---
title: AFUM Reviews
meta_title: 'AFUM Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter reviews by the users' company size, role or industry to find
  out how AFUM works for a business like yours.
date_modified: '2026-09-02'
parent_category:
  name: Customer Service
  url: https://www.g2.com/categories/customer-service
---


# AFUM Reviews
**Vendor:** AFUM  
**Category:** [Social Customer Service Software](https://www.g2.com/categories/social-customer-service)
## About AFUM
AFUM is a customer relationship management and messaging automation platform that unifies conversations across WhatsApp, Instagram, and Facebook via a single interface. As a verified Meta Tech Provider, it connects through official Meta APIs for secure communication. The unified inbox consolidates messages, enabling teams to assign agents, track unread messages, and send media files. A visual flow builder allows automated conversation paths without coding, while AI agents trained on business documents provide 24/7 support. Appointment booking integrates with WhatsApp, offering calendar sync, reminders, and custom fields. The campaign broadcaster supports targeted WhatsApp campaigns with audience segmentation and tracking. The sales pipeline uses a Kanban board for lead management, and the online store includes product catalogs, discount codes, and order management. Security features include encrypted API tokens, data isolation, and PCI DSS Level 1 compliant payment processing.






- [View AFUM pricing details and edition comparison](https://www.g2.com/products/afum/reviews?section=pricing&secure%5Bexpires_at%5D=2026-09-05+07%3A36%3A38+-0500&secure%5Bsession_id%5D=1de0a98e-295b-4152-acb8-6de3c594ecc9&secure%5Btoken%5D=1cff06271a154f138d3b963c15fc51ef04c0e5756667f0521d7685737992c5bd&format=llm_user)

## AFUM Features
**Sales Force Automation**
- Contact & Account Management
- Partner Relationship Mgmt. (PRM)
- Opportunity & Pipeline Mgmt.
- Task / Activity Management
- Territory & Quota Management
- Desktop Integration
- Product & Price List Management
- Quote & Order Management
- Customer Contract Management
- Contract/License Management

**Marketing Automation**
- Email Marketing
- Campaign Management
- Lead Management
- Marketing ROI Analytics
- Email Management
- File Management
- Deal Management

**Generative AI**
- AI Text Generation
- AI Text Summarization

**Customer Support**
- Case Management
- Customer Support Portal
- Knowledge Base
- Call Center Features
- Support Analytics
- Workflow Management
- Opportunity Management
- Sales Pipeline Management
- Reporting/Analytics
- Calendar Management
- Pipeline Management
- Content Management
- Communication Management
- Visual Analytics
- Template Management
- Predictive Analytics
- Document Management
- Channel Management
- Commission Management
- Field Sales Management

**Process**
- Mentions
- Tickets
- Macros

**Reporting & Analytics**
- Reporting
- Dashboards
- Forecasting

**Channels**
- Email
- Social
- Live Chat
- Phone
- Text

**Mobile & Social**
- Social Collaboration Features
- Social Network Integration
- Mobile User Support
- Third-Party Integrations
- Social Media Integration
- Customer Support
- Multi-Channel Social Integration

**Insight**
- Surveys
- Reporting
- Visitor Activity
- Help Desk

**Platform**
- Customization
- Workflow Capability
- User, Role, and Access Management
- Internationalization
- Sandbox / Test Environments
- Document & Content Mgmt.
- Performance and Reliability
- Output Document Generation
- Mobile Access
- Lead Generation

**Integration**
- Data Import & Export Tools
- Integration APIs
- Breadth of Partner Applications
- Third-Party Integration
- Internal Chat Integration
- Collaboration Tools
- Prospecting Tools
- Real-Time Data

**Generative AI**
- AI Text Generation
- Generative AI
- Proposal Generation

**Agentic AI - CRM**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making
- Calendar/Reminder System

**Additional Functionality**
- Search/Filter
- Alerts/Notifications
- Data Import/Export
- Lead Capture
- Batch Processing
- Email Tracking
- Tagging
- Pipeline Reports
- Drag & Drop
- Segmentation
- Customizable Fields
- Role-Based Permissions
- Interaction Tracking
- CRM
- Document Storage
- AI Copilot
- Contact Database
- Referral Tracking
- Quotes/Estimates
- Multi-Channel Communication
- Lead Qualification
- Marketing Automation
- Email Templates
- Sales Reports
- Customer Journey Mapping
- Reminders
- Lead Scoring
- Data Security
- Customizable Reports
- Calendar Sync
- For Startups
- Performance Metrics
- Sales Trend Analysis
- For iPad Devices
- Customizable Templates
- Activity Tracking
- Reporting & Statistics
- For Mac Devices
- Landing Pages/Web Forms
- Lead Nurturing
- Gamification
- Prioritization
- Web-based Deployment
- Softphone
- Single Sign On
- Customer Database
- Event Triggered Actions
- Mobile App
- Email Sequences
- Customer Segmentation
- Lead Assignment
- For Small Businesses
- Live Chat
- Business Card/Badge Scanning
- Data Visualization
- Customer Social Profiles
- Social Promotion
- Monitoring
- Engagement Tracking
- Social Media Monitoring
- Customer Engagement
- Sentiment Analysis
- Brand Tracking
- Audience Targeting
- Workflow Automation

## Top AFUM Alternatives
  - [Zoho Desk](https://www.g2.com/products/zoho-desk/reviews) - 4.4/5.0 (7,661 reviews)
  - [Agentforce Service (formerly Salesforce Service Cloud)](https://www.g2.com/products/agentforce-service-formerly-salesforce-service-cloud/reviews) - 4.4/5.0 (6,971 reviews)
  - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) - 4.4/5.0 (6,820 reviews)