# Audiense Reviews **Vendor:** Audiense **Category:** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms) **Average Rating:** 4.5/5.0 **Total Reviews:** 247 ## About Audiense At Audiense we are creating a one-stop shop for all your audience research needs powered by social data. We are here to empower your audience and marketing strategies. Traditional market research is faced with limitations in this fast-moving digital age. It’s time to unlock digital and social intelligence to develop informed audience strategies and address the fundamental challenge of culture always being on the move, making it difficult for existing consumer segmentation to keep up. Audiense aims to create brand relevance through cultural understanding. Our social consumer segments are derived from consumers’ behaviour “in the wild”, making it more likely to reflect real affinities and passion points becoming a powerful new input to the segmentation strategy. Audiense provides a great data-foundation to persona development, understanding the audiences that matter to your business, finding new audience pocket opportunities, identifying sponsorships/partnerships, content ideation, targeted advertising and so much more. We are proud to have served more than 100k+ customers globally since 2012 from our offices in the UK and Spain. Over the last 2 years Audiense has risen as a consolidator in the space acquiring SOPRISM, Tweet Binder and Affinio. As a result we have developed a suite of products powered by a variety of data sources diversifying our offering. We currently offer a range of products and services across 2 core Hubs: 1) Audiense Intelligence [3 products] Demand, Social and Digital Intelligence 2) X Marketing: [2 products] X advanced analytics & tracking and Community management ## Audiense Pros & Cons **What users like:** - Users find Audiense's **flexible audience analysis** exceptional for deep insights into behaviors and affinities. (6 reviews) - Users commend Audiense for its **flexible and detailed audience insights** , making it easy to understand social followings. (5 reviews) - Users value the **flexibility and depth** of Audiense, facilitating insightful audience exploration and effective stakeholder communication. (5 reviews) - Users value the **deep audience analytics** of Audiense, providing insights into behaviors and preferences effectively. (4 reviews) - Users value the **flexible audience segmentation** of Audiense, enabling deep insights into audience behaviors and preferences. (4 reviews) - Features (4 reviews) - Users value the **detailed audience insights** of Audiense, enhancing client presentations and understanding of audience behaviors. (4 reviews) - Insights Discovery (4 reviews) - Customer Support (3 reviews) - Ease of Use (3 reviews) **What users dislike:** - Users find the **limited audience search capabilities** frustrating, preferring more flexibility directly within the platform. (1 reviews) - Users find the **complex features** of Audiense challenging to navigate initially, leading to an overwhelming experience. (1 reviews) - Users find the platform's **complexity** presents navigation challenges, making it overwhelming initially due to numerous features. (1 reviews) - Users find that **data inaccuracy** can misrepresent overall audiences, though it serves as a decent starting point. (1 reviews) - Users note that **data limitations** in Audiense can lead to incomplete audience insights, making them less reliable. (1 reviews) - Difficult Navigation (1 reviews) - Email Issues (1 reviews) - Export Issues (1 reviews) - Users feel the need for **improved audience search capabilities** and better editing options for refined results. (1 reviews) - Users find the **learning curve steep** , as navigating Audiense's numerous features can be initially overwhelming. (1 reviews) ## Audiense Reviews ### 1. Invaluable to the Business **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 03, 2021 **What do you like best about Audiense?** IBM Watson personality integration is brilliant. Also being able to find a cluster of audiences based on following f accounts or locations/demographic is fantastic. **What do you dislike about Audiense?** UI in audiense connect & loading time and being limited to 50K results **Recommendations to others considering Audiense:** Think and try to understand how this can be integrated with your social listening platform. You must think as Audiense as a companion/partner tool to the solutions that you have already **What problems is Audiense solving and how is that benefiting you?** Personality insights for better understanding and tonality of our marketing messages. Create audiences that would have been hard to create without Audiense, especially follower of account or by region or personality type quantifying the size of segments and finding potential white sapce **Official Response from Josephine Durney Jimenez:** > Hi Michael! ⚡️ Thank-you for your glowing review of Audiense! We love to hear that we have become 'invaluable' 😁 I'll pass on your feedback to the team now! ### 2. Saves me hours of time! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Media Production | Enterprise (> 1000 emp.) **Reviewed Date:** December 20, 2024 **What do you like best about Audiense?** Before Audiense, I would conduct online audience research by search for a topic on a regular social listening tool, going through the mentions, and looking through the profiles of people joining in on the conversation by hand. This would take hours, even for the most basic of tasks. Audiense does the same work and more for me in a fraction of the time. Reports are quick and easy to set up, and they rarely take longer than 10 minutes to run. The exports generated from the report are visually nice and easy to read, meaning I can send them directly to stakeholders without having to adjust them. The tool's documentation is well written and anwers most questions, including details of data sourcing, and the Audiense team are very helpful and quick to answer any addtional questions that are sent to them. **What do you dislike about Audiense?** Because Audiense's insights reports are generated based on audiences found via publically avalible data on X, it is not always a true representation of an overall audience. However, when trying to research online audiences, often this option is better than nothing and/or a good starting point. **What problems is Audiense solving and how is that benefiting you?** While traditional social listening tells me what people are saying about a topic, Audiense tells me about those people themselves - demographics, interests, influencers that would appeal to them, etc. It allows me to quickly and easily gather this information. ### 3. Quick Audience Insights, but Data Feels Fragmented and Mostly Limited to X **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** March 10, 2026 **What do you like best about Audiense?** quick and easy access to audience insights **What do you dislike about Audiense?** -Some insights are pretty fragmented and not consolidated smoothly by data sources -Limited to moslty X **What problems is Audiense solving and how is that benefiting you?** Understanding the demographic of different brands ### 4. Comprehensive Audience Insights **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.) **Reviewed Date:** May 02, 2025 **What do you like best about Audiense?** The clustering functionality allows us to learn more about the audiences talking about our movies and to present the information to stakeholders in an easily digestible way. The Audiense team has also been receptive to our feedback and has added features we requested. **What do you dislike about Audiense?** Nothing significant comes to mind. It would just be nice to have this platform linked with a social listening tool to be able to instantly pull insights without having to export comments/users and import them into Audiense. **What problems is Audiense solving and how is that benefiting you?** Through Brandwatch, we're able to easily track social conversation and social volume. However, Brandwatch is not particularly useful when analyzing the composition of audiences talking about something online. Audiense helps us deep dive into WHO is talking about a movie and more closely analyze opportunity audiences or problematic audiences. **Official Response from Celine Geeurickx:** > Thank you so much for your detailed review! We’re super glad to hear that the clustering functionality has been a valuable asset for your team and that it’s helping you better understand and communicate about the audiences engaging with your content. Our mission is to empower teams like yours to uncover deep audience insights, and it’s incredibly rewarding to see that in action! You also brought up an excellent point regarding integration with social listening tools, and we’re happy to share that Audiense does currently integrate with several such platforms. If you haven’t already explored these options, our team would be more than happy to walk you through what’s available and how to get set up. 🤓 Finally, it means a lot to hear that you’ve found our team receptive and responsive. Listening to our users and evolving alongside them is a core value at Audiense. Thank you, Your Audiense team 💜 ### 5. Great tool for understanding the characteristics of your target audience on social **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.) **Reviewed Date:** February 14, 2025 **What do you like best about Audiense?** We used Audiense to analyze the characteristics of different audiences who engaged in conversations on X around a specific topic. The tool proved to be extremely valuable, offering a wealth of detailed insights to enrich our analysis (from users' interests and influencers, to socio-demographic attributes...) I particularly appreciated the integration with IBM Watson, which leverages machine learning to generate in-depth personality profiles for specific target groups. The platform’s interface is well-designed, making navigation smooth, intuitive, and user-friendly. The support from the Audiense team has been outstanding from the very beginning. I truly valued their responsiveness and proactive approach in providing ideas and suggestions to enhance our analysis and maximize the platform’s potential. Overall, I think Audiense is a very useful for anyone looking for a comprehensive and effective solution to gain deeper insights into their audience and optimize their social media marketing strategy. **What do you dislike about Audiense?** I would love to see additional social data sources integrated into Audiense. **What problems is Audiense solving and how is that benefiting you?** It enabled us to gather thorough and detailed information about the characteristics of our target audiences, insights that would have been impossible to obtain through the traditional web listening tools we typically use. **Official Response from Celine Geeurickx:** > Thank you so much for your thoughtful and detailed review! 🫶 We're thrilled to hear that Audiense has been instrumental in helping you analyze audience characteristics and uncover valuable insights that go beyond traditional tools. It's great to know that you found the integration with IBM Watson useful and that our platform's intuitive interface made your experience smooth and user-friendly. Our team is especially grateful for your kind words about our support—we're always here to help ! 