Adobe Marketo Measure (formerly Bizible) Reviews & Product Details

The best support team in the business. I've been working with them for five months and every question I've had has been answered promptly, with lots of support. They are quick to jump on a call to discuss any issue, and the team I have worked with has been knowledgeable and beyond helpful - I really can't say enough about them. Plus, SO MUCH DATA. Their attribution engine has given us valuable insights into our pipeline - and the ability to customize the data to what is useful in our line of business is really important to us, and Bizible provides it for us. Review collected by and hosted on G2.com.

Their documentation can be sparse at times, and less technical than I think is necessary. Review collected by and hosted on G2.com.

Bizible excels at providing a way in which to model out how marketing influences pipeline for your business across all channels (online and offline!) Personally, this helps us understand how field marketing and emails help keep engagement and aids the sales team in driving deals to the finish line. Additionally, I like that the raw data is not a 'black box' and available for end users to use. Keep up the transparency. Review collected by and hosted on G2.com.

Bizible is strict with the what you can track (with regards to the query string in the URL). It would be great if Bizible allowed you to track custom parameters in their product. A lot of the tools we use in our org allow us this flexibility, and it becomes a challenge when Bizible can't do the same. Review collected by and hosted on G2.com.

Bizible is a great tool for revealing the true impact of our marketing campaigns. Review collected by and hosted on G2.com.

Bizible is easy to use in Salesforce.com, but its own dashboard UI has limited capabilities. Review collected by and hosted on G2.com.

Bizible allows me to measure and optimize LinkedIn Ads campaigns and specific ad creative accurately and efficiently. With Bizible, I can measure performance (pipeline and revenue generated) and optimize on the fly. Review collected by and hosted on G2.com.

It would be nice to have view-through ad conversions as well. Review collected by and hosted on G2.com.

Bizible make all the marketing efforts visible! From first touch to all the way to opportunity create. Everything happens along the buying journey are clear. No marketing efforts left behind! Review collected by and hosted on G2.com.

Be careful of how you track your marketing efforts before implement Bizible. Make sure they are getting into the CRM with proper Bizible attribution created. It can be annoying sometime when your data is not perfect align with the actual circumstances. Review collected by and hosted on G2.com.

Bizible is a predictive marketing software that enable marketers to efficiently track the impact of advertising. You can track performance of all the advertising channels from the true first touch to transaction.

Today, we understand our target audience more deeply — where to reach target audience, what channels they use, and what content they consume. We use multi-touchpoints to determine when and how to communicate with prospects from first touch to transaction, and we focus on the most valuable buyers. Through the strategic allocation of advertising resources, we reduced our cost per lead to almost half the industry average. Review collected by and hosted on G2.com.

Tracking implementation may vary based on the technology of your content management system. So, between leveraging Google Tag manager or implementing the script directly on the web pages is a trade-off Review collected by and hosted on G2.com.

The built-in reporting features which give visibility to revenue attribution from lead level as well as the opportunity level. Their standard reports make it easy to search through data and share with the company's management. Review collected by and hosted on G2.com.

Standard users may have a tough time customizing the built-in reports. It may take a Salesforce admin to generate more fine-tuned reports (not a problem for my company, but I could see that being a roadblock for some). It may also be a hassle for some to load the Bizible script on the company website. It's a simple script, but if a company outsources web development, it may create a hurdle. It's possible to leave off the script on additional landing pages for subdomains, so it needs to be part of the new page process to add the Bizible tracking script. Review collected by and hosted on G2.com.

The data provided to us through Bizible truly shows the results of our marketing efforts. Tied directly to opps and revenue. Review collected by and hosted on G2.com.

There is nothing really to dislike... Its takes a little to get your head round the attribution models. But Bizible support are there to help for that. Review collected by and hosted on G2.com.

great tool to evaluate full funnel performance across all marketing channels. wonderful customer support and customer success team Review collected by and hosted on G2.com.

wish they had integration with more advertising vendors. UI can be slow but they now have the datawarehouse which is of great use Review collected by and hosted on G2.com.

The folks at Bizible are dedicated to your success. The platform provides that needed visibility into the question, "how did you hear of us?". It gives me confidence when creating budgets that even though a certain channel may not be a lead source, it provides valuable brand awareness that is driving people to our website, which is where they are converting. Add in the Opportunity conversion point and now we understand what is working to get someone from a Lead to a Demo. Review collected by and hosted on G2.com.

It would great if more of the platform metrics where fully integrated into Salesforce reporting/dashboards. This is most likely a constraint on Salesforce's side, but it would be awesome to have one place for all of the info. Review collected by and hosted on G2.com.