[ Applitools Reviews ](https://www.g2.com/products/applitools/reviews) [ Applitools Reviews ](https://www.g2.com/products/applitools/reviews) # Applitools Pricing Overview [Editedit](https://my.g2.com/applitools/pricings) Free Trial ## Applitools Pricing Key Insights Last updated on Jul 28, 2026 * * * Applitools offers **3 pricing editions** , with pricing details available directly from the vendor. A free trial of **Applitools** is also available. Review the Applitools pricing table below to determine which features best align with your requirements. Contact **Applitools** directly to purchase the software. * * * Starter — Contact Us / 50 Test Units Public Cloud — Contact Us / 50 Test units Dedicated Cloud — Contact Us / 50 Test Units Rated 4.3 / 5 \*Pricing information is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations must be conducted with the seller. Starter Contact Us 50 Test Units Get started with full access to Applitools’ code and no-code testing tools - Unlimited users - Unlimited test executions - Code, no-code, and Autonomous test authoring - Functional, visual, accessibility, API, and component testing - Cross-browser and -device testing - All Applitools AI features - 30+ SDKs for testing frameworks and languages - Fast test execution infrastructure Show More Public Cloud Contact Us 50 Test units Scale up your testing with more tests, pages, and components - Includes everything in Starter - 1 year data retention - Dedicated Customer Success Engineer - Public cloud deployment - 50 or more test units Show More Dedicated Cloud Contact Us 50 Test Units Get maximum control and security for your testing environment - Includes everything in Public Cloud - Single sign-on (SSO) support - Enterprise-grade security and compliance - Tailored configuration to fit enterprise needs - Dedicated cloud deployment - 50 or more test units - Optional on-prem deployment for Eyes Show More Applitools pricing is designed for engineering and QA teams that need flexible test automation coverage without paying per user or per test run. Three plans, Starter, Public Cloud, and Dedicated Cloud, are available at custom pricing, with all tiers including unlimited users, unlimited test executions, and full access to both Applitools Autonomous and Applitools Eyes. Unlike per-seat testing tools, Applitools scales on Test Units, so coverage grows without headcount costs. Pricing information for Applitools is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Applitools must be conducted with the seller. Pricing information was last updated on June 15, 2026 Show More ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Perceived Cost $$$$$ ## How much does Applitools cost? Data powered by [BetterCloud](https://www.bettercloud.com). Estimated Price ### $$k - $$k Per Year Based on data from 9 purchases. Get Price Estimate ## Applitools Pricing FAQs Generated using AI Is Applitools free, or does it offer a free trial? Applitools does not offer a permanent free plan, but it does provide a free trial that lets users to test the product before committing to a paid plan. Trial availability and duration may vary, so users should review the seller's official pricing page for the most current details. How much does Applitools cost in 2026? Pricing details for Applitools are not publicly listed. Users should visit the Applitools's official pricing page or contact the vendor directly for current pricing information. Who is Applitools pricing best suited for? According to G2 reviewers, Applitools's pricing is best suited for mid-market and enterprise engineering teams running continuous deployment pipelines across multiple browsers and devices. G2 data on Applitools shows heavy adoption in software, financial services, information technology, and insurance industries, where visual regression accuracy and cross-browser coverage justify the investment. The Starter tier fits teams beginning visual testing with existing frameworks like Cypress, Playwright, or Selenium. Applitools's Public Cloud tier suits scaling QA teams needing dedicated support and data retention, while the Dedicated Cloud tier targets large enterprises requiring SSO, compliance controls, and optional on-premises deployment. G2 reviews indicate small businesses with limited budgets find Applitools's pricing harder to absorb. What are the key differences between the free and paid versions of Applitools? Applitools does not offer a permanent free tier, but a free trial is available for evaluation. The entry-level Starter tier includes unlimited users, unlimited test executions, all AI features, 30-plus SDKs, and code, no-code, and autonomous test authoring. Applitools's higher tiers add meaningful enterprise capabilities: Public Cloud introduces dedicated Customer Success Engineer support, one-year data retention, and 50-plus test units, while Dedicated Cloud layers on SSO, enterprise-grade security and compliance, tailored configuration, and optional on-premises deployment for Eyes. G2 reviewers note that scaling parallel test execution and accessing dedicated support are the primary drivers pushing