💪 We appreciate your feedback on expanding social data sources, and we’re continuously exploring ways to enhance the platform with more integrations. You can always take a look at our product portals to check on our new data sources. Thanks again for your support, and we look forward to continuing to help you gain deeper audience intelligence! 🚀 Your Audiense Team 💜 ### 6. great performances and attention to detail in exploring audience insights **Rating:** 5.0/5.0 stars **Reviewed by:** Nicolas S. | Senior Manager Social Analytics & Insights, Mid-Market (51-1000 emp.) **Reviewed Date:** May 02, 2025 **What do you like best about Audiense?** I like how flexible the software is and how deep you can explore audiences **What do you dislike about Audiense?** maybe that you are solely focused on Twitter **What problems is Audiense solving and how is that benefiting you?** I explore early adopters, and explore audience analysis for TV series **Official Response from Celine Geeurickx:** > Thank you for the great feedback! 🫶 We’re happy to hear you’re finding value in the depth and flexibility of Audiense, especially for identifying early adopters and analyzing TV series audiences, that’s exactly what we aim to support. Regarding your point about Twitter: you're right that it's our primary data source, as it provides unparalleled audience-level insight. That said, many users enrich their insights by combining Audiense with data from other platforms via our integrations or custom workflows, we’d be happy to help you explore that. We also have access to additional data sources beyond Twitter, including the Meta ecosystem and LinkedIn. Plus our tool Demand, allows you to have comprehensive insights into an entity’s (brand, person, public figure, fictional character, organization, community, etc) online presence and digital footprint. Thanks again for being part of the Audiense community! ### 7. Audiense is a great tool, but some improvements can be done. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** March 28, 2025 **What do you like best about Audiense?** Being able to undersrand where does the conversation sits in terms of who is part of and what are tha affinities they have. **What do you dislike about Audiense?** Maybe the thing that i most miss is the posibility of playing around with the audience search within the platform rather than going back to Meltwater and refine the search there. Also the posibility of editing the results whenever the results are not matching an analyst pov. **What problems is Audiense solving and how is that benefiting you?** Understanding the audiense behind a crisis issue for the client. **Official Response from Celine Geeurickx:** > Thank you so much for taking the time to share your thoughts! 🫶 We're really happy to hear that Audiense helps you understand audience conversations and affinities—that’s exactly what we aim for. We also truly appreciate your feedback about audience search and result editing. You're not alone in wanting more flexibility, and we hear you! Improving the platform is an ongoing journey, and your insights help shape what comes next. I’ll make sure our product team sees this, as we always strive to make Audiense even better for our users. If you'd like to chat more about how we can better support your needs, we’d love to connect. Thank you again, Your Audiense team 💜 ### 8. I strongly recommend this platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Newspapers | Small-Business (50 or fewer emp.) **Reviewed Date:** October 15, 2024 **What do you like best about Audiense?** Honestly, Audiense is pretty awesome at giving super detailed audience segmentation and analytics for your X (formerly Twitter) account. It goes way beyond basic demographics and really helps me get a grasp on my audience’s behaviors, preferences, and who influences them. **What do you dislike about Audiense?** The platform can be a bit of a challenge to navigate at first. There’s a ton of features, and it can feel kinda overwhelming **What problems is Audiense solving and how is that benefiting you?** I’ve been using Audiense mainly for growth and analysis on X (formerly Twitter), and it’s been a game-changer for me. It helps me track audience engagement and do segmentation with a ton of precision, so I can fine-tune my campaigns and really understand my followers’ behaviors. ### 9. Audiense is a reliable and innovative tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Sports | Small-Business (50 or fewer emp.) **Reviewed Date:** February 17, 2025 **What do you like best about Audiense?** Audiense provides detailed information about social following at the touch of your fingers, it is an easy to use tool and provides valuable insights that we can share with our clients **What do you dislike about Audiense?** since they are constantly innovating and improving there are always new ways of working to learn **What problems is Audiense solving and how is that benefiting you?** Detailed information about influencer social marketing **Official Response from Celine Geeurickx:** > Thank you so much for your thoughtful review! 🫶 We're glad to hear that you find Audiense to be both reliable and innovative. It’s great to know that our platform’s detailed insights, user-friendly interface, and IBM Watson integration are helping you better understand your audience and optimize your social media marketing strategy. Thank you so much for your kind words about our support team—it means a lot to us that you’ve found our help valuable! If you ever have specific suggestions or needs, we’d love to hear them! Thanks again for being part of the Audiense community—we’re excited to keep supporting your success! 🚀 Your Audiense team 💜 ### 10. Fantastic and really powerful tool that can help you better understand and target your audiences **Rating:** 5.0/5.0 stars **Reviewed by:** Tonina T. | Head of Strategy, Small-Business (50 or fewer emp.) **Reviewed Date:** July 23, 2024 **What do you like best about Audiense?** Indepth analytics about audience's interest and people/ TV shows they follow. **What do you dislike about Audiense?** Data is sourced in different ways and it's challenging to pull together audience profiles for each channel when the data available varies. **What problems is Audiense solving and how is that benefiting you?** Audience segmentation **Official Response from Celine Geeurickx:** > Thank you for your review! 🤓 We're very happy to hear that you find Audiense helps you to understand and target your audiences effectively, through our in-depth analytics, including what audiences are interested in and who and what TV shows they follow. These insights are designed to help you create more relevant and engaging content, allowing you to better connect with your audience. We are aware of your concern about the diversity of data sources across different channels and the challenges of understanding insights at a glance. This is a key area for us, and we are continually working to improve and integrate the data for our different tools and data sources. 🛠💪 Our ultimate goal is to simplify the process of building comprehensive audience profiles, so that you can more easily leverage this intelligence in your marketing strategies. Thank you for highlighting this and recognizing the value of Audiense in solving audience segmentation problems to improve campaign results. Your Audiense Team 💜 ### 11. Mind-blowing and jaw-dropping! **Rating:** 5.0/5.0 stars **Reviewed by:** Artem V. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 03, 2023 **What do you like best about Audiense?** One of the best things about Audiense is that this tool provides enormous amouns of insights. Quite often those insights not only cofirm some of hypotheses that we might have already but also revelas lots new facts. This information sparks lots of creative actionable ideas related to marketing, sales and overall business strategy. Needless to say it's super easy to use , and even if you're completely new to the tool, you can pick it up fast. **What do you dislike about Audiense?** The only and not really significant isse is that reporting is based on a Twitter account, and not all businesses that we are interested in have one. However, Audiense isn't the one to blame for it, and also we know some workarounds. **What problems is Audiense solving and how is that benefiting you?** It streamlines a number of processes such as creating buying persona, identifying new segments to target, building marketing/sales/business strategy, measuring marketing chanels efficiency, stratrgic planning and even creating a budget. It helps to allocate resources properly whether it's time, money or skills or our teams. **Official Response from Tara Twyman:** > Thank you so much for your positive review. 💜 We really appreciate it! Most of the industry relies on Twitter as open data to provide real-time insights that identify audience affinities at a personal level vs aggregated, or even scrapped (which we do not want to handle, as not accurate). However, this was part of the reason we acquired and introduced our latest Meta insights tool, Soprism, which provides aggregated audiences with interests in Meta, and first-party data profiling, so that we can provide an enriched audience analysis enabling multichannel. With the combination, this takes audience profiling to the next level. 🚀 Best wishes, The Audiense Team ### 12. The ultimate tool for social marketing campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Jason T. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 31, 2023 **What do you like best about Audiense?** I've been using Audiense Connect for a while now, and it's changed my approach to audience segmentation and engagement. The platform provides a 10,000-metre view of my audience, with granular breakdowns of demographics, interests, and behaviors. I'm very reliant on X/Twitter for social analytics and their X integration helped me level up. I love how I can export segments directly to the Twitter ads dashboard. It didn't involve much of a learning curve. As I was onboarding, whenever I had questions, they responded quickly. They're very helpful and the Audiense product team is awesome. **What do you dislike about Audiense?** Initially, I was a little hesitant to go all in on Audiense due to the heavy reliance on X/Twitter, but with the recent acquisition of Soprism and the ability to now profile Meta accounts, there's not much to dislike. They have their eye on the future, and I like the looks of their product roadmap. **What problems is Audiense solving and how is that benefiting you?** The main overarching problem that Audiense solved for me was limited audience understanding. I had no idea how surface-level previous social analytics projects were until I started researching well beyond the basic demographic limitations of other platforms. Audiense Connect gives me a deep understanding of my audience(s), and now I'm segmenting in ways that I never thought possible. **Official Response from Tara Twyman:** > Thanks, Jason, for taking the time to write a review and share your experience with Audiense. 💜 Great to see you are combining the use of Audiense Insights and Connect to build more advanced audiences. As you mentioned, having access to our suite of platforms including SOPRISM (Meta insights) gives you that added value to expand into Meta and when used in combination can take your audience analysis to the next level for richer outputs, especially when analysing conversations via Social Listening 🚀 Our product team are transparent with our roadmap development through a Product Portal which is accessible through the platform under product feedback, if you are not already aware of it (link below). Soon we will be launching one for SOPRISM, so that our valued users such as yourself can vote for features that could take priority and submit ideas on how to improve functionality for specific use cases. Best wishes, The Audiense Team ### 13. Greatest company in the world **Rating:** 5.0/5.0 stars **Reviewed by:** Niklas A. