Adobe Marketo Measure (formerly Bizible) Reviews & Product Details

Visibility, innovation, customer support, capability Review collected by and hosted on G2.com.

anything that could have been improved has been in a very short period of time, there are marketers working on the platform that know what other marketers are looking for– great value Review collected by and hosted on G2.com.

The multi-touch attribution reports gives us a full picture of the journey our buyers are taking. The on-boarding process (including setup and training) was well structured, and our on-boarding specialist was very knowledgable and responsive, making the process easy and pain free. Review collected by and hosted on G2.com.

The initial logic and rules setup required to set up Bizible touch point sources is a bit tedious and technical, however, the on-boarding specialist held our hand through the entire process and helped us set it up quickly and painless. Review collected by and hosted on G2.com.

Bizible connects simply with Salesforce to deliver channel-based insights for marketing attribution. Thanks to Bizible we're able to articulate which channels are effective at different stages of the funnel. We have bizible reports for each campaign to understand channel influence. This ties in nicely with our full funnel visibility to determine where to put in funding for campaigns. Review collected by and hosted on G2.com.

We've had some performance issues that have prevented us from loading reports. Other than that, nothing wrong! Review collected by and hosted on G2.com.

Bizible shows the entire sales funnel from the search term that someone typed into Google all the way to the point of sale. Review collected by and hosted on G2.com.

Wish more of my PPC Clients would use it because they are missing out on what happens post conversion in PPC. All conversions are not the same and Bizible reports focus on quality, not quantity. Review collected by and hosted on G2.com.

1) SFDC Integration: Installation package, objects and reports give executives quick and easy access.

2) Multiple Attribution Options: FT, LC, U, W, Full-Path and Custom all provide invaluable insights. This suite of options help answer business questions.

3) Bizible Touchpoint Object: Tracks each session online (i.e., UTM parameters) or offline (i.e., SFDC campaign type) and provides device, location, source, medium and content details. This granularity allows for numerous cross tabulation reports.

4) Bizible Support: Their email-to-case first responders (i.e., Austin) are very timely, supportive and detail-oriented. It is refreshing to see your detailed questions get responded to in a similar fashion. Review collected by and hosted on G2.com.

1) Tracking Sales Touchpoints: Currently you have to track activities via SFDC Process Builders. Can only have on object per Process Builder, which is less than ideal. I'd like to see this process more streamlined. I've been told a more user-friendly activity tracking feature should roll out at the end of June.

2) Tracking Conversion Rates Throughout The Entire Funnel: Currently trying to do this via our custom model. This is requiring more custom fields and the possible use of a third-party tool called Roll-Up Helper. Review collected by and hosted on G2.com.

I like that the dashboards come out of the box once you define your channels. We are now able to see what kinds of marketing touches are causing that first interaction and the opportunity creation rather than only the lead creation touch--this is a game changer for measuring ROI of content and campaigns. So much insight was learned from looking at this data and we have been able to turn up the heat on some of the things we would never have realized. No marketing automation system can do this as easily and elegantly as Bizible, in my experience. I also love that this sits on top of salesforce and not the marketing automation platform. Review collected by and hosted on G2.com.

Defining the channels, in the beginning, was critical, I think a slower more guided process could be used to help the client get this right. It's nice though, that if you miss something that you can back fill the data . Review collected by and hosted on G2.com.

Simple - since we've been a Bizible customer the last several years, once we upgraded to the Touchpoints platform, we had all our historical data imported as touchpoints, allowing us to immediately perform analysis on where marketing engagements were coming from. Tie this into lead / contact matching with accounts, we were able to use Bizible to have visibility into the execution of our ABM strategy. Review collected by and hosted on G2.com.

Touchpoints and Bizible Persons are not by default linked to lead and contact records. Unfortunately when multiple people fill out a lead form generically like "1@1.com", and should we have a number of leads and contacts with that email address, it will create multiple touchpoints for each person and can greatly overstate the number of actual interactions driven. Because the Bizible persons are not naturally attached to leads and contacts, challenging to pull all relevant lead and contact details (such as title) into reporting with the Bizible touchpoints. Review collected by and hosted on G2.com.

I love how much detail you can see in Salesforce when looking at the leads and opportunities. It gives us a really clear picture of how people are interacting with our ads and sites, and what helps push conversions. Review collected by and hosted on G2.com.

So far, so good. There's really not much that I can think of. Review collected by and hosted on G2.com.

Bizible attribution touchpoints provide the connection between all marketing leads and campaigns to opportunities resulted from the marketing activities, This was the missing link that allows us true marketing ROI measurement. Review collected by and hosted on G2.com.

We still have to understand which of the various attribution models fits us better. It take several months to understand the results and fine tune the system. Review collected by and hosted on G2.com.

The onboarding process we went through with Bizible was incredible. They put together an entire schedule outlining calls, deadlines, and deliverables to walk us through the process. We've only just started using the product, so we have not had enough time to give it a thorough evaluation but based on everything we've seen our team feels set up for success. Review collected by and hosted on G2.com.

So far we have not run into any major obstacles in using the platform. Review collected by and hosted on G2.com.