Adobe Marketo Measure (formerly Bizible) Reviews & Product Details

Being able to calculate ROI across all marketing channels is always a challenge. Being able to attribute some of those returns to leads in a multi-channel funnel is even harder. Bizible allows us to do all of that and to better understand where our leads are coming from and which channels work best. The customer service is also top-notch. Review collected by and hosted on G2.com.

I'd like to see spend information synced over to Salesforce, however this may already be possible. Review collected by and hosted on G2.com.

Bizible is great, it gives great campaign level, content level and even keyword level data for tracking and optimizing online campaigns. We are using Bizible to track all online and offline campaigns before the Opp was created and also after the opportunity was created which is wonderful. Their support has been awesome too. We recently redid all of our lead source for online and offline channels and their excellent support and guidance made the process a lot easier. Review collected by and hosted on G2.com.

I am still an early user of the tool so still getting used to building all my reports and there are a lot of different functionalities available. Detailed online training on how to you all the different fields etc might be more helpful but overall it is not too hard and I think it's a matter of time and getting used to the tool. Review collected by and hosted on G2.com.

The customer service is awesome. We have a very complicated marketing and sales system, but Bizible is able to catch almost all of our significant touchpoints. We were previously limited to last touch attribution, so it's nice to be able to look at full funnel. Review collected by and hosted on G2.com.

We are still finishing up implementation, and it's been about a year. My coworkers were definitely skeptical of the product until the salesforce activities tracking release, but now we've got about 90% of the picture and should have the whole thing in the next couple weeks.

Also, because you can't backfill digital touchpoints, you need to be collecting data for quite a while before trusting that the first touchpoint is actually the first touch and not just the first one that Bizible captured. Review collected by and hosted on G2.com.

I love that Bizible is able to track UTM parameters from anonymous first touch through opportunity closed-won. In doing so, Bizible solved for a missing function for us in Marketo. We're now able to track on a much granular basis how leads interact with our marketing programs, and how both online and offline campaigns influence opportunities. Review collected by and hosted on G2.com.

It would be great if Bizible also had functionality that tracked on-site engagement (not just visits that bring people to a site). It would also be great to have more flexibility within the Bizible app to add costs to campaigns (i.e. use a quarterly model instead of monthly; have click and update functionality instead of having to upload a spreadsheet). Review collected by and hosted on G2.com.

The attribution models built by Bizible are very effective at measuring ROI of marketing programs and guiding decision making on budget allocation. Review collected by and hosted on G2.com.

Two main things: 1) doesn't allow to clean up and normalize data afterword. So if your UTM parameters were not standardized, you can't change them once they are in Bizible.

2) Does't import cost data from SFDC campaign (but this part is being fixed) Review collected by and hosted on G2.com.

As a revenue ops professional, this tool has given me insight into one of the most convoluted reporting challenges that we face in the day-to-day. In the past, using custom built systems/automation helped address the problem, but provided less than ideal granularity. Review collected by and hosted on G2.com.

I have yet to encounter something within the platform that I dislike. The learning curve was a bit tough in the beginning, but this is to be expected with any new tool. Review collected by and hosted on G2.com.

Cavet: We are in the process of implementing Bizible. I cannot speak to its efficacy from an attribution standpoint yet. That said all signs point to awesome.

The Bizible implementation team has been truly awesome. I've led a number of Enterprise software instals and they have generally ranged from horrible to meh. I have never been able to come away from one of these projects with a whole hearted endorsement of the process...until now. Bizible has consistently exceeded my expectations and reinforced our decision to work with them. Review collected by and hosted on G2.com.

We have not encountered any real issues with Bizible yet. I'm looking forward to digging into the data to help guide future decisions. Review collected by and hosted on G2.com.

1. It's given us attribution insights into channels we didn't have visibility into prior to implementing

2. Customer support is awesome!

3. Several attribution models to choose from and include in reporting

4. Data visualization in Salesforce.com to easily report to internal team members/upper management Review collected by and hosted on G2.com.

You can only choose from the lead or contact object. Also, tracking waterfall conversion Rates throughout the full funnel is still difficult. You also have to manually input costs. Review collected by and hosted on G2.com.

The amount of data that Bizible collects and can report on using various attribution models is incredible. The technology provides insight into performance that is invaluable when planning budgets, optimizing operations and communicating with the C-suite.

The entire Bizible team has been amazing to work with, from the first person I spoke with (Garret) to our CS manager, Graeme. Very valuable to have their insight on best practices, and Graeme has been phenomenal on proactively checking in with us. Review collected by and hosted on G2.com.

Implementation can take a while, but it's been bottlenecked by our own company alignment process. Just consider this when planning to upgrade your analytics program. Bizible's CS team has been very proactive and helpful. Review collected by and hosted on G2.com.

Being able to pull reports directly in salesforce on each individual touch-- with all the details!

Not having to build custom lead capture forms to collect and store UTM parameters.

Pulling actual ROI reports every month and using that to tune efforts

Having a system that is separate from our MA system, keeping us independent Review collected by and hosted on G2.com.

It would be great to do everything in salesforce and not use a separate UI for some parts of the reporting. Review collected by and hosted on G2.com.