Audiense Reviews & Product Details

At Audiense we are creating a one-stop shop for all your audience research needs powered by social data. We are here to empower your audience and marketing strategies. Traditional market research is faced with limitations in this fast-moving digital age. It’s time to unlock digital and social intelligence to develop informed audience strategies and address the fundamental challenge of culture always being on the move, making it difficult for existing consumer segmentation to keep up. Audiense aims to create brand relevance through cultural understanding. Our social consumer segments are derived from consumers’ behaviour “in the wild”, making it more likely to reflect real affinities and passion points becoming a powerful new input to the segmentation strategy. Audiense provides a great data-foundation to persona development, understanding the audiences that matter to your business, finding new audience pocket opportunities, identifying sponsorships/partnerships, content ideation, targeted advertising and so much more. We are proud to have served more than 100k+ customers globally since 2012 from our offices in the UK and Spain. Over the last 2 years Audiense has risen as a consolidator in the space acquiring SOPRISM, Tweet Binder and Affinio. As a result we have developed a suite of products powered by a variety of data sources diversifying our offering. We currently offer a range of products and services across 2 core Hubs: 1) Audiense Intelligence [3 products] Demand, Social and Digital Intelligence 2) X Marketing: [2 products] X advanced analytics & tracking and Community management

Product Website

Seller

Audiense

Discussions

Audiense Community

Languages Supported

English, Spanish

Overview by

Carlos Serra

Pricing

Pricing provided by Audiense.

Twitter Marketing

from $948

billed annually

View More Pricing Information

Audiense Media

Audiense Demo - Audiense Insights - Instantly understand who makes up your target audience.

Audiense Insights applies machine learning to instantly understand who makes up your target audience, by analyzing connections between the people that shape it. Go beyond traditional segmentation based on age, gender and location, now you can discover new segments based on people’s interests and ...

Audiense Demo - Audiense Insights - Do you want to integrate Audiense Intelligence with your own data or visualizations? No problem, we make it easy.

Simply export your Audiense reports to PDF or Microsoft Powerpoint formats to use the most relevant insights about your audiences in your presentation decks. Or alternatively, export each of the insights to a CSV file so you can easily process, share or integrate them in your organisation. CREATE...

Audiense Demo - Audiense Insights - Identify any audience or segment effortlessly at a granular level.

Effortlessly combine numerous filter options when you create a report, such as user profiles, affinities, demographics and job roles, creating highly personalised audience segments. Armed with Audiense Insights you can make better marketing decisions, adapt your targeting, improve relevancy and d...

Audiense Demo - Twitter Marketing - Monitoring/Listening

Complete global coverage of real-time and historical (since 2006) Twitter content. Audiense provides conversation analysis and one-click campaign targeting.

Audiense Demo - Audiense Insights - Identify the most relevant influencers for any target audience

The influencers analysis makes it possible to validate that the influencers are relevant to the analyzed segment: they are influencers that have a close relationship with their audiences, and so are hard to find with the usual methods and tools.

Audiense Demo - Audiense Insights - Personality Insights (IBM Watson)

Audiense Personality Insights with Watson uses the power of IBM Watson to segment by personality and deliver rich insight into audiences and influencers. Personality Insights are a great way to understand your audience’s intrinsic characteristics to create a tone of voice your audience will respo...

Official Downloads

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[eBook] How social data is transforming Public Relations

[Ebook] Influencer Marketing - Identify the most relevant influencers for your audience

Interactive Demo

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Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

3/3/2021

"Invaluable to the Business"

5/5

What do you like best about Audiense?

IBM Watson personality integration is brilliant. Also being able to find a cluster of audiences based on following f accounts or locations/demographic is fantastic. Review collected by and hosted on G2.com.

What do you dislike about Audiense?

UI in audiense connect & loading time and being limited to 50K results Review collected by and hosted on G2.com.

Recommendations to others considering Audiense:

Think and try to understand how this can be integrated with your social listening platform. You must think as Audiense as a companion/partner tool to the solutions that you have already Review collected by and hosted on G2.com.

What problems is Audiense solving and how is that benefiting you?

Personality insights for better understanding and tonality of our marketing messages.

Create audiences that would have been hard to create without Audiense, especially follower of account or by region or personality type

quantifying the size of segments and finding potential white sapce Review collected by and hosted on G2.com.

Response from Josephine Durney Jimenez of Audiense

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Hi Michael! ⚡️

Thank-you for your glowing review of Audiense! We love to hear that we have become 'invaluable' 😁

I'll pass on your feedback to the team now!

Verified User in Media Production

Enterprise (> 1000 emp.)

12/20/2024

"Saves me hours of time!"

5/5

What do you like best about Audiense?

