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Applitools Reviews & Product Details

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Applitools Reviews (92)

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Applitools Reviews (92)

4.3
92 reviews

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MP
Michal P.
Senior Quality Assurance Test Engineer
Mid-Market (51-1000 emp.)
Originally submitted 5/22/2023
"Consistent Visual Testing with Great Support"
4.5/5
What do you like best about Applitools?

I appreciate using Applitools for catching visual bugs that would have otherwise gone unnoticed. The consistency and deterministic outcomes make it reliable for identifying visual differences. The support is great, which adds to the positive experience. It's also easy to set up and use, thanks to the libraries available for all major platforms and frameworks. The integration with our existing automation stack was smooth, which adds another layer of convenience. Review collected by and hosted on G2.com.

What do you dislike about Applitools?

Despite their best efforts, the maintenance can still be time-consuming for bigger test suites. It has significantly improved over the years, but it's still not there. For products in active development, the screens are changing every day. If you have a full suite, although you can group changes, you still have to go through them and decide whether the changes are intentional or a bug. Review collected by and hosted on G2.com.

Rajeev G.
RG
Rajeev G.
Senior Software Development Engineer in Test
Enterprise (> 1000 emp.)
"Smart Visual Testing: UFG Scale Without the Infrastructure Overhead and with AI Features"
4.5/5
What do you like best about Applitools?

The standout capability for me is the Ultrafast Test Grid (UFG). It lets us scale visual tests smoothly across multiple desktop browsers, different viewport sizes, and mobile devices at the same time. As a result, we get broad responsive coverage right away without needing to build, host, or maintain a complex internal testing infrastructure.

Integrating the SDK into our existing automation framework was very straightforward and felt like a quick win for the team. On the execution side, being able to switch between Layout and Dynamic matching modes keeps our visual assertions highly stable and effectively removes the flaky false positives that are usually caused by dynamic data or shifting content. The Root Cause Analysis (RCA) feature is also exceptionally precise: when a mismatch happens, it points directly to the specific DOM changes or element displacement in the code, saving our developers hours of debugging time.

The Applitools support team is exceptionally responsive and proactive. Our weekly collaboration sessions have been invaluable, allowing us to quickly clarify technical queries and resolve roadblocks. This high-touch support has directly helped us build a highly robust, scalable testing framework for our responsive web applications in quick time. Review collected by and hosted on G2.com.

What do you dislike about Applitools?

While the platform is highly efficient, there are a few notable gaps in the administrative and reporting tools. Right now, there’s no native option in the Applitools dashboard to set up automated alerts for usage thresholds when our team reaches a specific consumption tier, which makes proactive budget tracking difficult. In addition, the dashboard doesn’t provide a granular view of usage metric for example, a breakdown showing which specific pages are consuming our monthly license quota. Having a more detailed metrics dashboard would give us much better visibility and help us align the test suites we build with the actual resource consumption reflected on our monthly invoice. Finally, optimizing the initial test configuration for complex responsive layouts takes time. Review collected by and hosted on G2.com.

Alejandro R.
AR
Alejandro R.
Lead SDET
Mid-Market (51-1000 emp.)
"Visual diffs catch UI regressions fast, with effortless baseline reviews"
5/5
What do you like best about Applitools?

Honestly, the visual diffs are the thing. They catch stuff my assertion tests never will — a button that shifted a few pixels, a broken font, two elements

overlapping — and one baseline covers a whole page, so I'm not babysitting a dozen brittle locators to catch the same problems. Day to day, the review flow is what I lean on: something changes, I see the before/after side by side, and I accept the new baseline in one click instead of digging through a trace trying to tell a real bug from an intended change. That's the other thing — when it fails, I'm looking at a picture, not a stack trace, so I usually know what broke in seconds. The Ultrafast Grid checking several browsers and viewports in one run saves me a pile of separate runs too. And it's flagged regressions our functional suite didn't even see. Review collected by and hosted on G2.com.

What do you dislike about Applitools?

The false positives, mostly. Anti-aliasing, a bit of dynamic content, a one-pixel render shift between runs — any of it flags a "diff" that isn't a real change, and now I'm in the dashboard rubber-stamping it. That's the part that wears on me: every legit UI tweak means going back and re-approving baselines, and on a big suite that's a chunk of time nobody accounts for. It's also a paid service you don't control, so a slow dashboard or a network blip can redden CI for reasons that have zero to do with the app. And it can't run fully hands-off — an assertion just passes or fails, but a diff needs a person to actually look and decide, which is awkward in an unattended pipeline. Review collected by and hosted on G2.com.

