A centralised repository of digital assets within an organisation. It helps with the approval process for marketing content. The AI capabilities are useful for finding the right content using keywords. Review collected by and hosted on G2.com.

Configuring the tool involves an extensive process before it can be moved into production. It also requires significant user training for people to use the system to its full potential. Overall, it feels like a heavy product. Review collected by and hosted on G2.com.

It helps me manage all of my assets in one place with the right integrations. The integrations feel seamless, and the AI-powered workflows and centralized content management make it easier to keep everything organized. Review collected by and hosted on G2.com.

The interface - UI/ UX can feel complex, with a steep learning curve and workflows that may take additional extra time to navigate and configure the assets Review collected by and hosted on G2.com.

I like the flexibility the tool offers and its native connectivity to the DAM.

The automation engine is very robust and allows for a huge amount of automation. Review collected by and hosted on G2.com.

Since my last update - support both product specific and roadmap has improved vastly. The customer success team is very proactive in reaching out and takes feedback seriously. Review collected by and hosted on G2.com.

What I like most about Aprimo is how it centralizes everything in one place. Managing marketing assets, tracking projects, and following approval workflows became much more organized compared to emails and scattered files. It gives better visibility on timelines and responsibilities, which helps reduce confusion between teams Review collected by and hosted on G2.com.

The system can feel complex at times, especially for new users. The learning curve is not very short, and some processes require multiple steps to complete simple tasks. Also, if the setup isn’t customized properly from the beginning, it can feel overwhelming. Review collected by and hosted on G2.com.

I like Aprimo's work automation combined with a highly AI repository. I also find its automated engine for the content lifecycle valuable. Review collected by and hosted on G2.com.

I find Aprimo highly complex, and it has a steep learning curve. Review collected by and hosted on G2.com.

Because of my last review, The Arpimo has improved some features like the smart tagging, enhanced search features, and streamlined workflow tools. And these are easier to manage content lifecycles and reduce manual bottlenecks across teams. Review collected by and hosted on G2.com.

The Tool is powerful but initial onboarding, system configurations, and maintaining deep integrations with other tech-stack components still require significant technical internal resources. Review collected by and hosted on G2.com.

I use Aprimo for content management, and it really makes managing my work easier. As a top-rated copywriter, keeping track of all my own and my clients' content is a huge task, and Aprimo simplifies this. I love how it creates a workflow for me, from doing the task to sending it for approval, managing the entire funnel, and letting me start working from where I stopped, all with the latest version. The scalability is a big plus since I work with over 15 clients. It's tough to manage all drafts and assets, but Aprimo's centralized system is incredibly helpful. It helps me get more client work done in less time and with higher efficiency because it consolidates and structures everything. Review collected by and hosted on G2.com.

I will say the learning curve is steep in that sense and also the interface can better. First of all there can be more guiding sessions and videos just like HubSpot does and also some AI integration for quick edits and clicks in the UI. Review collected by and hosted on G2.com.

I like that Aprimo assists me in the skills I'm lacking, while also helping improve my efficiency and productivity. Aprimo makes my work much easier with its features like workflow and content distribution. It streamlines the process approval and task, and helps with brand management and content distribution. Additionally, it helps me be very precise and stay on track with my services, while assisting me to provide exceptional service quality. Aprimo actually saves me money and I rely on these features a lot. Review collected by and hosted on G2.com.

I think the analytics could actually be improved a lot better. And also, it should be customizable to the customer's needs. The initial setup was a little bit difficult because the onboarding process is not pretty clear and at ease. Review collected by and hosted on G2.com.

What I like most is Aprimo’s user-friendly platform, strong digital asset management, easy collaboration, and ability to streamline content workflows. Review collected by and hosted on G2.com.

Aprimo can sometimes feel complex,with learning curve that makes certain tasks less intuitive and time consuming than expected but see it’s improving. Review collected by and hosted on G2.com.

It's one of the best cloud-based platforms to manage digital assets all in one place, ensuring compliance at scale. Content operating is a breeze with a primo and well-trusted and recognized. Review collected by and hosted on G2.com.

Not all platforms are supported like Windows, Mac, etc. Also, no 24/7 support available. No API available. No free version to try. Lot of competition, others providing more user-friendly solutions. Review collected by and hosted on G2.com.