Before Audiense, I would conduct online audience research by search for a topic on a regular social listening tool, going through the mentions, and looking through the profiles of people joining in on the conversation by hand. This would take hours, even for the most basic of tasks. Audiense does the same work and more for me in a fraction of the time. Reports are quick and easy to set up, and they rarely take longer than 10 minutes to run. The exports generated from the report are visually nice and easy to read, meaning I can send them directly to stakeholders without having to adjust them. The tool's documentation is well written and anwers most questions, including details of data sourcing, and the Audiense team are very helpful and quick to answer any addtional questions that are sent to them. Review collected by and hosted on G2.com.

What do you dislike about Audiense?

Because Audiense's insights reports are generated based on audiences found via publically avalible data on X, it is not always a true representation of an overall audience. However, when trying to research online audiences, often this option is better than nothing and/or a good starting point. Review collected by and hosted on G2.com.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

3/10/2026

Business partner of the seller or seller's competitor, not included in G2 scores.

"Quick Audience Insights, but Data Feels Fragmented and Mostly Limited to X"

2.5/5

What do you like best about Audiense?

quick and easy access to audience insights Review collected by and hosted on G2.com.

What do you dislike about Audiense?

-Some insights are pretty fragmented and not consolidated smoothly by data sources

-Limited to moslty X Review collected by and hosted on G2.com.

Verified User in Entertainment

Enterprise (> 1000 emp.)

5/2/2025

"Comprehensive Audience Insights"

4/5

What do you like best about Audiense?

The clustering functionality allows us to learn more about the audiences talking about our movies and to present the information to stakeholders in an easily digestible way. The Audiense team has also been receptive to our feedback and has added features we requested. Review collected by and hosted on G2.com.

What do you dislike about Audiense?

Nothing significant comes to mind. It would just be nice to have this platform linked with a social listening tool to be able to instantly pull insights without having to export comments/users and import them into Audiense. Review collected by and hosted on G2.com.

What problems is Audiense solving and how is that benefiting you?

Through Brandwatch, we're able to easily track social conversation and social volume. However, Brandwatch is not particularly useful when analyzing the composition of audiences talking about something online. Audiense helps us deep dive into WHO is talking about a movie and more closely analyze opportunity audiences or problematic audiences. Review collected by and hosted on G2.com.

Response from Celine Geeurickx of Audiense

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Thank you so much for your detailed review!

We’re super glad to hear that the clustering functionality has been a valuable asset for your team and that it’s helping you better understand and communicate about the audiences engaging with your content. Our mission is to empower teams like yours to uncover deep audience insights, and it’s incredibly rewarding to see that in action!

You also brought up an excellent point regarding integration with social listening tools, and we’re happy to share that Audiense does currently integrate with several such platforms. If you haven’t already explored these options, our team would be more than happy to walk you through what’s available and how to get set up. 🤓

Finally, it means a lot to hear that you’ve found our team receptive and responsive. Listening to our users and evolving alongside them is a core value at Audiense.

Thank you,

Your Audiense team 💜

See how Audiense improved

Verified User in Market Research

Mid-Market (51-1000 emp.)

2/14/2025

"Great tool for understanding the characteristics of your target audience on social"

4.5/5

What do you like best about Audiense?

We used Audiense to analyze the characteristics of different audiences who engaged in conversations on X around a specific topic. The tool proved to be extremely valuable, offering a wealth of detailed insights to enrich our analysis (from users' interests and influencers, to socio-demographic attributes...)

I particularly appreciated the integration with IBM Watson, which leverages machine learning to generate in-depth personality profiles for specific target groups.

The platform’s interface is well-designed, making navigation smooth, intuitive, and user-friendly.

The support from the Audiense team has been outstanding from the very beginning. I truly valued their responsiveness and proactive approach in providing ideas and suggestions to enhance our analysis and maximize the platform’s potential.

Overall, I think Audiense is a very useful for anyone looking for a comprehensive and effective solution to gain deeper insights into their audience and optimize their social media marketing strategy. Review collected by and hosted on G2.com.

What do you dislike about Audiense?

I would love to see additional social data sources integrated into Audiense. Review collected by and hosted on G2.com.

Response from Celine Geeurickx of Audiense

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Thank you so much for your thoughtful and detailed review! 🫶 We're thrilled to hear that Audiense has been instrumental in helping you analyze audience characteristics and uncover valuable insights that go beyond traditional tools. It's great to know that you found the integration with IBM Watson useful and that our platform's intuitive interface made your experience smooth and user-friendly. Our team is especially grateful for your kind words about our support—we're always here to help ! 💪

We appreciate your feedback on expanding social data sources, and we’re continuously exploring ways to enhance the platform with more integrations. You can always take a look at our product portals to check on our new data sources.

Thanks again for your support, and we look forward to continuing to help you gain deeper audience intelligence! 🚀

Your Audiense Team 💜

See how Audiense improved

Nicolas S.

Senior Manager Social Analytics & Insights

Mid-Market (51-1000 emp.)

5/2/2025

"great performances and attention to detail in exploring audience insights"

5/5

What do you like best about Audiense?

I like how flexible the software is and how deep you can explore audiences Review collected by and hosted on G2.com.