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 02, 2023 **What do you like best about Audiense?** They have been bending over backward for me as a tiny client for years. I have been working on different types merging the value of Audiences with our digital advertising business in 1000 different ways. This work has been ongoing for more than 2 years and we are still working on getting to the finishing line. Even with our minor contribution to the yearly turnover they have not only helped but invited me over to their office to learn more about how their service works. Great team, great people! **What do you dislike about Audiense?** Nothing really. Might be nice to have better-documented APIs **What problems is Audiense solving and how is that benefiting you?** Giving us valuable insight into who could be a potential customer for our clients. In some meetings even surprise clients with things they could not even imagine being true, with some assumptions about their users at times being way off. **Official Response from Tara Twyman:** > Thank you, Niklas, for your heart-warming review! 💜 We are delighted to support your work, and always here to help! As a team, Product & Commerical, we are keen to have our valued customers take part in our product development, as we do it all for you, so please feel free to carry on collaborating with us directly, or check out our product portal where you can stay up to date with new features, have your say (vote) or share ideas (link below) - have tagged the API improvements with our guide, so do let us know if anything is missing that you'd like to see. 🚀 Best wishes, The Audiense Team ### 14. Unique and rich data **Rating:** 4.5/5.0 stars **Reviewed by:** Caroline B. | Consumer Insights // Social Intelligence // Marketing Strategy, Small-Business (50 or fewer emp.) **Reviewed Date:** November 02, 2023 **What do you like best about Audiense?** Great team, helped me reach rich behavioural data from Meta - to my knowledge not available elsewhere right now. **What do you dislike about Audiense?** There's a lot of UK data in there but I think needs to be tailored a bit to include more for anyone focusing on that region - just needs to be discussed up front with the team. I'd imagine it will keep expanding as time goes on. **What problems is Audiense solving and how is that benefiting you?** What excited me about their platform was the unique way it looked at data connected to people’s activity on social media - the pages and posts they liked - rather than their public posts. And their access to the insight-rich data within Meta. I was able to reach and examine previously unreachable audiences as a result. This is amazing for both product development and campaign planning. **Official Response from Tara Twyman:** > Thank you, Caroline, for taking the time and sharing your experience with Audiense. We really appreciate it! 💜 Our product team is constantly enriching and expanding SOPRISM functionality and data, and working closely with valued customers such as yourself to make specific improvements. In the near future we will launch a product portal, like the one we have for Audiense Insights, where you will be able to submit ideas, vote for features, and help the team make improvement that matter to you in an easier more automated manner. 🚀 In the meantime, we are always happy to hear your thoughts. Best wishes, The Audiense Team ### 15. My Go To Audience Development Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Christine O. | Chief Strategy Officer, Enterprise (> 1000 emp.) **Reviewed Date:** November 05, 2023 **What do you like best about Audiense?** Audiense is the first platform I look to whenever I'm working on an audience development project. The segmentation, comparisons, and global landscape make it perfect for projects, big or small. With my work focused primarily in the music industry, I'm able to easily find the artists I'm working with or comparable artists to start any project. The deep breakdowns across all the different forms of media, user preferences, demographics and more is the most robust offering I've seen and with the newest acquisitions expanding across additional social media sites, it really is an uncomparable project. **What do you dislike about Audiense?** There's a lack of historical change functionality which makes it hard to compare over time. **What problems is Audiense solving and how is that benefiting you?** It allows an aggregation across multiple social media sites and creates robust segmentation of my audiences. **Official Response from Tara Twyman:** > Thank you so much for sharing your experience of Audiense Christine. We really appreciate your review! 💗 We acknowledge your feedback about comparing audiences over time. The workaround can be to use the baseline feature in Insights or use Affinio for this use case, as we have cluster and audience comparative features over time. We are working on a joint product to include the best of Affinio and Insights in one for next year. I will share this feedback with our product team. In the meantime, please find this product roadmap information for this specific historical comparative feature on the link below. Best wishes, The Audiense Team ### 16. Helpful insights and thorough onboarding **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2024 **What do you like best about Audiense?** Audiense provides us with a wealth of audience data and insights that are so valuable in providing a more tailored approach to how we can more strategically plan and reach target audiences. **What do you dislike about Audiense?** There is a wealth of different ways to gain data through the tool, which is a positive, however it will take our team a little while to get confident in using it. **What problems is Audiense solving and how is that benefiting you?** Providing additional audience insights and data. **Official Response from Celine Geeurickx:** > Thank you for your insightful review! 🤩 We're really happy to hear that Audiense has provided you with valuable audience data and insights to enhance your strategic planning efforts. We understand that mastering the various data-gaining features may take some time, and that is why the team is working hard to improve and support you at every step of your journey. Ultimately, our goal is to empower you with the tools you need to reach your target audiences more easily and effectively. We're really grateful for your feedback and look forward to continuing to support your success! 🫶💜 Your Audiense Team ### 17. A Must have in your Martech Stack **Rating:** 5.0/5.0 stars **Reviewed by:** jonathan c. | founder, Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2023 **What do you like best about Audiense?** Audiense is a solution we use for a wide variety of usecases . Adoption of the tool is quite easy , and our team was able to get value from the software on day 1. Very reactive , and professionnal team that support our use of the platform . Impress by both their roadmap and execution on this industry. **What do you dislike about Audiense?** Not much here , the product works as advertised . **What problems is Audiense solving and how is that benefiting you?** Audiense is fully integrated to our process . We found that audience intelligence is a crucial piece to get an accurate understanding of customers behaviors , and we fully integrate those data to our process with other data sets ( such as search , social listenig , surveys , etc...) **Official Response from Tara Twyman:** > Thank you, Jonathan, for sharing your experience with Audiense. We're thrilled to hear how our platform has been a versatile solution for your wide range of use cases. We're delighted that you found the tool's adoption process to be seamless and that your team was able to derive value from day one. Providing a user-friendly experience and immediate value is one of our primary goals, and it's fantastic to hear that we've achieved this for your team. 💜 It's also great to hear that Audiense is fully integrated into your processes. Your recognition of audience intelligence as a pivotal aspect in understanding customer behaviors and its integration with various data sets like search, social listening, and surveys reinforces our belief in the importance of holistic data integration for comprehensive insights. 🚀 Once again, we sincerely appreciate your feedback. If there's anything more we can do to support your experience with Audiense or if you have further insights to share, please don't hesitate to reach out. Have linked our latest product update below. Best wishes, Tara ### 18. Critical for your Toolkit **Rating:** 5.0/5.0 stars **Reviewed by:** Jackie M. | EVP, Head of Audience & Insights at dentsu Media, Chief Strategy Officer dentsu X, Enterprise (> 1000 emp.) **Reviewed Date:** November 01, 2023 **What do you like best about Audiense?** Their technology, their data, and their team exceptional. Audience offers the most robust view of consumer behavior and personalities across social platforms – insights we cannot get anywhere else. We rely heavily on these observations for both clients and new business efforts. I LOVE the behavioral profile, the instant segmentation, and the media content consumption - it brings our media and strategy planning to the next level. With an insights team of 35 people, I don't know how we could do without it! **What do you dislike about Audiense?** Practically nothing. But if I'm forced, I'd suggest the auto segmentation provide more accurate and specific segment names. **What problems is Audiense solving and how is that benefiting you?** A deeper, more accurate, and more authentic view of a consumer target AND segmentaiton based on social behaviors. **Official Response from Tara Twyman:** > Thank you Jackie for such a positive review! 💜 We are delighted to have you as a valued customer. As you most likely know, you can stay in the know for our future product launches and updates through the Insights Product Portal (link below). Audiense loves feedback, and would certainly value more context on the segment naming, which we've recently enhanced with AI using bio and interest affinity data, so please feel free to share directly with us or within the portal feature card. 🚀 Best wishes, The Audiense Team ### 19. Audiense platform review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Market Research | Enterprise (> 1000 emp.) **Reviewed Date:** November 02, 2023 **What do you like best about Audiense?** The most helpful thing about Audiense is that you can answer such a broad variety of questions a brand might have about not just their own audience(s) but also audience(s) of competitors. This breadth is also paired with speed, with insights being generated in such a speedy timeframe. There is so much room for story telling with the data and allows audience understanding to push so much deeper than demographics and dive into what really makes consumer audiences tick, sparks their interests, and what and who influences them! The support received from the team at Audiense is also second to none. Any questions that can't be answered by tooltips in platform and that are submitted through the help forms, are always answered fully and in good time. I will also add that Audiense is really easy to use, excellent for layering on people-based insights to existing reports, and is great for pulling out quick exciting nuggests of interest! **What do you dislike about Audiense?