Link copied to clipboard # Audiense Discover vs Meltwater Comparison - What are their main differences? Share [ Export ](/compare/audiense-discover/meltwater/export.csv) Audiense DiscoverMeltwater[+ Add Product](#) Pricing **Audiense Discover** Free Trial **from $948** billed annually · Twitter Marketing **from $8352** billed annually · Audiense Insights **from $25000** billed annually · Audiense Insights Unlimited **Meltwater** **Contact Vendor for Pricing** · Starter — from $10,000/year **Contact Vendor for Pricing** · Pro — from $25,000/year **Contact Vendor for Pricing** · Enterprise — from $130,000/year **Pricing Insights** from reviews Perceived Cost **Audiense Discover** $$$$$ **Meltwater** $$$$$ Average Discount **Audiense Discover** 8% **Meltwater** 13%5% more Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **Audiense Discover** 6 months Based on 100 responses **Meltwater** 6 months Based on 100 responses Return on Investment **Audiense Discover** 6 months Based on 100 responses **Meltwater** 6 months Based on 100 responses ![Audiense Discover](https://images.g2crowd.com/uploads/product/hd_favicon/4332e7acab14363e58cbe1332e56e881/audiense-discover.svg "Audiense Discover") ![Meltwater](https://images.g2crowd.com/uploads/product/hd_favicon/1520621978/meltwater.svg "Meltwater") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Audiense Discover** Audience Analysis (6) Detailed Information (5) Audience Management (1) Complex Features (1) **Meltwater** Intuitive Navigation (142) Responsive Support Guidance (110) Difficult Navigation (66) Missing News Sources (33) Integrations **Audiense Discover** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ff3e7035820bd5f8e5144714fcf71ef8/buffer.png "Product Avatar Image") Buffer ](https://www.g2.com/products/buffer/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_de38ded54192865bf536f210b4a47ec4/hootsuite.png "Product Avatar Image") Hootsuite ](https://www.g2.com/products/hootsuite/reviews)[ View all ](https://www.g2.com/products/audiense-discover/integrations) **Meltwater** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d7a6867b2a633fbb5cb36165ac39a3ea/audiense-discover.png "Product Avatar Image") Audiense Discover ](https://www.g2.com/products/audiense-discover/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c234b0ee74b541afa9ab8821ce182db8/facebook-for-business.png "Product Avatar Image") Facebook ](https://www.g2.com/products/facebook-for-business/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a98649ab05a535bacebaddcb7deb06a8/klear-klear.png "Product Avatar Image") Klear ](https://www.g2.com/products/klear-klear/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_cf9eca228a527a677690aa8c987db12a/kizeo-klear.png "Product Avatar Image") KLEAR ](https://www.g2.com/products/kizeo-klear/reviews)[ View all ](https://www.g2.com/products/meltwater/integrations) Screenshots **Audiense Discover** ![Audiense Discover screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/99479/expirable-direct-uploads-2F1e289e5a-c368-41c1-8325-604119b611b3-2Fseg.png) **Meltwater** ![Meltwater screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/154792/01-Explore.png) **Ratings** from reviews Meets Requirements **Audiense Discover** **8.5** /10 Based on 191 responses **Meltwater** **7.9** /10 Based on 2,193 responses Ease of Use **Audiense Discover** **8.7** /10 Based on 193 responses **Meltwater** **7.9** /10 Based on 2,298 responses Ease of Setup **Audiense Discover** **8.7** /10 Based on 109 responses **Meltwater** **7.9** /10 Based on 1,267 responses Ease of Admin **Audiense Discover** **8.6** /10 Based on 104 responses **Meltwater** **8.1** /10 Based on 941 responses Quality of Support **Audiense Discover** **9.1** /10 Based on 178 responses **Meltwater** **8.5** /10 Based on 2,116 responses Has the product been a good