Adobe Marketo Measure (formerly Bizible) Reviews & Product Details

Integrates with Salesforce. Excellent insights for ABM. Review collected by and hosted on G2.com.

Initial heavy lifting to get on-boarded and it could be more nimble/flexible. Review collected by and hosted on G2.com.

Bizible's approach to pipeline marketing and marketing attribution is good for the B2B marketing community. They provide materials that make it easy for me to share attribution concepts with new members of my team. I especially love being able to attribute revenue to channels that we've historically had a harder time with - like organic search and offline channels. Review collected by and hosted on G2.com.

I still have more I'd like to do with Bizible, but their team is actively engaged in helping us get the most out of it. It's a process, so I'm not too bent out of shape here. Review collected by and hosted on G2.com.

Marketing is constantly looking at ways to better align with sales. One way to do that is to house all of your information in Salesforce. We've built our major marketing dashboard in Salesforce and have provided visibility to the entire sales and marketing org as to how our different marketing channels (and outbound channels) are affecting pipeline. Review collected by and hosted on G2.com.

With everything, it takes some setting up. You have to actively think about how you want to structure your marketing channels/programs in Bizible to align with what you want to report on. Luckily, they have a customer success team that can help guide you along the way. Review collected by and hosted on G2.com.

Bizible is bringing accountability to marketing programs by attaching efforts to actual revenue. Reducing the need for vanity metrics and getting straight to the point.

Being able to visualize and report on settled revenue, puts a lot more confidence into your budget requests and allocations. Review collected by and hosted on G2.com.

There is a learning curve to Bizible and the data it provides. You have to be diligent in educating your teams when implementing, and if you have a particularly tricky Salesforce instance, setup might come with some internal change management, which takes time. But in the end it will be worth it. Review collected by and hosted on G2.com.

The promise of better reporting. Haven't had success with bizible, unfortunately. Review collected by and hosted on G2.com.

Support has been horrible. Requires hours and hours of configuration just to get even close to getting anything useful.

Their system can't process data quickly.

ROI reporting requires ongoing manual uploads into bizible. Review collected by and hosted on G2.com.

The platform single-handedly solved all of our marketing attribution woes, and for that it earns a full-star rating. The initial sign-up process was personalised to our needs, and the sales agents we worked with were responsive to our requirements. The on-boarding team were great to work with, and helped make the activation and implementation phase simple. From a value perspective, it's difficult to put a cost on not knowing how your marketing dollars are performing. Bizible is already allowing us to make educated decisions around what marketing channels we should invest in, and on the ones that need to be retired. Review collected by and hosted on G2.com.

Nothing to dislike about the product. There is a learning curve for new users, but this is to be expected with such a powerful platform. Review collected by and hosted on G2.com.

We can easily see WHERE quality leads come from. Review collected by and hosted on G2.com.

I don't "dislike" anything - but would like to have a better understanding of reporting capabilities overall. Review collected by and hosted on G2.com.

I have been exploring marketing analytics for the better part of 7 years. Like many marketers, I've long been searching for an all-in-one system that makes it easy to capture and model marketing interactions in a way that makes sense. Bizible is that system. It's not yet the perfect system (that system does not yet exist!), but it is very, *very* good, and it's getting better all the time.

The main value prop is that Bizible offers a robust way to track traffic sources for every interaction a lead has with your business across every channel. Competitive products all assume that somehow, magically, you already have contacts placed into Salesforce campaigns that represent the marketing touches you've had, and then they give you a way to analyze those campaigns. But this ignores the fact that tracking digital interactions is a very serious problem. Bizible plugs a Google Analytics type tracking capability into your Salesforce instance, including their powerful paid search integrations, native tracking, and custom channel tracking via UTM parameters.

Bizible then allows you to take those touches and model them in a variety of ways to assign attribution credit. The greatest power is with their full funnel package where you can create custom models across every interaction from pre-lead creation all the way to multiple opportunities. I'm not aware of any other tool approaching this functionality.

Bizible is also quite flexible and configurable, and growing more so all the time. Adding new fields to the Bizible custom objects allows you to add your own additional metadata into your Bizible reports with little effort. I've been impressed with the agility with which new features are added all the time. Review collected by and hosted on G2.com.

Currently there is not a robust way of associating the a touchpoint with the offer or content consumed, although there are plans to release this in the very near future. This missing piece will really round out the capabilities and add a new dimension of insight, so you can get a holistic view of all interactions including both the source that drove the traffic and the offer the lead responded to. Review collected by and hosted on G2.com.

Bizible allows our marketing department to get a better insight into what is working and what is not. This has been used by our demand gen team to better utilize attribution to our CRM. We can make better data-driven decisions based on the resources we gain using Bizible. Review collected by and hosted on G2.com.

Setup took a little more effort, but nothing that was unbearable. Review collected by and hosted on G2.com.

The have an amazing customer success team! We come up with new questions every week and the CS team is always super responsive and super helpful to address any questions or concerns we may have. Review collected by and hosted on G2.com.

We would like to be able to have more consistency in the reports that we are able to create in SFDC and replicate them in the bizible app. Review collected by and hosted on G2.com.