Applitools Pricing Overview

Applitools does not offer a permanent free plan, but it does provide a free trial that lets users to test the product before committing to a paid plan. Trial availability and duration may vary, so users should review the seller's official pricing page for the most current details.

According to G2 reviewers, Applitools's pricing is best suited for mid-market and enterprise engineering teams running continuous deployment pipelines across multiple browsers and devices. G2 data on Applitools shows heavy adoption in software, financial services, information technology, and insurance industries, where visual regression accuracy and cross-browser coverage justify the investment. The Starter tier fits teams beginning visual testing with existing frameworks like Cypress, Playwright, or Selenium. Applitools's Public Cloud tier suits scaling QA teams needing dedicated support and data retention, while the Dedicated Cloud tier targets large enterprises requiring SSO, compliance controls, and optional on-premises deployment. G2 reviews indicate small businesses with limited budgets find Applitools's pricing harder to absorb.

Applitools does not offer a permanent free tier, but a free trial is available for evaluation. The entry-level Starter tier includes unlimited users, unlimited test executions, all AI features, 30-plus SDKs, and code, no-code, and autonomous test authoring. Applitools's higher tiers add meaningful enterprise capabilities: Public Cloud introduces dedicated Customer Success Engineer support, one-year data retention, and 50-plus test units, while Dedicated Cloud layers on SSO, enterprise-grade security and compliance, tailored configuration, and optional on-premises deployment for Eyes. G2 reviewers note that scaling parallel test execution and accessing dedicated support are the primary drivers pushing teams toward Applitools's paid plans beyond the Starter tier.

G2 reviewers broadly rate Applitools highly, with most reviews landing between 4.0 and 5.0 stars, signaling strong satisfaction despite recurring cost concerns. Multiple G2 users across mid-market and enterprise segments explicitly flag Applitools's pricing as steep compared to competitors, with one mid-market reviewer noting it makes deployment across every project or client unfeasible. However, reviewers consistently cite 60% reductions in manual testing time, elimination of cross-browser infrastructure costs, and fewer production regressions as concrete returns. G2 reviews of Applitools suggest it delivers premium value for teams running high-frequency deployments, but smaller teams or budget-constrained projects may find the pricing of Applitools difficult to justify.