partner in doing business? **Audiense Discover** **9.3** /10 Based on 103 responses **Meltwater** **8.4** /10 Based on 947 responses Product Direction (% positive) **Audiense Discover** **8.7** /10 Based on 194 responses **Meltwater** **8.0** /10 Based on 2,164 responses **Features** ratings from reviews Social Media Analytics **8.4** /10 Based on 112 responses **7.6** /10 Based on 660 responses Audience Intelligence Platforms **8.6** /10 Based on 69 responses **7.7** /10 Based on 54 responses Social Media Listening Tools **8.0** /10 Based on 71 responses **7.7** /10 Based on 995 responses Uncover more feature rated insights from real users to improve your shopping experience. See it for free Influencer Marketing Platforms **8.0** /10 Based on 27 responses **7.2** /10 Based on 222 responses Social Media Management Not enough data **7.3** /10 Based on 312 responses Media Monitoring Not enough data **7.3** /10 Based on 823 responses Brand Intelligence **7.9** /10 Based on 16 responses Not enough data PR Analytics Not enough data **6.7** /10 Based on 159 responses Media and Influencer Targeting Not enough data **7.4** /10 Based on 531 responses User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 50.8% Mid-Market(51-1000 emp.) 33.1% Enterprise(\> 1000 emp.) 16.1% Small-Business(50 or fewer emp.) 50.8% Mid-Market(51-1000 emp.) 33.1% Enterprise(\> 1000 emp.) 16.1% Small-Business(50 or fewer emp.) 41.4% Mid-Market(51-1000 emp.) 38.0% Enterprise(\> 1000 emp.) 20.6% Small-Business(50 or fewer emp.) 41.4% Mid-Market(51-1000 emp.) 38.0% Enterprise(\> 1000 emp.) 20.6% **Reviewers' Industry** [![Audiense Discover](https://images.g2crowd.com/uploads/product/hd_favicon/4332e7acab14363e58cbe1332e56e881/audiense-discover.svg "Audiense Discover")](https://www.g2.com/products/audiense-discover/reviews) Audiense Discover Marketing and Advertising 32.9% Market Research 6.6% Public Relations and Communications 5.3% Entertainment 4.1% Computer Software 4.1% Other 46.9% [![Meltwater](https://images.g2crowd.com/uploads/product/hd_favicon/1520621978/meltwater.svg "Meltwater")](https://www.g2.com/products/meltwater/reviews) Meltwater Marketing and Advertising 15.3% Public Relations and Communications 14.7% Non-Profit Organization Management 6.8% Higher Education 5.4% Information Technology and Services 3.2% Other 54.6% Alternatives **Audiense Discover Alternatives** ![Brandwatch Consumer Intelligence](https://images.g2crowd.com/uploads/product/hd_favicon/5117a24ef41c579d55a92924d8e09fed/brandwatch-consumer-intelligence.svg "Brandwatch Consumer Intelligence") [ Brandwatch Consumer... ](/products/brandwatch-consumer-intelligence/reviews) ![Sprout Social](https://images.g2crowd.com/uploads/product/hd_favicon/23c97f84483973fc952fc0ce526a9227/sprout-social.svg "Sprout Social") [ Sprout Social ](/products/sprout-social/reviews) ![Hootsuite](https://images.g2crowd.com/uploads/product/hd_favicon/d457048f2d5f9f5f322792032d073de6/hootsuite.svg "Hootsuite") [ Hootsuite ](/products/hootsuite/reviews) ![Sprinklr Social](https://images.g2crowd.com/uploads/product/hd_favicon/0099b7cbf99315f40d2bf51fc145dd7c/sprinklr-social.svg "Sprinklr Social") [ Sprinklr Social ](/products/sprinklr-social/reviews) **Meltwater Alternatives** ![Onclusive](https://images.g2crowd.com/uploads/product/hd_favicon/d52cd01950ff1a43eaf4f9e4605a994b/onclusive.svg "Onclusive") [ Onclusive ](/products/onclusive/reviews) ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush") [ Semrush ](/products/semrush/reviews) ![CisionOne](https://images.g2crowd.com/uploads/product/hd_favicon/b4ca5ad21171e3bb86489ac76b227c9b/cisionone.svg "CisionOne") [ CisionOne ](/products/cisionone/reviews) ![Muck Rack](https://images.g2crowd.com/uploads/product/hd_favicon/d8da081f32df98b70340b5607b684c17/muck-rack.svg "Muck Rack") [ Muck Rack ](/products/muck-rack/reviews) ## Audiense