** There is very little that I can add here. There are some metrics in which occasionally results need to be caveated. But this is not a dislike of Audiense. In these cases, any inferences made are necessary and there is not a better option on the market. **What problems is Audiense solving and how is that benefiting you?** Great for understanding more about how to communicate to and reach different audiences based. Global reach is vey helpful. Actionability is clear **Official Response from Tara Twyman:** > We really appreciate you taking the time to review Audiense platform & team 💕 Love your mention of storytelling, as we pride ourselves on a user-friendly platform, alongside insights that are simple to interpret with consistent data throughout to make outputs easier to devise, with the additional ability to combine other data points. So good to hear this is a positive for you! 🚀 We are happy to support with any queries, refreshers or receive ideas. You can use the product portal (roadmap) which has been developed so that you can interact and have your say. There is the ability to vote for features you'd like us to prioritize, and submit new ideas we may not have thought of yet. This is accessible via the product feedback button inside the Insights account top menu. Attached below for ease. Best wishes, The Audiense Team ### 20. A perfect solution for those who wants to deep dive into Twitter big data **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Animation | Enterprise (> 1000 emp.) **Reviewed Date:** November 05, 2023 **What do you like best about Audiense?** So far, I've only seen only Audiense who can 1. see the overlap of followers within 3 selected Twitter accounts. 2. Identify group of people on Twitter who are a. following account A while b. not following account B. This is super powerful when I want to ultra target for specific group of people. The support team is very quick in coming back to my requests/questions too. **What do you dislike about Audiense?** The interface is only in English, which is okay for me, but wish there is option for Japanese-only speakers too :) **What problems is Audiense solving and how is that benefiting you?** The problem that Audiense is solving for me is identifying where my real targets are. It benefits me because I get to see which Anime IPs are popular among other Anime IPs. (For example, how many % of the total followers of@Eiichiro_Staff follows @NARUTO_kousiki) **Official Response from Tara Twyman:** > Thank you for taking the time to share your experience with Audiense. We really appreciate it! 💗 We appreciate your feedback about the platform language for those who don't speak English, which I will share with our product team. Great to hear about your use cases, and happy you are getting valuable insights. I have shared our latest product updates below, so you can see what our product team are working on next. 🚀 Best wishes, The Audiense Team ### 21. Great audience insights at your fingertips **Rating:** 4.5/5.0 stars **Reviewed by:** Bailey G. | VP, Content & Syndication, Mid-Market (51-1000 emp.) **Reviewed Date:** November 09, 2023 **What do you like best about Audiense?** It provides really great insights into your chosen audience(s). Rather than making assumptions, you can let the data guide your strategy. **What do you dislike about Audiense?** At times your audience size can be limited if it isn't a highly active group that is on Twitter. **What problems is Audiense solving and how is that benefiting you?** One of the biggest problems that it solves is being able to create data-backed personas for the brands we represent. We're able to tap into personality traits via IBM Watson, understand media affinities, review purchase behaviors, and more. **Official Response from Tara Twyman:** > Thank you for taking the time to review your experience with Audiense Bailey. We really appreciate it! 💜 We are delighted to know that you enjoy and value Audiense. In terms of audience size, Audiense Insights has a sample size limit of 250,000 members, however you can upload your own audience (handles or IDs (i.e. social listening authors) with a limit of 1 million members. You can also circumvent this limit by creating the audience in Audiense Connect first and select that audience from Connect via the Profile Attributes report creation type (also up to 1 million members). 📈 The reason for the 250K cap is that you don't need to analyse more to understand an audience type, however we do have those workarounds if you want to expand this analysis (i.e. followers of audience). 🚀 We hope this helps if you weren't aware, and always here to answer any further questions. Have included a link to our knowledge base. Best wishes, The Audiense Team ### 22. Good preoduct and great customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** July 26, 2024 **What do you like best about Audiense?** Strong product suite Easy to use Good communication **What do you dislike about Audiense?** Comms could be better around billing - better notifications and clearer pathways to customer service **What problems is Audiense solving and how is that benefiting you?** Intelligence **Official Response from Celine Geeurickx:** > Thank you for your review ! 🫶 It's great to read that you find our products easy to use and that our communication meets your expectations. Your feedback on improving our billing communication and customer service pathways is really precious to us. We're committed to enhancing these areas and will definitely share your insights with our team! Thank you for helping us improve! Your Audiense Team 💜 ### 23. Audiense is an effective and informative marketing tool! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Sports | Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2023 **What do you like best about Audiense?** Audiense has allowed us to create customer segments based on people who have been engaging with our brand online. Our prior segmentation used exclusively product sales data, so Audiense has allowed us to extend into those who have engaged with our brand but not purchased - a useful potential customer group for us to understand. **What do you dislike about Audiense?** The Audiense platform can be a bit difficult to use sometimes. The process of creating audiences for DSP targeting can take some time as well. **What problems is Audiense solving and how is that benefiting you?** We previously did not full understand the behaviours of users who engage in conversation relevant to our brand online, as well as their media behaviours (e.g. TV shows, movies, podcasts they enjoy). Through using Audiense, we've been able to understand this information as well as the biggest influencers in their segments. This has allowed us to define clear customer segments to build our marketing plan. **Official Response from Celine Geeurickx:** > Hey ! Huge thanks for sharing your experience with Audiense 😊 It's fantastic to hear how the solution has empowered you for segmentation. Understanding these potential customer groups opens up exciting possibilities for tailored marketing strategies 🎉 Sorry to hear you’ve found using the platform a little difficult at times. Our team is more than happy to help with any questions and feedback so we can improve functionalities or offer support where needed. Regarding DSPs, integration involves a third-party partner, which may result in longer setup times. However, if immediate assistance is required, feel free to contact our team directly via email at help@audiense.com or via your account manager. Best, The Audiense Team ### 24. Audiense the essential intelligence tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Sports | Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2022 **What do you like best about Audiense?** Everything. customer service, onboarding. I have been using it for several years.Latest iterations are excellent. I use the audience segmentation tool as well as followers comparison and insights on data collected. Ads packaging also let users target across platforms as swell as look alikes. The audiense algorithm is very good in organising followers by groups including age, region, mobile device etc. **What do you dislike about Audiense?** There is nothing that i dislike about Audiense.- **What problems is Audiense solving and how is that benefiting you?** Audiense helps us understand our existing followers and search for future ones. We benefit from content creation, insights and intelligence data to help us better put forward campaigns with impact. The sentiment is one of the big things it is helping us get an understanding of the mood of our followers. The more you dig into the tool the more you see how to reach out and engage. For examples using their Follower comparison tool across competitors to see which are the mutual ones and not mutual ones allow you to target potential new audiences with similar interests. Understanding the rank of Twitter followers to see who you are not following back is all great. **Official Response from Josephine Durney Jimenez:** > Hi! 👩🏼‍💻 Thank-you for your review of Audiense! We love that you find our platform 'essential' 🤸‍♀️ and that you highlight the support from our customer service and onboarding team 💗 ### 25. An incredibly powerful, multi-faceted platform that delivers real insight **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Publishing | Small-Business (50 or fewer emp.) **Reviewed Date:** November 01, 2023 **What do you like best about Audiense?** Tremendous scope in terms of tools available, genuinely interesting and actional insights, the fact that I can easily apply it to any campaign I work on - regardless of B2B or B2C. My clients love the reports I can present and it has real insights on the way I approach marketing campaign planning. It's also hugely valuable in the publishing sector for understanding the potential value of an acquisition and the audiences we could tap into. **What do you dislike about Audiense?** Honestly nothing. The only minor gripe I have is the segment names as they're not always reflective of the data and insights inside the segment, but you can easily rename segments as required. **What problems is Audiense solving and how is that benefiting you?** I frequently find myself challenged with exploring new audiences for the books I work on, or needing to deliver more impact on digital advertising campaigns. Audiense is the perfect partner for all these things and more. It essentially makes me look absolutely awesome at my job. **Official Response from Tara Twyman:** > Thank you for taking the time to review Audiense. We really appreciate knowing about your experience. 💕 Absolutely delighted that we are helping you in your day-to-day and enhancing your awesomeness! 🚀 We would certainly like to know if our AI-generated segment names that we released recently have helped (as these not only use bio-keywords, but also affinities). I have included our product portal feature card link below, in case you have further observations, our product team could jump on it. Again, thanks for sharing. Best wishes, The Audiense Team ### 26. A very useful solution ! **Rating:** 4.5/5.0 stars **Reviewed by:** Mathieu C. