ops team can focus on more strategic projects. **What do you dislike about Attio?** I wish there were more report visuals, like bar charts, circle charts, timeline views, etc.. **What problems is Attio solving and how is that benefiting you?** Attio helps my sales team with deal organization, pipeline management, forecasting, and contact and lead tracking. It enables us to easily build a custom CRM, saving us time and allowing the Ops team to focus on strategic projects. ### 30. Seamless and Efficient All-in-One Solution **Rating:** 5.0/5.0 stars **Reviewed by:** Carly C. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 07, 2026 **What do you like best about Attio?** I really like that Attio is not slow compared to our previous system. It's able to handle all the things we put in there without crashing my computer, which is a huge plus. I also like being able to customize my dashboard the way I need, and someone else on my team might prefer a different view. It makes it easy for us. Tagging people and knowing exactly what they've been assigned has been really easy too. **What do you dislike about Attio?** Right now, there's just things that I haven't figured out yet. **What problems is Attio solving and how is that benefiting you?** Attio helps organize our work by keeping everything in one place for teams to view dashboards, see task ownership, and easily tag people for assignments. ### 31. Intuitive Workflows with Solid, Open Integrations **Rating:** 5.0/5.0 stars **Reviewed by:** André N. | Territory Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 24, 2026 **What do you like best about Attio?** Workflows are intuitive, with solid integration and openness. **What do you dislike about Attio?** Cost, especially around Agents/Tokens that consume tokens even when Workflow fails **What problems is Attio solving and how is that benefiting you?** makes CRM's cool again. I spent my whole 14y career using SFDC, I'm glad I use Attio now! ### 32. Modern CRM with Intuitive Features, Needs Better Onboarding **Rating:** 4.0/5.0 stars **Reviewed by:** Clayton B. | Launch Program Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** April 25, 2026 **What do you like best about Attio?** I really like using Ask Attio as it allows me to use natural language to query what's going on in my opportunities, and even update things via Slack or through the chat window. It feels much more modern and faster than other CRMs I've used in the past, like Salesforce. **What do you dislike about Attio?** It's confusing to set up with the differentiators that aren't clear until you get it configured. Workflows also seem super powerful, but I don't fully understand how to leverage them without having deep expertise. **What problems is Attio solving and how is that benefiting you?** Attio provides visibility into deal stages, email communication, and historical records, managing contacts, opportunities, deal values, and usage data effectively. ### 33. Highly Flexible, Perfect for Custom Workflows **Rating:** 4.5/5.0 stars **Reviewed by:** David B. | Operating Partner, Small-Business (50 or fewer emp.) **Reviewed Date:** March 03, 2026 **What do you like best about Attio?** I like how Attio keeps everything in one place in a way that I can configure both visually and logically to work exactly the way I want. It's really flexible, allowing me not to be forced into how someone else thinks my CRM should be configured. I appreciate that it's very open and configurable for both non-technical users through the web interface and for technical users through the API. I do both, and I can make it work exactly the way I want. Additionally, I can write API scripts to automate activities or handle data wrangling. **What do you dislike about Attio?** None **What problems is Attio solving and how is that benefiting you?** Attio keeps everything in one place, and I can configure it visually and logically to my liking. It's really flexible and allows me to write API scripts to automate activities or data handling. ### 34. Flexible CRM with Robust Customization and API Support **Rating:** 4.5/5.0 stars **Reviewed by:** Robby B. | Sr. Director of Technology, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2026 **What do you like best about Attio?** I think Attio is the first really modern SaaS take on CRM. I appreciate its extremely extensible database functionality and robust API support. It's extremely flexible and responsive to the specific ways anyone wants to customize it. I also found it easy to get going with the pre-built data fields and objects, and there’s a pretty strong import process from other CRMs. Additionally, it integrates well with Gmail, Calendar, Google Meet, Zoom, our Quo phone system, and Slack, along with custom integrations we've built. **What do you dislike about Attio?** It's a little pricey but it has worked very well for us **What problems is Attio solving and how is that benefiting you?** Attio serves as our CRM, tracking customer data and sales leads effectively. It's extremely customizable, linking easily with other systems thanks to its robust API support and extensible database functionalities. ### 35. Easy Setup and Integration, Lacks Internal Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Brinton W. | Customer Experience Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** March 31, 2026 **What do you like best about Attio?** I like how Attio helps us easily see where potential customers and customers are in our current pipeline. I find it really convenient that we can easily pull up notes on customers and keep track of all of our customers effortlessly. It's more AI native than other CRMs, which is a clear advantage. I also appreciate its integrations with other apps; it's easier to use compared to apps like Salesforce. Setting up Attio was very easy for us. **What do you dislike about Attio?