# Which HubSpot Marketing Hub campaign data needs reconciling by hand with Salesforce?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Say marketing works in <a class="a a--md" elv="true" href="https://www.g2.com/products/hubspot-marketing-hub/reviews">HubSpot Marketing Hub</a> and sales lives in Salesforce: I'm writing a piece on which campaign data needs reconciling by hand between the two. Contact records and activity are the side that lines up, with emails and calls logged against the right contact. Campaign metrics split by campaign and user are what teams reconcile by hand or report on from the Salesforce side, and where the sync runs one way from Salesforce, contact management moves into manual updates too.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Going by reviews, the connection earns its place through closed-loop reporting that ties revenue back to the campaign. In <a class="a a--md" elv="true" href="https://www.g2.com/categories/marketing-automation">marketing automation</a>, the deciding factor seems to be where a team keeps its source of truth for revenue. Teams that report campaign revenue in HubSpot get the most from a two-way setup, while teams that live in Salesforce reporting tend to treat some reconciliation as part of the arrangement rather than a gap in it.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Questions for anyone running both:</p><ul>
<li>Which campaign metrics do you still pull together manually?</li>
<li>Do you report campaign revenue in HubSpot or in Salesforce?</li>
<li>Did you start one-way and move to two-way, or the reverse?</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">What would you set up differently if you were connecting them again?</p>

##### Post Metadata
- Posted at: 1 day ago
- Author title: Marketing Executive
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;For teams reporting campaign revenue in HubSpot, did closed-loop reporting actually change which campaigns you put budget behind? That’s the part I’d be most curious about.&lt;/p&gt;

##### Comment Metadata
- Posted at: about 8 hours ago
- Author title: Writer





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