Adobe Marketo Measure (formerly Bizible) Reviews & Product Details

Bizible offers a great balance of power customization and usability through standard features. Defining how you want to bucket your leads (based on online source, SFDC campaign or SFDC activity), gives us great power and flexibility. And Bizible support is terrific. My success manager is pleasant and super knowledgeable. And technical support tickets get handled quickly and with a friendly tone that is very refreshing. Review collected by and hosted on G2.com.

There are a few limitations on features that I have brought up with the Bizible team. But half of them have already been addressed with feature releases. They are continually improving the product. Review collected by and hosted on G2.com.

The app does what it promises and customer service is excellent. Review collected by and hosted on G2.com.

The ease of use can have users draw wrong conclusions but that is something every decently easy-to-use analytics / reporting tool run the risk of enabling. Review collected by and hosted on G2.com.

Bizible onboarding was excellent. Their customer service team is very professional and they break down the attribution models and how to build and add channels and reporting. I love the integration with Salesforce as well. I especially love the fuzzy matching part of their product since we're doing ABM but we're still using leads. I also love that I can customize the weight of each touch and the weight of certain channels to be personalized to our specific needs. Review collected by and hosted on G2.com.

I would love to have more resources on reporting. Webinars would be great, or whitepapers. They have a ton of great resources but having more around support and use of the actual tool and set up and best practices would always be useful. I also wish there was a support community. ABM is such a big thing right now but we're all still using Salesforce which doesn't lend itself to ABM well. Having a support community to bounce ideas off of in terms of set up and reporting would be really helpful. Review collected by and hosted on G2.com.

I now have visibility (bizibility?) into attribution that was very difficult if not impossible for me to get in the same way before. Review collected by and hosted on G2.com.

So far, I don't have dislikes. I think their choice to surface data in salesforce makes a lot of sense. Review collected by and hosted on G2.com.

The level of customer service has been fantastic from the Bizible team. I appreciate that they put out a lot of valuable content, practice attentive account management, and are consistently releasing new features that marketers care about. I like their positioning as both attribution and performance management (good combination). Review collected by and hosted on G2.com.

My only dig on Bizible would be that it's a bit of a black box. More visibility into the config would be cool, but lack of which isn't too much of a deal breaker. Review collected by and hosted on G2.com.

Bizible bridges the gap between marketing initiatives and sales won opportunities. This helps justify marketing spend and secure marketing budget for future years. Review collected by and hosted on G2.com.

There isn't much I dislike about Bizible. The only thing I wish I could do is build reports of the Bizible Insights section. Review collected by and hosted on G2.com.

Ability to leverage touchpoint activities in Marketo for lead scoring, source mapping, etc. Much more accurate account of how leads are sourced digitally (goes way beyond the traditional 'lead source'). I'm a consultant with several clients using Bizible, and it's refreshing to use a reporting product that is really used the same way no matter the business. Review collected by and hosted on G2.com.

Setup was labor intensive, but that being said our rep was amazing and held our hands every step of the way. Review collected by and hosted on G2.com.

Bizible makes all the marketing efforts visible - from the first touch to all the way to opportunity creation. No marketing effort is left behind!

Also, it helps us decide what's working for us and what's not. In turn that helps us channelize our budget.Trust me, when I tell you that Bizible can help multiple teams under marketing understand and measure their efforts better. All in all, it is a great tool for a marketer. Review collected by and hosted on G2.com.

Nothing so far. It's a forgiving piece of software and flexible. Plus as the company is growing, they have been improving on every aspect of their awesome product. We have been using Bizible for more than a year and a half now. Review collected by and hosted on G2.com.

Bizible onboarding was excellent. Their customer service team is very professional and helpful. Even generic support requests are handled quickly and successfully. Review collected by and hosted on G2.com.

You need to be collecting data for quite a while before knowing the first touchpoint is actually the first touch and not just the first one that Bizible captured. Review collected by and hosted on G2.com.

My team has a lot better insight to what SEM spend is working and not. We can make better decisions on where to place our budget. Review collected by and hosted on G2.com.

Costs increased significantly this past year with our expanded use. Review collected by and hosted on G2.com.