Discover vs Meltwater FAQs Generated using AI Last updated: November 13, 2026 ### What is the difference between Meltwater vs Audiense Discover? Meltwater is the broader media-monitoring and social-listening platform, while Audiense Discover is differentiated by deeper audience analysis and segmentation. | Dimension | [Meltwater](https://www.g2.com/products/meltwater/reviews) | [Audiense Discover](https://www.g2.com/products/audiense-discover/reviews) | | --- | --- | --- | | G2 Rating (reviews) | 4.1/5 (2.6k+ reviews) | 4.5/5 (200+ reviews) | | Largest Segment | Mid-Market | Small-Business | | Ease of Setup | 7.9/10 | 8.7/10 | | Quality of Support | 8.5/10 | 9.1/10 | | Top Reviewer-Cited Strength | Intuitive navigation, 100+ mentions | Audience analysis, fewer than 10 mentions | ### How do the pricing models of Meltwater and Audiense Discover compare? Audiense Discover scores higher for value satisfaction, with an 8.5/10 Meets Requirements score versus Meltwater’s 7.9/10. - **Meltwater:** In recent reviews, reviewers value its broad monitoring and reporting capabilities, while describing subscription costs and add-on pricing as concerns. - **Audiense Discover:** Recent reviewers emphasize detailed audience insights and useful segmentation; an older reviewer described the cost as excessive for individual educational use. - **Switching considerations:** Recent Meltwater reviewers cite high costs and bundled features they do not use as reasons to consider alternatives. ### What are the best alternatives to Meltwater and Audiense Discover? Brandwatch Consumer Intelligence, Onclusive, and Semrush are the leading G2-ranked alternatives to Meltwater and Audiense Discover. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Meltwater](https://www.g2.com/products/meltwater/reviews) | 4.1/5 (2.6k+ reviews) | Mid-Market | Recent reviewers cite high subscription costs and add-on pricing. | Media mention tracking | | [Audiense Discover](https://www.g2.com/products/audiense-discover/reviews) | 4.5/5 (200+ reviews) | Small-Business | — | Detailed audience analysis | | [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) | 4.4/5 (700+ reviews) | Mid-Market | — | — | | [Onclusive](https://www.g2.com/products/onclusive/reviews) | 4.3/5 (200+ reviews) | Mid-Market | — | — | | [Semrush](https://www.g2.com/products/semrush/reviews) | 4.4/5 (4.3k+ reviews) | Small-Business | — | — | ### Which Social Media Listening Tools features should I prioritize when comparing Meltwater and Audiense Discover? Prioritize audience segmentation, monitoring and sentiment analysis, cross-channel coverage, integrations, and reporting when evaluating Meltwater and Audiense Discover. - **Audience segmentation:** Audiense Discover scores 8.5/10 for meeting requirements and reviewers highlight audience analysis; Meltwater’s corresponding score is 7.9/10. - **Monitoring and sentiment:** Meltwater offers Sentiment Analysis and Social Conversation Monitoring, cited in 30+ reviews; Audiense Discover reviewers focus more on profiling the people behind conversations. - **Coverage:** Meltwater reviewers cite wide-ranging media coverage, with 43 mentions, and a media-and-social hub, with 60 mentions. Audiense reviewers note its audience insights are especially useful for understanding social audiences. - **Integrations:** Audiense Discover offers ad and marketing integrations; Meltwater offers e-commerce integration and reviewers mention Klear. - **Reporting:** Meltwater’s Easy Report Creation has 67 mentions; Audiense Discover reviewers praise quick, polished audience reports. ### What are the pros and cons of Meltwater vs Audiense Discover? Meltwater’s headline strength is consolidated media and social monitoring, while Audiense Discover’s is detailed audience profiling and segmentation. - **Meltwater