MB
Madhur B.
Sr. Quality Practice Manager
Mid-Market (51-1000 emp.)
Originally submitted 7/22/2026
"Automation Powerhouse with Stellar Visual Testing"
4.5/5
What do you like best about Applitools?

I like Applitools for its intuitive Baselining feature and the ability to define ignore and layout regions, which is something I use the most. The new AI-generated summary feature is really helpful whenever there are changes. The RCA feature is useful for comparing side-by-side DOMs. The best part is that it allows setting up different resolutions for various browsers. It's an integral part of our automation strategy, supporting pixel-perfect visual testing across different browsers and devices, saving us from manually testing on physical iPhones and Androids. I also find it easy to integrate with tools like Cypress, Playwright, and Storybook, making it our go-to tool along with the Applitools ultra-fast grid. The Figma plugin introduction could also be useful for our design system projects. Review collected by and hosted on G2.com.

What do you dislike about Applitools?

The baselining on cloud takes browser memory, so if I'm on a tab for a long time, things tend to become slow after a while and I need to close the session and open it in a new tab for it to work smoothly.

The Pricing is a bit on the higher side compared to competitors making it less feasible to be used across every project or client who doesn't want to spend a lot Review collected by and hosted on G2.com.

Francisco N.
FN
Francisco N.
QA Engineer
Enterprise (> 1000 emp.)
"Applitools: A Critical Safety Net for Visual Regression and Release Confidence"
4.5/5
What do you like best about Applitools?

Applitools has become one of our most critical tools for ensuring release safety. We run visual regression tests both in pre-production environments and directly after production deployments. It has repeatedly saved us from critical visual and functional regressions reaching production. It acts as our final safety net, ensuring live users never see broken layouts or broken components. Review collected by and hosted on G2.com.

What do you dislike about Applitools?

The main downside happens when a small change impacts many pages and we need to accept those baselines almost one by one. Also, maintenance wise, when there are many moving elements that we need to manually ignore. Those two points can take time. Review collected by and hosted on G2.com.

Balaji J.
BJ
Balaji J.
Small-Business (50 or fewer emp.)
"AI-Enhanced Visual Testing with Seamless Integration"
4/5
What do you like best about Applitools?

I really appreciate Applitools' AI-powered visual testing capability. It automatically detects UI differences that traditional Selenium functional tests often miss, such as layout shifts, font changes, color inconsistencies, and alignment issues. The seamless integration with Selenium and TestNG reduces manual validation effort. I also find the clear dashboard provided by Applitools very useful for reviewing and approving visual changes, which makes regression testing faster and more reliable. Setup was fairly easy for us since we were already using Selenium with Java and TestNG, and integrating Applitools into our existing automation framework was straightforward. Once we created the initial baselines, maintaining the visual tests became much easier. Review collected by and hosted on G2.com.

What do you dislike about Applitools?

Applitools has been a great tool overall, but there are a few areas that could be improved. The initial setup and baseline management can be a bit complex for new users. Handling dynamic content often requires additional configuration, such as ignore regions or match settings, to avoid false positives. The pricing may also be a challenge for smaller teams. Additionally, I'd like to see improvements in test execution speed and more detailed diagnostics when visual tests fail to make troubleshooting even easier. Review collected by and hosted on G2.com.

sathish s.
SS
sathish s.
Senior Software Quality Engineer
Mid-Market (51-1000 emp.)
"Feature-Rich Platform with Strong Layout Regions and UFG"
4/5
What do you like best about Applitools?

The platform has many useful features, such as layout regions. UFG is also a strong feature. It’s good to see that they’re moving toward AI code generation using MCPs. Review collected by and hosted on G2.com.

What do you dislike about Applitools?

the platform has so many feOne area that could be improved is baseline image maintenance. As the number of visual tests grows, managing and updating baselines can become time-consuming, especially when there are expected UI changes across multiple tests.