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 25, 2023 **What do you like best about Audiense?** This tool gives us very useful and important learnings about our audiences. It also allows us to adapt and make our strategy more relevant. We can also define a clear persona for our brand. **What do you dislike about Audiense?** For the moment, there is a limitation to the Twitter data. But I guess it is something that will be improved. **What problems is Audiense solving and how is that benefiting you?** We were looking for a tool that is able to give us more insights regarding our audience. Also in order to improve the targeting of our campaigns. And we already see a positive impact on our results ! **Official Response from Tara Twyman:** > Thank you for taking the time to share your experience with Audiense 💗 We're thrilled to hear that you find our platform to be a very useful solution for your audience insights and strategy development It's fantastic to know that Audiense has provided you with valuable learnings about your audiences and has helped you adapt and refine your strategies. Defining a clear persona for your brand is a critical step in effective marketing, and we're pleased to have played a part in that process. 🚀 Regarding your feedback on the limitation with Twitter data, we're continuously working on enriching our data and improving our platforms to provide you with even more comprehensive insights. As part of our suite of platforms, SOPRISM, Meta audience insights, has access to 2.7bn users in the Meta ecosystem, where you can profile aggregated audiences based on their interests, as well as your First-party data within your FB Ad account (custom audiences, fan pages). If you were not aware previously, you can reach out to help@audiense.com to ask for more details on how to complement Audiense Insights to expand your data points. Audiense is designed to help businesses like yours gain deeper insights into their audience and enhance campaign targeting, ultimately leading to positive impacts on results. We're thrilled to hear about the positive impact it has had on your campaigns so far. If you have any further suggestions or questions, please feel free to reach out. We're dedicated to continuously improving Audiense to meet your needs and support your marketing efforts effectively. Please check out our Product Portal on the link below, where you can explore our product roadmap, including planned, under consideration, beta, and launched features. This allows you to vote for upcoming features and have a voice in shaping what truly matters for your projects and campaigns. Thank you for choosing Audiense as your solution. Best, The Audiense Team ### 27. A Game Changer for Marketers **Rating:** 5.0/5.0 stars **Reviewed by:** David A. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 22, 2023 **What do you like best about Audiense?** As a marketer, Audiense has truly revolutionized how I approach audience understanding and campaign strategies. The depth of insights we can extract about our audience has been astonishing. Audiense ability to meticulously identify and segment audiences has allowed us to tailor our messaging to each segment interests and behaviors and create highly relevant and effective marketing campaigns. Moreover, the tool gives you information about their personality, values and needs. You can deep dive into their interest and affinities with other brands or personalities. **What do you dislike about Audiense?** We find that you need to create separate reports for comprehensive analysis across various audiences. This can result in a vast amount of information that may feel overwhelming to process and synthesize. A unified view or a more integrated way of presenting these multiple reports would significantly enhance our experience with the platform. **What problems is Audiense solving and how is that benefiting you?** Audiense is our go-to tool for deeper audience insights, enabling more personalized campaigns, data-driven decisions, and effective audience growth. **Official Response from Tara Twyman:** > Thanks so much David for sharing your experience with us 💕 We hear you when it comes to comparing multiple audiences at once, and we have a few improvements in the roadmap that should help with this! 🚀 I have shared a link to our Product Portal (Roadmap) below, that will reveal improvements being considered, planned, in beta and launched, so you can have a look by clicking on each section & feature card Upcoming features will include "Merge & split segments within the same report", "Compare insights across several segments", "Compare insights over time" and a few other improvements which we hope will be welcomed. We truly value your ideas and support, so we have made it possible for you to click on these product cards, vote and submit your ideas to our product team, if you'd like to have a say in how these are developed to suit your needs 🫶 Best wishes, The Audiense Team ### 28. Excellent for Unveiling Data Insights and Unraveling Data Stories **Rating:** 5.0/5.0 stars **Reviewed by:** Marcos G. | Enterprise (> 1000 emp.) **Reviewed Date:** May 22, 2023 **What do you like best about Audiense?** I recently had the opportunity to explore the capabilities of Audiense Insights and Connetc, and I must say it is an excellent tool for gaining valuable insights and uncovering the stories hidden within the data. One of the standout features that I truly appreciate is the extensive range of options it provides for cross-referencing information from diverse audiences. **What do you dislike about Audiense?** While Audiense has proven to be an exceptional resource, one aspect that I find limiting is its heavy reliance on Twitter and Instagram data. Although these platforms are undoubtedly influential, it would be beneficial if Audiense could incorporate data from a broader range of sources. By expanding its compatibility to include other popular social media platforms, the tool would provide a more comprehensive and holistic view of the digital landscape. **What problems is Audiense solving and how is that benefiting you?** Audiense is an invaluable tool that allows us to gain a deep understanding of our social media communities, their behaviors, and their likes and preferences. By leveraging its powerful analytics, we can uncover valuable insights that enable us to design tailored content strategies specifically catered to these profiles. With Audiense, we can make data-driven decisions, ensuring that our content resonates with our audience and drives meaningful engagement. **Official Response from Celine Geeurickx:** > Hi Marcos ! 😊 Thank you for sharing your detailed review of Audiense! We're happy to hear that you appreciate the extensive insights and cross-referencing capabilities provided by Audiense Insights and Connect. We understand your concern regarding the reliance on Twitter and Instagram data. We’re excited to inform you that we do support data from the entire Meta ecosystem, including Facebook, and also offer the ability to profile from first-party data sources such as customer lists and website tracking pixels using our tool: SOPRISM. Additionally, we are actively working on integrating new social networks into our panel to enhance the comprehensiveness of our insights. Your feedback is super helpful as we continue to improve Audiense. Thanks again for sharing your thoughts! Your Audiense Team 💜 ### 29. Data-driven marketing approach based on behavioral insights **Rating:** 5.0/5.0 stars **Reviewed by:** Sabina G. | Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2023 **What do you like best about Audiense?** I appreciate that this tool provides genuine insights into actual behaviors, rather than just relying on what people claim they do. This novel approach offers a valuable complement to conventional market research, delivering invaluable data effortlessly. It's user-friendly, visually appealing, and immensely effective for enriching our strategies with authentic data intelligence. **What do you dislike about Audiense?** Would love even more data sources in the future **What problems is Audiense solving and how is that benefiting you?** It gives us real-team insights about our clients target groups without investing time & money in traditional market research. Thanks to the collected data we are able to refine our overall strategies from content to advertising plan. **Official Response from Tara Twyman:** > Thank you so much for taking the time to share your thoughts on Audiense Sabina. We're thrilled to hear about your positive experience and the specific aspects of the tool that have resonated with you. 💞 We're delighted that you appreciate Audiense's unique approach in providing genuine insights into actual behaviors. It's our mission to go beyond surface-level information and offer a deeper understanding of audience affinities. We're pleased to hear that this has proven to be a valuable complement to traditional market research, enriching your strategies with authentic audience intelligence. 🚀 Your mention of Audiense being user-friendly and visually appealing is gratifying, as we strive to create an interface that not only meets but exceeds our users' expectations. We're committed to making the user experience as seamless and enjoyable as possible. Regarding your desire for even more data sources, we appreciate your feedback. Our team is working to enhance and expand the capabilities of Audiense with more channels and data in the near future, so we will be confirming our developments in our roadmap, which I have included below. 📢 Once again, thank you for your review and for choosing Audiense. Best Wishes, The Audiense Team ### 30. Fantastic research tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2023 **What do you like best about Audiense?** Audiense opens up the possibility of analysing a specific group of people or audience of your intrerest, providing very detailed reports on their lifestyle, characteristics and features. It's a superb way to understand what moves this audience, so you can take more informed decisions on your marketing strategies. **What do you dislike about Audiense?** It is difficult to directly reach out to the audience itself, but this is because of data protection regulations. **What problems is Audiense solving and how is that benefiting you?** It allows me to better understand a particular audience so I can better design my strategy to approach them. This maximizes the chances of success in my campaigns. **Official Response from Tara Twyman:** > Thank you for taking the time to share your experience of Audiense, we really appreciate it! 🫶 We hear you about directly engaging with members of the audience. You can of course focus on segment (audience) types, and lookalikes within our tools. Not sure if this will help, or you already know, but sharing is caring as they say: within Audiense Insights, you have the targeting pack to support your segmented targeting, and within Audiense Connect dashboard you can also use X ads, lists and other features that allow to identify top engagers, audiences that start interacting with your campaigns in real-time / dynamic), through an owned connected account. 📈 A slightly different approach is through our Meta insights tool 'Soprism by Audiense', where you can send profiled audiences/segments to Meta Ads directly to reach out with ads, incl. lookalikes to expand your reach + profile your first-party FB audiences (reach out to your Account team for more information if you don't already have access). 