What do you dislike about Audiense?

maybe that you are solely focused on Twitter Review collected by and hosted on G2.com.

Response from Celine Geeurickx of Audiense

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Thank you for the great feedback! 🫶

We’re happy to hear you’re finding value in the depth and flexibility of Audiense, especially for identifying early adopters and analyzing TV series audiences, that’s exactly what we aim to support.

Regarding your point about Twitter: you're right that it's our primary data source, as it provides unparalleled audience-level insight. That said, many users enrich their insights by combining Audiense with data from other platforms via our integrations or custom workflows, we’d be happy to help you explore that.

We also have access to additional data sources beyond Twitter, including the Meta ecosystem and LinkedIn. Plus our tool Demand, allows you to have comprehensive insights into an entity’s (brand, person, public figure, fictional character, organization, community, etc) online presence and digital footprint.

Thanks again for being part of the Audiense community!

See how Audiense improved

Verified User in Food & Beverages

Small-Business (50 or fewer emp.)

3/28/2025

"Audiense is a great tool, but some improvements can be done."

4/5

What do you like best about Audiense?

Being able to undersrand where does the conversation sits in terms of who is part of and what are tha affinities they have. Review collected by and hosted on G2.com.

What do you dislike about Audiense?

Maybe the thing that i most miss is the posibility of playing around with the audience search within the platform rather than going back to Meltwater and refine the search there. Also the posibility of editing the results whenever the results are not matching an analyst pov. Review collected by and hosted on G2.com.

Response from Celine Geeurickx of Audiense

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Thank you so much for taking the time to share your thoughts! 🫶 We're really happy to hear that Audiense helps you understand audience conversations and affinities—that’s exactly what we aim for.

We also truly appreciate your feedback about audience search and result editing. You're not alone in wanting more flexibility, and we hear you! Improving the platform is an ongoing journey, and your insights help shape what comes next. I’ll make sure our product team sees this, as we always strive to make Audiense even better for our users.

If you'd like to chat more about how we can better support your needs, we’d love to connect.

Thank you again,

Your Audiense team 💜

Verified User in Newspapers

Small-Business (50 or fewer emp.)

10/15/2024

"I strongly recommend this platform"

4.5/5

What do you like best about Audiense?

Honestly, Audiense is pretty awesome at giving super detailed audience segmentation and analytics for your X (formerly Twitter) account. It goes way beyond basic demographics and really helps me get a grasp on my audience’s behaviors, preferences, and who influences them. Review collected by and hosted on G2.com.

What do you dislike about Audiense?

The platform can be a bit of a challenge to navigate at first. There’s a ton of features, and it can feel kinda overwhelming Review collected by and hosted on G2.com.

Verified User in Sports

Small-Business (50 or fewer emp.)

2/17/2025

"Audiense is a reliable and innovative tool"

4/5

What do you like best about Audiense?

Audiense provides detailed information about social following at the touch of your fingers, it is an easy to use tool and provides valuable insights that we can share with our clients Review collected by and hosted on G2.com.

What do you dislike about Audiense?

since they are constantly innovating and improving there are always new ways of working to learn Review collected by and hosted on G2.com.

Response from Celine Geeurickx of Audiense

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Thank you so much for your thoughtful review! 🫶 We're glad to hear that you find Audiense to be both reliable and innovative. It’s great to know that our platform’s detailed insights, user-friendly interface, and IBM Watson integration are helping you better understand your audience and optimize your social media marketing strategy.

Thank you so much for your kind words about our support team—it means a lot to us that you’ve found our help valuable! If you ever have specific suggestions or needs, we’d love to hear them!

Thanks again for being part of the Audiense community—we’re excited to keep supporting your success! 🚀

Your Audiense team 💜

Tonina T.

Head of Strategy

Small-Business (50 or fewer emp.)

7/23/2024

"Fantastic and really powerful tool that can help you better understand and target your audiences"

5/5

What do you like best about Audiense?

Indepth analytics about audience's interest and people/ TV shows they follow. Review collected by and hosted on G2.com.

What do you dislike about Audiense?

Data is sourced in different ways and it's challenging to pull together audience profiles for each channel when the data available varies. Review collected by and hosted on G2.com.

Response from Celine Geeurickx of Audiense

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Thank you for your review! 🤓

We're very happy to hear that you find Audiense helps you to understand and target your audiences effectively, through our in-depth analytics, including what audiences are interested in and who and what TV shows they follow. These insights are designed to help you create more relevant and engaging content, allowing you to better connect with your audience.

We are aware of your concern about the diversity of data sources across different channels and the challenges of understanding insights at a glance. This is a key area for us, and we are continually working to improve and integrate the data for our different tools and data sources. 🛠💪 Our ultimate goal is to simplify the process of building comprehensive audience profiles, so that you can more easily leverage this intelligence in your marketing strategies. Thank you for highlighting this and recognizing the value of Audiense in solving audience segmentation problems to improve campaign results.

Your Audiense Team 💜