teams toward Applitools's paid plans beyond the Starter tier. Is Applitools considered good value for its pricing? G2 reviewers broadly rate Applitools highly, with most reviews landing between 4.0 and 5.0 stars, signaling strong satisfaction despite recurring cost concerns. Multiple G2 users across mid-market and enterprise segments explicitly flag Applitools's pricing as steep compared to competitors, with one mid-market reviewer noting it makes deployment across every project or client unfeasible. However, reviewers consistently cite 60% reductions in manual testing time, elimination of cross-browser infrastructure costs, and fewer production regressions as concrete returns. G2 reviews of Applitools suggest it delivers premium value for teams running high-frequency deployments, but smaller teams or budget-constrained projects may find the pricing of Applitools difficult to justify. ## Top-Rated Alternatives [ ![BrowserStack](https://images.g2crowd.com/uploads/product/hd_favicon/3ca9b46ef0b185152cca0a47ab28a78f/browserstack-browserstack.svg "BrowserStack") BrowserStack 4.4/5(3,358) ](https://www.g2.com/products/browserstack/reviews) [ ![UiPath Agentic Automation](https://images.g2crowd.com/uploads/product/hd_favicon/52d1ee45d138a2ab66b69bb703ed76ce/uipath-agentic-automation.svg "UiPath Agentic Automation") UiPath Agentic Automation 4.6/5(7,581) ](https://www.g2.com/products/uipath-agentic-automation/reviews) [ ![Katalon](https://images.g2crowd.com/uploads/product/hd_favicon/ade95080cb6eee99fdf8f389af189588/katalon.svg "Katalon") Katalon 4.4/5(226) ](https://www.g2.com/products/katalon/reviews) [ View All Alternatives ](https://www.g2.com/products/applitools/competitors/alternatives) ## Applitools Pricing Reviews (2) ![Nagaraj N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nagaraj N.") NN Nagaraj N. Senior Associate Enterprise (\> 1000 emp.) 11/4/2025 "Effortless Development Closure with This Testing Tool" 5/5 What do you like best about Applitools? What I appreciate most about Applitools is its AI-powered visual testing, which smartly identifies visual bugs and helps minimize false positives. Its autonomous testing features also stand out, as they automate the creation, execution, and maintenance of tests across different platforms. Additionally, Applitools is well-regarded for its Ultrafast Grid, which enables efficient cross-browser and device testing. The platform integrates smoothly with popular frameworks and offers tools that make collaboration and test maintenance more straightforward. Review collected by and hosted on G2.com. What do you dislike about Applitools? So far, my experience with the tool has been generally positive. However, I do have some dislikes regarding Applitools. Its complexity can make it challenging to learn and set up initially. Additionally, the high cost is a concern, as is the requirement to manually create baseline images. The web interface for managing test results feels clunky, and technical support can sometimes be slow to resolve bugs. Review collected by and hosted on G2.com. What problems is Applitools solving and how is that benefiting you? By leveraging AI-powered visual testing alongside an intelligent testing platform, teams are able to deliver high-quality applications more quickly and with reduced maintenance effort. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Girishchand B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Girishchand B.") GB Girishchand B. Test Engineer Level 2 Mid-Market (51-1000 emp.) 11/20/2025 "Efficient Visual Testing with Room for Improvement" 4/5 What do you like best about Applitools? I use Applitools mainly for visual testing, and I love how it helps me quickly spot UI changes after deployments while catching layout issues and verifying screens across different browsers. It saves a lot of time and reduces the need for manual checking. The software's AI-based comparison is very accurate, catching small UI issues without producing a lot of false alarms, which is incredibly valuable to me. I appreciate how Applitools integrates smoothly with Selenium and other automation tools, enhancing my workflow efficiency. The ease of use is another standout feature for me. Additionally, the initial setup process was straightforward and uncomplicated from my perspective. Review collected by and hosted on G2.com. What do you dislike about Applitools? I find the execution of tests in Applitools to be slow, which can be frustrating. Additionally, the baseline management becomes confusing, especially when multiple team members are updating the baseline. The pricing of Applitools is also a concern, as it seems to be less flexible and may not suit different budget needs. Review collected by and hosted on G2.com. What problems is Applitools solving and how is that benefiting you? I use Applitools for visual testing, which helps me quickly spot UI changes, catch layout issues, and verify screens across browsers, saving time and reducing the need for manual checks. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise. 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