🚀 Have included our latest product update on the link below. We are always here to help with any advice. Best wishes, The Audiense Team ### 31. Technology and Support make Audiense a great option for social media marketing. **Rating:** 5.0/5.0 stars **Reviewed by:** Pablo S. | Asesor de estrategia, Small-Business (50 or fewer emp.) **Reviewed Date:** April 26, 2023 **What do you like best about Audiense?** As an Audiense user, I can say that I am genuinely impressed with the technical strength of the platform. The amount of data obtained from social media is impressive, and Audiense uses it effectively to provide valuable information to users. The platform is easy to use and offers many features to help users get the most out of their social media profiles. Audiense has everything you need to optimize your social media marketing campaigns, from audience segmentation to detailed reporting. Moreover, the support from the Audiense team is simply outstanding. They are always available to help with any issues that may arise and ensure that users are delighted with the service. They also offer various online resources, such as tutorials and help guides, to ensure users can make the most of the platform. Overall, I highly recommend Audiense to anyone looking for a solid and effective solution for social media marketing. **What do you dislike about Audiense?** Although Audiense's platform is impressive in terms of technical strength and support, it can be a bit overwhelming for new or inexperienced users in social media marketing. The features and data available can be challenging to handle initially, but the support team is always available to help. **What problems is Audiense solving and how is that benefiting you?** Audiense helps us solve problems related to optimizing communication on social media, mainly on Twitter. Through its extensive data analysis, it allowed us to identify communities to reach with our messages and specific tools to customize the message for the best possible reach. In turn, by detecting influencers, we have been able to take the communication of our campaigns to another level. **Official Response from Tara Twyman:** > Hi Pablo, Thank you so much for your positive review 🤗 We are delighted to help any time, whether technical enquiries or provide advice/guidance for specific projects to get the best out of the data. We are passionate about our solutions and want to share the knowledge & value! You are right, for some it might be overwhelming at first, until they get some guidance either in-app or via our resources (Knowledge Base or Onboarding). I have included a link to our knowledge base for reference here below. Please don't hesitate to share future product feedback via the platform (top navigation menu). 🚀 This will take you to our new Product Portal (roadmap) so you can take a peek at what's coming next, betas to request, and newly launched updates. You can either vote for what's important to you by clicking on each feature card, or submit any new ideas! Best wishes, The Audiense team ### 32. Great tool for audience profiling **Rating:** 5.0/5.0 stars **Reviewed by:** Andrea A. | Strategy & Growth Director, Mid-Market (51-1000 emp.) **Reviewed Date:** October 03, 2023 **What do you like best about Audiense?** I like the data it pulls from brands, like how it clusters followers, how it creates attitudinal themes, suggested media, and social media usage. **What do you dislike about Audiense?** Could provide better insights on social media usage and platforms formats. **What problems is Audiense solving and how is that benefiting you?** It helps me understand brands and categories based on their audiences. The benefit for the agency is to start with a blank slate and come in with much more data and knowledge for planning and creative. **Official Response from Tara Twyman:** > Thank you, Andrea, for taking the time to share your positive feedback! 💜 We are delighted that you appreciate the user-friendliness and quality of our insights. We appreciate your thoughts on social media usage, as we are always looking to improve our data and integrations to enrich your analysis. We have another managed product off-app (Demand Intelligence) which is offered via our solutions team, where Audiense is able to analyze specific brand demand, multichannel (incl. social media & search). You can reach out to the team to find out more and ensure it fits with your use case. 🚀 If you'd like to learn about the latest updates and improvements on the roadmap, we have our product portal where we invite you to suggest ideas, vote for specific features that matter to you, and take part in what we develop next. In this portal, you will also see all the Beta features available in-app to support your audience analysis further! I have added a link below. Please don't hesitate to contact us, as we'd be happy to answer all your questions! Once again, a big thank you for your trust, and for choosing Audiense as your solution! Best regards, The Audiense Team ### 33. Audiense is the best tool for know about the emotions of ours consumers **Rating:** 5.0/5.0 stars **Reviewed by:** Rodrigo F. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2023 **What do you like best about Audiense?** It is straightforward to use and provides much data that helps us reinforce our proposals more strategically. It also allows us to know our consumers' personalities, enabling us to create a more accurate brand persona. **What do you dislike about Audiense?** What I dislike about the tool is that it can only be used through Twitter. This is a problem because if there is a brand or industry that does not exist there, then the tool would not work for me. **What problems is Audiense solving and how is that benefiting you?** It helps us to have a numerical base to justify our strategic proposals, it also allows us to know what media our user is interested in and what type of influencers and content creators are most suitable for their personality and interests. **Official Response from Tara Twyman:** > Thank you Rodrigo for taking the time to review Audiense and share your experience 💕 Twitter is indeed our main data source for Audiense Insights & Audiense Connect platforms, but we are using other data and proprietary algorithms to enrich this data further. To use a couple of examples, you can see social media channels for influencers, and filter content creators by channel in the influencers tab, as well as relevant social channels for the audience via the online habits tab. However, we understand if an account or audience is not on Twitter, this becomes more difficult to analyse. In these cases, there are options: 1. Use Audiense Insights as a proxy to find similar audiences (i.e. competitor followers) 2. We also have a multichannel reporting option, where we can provide reports off platform for Instagram, TikTok and YouTube, at account level. 3. Audiense also has a Meta Insights tool called "Soprism", which allows you to find audiences on Facebook and Instagram (covers the Meta network), and uses declared data via the Meta ads API. 🚀 With Soprism, you can identify audiences with specific interests, as well as first-party data audiences if Meta is an important channel for you. Many of our users now have access to both, and use them in combination. You can speak to your AM about this for more information anytime. Best wishes, The Audiense Team ### 34. The best intelligence tool for gathering HCPs social conversations worldwide **Rating:** 5.0/5.0 stars **Reviewed by:** Ángel G. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2023 **What do you like best about Audiense?** The quality of the data gathered helps you to get intelligence to take the best strategic decisions in social media marketing **What do you dislike about Audiense?** No downside, everything is always fine in all counts **What problems is Audiense solving and how is that benefiting you?** Getting to know in depth your social audience is key to determine the right social strategies: the social channels to use, the audience to create community and engage with, the social narrative,etc **Official Response from Tara Twyman:** > Thank you, Angel, for taking the time to review Audiense and share your experience. We really appreciate this! 🫶 It's music to our ears that you are happy with our tools and are getting value for informing strategy, identifying the right channels, engaging with communities. 🎵 I have included our latest product update so you know what is new, better and coming, as well as have a link for our product portal (roadmap) which is included. 🚀 Best wishes, The Audiense Team ### 35. A uniquely powerful tool. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Music | Mid-Market (51-1000 emp.) **Reviewed Date:** May 11, 2023 **What do you like best about Audiense?** - The personality section is perhaps my favourite, as it helps give a holistic understanding of an artist's fans - The influencers & brands section is also great to get an impression of who they are, and is sufficiently sliceable to dive into various niches, as the same view (uniqueness/affinity/filters) doesn't work for each use case - Benchmarking functionality is a huge advantage too, to contextualise everything we can uncover **What do you dislike about Audiense?** - Demographics and sociographics can be misleading, due to its inferential nature, and while I can use other sources for demographic information, I have to make sure clients don't read too much into the demographics/sociographics sections when I send them the public version of the report **What problems is Audiense solving and how is that benefiting you?** Understanding fan groups of a particular artist or genre, allowing us to suggest strategy that cultivates authentic die-hard fandom, whereby the artist can communicate and collaborate with their die-hards, and forge longevity into their career (beyond mere streaming performance). **Official Response from Tara Twyman:** > Thank you for your review 💕 We are happy that you like the data representation and filtering features! In terms of demographics within our Audiense Insights platform, we use Twitter public profile information and our own algorithm to infer what Twitter does not provide. For example, language is based on user tweets, country/city are inferred from the Twitter profile free text field, but we apply our algorithm (AI/ML) to detect these correctly and make sure we have the right version of the location, whereas age & gender are not provided by Twitter, so we apply AI/ML. For socioeconomics, this data is aggregated from FB Ads API (declared) and census data for US-only income. The link below explains how this tab/data is calculated 🫶 We value your ongoing feedback! You can share suggestions/thoughts via productrequest@audiense.com any time, or via the platform's top menu (product feedback) to also access our roadmap. Best wishes, The Audiense Team ### 36. Best tool for target intelligence **Rating:** 4.5/5.0 stars **Reviewed by:** Caterina G. | Head of Client Partner, Small-Business (50 or fewer emp.) **Reviewed Date:** November 06, 2023 **What do you like best about Audiense?** Audiense tells to marketers what people actually does on social network: it translate data in actionable insight **What do you dislike about Audiense?** it's not allowed to change the audience after a report is launched **What problems is Audiense solving and how is that benefiting you?