** It's not as good for analytics within the app as some other CRMs. **What problems is Attio solving and how is that benefiting you?** Attio helps us visualize customer pipelines, easily access customer notes, and track customers. It's more AI native and has better integrations than other CRMs. ### 36. Easy to Use, Needs Better Navigation **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2026 **What do you like best about Attio?** I like that Attio is easy to use and its functionality with voice makes it simple and fast to enter information. It keeps me organized and is really great for taking meeting notes. Also, I find it offers a lot more flexibility compared to what we used before. **What do you dislike about Attio?** Sometimes it's difficult to navigate between a deal and some of the key features, especially key data points on the account level opposed to the deal level. I find myself having to type in information a few times that should just be automatically carried over into a deal. **What problems is Attio solving and how is that benefiting you?** Attio keeps me organized and is great for taking meeting notes. It's easy to use, fast for entering information, and helps keep everything in order. ### 37. Organizes Projects with Ease, Minor Navigation Issues **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) **Reviewed Date:** July 02, 2026 **What do you like best about Attio?** I like how Attio makes it easy to organize and see all the information I need in one spot. The spreadsheet layout is great for me as a visual person because it helps me glance and know what's important. I also found the initial setup to be easy, all I had to do was log in. **What do you dislike about Attio?** It's hard to find team lists. I had to have someone help me locate them. **What problems is Attio solving and how is that benefiting you?** I use Attio for organizing client projects. It's easy to organize and see all the information I need in one spot. The spreadsheet layout makes it simple for me to glance and know what's important. ### 38. Seamless Integrations with Claude and Google Meet **Rating:** 5.0/5.0 stars **Reviewed by:** Rob O. | cto, Small-Business (50 or fewer emp.) **Reviewed Date:** July 09, 2026 **What do you like best about Attio?** integrations into claude and google meet **What do you dislike about Attio?** needing to learn how things work in a new system **What problems is Attio solving and how is that benefiting you?** we're using it as our crm for leads and active useres ### 39. Intuitive CRM with Strong Communication Tools **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) **Reviewed Date:** June 24, 2026 **What do you like best about Attio?** I like that Attio has apify, and nurturing sequences built into it. This feature is helpful because it keeps me in constant contact with my customers. It's also pretty intuitive to use, and the setup was easy. I just got my link from the company and started using it. **What do you dislike about Attio?** The one thing that I think could be improved is the deal progression and pipeline conversion. It seems like it's needing manual inputs versus an automated sequence as the deal progresses. **What problems is Attio solving and how is that benefiting you?** I use Attio to manage my client relationships and streamline communication within my team. The amplify and nurturing sequences help me stay in constant contact with my customers. ### 40. Attio’s Flexible, “Lego Set” CRM Data Model **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Small-Business (50 or fewer emp.) **Reviewed Date:** May 07, 2026 **What do you like best about Attio?** Attio is widely considered the "Lego set" of CRMs. Unlike legacy systems (Salesforce, HubSpot) that force you into a rigid "Lead > Opportunity" funnel, Attio is built on a fully flexible object-based data model. **What do you dislike about Attio?** You have to architect your own data schema, objects, and attributes from scratch. **What problems is Attio solving and how is that benefiting you?** Attio addresses the "rigidity problem" that has plagued the CRM industry for decades. Most CRMs are digital file cabinets where you are forced to fit your business into their pre-defined drawers (Leads, Accounts, Opportunities). Attio flips this by being a relational database first and a CRM second. ### 41. Flexible CRM with Easy Setup and Powerful SDK **Rating:** 4.5/5.0 stars **Reviewed by:** Javier P. | COO, Small-Business (50 or fewer emp.) **Reviewed Date:** March 03, 2026 **What do you like best about Attio?** I like Attio's ability to iterate and change structure combined with the SDK. The data model is flexible, and it allows me to develop integrations for our specific use-cases. The initial setup was too easy, which was a pleasant surprise. **What do you dislike about Attio?** I find the lack of native call recording (not just meetings) a bit of a downside. Creating lists for sales operations feels incomplete without native tools like Clay, FullEnrich, or Genesys.ai. The absence of native integrations with WhatsApp and LinkedIn is also a letdown. It would be helpful to have more sophisticated sequences, as the current ones are too simple to be really useful. **What problems is Attio solving and how is that benefiting you?** I use Attio for managing deals. It offers flexibility with a data model and SDK to develop integrations for our specific use-cases. ### 42. Fast, Flexible, and Easy to Use **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** June 16, 2026 **What do you like best about Attio?