Additionally, Applitools offers many powerful features, but there is sometimes a communication gap around new releases and capabilities. At least for my team, we are not always aware of newly introduced features or best practices unless we actively look for them. More proactive communication, release summaries, in-product announcements, or feature walkthroughs would help teams discover and adopt new functionality more effectively.

atures. But some times I Review collected by and hosted on G2.com.

Verified User in Computer & Network Security
UC
Verified User in Computer & Network Security
Enterprise (> 1000 emp.)
"It sucks. I'd rather build my own or use another tool instead."
0/5
What do you like best about Applitools?

Not much. Now that I'm seeing the question, I don't have many positive things to say about it.

I guess... I like that the filters view lets me see only things that need approval. Review collected by and hosted on G2.com.

What do you dislike about Applitools?

Most of it.

It's slow. That's a major complaint, and a lot of things simply don't work right.

We had this issue where we needed to add ignore zones, and Applitools even helpfully helped us find those and ignore them, and it asked us to ignore them on the next PR, and the next, and the next. Seems to always be super buggy.

Some years ago, we got flagged for old npm packages, and we found that they were coming from the latest eyes-storybook. Not great.

It seems like we had a lot of fonts issues that took forever to figure out until this year (10 min for AI to solve it). Like every other PR or browser update at Applitools would make all the fonts render differently, and we couldn't figure it out. It ended up being some `document.fonts.ready` promise I needed to wait on, but it took 4 years to figure it out.

Getting any sort of support was a lot of "you guys figure it out and run tests and come back to me." Meaning either your employees don't have enough to debug with or they're making me do all the work when I'm busy with other things. I wanna be able to say "VRTs are having issues running correctly because every approval updates the global baseline".

It shouldn't take AI 10 min to fix something that we've had as a HUGE problem for 4 years. This is INSANE. It's a basic feature of any VRT system, and your guys either did or didn't have it, but we never could get that answer even with your rep. We're paying for Enterprise and a rep, and still couldn't solve it. SERIOUSLY? A basic feature like "only lock approvals to the current branch?". It should be standard for any team working with VRTs. If I made the VRTs images stored in the repo, we would've never had that possibility.

We were also told to get some GitHub integration, but when we moved to our private GitHub Enterprise server, security nix'd that, and you guys had no other solution. My experience has been absolutely horrible!

Applitools has been a huge waste of my time, and the thing we seem to talk about the most. "Do we need Applitools?" (a real question that's come up multiple times), "Applitools is broken again", "I can't merge because Applitools is throwing up random errors, and we can't figure them out" for 4 years! Unacceptable. If I moved companies, this would be the first thing I changed.

On top of that, your docs suck. There's no professional way to say it except I can never seem to find the info I need. I've had to go to your eyes-storybook source code multiple times. Even AI struggled to find anything in the docs. I _also_ had it look at your source code. I need to be able to figure out things asap. I can't sit there and fumble around with your tech all day just because it's a 3rd party tool.

The screenshots are super small too. We're taking them at 1024x768 I believe, and that might be part of it, but there's no easy way to auto-zoom them. You can't even tell what's different without really zooming in.

And that brings me to another thing, the controls are super confusing. I can't easily figure out what they do. I know "show before" and "show after". What about "show side-by-side"? What about "hide magenta color". It's not easy. Takes me some time to find it. As a user, I'd expect to find that out just by looking. You might think this is nitpicking, but I've had this product for a long time, and I never seem to be able to remember how to do those simple things.

This one in particular might be my own fault based on a configuration. Each run shows its title as only a Git hash "3d29204e7c1b0513036cefd5baba2e64520017a7". I think I did that because we were getting conflicts years ago, but even still, it would be nice to group them by branch or at least show the branch info somewhere in that card. We're giving it to you, so I know you have it.

It's just one big list, but the Git hash is all I see. It means I have go into our in-house CI runner, scroll until I find the Applitools link, then go to it from there. I can't just go into the Applitools UI and easily know which run is the right one. I know you have filter controls on that left sidebar, but I don't wanna use those. It should be clear from looking at the feed which run is which. Right now, that left sidebar is completely useless.

I think the UI also seems very old school. I don't know how to explain it, but the design seems very busy and early-mid-2000s, not like modern designs. Review collected by and hosted on G2.com.

Response from Kunal Rao of Applitools

Thank you for taking the time to write such a detailed review. It is thoughtful, specific, and, most importantly, it highlights an experience that falls well short of what we expect for any customer especially one that has trusted us for four years.