** Audiense is very actionable and it allows you to acutally understand your audiense (not just via survey) and to improve media campaign **Official Response from Tara Twyman:** > Thank you, Caterina, for taking the time to share your experience with Audiense. 💕 Our audience reports show data that is historic (real-time, to date), so the insights can not be modified without launching a new report. We introduced a feature last year that allows you to clone your report (audience definition), which can be found on your report list actions menu, next to the report you wish to relaunch. The bonus is that you can modify your definition, especially with the new insights you identified in the first report, to refine it. 🔎 Please find our latest product updates with new & improved features below! 🚀 Best wishes, The Audiense Team ### 37. Amazing tool with many insights for my marketing strategy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** November 02, 2023 **What do you like best about Audiense?** I really like the data and insights you can get in Audiense, it helps me to analyse my competitors, find influencers and better understand my target audience. **What do you dislike about Audiense?** Nothing, everything is good in the product **What problems is Audiense solving and how is that benefiting you?** I find data that I need to better understand my audience and launch better campaigns **Official Response from Tara Twyman:** > Thank you for your review! We really appreciate knowing we are making a difference. You may have seen we have just launched our most recent product update. Link included below in case you missed it. Always here for any support you may need. 🚀 Best wishes, The Audiense Team ### 38. Helpful **Rating:** 5.0/5.0 stars **Reviewed by:** Adrien K. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2023 **What do you like best about Audiense?** The fact that the data is really fast to collect. **What do you dislike about Audiense?** The tool is perfect to match with social listening tools, it was harder to understand communities spotted with another methodology. **What problems is Audiense solving and how is that benefiting you?** Understanding best who are people that have an interest on a topic. **Official Response from Celine Geeurickx:** > Thank you Adrien for sharing your experience with us! 💜 We're glad to hear that our speedy data collection impressed you 🚀 Data speed is one of our self-imposed priorities, and we're delighted it's hitting the mark. Also, we know it can be tough juggling different methods, and we are continuously working to enhance Audiense's compatibility to better support various approaches in understanding communities. Knowing that you're using Audiense to better understand who's interested in specific topics really makes our day 🎉 Encore merci pour votre confiance! The Audiense Team ### 39. Great tool for insights and easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 03, 2023 **What do you like best about Audiense?** Audiense is really easy to use and navigate, great customer support to help us with the implementation. We use it very often whether it is for existing or new businesses and it integrates easily with our business and our needs. **What do you dislike about Audiense?** We do not have any complaints or suggestions so far. **What problems is Audiense solving and how is that benefiting you?** Audiense is helping us to learn more about our clients' audiences, competitors and insights on social media, which allows us to provide them with tailor-made digital marketing strategies **Official Response from Tara Twyman:** > Thank you for taking the time to review your experience with Audiense. We love reading these positive comments. Always a pleasure to support and keep providing useful features. 💗 In case you missed it, we have just launched an improved actions menu, and the option to merge segments (useful when segments are similar to avoid repetition). Have left the link to our product update below! 🚀 Please don't hesitate to reach out to us at any time. Best wishes, The Audiense Team ### 40. Easily and quickly pulls Twitter/X demographics **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Government Relations | Enterprise (> 1000 emp.) **Reviewed Date:** September 19, 2023 **What do you like best about Audiense?** Fast, easy to use, offers several different Twitter/X functionalities. The reports are polished and easy to digest. Authentication of accounts not required to study them. Audiense customer support is very responsive and helpfil. **What do you dislike about Audiense?** No pain points found yet. I am loving this tool! **What problems is Audiense solving and how is that benefiting you?** Audiense is solving my organization's need to understand Twitter audiences better (their demographics, top influencers in specific locations). **Official Response from Tara Twyman:** > Thank you for taking the time to share your experience!! We really appreciate it and are delighted to hear your thoughts 💗 We have a product portal available to all users who want to know of upcoming new features, share any ideas, vote for features that will be more valuable, and keep up to date with any new betas that can be requested 🚀 Have shared the link below, which is also available in your dashboard's top menu under product feedback. Best wishes, The Audiense Team ### 41. The most complete social intelligence tool set I've used. **Rating:** 5.0/5.0 stars **Reviewed by:** Sergio P. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2023 **What do you like best about Audiense?** Easy to use and complete intelligence social information about X, Meta. Daily reports, excellent customer support and very intuitive. **What do you dislike about Audiense?** Integration could be better among the modules. **What problems is Audiense solving and how is that benefiting you?** Better understanding social behaviour and building the right campaigns. **Official Response from Tara Twyman:** > Thank you Sergio for sharing your experience with Audiense. We are delighted with your comments and always happy to support you. 💜 Appreciate your feedback about integrations between our platforms, especially Insights and SOPRISM, Meta. Our product team are working on making improvements in the future, to make it easier to combine data points and definitions where possible, as different data sources and algorithms. You can always keep up to date with our roadmap through our Audiense Product Portal, where we will be adding more about each tool soon. Here you can submit ideas, vote for features that are under consideration and important to you, and get updates for your comments. 🚀 Best wishes, The Audience Team ### 42. Pioneering Audience Research **Rating:** 5.0/5.0 stars **Reviewed by:** Periklis (Peri) P. | Marketing Technology Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** May 31, 2023 **What do you like best about Audiense?** The segmentation feature is extremely valuable for tailoring our marketing efforts to specific customer segments. We've been testing its robustness using edge cases and it never stops to amaze us **What do you dislike about Audiense?** I would prioritise expanding Audiense's database so it covers additional countries. But then again, that would require way more resources from their end, potentially harming the overall product growth. **What problems is Audiense solving and how is that benefiting you?** Audiense's interconnectivity feature allows users to identify patterns in audience behaviour, leading to more effective tailoring of marketing campaigns. The platform's ability to highlight top brands, influencers, and content sources within our target audience makes it easier to design strategic partnerships, collaborations, and content that genuinely resonates with the intended consumers. **Official Response from Tara Twyman:** > Hi Peri, Thank you for taking the time to review Audiense 💕. We really appreciate this, and so happy that you are getting value out of our Insights platform/data for your audience research. We'd like you to get even more value, so I am sharing our product roadmap on the link below 🚗. Feedback is so valuable to us, and we're always making improvements based on our customer suggestions, so your country feedback is welcomed! In terms of geolocations for audience definitions and baseline audiences, we update this every 6 months (granular level where possible). You can email productrequest@audiense.com or visit our product portal (link below) to submit an idea, and/or vote on an upcoming feature by clicking on the feature cards 🚀. For any other type of support (incl. product knowledge), please contact us via help@audiense.com 🫶. Best wishes, The Audiense Team ### 43. Good source of data with a few hiccups **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Market Research | Small-Business (50 or fewer emp.) **Reviewed Date:** October 03, 2023 **What do you like best about Audiense?** I liked that it's creating dashboards and visualizations that look nice and are helpful. I also think its reach of social media users is pretty good. It was easy to integrate into our work. **What do you dislike about Audiense?** Demographic data seems a bit unreliable. Downloading the data in Excel is not very user friendly. The customer representatives are not too knowledgable. **What problems is Audiense solving and how is that benefiting you?** I tried to find high-profile social media users that talk about a specific topic - and it helped me locate those demographics via their job titles. **Official Response from Tara Twyman:** > Thank you for taking the time to share your feedback! We are delighted you like the dashboard and visualizations, and hopefully are using the 'Download audience' option to get the full or summary PDF as well. We have a guide about demographic data which may help explain how it's calculated/where it comes from: https://help.audiense.com/knowledge/demographics-tab-of-insights-report Our Excel downloads are meant to be used to input specific data into other tools such as author social listening uploads, targeting criteria to support, or BI tools, and this depends on the download being referred to. It is an additional resource, and why it is not part of the dashboard. Nonetheless, we really appreciate your feedback and I will inform our product team. Please don't hesitate to share any additional feedback (as we always take into account suggestions) to productrequest@audiense.com. In terms of customer support, we are sorry to hear about your experience, so please feel free to ask for a call with a product specialist, where we can run through any questions to give guidance, and facilitate more resources that could help. In the meantime, I am including our knowledge base in the attached link, which should be helpful to provide use case videos and specific product FAQs. Hope this is helpful. Thank you again for sharing your thoughts and experience, and for choosing Audiense. Best wishes, The Audiense Team ### 44. Insights and who influences them! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Market Research | Enterprise (> 1000 emp.) **Reviewed Date:** November 02, 2023 **What do you like best about Audiense?** The team is super helpful and the insights we get are almost real-time. The amazing data we get allows us understand what makes a demographic tick, sparks their interest and what or who influences them! **What do you dislike about Audiense?