** I think Attio has a clean UI, strong performance, useful integrations, fair ROI, easy onboarding, and helpful AI that cuts down manual CRM work **What do you dislike about Attio?** I would say Attio can feel a little too customizable at first, so setup takes more thought before it feels fully organized. **What problems is Attio solving and how is that benefiting you?** I believe Attio solves messy CRM tracking by making contacts, companies, notes, and workflows easier to organize, which helps me move faster and stay on top of follow-ups. ### 43. Effortless Onboarding, Instant Customization **Rating:** 5.0/5.0 stars **Reviewed by:** Anya S. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 08, 2026 **What do you like best about Attio?** I love Attio for the fast field creation, which allows new custom fields to be added without interrupting the existing process. The setup was smooth, making it easier to start using the platform. **What do you dislike about Attio?** I feel like Attio lacks support for real-time customer conversations within the CRM. **What problems is Attio solving and how is that benefiting you?** I love the quick field creation where new custom fields can be added without interrupting existing processes. ### 44. Seamless CRM with Easy Automation **Rating:** 5.0/5.0 stars **Reviewed by:** Dan P. | account executive, Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Attio?** I find Attio very user-friendly and easy to learn, which makes it accessible for our team. I like that it can connect to Zapier and a few other tools pretty easily, which helps integrate it into our existing workflow. The deal pipeline feature is pretty good, helping us manage our sales activities effectively. It's also easy to automate processes within SEO, our primary source of truth, due to the flexibility with various other tools we use. **What do you dislike about Attio?** I wish there is more native integrations. **What problems is Attio solving and how is that benefiting you?** I use Attio for CRM, solving tracking, prospecting, managing, management pipeline, and data analytics. ### 45. Attio: comprehensive management of prospects, leads, and customer support **Rating:** 4.5/5.0 stars **Reviewed by:** Felix M. | Onboarding Team Leader, Mid-Market (51-1000 emp.) **Reviewed Date:** March 17, 2026 **What do you like best about Attio?** Attio allows for comprehensive management of multiple verticals, from the acquisition of prospects to the follow-up of leads converted into clients, including customer service and support. **What do you dislike about Attio?** So far, we have not identified any negative aspects. We are in the process of learning Attio and the progress has been satisfactory. **What problems is Attio solving and how is that benefiting you?** Attio has significantly improved communication and information exchange about clients between areas (Account Executives, BDRs, Support, Onboarding, and CSM), positively impacting the reduction of administration costs per lead. ### 46. Helpful Quick Actions Menu for Navigating Opportunities and Leads **Rating:** 4.5/5.0 stars **Reviewed by:** Levi S. | SDR, Small-Business (50 or fewer emp.) **Reviewed Date:** June 16, 2026 **What do you like best about Attio?** The quick actions menu is awesome! It's helpful in navigating opptys and leads. **What do you dislike about Attio?** I wish there was an easier way to search opptys and leads. **What problems is Attio solving and how is that benefiting you?** CRM Hygiene, tracking opptys, looking at past interactions, collaborating with others. ### 47. Super Fast Setup and Easy Adaptability **Rating:** 5.0/5.0 stars **Reviewed by:** Iona W. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 02, 2026 **What do you like best about Attio?** I like Attio for its quick functionality and easy adaptability. As a startup, these features made the migration and initial setup super speedy, which is important to us. The lack of dependencies means we can make changes easily without needing to untangle anything. **What do you dislike about Attio?** You have a sequence functionality, but this doesn't work for our needs: we aren't able to send manual emails and insert dynamic fields. Would be great if you had more integrations with other dialler / sequencing tools too. **What problems is Attio solving and how is that benefiting you?** Attio offers visibility of account ownership, reporting, and acts as our data warehouse, unlike Hubspot. It's adaptable and fast, making setup quick, which is crucial for our startup. ### 48. Streamlined Pipeline Management, Needs Workflow Undo **Rating:** 5.0/5.0 stars **Reviewed by:** Nicholas E. **Reviewed Date:** February 18, 2026 **What do you like best about Attio?** I love the workflows and the sequences in Attio. The workflows make pipeline management so much better. I have set up a few complex workflows that work really well; for instance, whenever someone books a demo on my calendar, it automatically creates a deal, and then I can track that immediately. I can also export my notes from every single meeting to the deal, and it's really awesome. **What do you dislike about Attio?** When editing workflows, there's no undo option. So if I make a mistake, I have to start over. That can be pretty frustrating. **What problems is Attio solving and how is that benefiting you?