strengths:** Reviewers cite intuitive navigation, 100+ mentions; responsive support guidance, 100+ mentions; and easy report creation, 60+ mentions. Recent reviews also praise real-time alerts, flexible searches, and media coverage in one platform. - **Meltwater trade-offs:** Reviewers cite difficult navigation, 60+ mentions, a steep learning curve, 20+ mentions, and high subscription costs, 20+ mentions. Recent feedback also notes query refinement, reporting flexibility, and occasional data or system issues. - **Audiense Discover strengths:** Reviewers praise audience analysis, detailed behavioral and demographic insights, audience clustering, and IBM Watson personality profiling. Recent reviews describe fast report creation and responsive support. - **Audiense Discover trade-offs:** Recent reviewers want broader social data sources and describe a learning curve for its extensive features; X-focused data can constrain audience coverage. ### Is Meltwater or Audiense Discover better for small businesses? Audiense Discover is the stronger small-business fit because Small-Business is its largest reviewer segment, while Meltwater’s largest segment is Mid-Market. - **Audiense Discover:** Small-Business is the largest segment; reviewers describe it as useful for audience research, segmentation, and campaign planning, including for smaller projects. - **Meltwater:** Mid-Market is the largest segment; small-business-oriented reviewers value its monitoring and reporting, while recent reviews flag subscription costs and add-on pricing as concerns. ### Which Social Media Listening Tools platform has better integrations? Meltwater has the clearer reviewer-cited integration signal, while Audiense Discover offers ad and marketing integrations as product features. - **Meltwater:** Recent reviewers mention Klear, including its influencer insights and reporting. - **Audiense Discover:** Reviewers describe using its audience insights alongside social-listening tools and other datasets; the product offers ad integrations and marketing integrations. ### How do Meltwater and Audiense Discover compare on customer support? Audiense Discover leads Meltwater on Quality of Support by 0.6 points, scoring 9.1/10 versus 8.5/10. - **Audiense Discover:** Recent reviewers describe the team as responsive and helpful, with quick answers and proactive guidance during analysis and onboarding. - **Meltwater:** Reviewers cite responsive support guidance, with 100+ all-time mentions; recent experiences include helpful troubleshooting and training, alongside occasional criticism of account support. ### Which is easier to implement, Meltwater or Audiense Discover? Audiense Discover is easier to implement, scoring 8.7/10 for Ease of Setup versus Meltwater’s 7.9/10, a 0.8-point advantage. - **Audiense Discover:** Recent reviewers describe reports as quick to set up and the product as easy to adopt; its Ease of Admin score is 8.6/10. - **Meltwater:** Reviewers cite straightforward initial setup, with 60+ all-time mentions, but recent feedback also describes onboarding and advanced search setup as requiring learning and refinement; Ease of Admin is 8.1/10. ### Which product has better Monitoring? Monitoring is the most frequently mentioned feature across Meltwater and Audiense Discover reviews. - **Meltwater:** Reviewers cite Social Conversation Monitoring, with 30 all-time mentions, and the product offers Sentiment Analysis, Social Measurement, and Paid Campaign Tracking. Recent reviews describe real-time brand, competitor, and media monitoring. - **Audiense Discover:** Reviewers describe analyzing audiences engaged in topic conversations, including their interests, demographics, and influencers. Its strength is profiling who is participating rather than monitoring conversation volume; recent reviewers also note its reliance on X data.