** I cannot add to this section and if a metric is not found, the team are always there to help. **What problems is Audiense solving and how is that benefiting you?** How to understand and reach different audiences, they have a global reach too! **Official Response from Tara Twyman:** > Thank you for taking the time to review and share your experience of Audiense. We all appreciate your comments, especially 'dislike: metric not found'! 💜 It's a pleasure to support you. I have shared our new product update on the link below to keep you in the know of what is happening product-wise at Audiense. 🚀 Best wishes, The Audiense Team ### 45. Extremely detailed information to analyze audiences **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** June 18, 2023 **What do you like best about Audiense?** All the information is very detailed and extremely useful for analyzing the potential audience of a social media profile. As a basis for more detailed studies, it is extraordinary. **What do you dislike about Audiense?** The information is so exhaustive that it's hard to truly take advantage of it. For an individual user, the cost of the platform is somewhat excessive, and I only use it for educational purposes to create reports with my students. **What problems is Audiense solving and how is that benefiting you?** It helps me analyze the potential audience of a profile, political in this case, and relate the content that profile publishes with the possible audience it is targeting. **Official Response from Tara Twyman:** > Thank you very much for your review 🫶 We understand that it is a quite powerful platform in terms of data and use cases. If you want to check details of your account or plan, you can contact our support team at help@audiense.com for someone from the team to advise you or if you have an account manager, it is better to consult with them. To see our roadmap, vote, and share suggestions, you can access our Product Portal at the link added below. Regards, The Audiense team ### 46. Powerful tool and very ergonomic interface **Rating:** 5.0/5.0 stars **Reviewed by:** Thomas Z. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 29, 2023 **What do you like best about Audiense?** The ease of use, the quality of results and data interpretations. The quality of customer support and teams. **What do you dislike about Audiense?** Analysis profiling conditioned by platform policies **What problems is Audiense solving and how is that benefiting you?** Understanding audiences and persona definitions. **Official Response from Tara Twyman:** > Thank you for taking the time to share this positive feedback with us! 💜 We are truly delighted that you appreciate the ease of use of our tools, as well as the quality of the insights we offer. Ease in data interpretation is a key element in what we offer, and we are happy that you highlighted this point! It's great to read your opinion about our teams! Thank you 🎉 Regarding profiling analysis conditioned by platform policies, this is a point we are working on to maximize profiling freedom while conscientiously respecting imposed limits. We are committed to doing everything possible to make profiling analysis as broad and exploratory as possible. 🚀 We are super happy to see that audience understanding and persona definitions are points you highlight! These are two of our strengths for both Digital Intelligence and Social Intelligence. Whether for small, medium, or large companies, Audiense is designed to provide you with the necessary knowledge to understand your audiences and targets. Once again, a big thank you for your trust and for choosing Audiense as your solution! Best regards, The Audiense Team ### 47. Quick turnaround insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** November 02, 2023 **What do you like best about Audiense?** Easy to use, great data visualisations and granularity **What do you dislike about Audiense?** Content insights aren't always so helpful **What problems is Audiense solving and how is that benefiting you?** Defining audiences **Official Response from Tara Twyman:** > We really appreciate your review, thank you 💕 Happy to hear you enjoy our visualizations and the platform is easy to use. In terms of the content tab, this would depend on the use case, however isolating liked vs shared content and identifying original domains can be useful for media campaigns. Please feel free to share your ideas on our product portal if this would help your work. Our product team are always considering improvements, making it easier to communicate updates directly (attached below). Best wishes, The Audiense Team ### 48. Marketing Manager **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 19, 2023 **What do you like best about Audiense?** I like the quick ability to create multiple reports and the insights that those reports provide. Particularlly, I appreciate the IMB Watson integration. **What do you dislike about Audiense?** I wish there was an easier way to compar one report to another to see where there is overlap and where there are outliers **What problems is Audiense solving and how is that benefiting you?** Audiense is providing more insifht into who are consumers are, how we can best reach them, and how to most effectively target our marketing efforts **Official Response from Tara Twyman:** > Thank you for sharing your thoughts and experiences as a Marketing Manager using Audiense. We're delighted to hear about the aspects you appreciate and your valuable feedback on areas for improvement. 💗 It's great to know that you find Audiense's quick report creation and the insights they provide valuable. The integration with IBM Watson is indeed a powerful feature for enhancing audience analysis. 🚀 Regarding your feedback on comparing reports more easily, we understand the importance of this capability for better data-driven decision-making. We are continuously working on improving our platform, especially expanding the benchmarking feature to add more than 1 report at a time, and make this analysis more insightful, so your suggestion for a more streamlined comparison feature is noted. We aim to make it even more convenient for you to identify overlaps and outliers across reports, Whilst we improve this functionality in Audiense Insights, there is a feature in Audiense Connect called Audience Intersection Report, that allows comparison of follower overlaps and gaps for up to 20 audiences or accounts, if you are not aware that it exists. Audiense is designed to empower businesses like yours with insights into consumer behaviour and effective audience targeting. We're thrilled to hear that it's helping you gain a deeper understanding of your consumers and optimize your marketing efforts. As we continue to enhance our platform, we look forward to providing even more valuable insights to benefit your marketing strategies. If you have any further suggestions or questions, please feel free to reach out to help@audiense.com, or you can click on the link below to access our product portal where you can explore our product roadmap, including planned, under consideration, beta, and launched features. This allows you to vote for upcoming features and have a voice in shaping what truly matters for your projects and campaigns. We appreciate your feedback and are committed to ensuring Audiense meets your needs effectively. Best, The Audiense Team ### 49. Good experience with Audiense **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** October 05, 2023 **What do you like best about Audiense?** I like the user interface - easy to understand **What do you dislike about Audiense?** The onboarding process was unclear - need more alignment internally **What problems is Audiense solving and how is that benefiting you?** Understanding our social media followers better **Official Response from Tara Twyman:** > Thank you for taking the time to share your experience! We really appreciate it 💗 Our customer success team strive to make the onboarding journey the best to match your needs as a user and team, so we would be eager to hear from you and make sure we can support you going forward. Please don't hesitate to get in touch with your account manager or our support team via help@audiense.com if you need more training at any point. We'd also like to share our product portal/roadmap where you have access (also in our dashboard) to upcoming features and betas that you can add to your account. Here you can submit ideas, vote or simply share feedback. Best wishes, The Audiense Team ### 50. So far so good, but looking for more robust reports **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** August 28, 2023 **What do you like best about Audiense?** Great visualizations, thorough info. Like ability to compare segments to other audiences. **What do you dislike about Audiense?** Wish it was based on more than just Twitter/X info. Would like to see the downloaded reports include media and content insights + social channel usage. **What problems is Audiense solving and how is that benefiting you?** Deeper insight into specific audiences **Official Response from Tara Twyman:** > Thank you for taking the time to share your thoughts on Audiense. We truly appreciate your feedback as it helps us improve our platform to better meet your needs. 💕 We're delighted to hear that you find Audiense's visualizations and the depth of information valuable. Our goal is to provide our users with comprehensive insights, and it's great to know that you appreciate the ability to compare segments to other audiences. We understand your desire for more robust reports that go beyond Twitter/X data. We're constantly working to expand our data sources and enhance our offerings. Not only that, but we already enrich our data with added beta features that can be made available, such as 'Download affinity interests, including more categories that go beyond X'. You can enquire on the email provided below. Regarding media and content insights, as well as social channel relevance (we don’t measure usage), there are 2 formats available: 1. by downloading the report into a PDF or PPTX file provides a summary or full overview of the Audience, including these insights. 2. we also have the option to download ‘All insights’ into XLS, which provides many metrics including content type, media and channels. If this is not available through your account at the moment, please get in touch with help@audiense.com or your account manager, on how to enable the download of all insights for any given audience. If this is not what you were looking for, we are eager to receive your feedback in detail through productrequest@audidense.com, as we will certainly take it into consideration as we continue to improve our platform. 🚀 Audiense is designed to provide deeper insights into specific audiences, and it's fantastic to hear that it's fulfilling that purpose for you. As we evolve and add more features, we aim to provide even more valuable insights that can benefit your audience targeting and engagement strategies. We've established a product portal where you can explore our product roadmap, including planned, under consideration, beta, and launched features. This allows you to vote for upcoming features and have a voice in shaping what truly matters for your projects and campaigns. I have added the link below! Thank you again for your feedback, and please don't hesitate to reach out if you have any further suggestions or questions to the product email I added above or directly in our product portal. 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