** Attio helps me manage my pipeline by keeping track of deals and contacts, making it easy to know the status and required actions for each account. It solves the problem of juggling too much information and streamlines tracking activities. ### 49. Streamlined CRM with Seamless Integrations **Rating:** 4.0/5.0 stars **Reviewed by:** Ian H. | Cofounder and Chief Technology Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Attio?** I like Attio for keeping track of customers, leads, investors, and people of interest. It’s good because its integrations and MCP make it easy to leverage AI. I also appreciate using skills and Claude to enrich profiles, and I found the initial setup really easy. **What do you dislike about Attio?** It would be sweet if they had a built-in integration (part of the core functionality) that augmented profiles with verified emails. **What problems is Attio solving and how is that benefiting you?** I use Attio to keep track of customers, leads, investors, and people of interest. Integrations and MCP make it easy to leverage via AI, and I use skills and Claude to enrich profiles. ### 50. Flexible, Time-Saving CRM with Room for Improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Carson H. | Co-founder + Chief Design Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** March 17, 2026 **What do you like best about Attio?** I love how Attio helps me organize all of my contacts in one place, and it automatically fills out information on businesses, saving me a lot of time. I like the flexibility of Attio and how I can organize my data for each brand. It's also great that it grows with my business. **What do you dislike about Attio?** I feel like it can be easier for seeing the emails that I send out for the contacts and the touch points for the last times that I had reached out to them. **What problems is Attio solving and how is that benefiting you?** Attio helps me organize all my contacts in one place and automatically fills out business information, saving me a lot of time. It's also flexible and grows with my business. ## Attio Discussions - [Attio](https://www.g2.com/discussions/attio) - 1 upvote - [View Attio pricing details and edition comparison](https://www.g2.com/products/attio/reviews?page=6&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-12+10%3A58%3A46+-0500&secure%5Bsession_id%5D=d9365fd7-8b9c-4b8f-99ec-6da916d7341d&secure%5Btoken%5D=e48ec505f6fc2f0cd2e19a53c0fc80307b69c9a5f20fbe213e7cb0678678f9e8&format=llm_user) ## Attio Integrations - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - [Aircall](https://www.g2.com/products/aircall/reviews) - [Airtable](https://www.g2.com/products/airtable/reviews) - [Allo](https://www.g2.com/products/the-mobile-first-company-allo/reviews) - [Amplemarket](https://www.g2.com/products/amplemarket/reviews) - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) - [Autotouch AI](https://www.g2.com/products/autotouch-ai/reviews) - [Box](https://www.g2.com/products/box/reviews) - 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Desktop Integration - Contract/License Management **Marketing Automation** - Email Marketing - Lead Management - Email Management - File Management - Deal Management **Customer Support** - Workflow Management - Opportunity Management - Sales Pipeline Management - Reporting/Analytics - Calendar Management - Pipeline Management - Content Management - Communication Management - Visual Analytics - Template Management - Predictive Analytics - Document Management - Channel Management - Commission Management - Field Sales Management **Reporting & Analytics** - Reporting - Dashboards **Mobile & Social** - Social Collaboration Features - Mobile User Support - Third-Party Integrations - Social Media Integration - Customer Support - Multi-Channel Social Integration **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Document & Content Mgmt. - Performance and Reliability - Output Document Generation - Mobile Access - Lead Generation **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Third-Party Integration - Internal Chat Integration - Collaboration Tools - Prospecting Tools - Real-Time Data **Generative AI** - AI Text Generation - Generative AI - Proposal Generation **Agentic AI - CRM** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making - Calendar/Reminder System **Additional Functionality** - Search/Filter - Alerts/Notifications - Data Import/Export - Lead Capture - Batch Processing - Email Tracking - Tagging - Pipeline Reports - Drag & Drop - Segmentation - Customizable Fields - Role-Based Permissions - Interaction Tracking - CRM - Document Storage - AI Copilot - Contact Database - Referral Tracking - Quotes/Estimates - Multi-Channel Communication - Lead Qualification - Marketing Automation - Email Templates - Sales Reports - Customer Journey Mapping - Reminders - Lead Scoring - Data Security - Customizable Reports - Calendar Sync - For Startups - Performance Metrics - Sales Trend Analysis - For iPad Devices - Customizable Templates - Activity Tracking - Reporting & Statistics - For Mac Devices - Landing Pages/Web Forms - Lead Nurturing - Gamification - Prioritization - Web-based Deployment - Softphone - Single Sign On - Customer Database - Event Triggered Actions - Mobile App - Email Sequences - Customer Segmentation - Lead Assignment - For Small Businesses - Live Chat - Business Card/Badge Scanning - Data Visualization - Customer Social Profiles - Social Promotion - Monitoring - Engagement Tracking - Social Media Monitoring - Customer Engagement - Sentiment Analysis - Brand Tracking - Audience Targeting - Workflow Automation ## Top Attio Alternatives - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - 4.4/5.0 (13,301 reviews) - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) - 4.3/5.0 (3,057 reviews) - [folk](https://www.g2.com/products/folk-folk/reviews) - 4.5/5.0 (336 reviews)