While it's never easy to receive this kind of feedback, we would much rather hear it than not. Feedback like yours helps us improve, and we are treating it with the seriousness it deserves.

There are a few points we'd like to address directly.

On baselines

Branch-scoped baselines are a supported capability in Eyes through the use of branchName, parentBranchName, and baselineBranchName, and approvals can be confined to a branch rather than promoted to a global baseline.

The fact that you raised this repeatedly over several years and never received that guidance is a failure on our part. This wasn't a missing product capability, it was a failure to provide the right answer. We are reviewing how that happened and what we need to improve to ensure it doesn't happen again.

It's also worth noting that our Customer Success organization has undergone significant changes over the past six months, with a much stronger focus on customer outcomes, proactive engagement, and technical enablement. You can read more about that transformation here:

https://applitools.com/blog/applitools-customer-success-blueprint/

On support

Being told to "go run some tests and come back to us" is not the level of support we strive to provide, particularly for an Enterprise customer. We are reviewing those interactions internally because that is not the experience we want any customer to have.

On the reliability issues

The concerns you raised around ignore regions not persisting across pull requests, performance, and the font rendering behavior you ultimately traced to document.fonts.ready are all valid. Rather than speculate, we'd like to reproduce these issues against your actual environment so we can understand the root causes and determine what improvements are needed.

On the dashboard experience

Your feedback around diff images requiring excessive zoom, controls that are difficult to discover, and a test feed organized only by commit hash without meaningful branch context is fair. We've shared your review directly with our Product team so they can evaluate these improvements.

On documentation

If you found yourself reading the eyes-storybook source code to answer your own questions, then our documentation did not do its job. We appreciate you calling that out, and we will use this feedback to improve the experience for future users.

On self-hosted GitHub Enterprise

We understand why your security team could not adopt the existing integration, and we'd like to better understand your environment to explore what options are available today.

We would welcome the opportunity to work through these items with you directly rather than continue the conversation solely through a review thread. Please reach out to your Account Manager, and we'll assemble the appropriate Product, Engineering, Support, and Customer Success teams to address these concerns together. The branch baseline configuration, in particular, is something we believe we can help resolve quickly.

Once again, thank you for taking the time to provide such comprehensive feedback. We recognize that words alone won't change your experience, only actions will. Over the past six months we've made significant changes to how we engage with and support our customers, but we know the only measure that matters is whether you experience that difference firsthand.

We hope you'll give us the opportunity to earn back your confidence.

Verified User in Security and Investigations
AS
Verified User in Security and Investigations
Enterprise (> 1000 emp.)
"Ultra-Fast Grid and Easy Diffs Keep Our VRT CI Flowing"
4/5
What do you like best about Applitools?

The Ultra-Fast Grid is the thing I keep coming back to. Parallel cross-browser rendering means our VRT suite doesn't become the bottleneck in CI. Branch-based baseline inheritance has been a real quality-of-life win too; feature branches just work without needing manual baseline management or dealing with false failures on in-flight UI changes. The Eyes dashboard makes diff review genuinely fast and easy for other team members to learn with the thumbs up/down and you're done, no back-and-forth in code. Review collected by and hosted on G2.com.

What do you dislike about Applitools?

Onboarding docs could do a better job surfacing enterprise-specific config upfront. The API key setup and understanding how to structure multi-team account isolation (app naming conventions, branch baseline scoping) also took some trial and error to get right. More concrete examples in the docs for shared-tenant setups would have saved a fair amount of time. Review collected by and hosted on G2.com.

Andy B.
AB
Andy B.
Senior Mobile Test Analyst
Enterprise (> 1000 emp.)
"Best in its field for dynamic websites that you'd want to test on Web, Mobile and Mobile Web"
4.5/5
What do you like best about Applitools?

It offers more strictness levels than other tools do. We've used nearly all strictness types in our suite. It also offers the ability to create custom dynamic rules, e.g. if the front-end inserts the randomly generated test data into a known, expected sentence. Review collected by and hosted on G2.com.

What do you dislike about Applitools?

It is the most expensive tool in its field Review collected by and hosted on G2.com.

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GU
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Last activity about 3 years ago

What is Applitools used for?

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