Amazon DSP Features

As reported in 10 Amazon DSP reviews. Overview of all media purchases and campaigns in a single interface.

Enables marketer to set metrics by which their campaigns are automatically optimized.

Amount and quality of inventory partner sites on which ads can be placed.

Enables marketers to edit campaigns in bulk as opposed to one piece at a time.

Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.

Based on 10 Amazon DSP reviews. Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.

Ensures marketer's ad reach and performance is not inflated by bots or spam websites. This feature was mentioned in 10 Amazon DSP reviews.

Allows marketer to set a limit on how many times a consumer sees their ad. 10 reviewers of Amazon DSP have provided feedback on this feature.

Based on 10 Amazon DSP reviews. Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.

Tools offered for creating and optimizing creative components of campaigns.

Supports rich media display and video ads that involve user interaction.

Allows for ads to be placed in mobile apps.

Supports rich media mobile ads that involve user interaction.

As reported in 11 Amazon DSP reviews. Able to target desired audiences based on demographics and behavior variables.

Able to retarget previous impressions to your site across the web to increase conversion rates. This feature was mentioned in 10 Amazon DSP reviews.

As reported in 11 Amazon DSP reviews. Able to tailor ads based on consumer general region, state or designated market area (DMA).

As reported in 11 Amazon DSP reviews. Able to match the marketer's ad with specific content on a site or page.

Based on 10 Amazon DSP reviews. DSP learns from previous ad buys and optimizes bidding to increase marketer's ROI

DSP pulls accurate estimates of available impressions and their cost. This feature was mentioned in 11 Amazon DSP reviews.

Able to use functions such as targeting, frequency capping, budget pacing, creative optimization, etc. across mobile devices 11 reviewers of Amazon DSP have provided feedback on this feature.

DSP has the ability to place ads accross multiple mediums; such as display, video, audio, mobile, etc.

Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. This feature was mentioned in 11 Amazon DSP reviews.

Able to create custom reports to cater to specific metrics and key performance indicators. 10 reviewers of Amazon DSP have provided feedback on this feature.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. This feature was mentioned in 10 Amazon DSP reviews.

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. This feature was mentioned in 11 Amazon DSP reviews.

Based on 11 Amazon DSP reviews. Provides features to allow scaling for large organizations.

Based on 11 Amazon DSP reviews. Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.

Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. This feature was mentioned in 11 Amazon DSP reviews.

Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.

Alerts marketer of the performance of particular campaigns.

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives