What do you like best about Adobe Marketo Measure (formerly Bizible)?
After using Marketo's in-built analytics system for a long long time, we were tired of having to choose between two very basic attribution models (extremely elementary versions of First Touch or Multi Touch). We also couldn't trust the data half the time. Bizible is a reporting tool we can trust to bring us a very holistic view of marketing attribution - because it also includes sales, biz dev, and customer success "touchpoints", and 5+ attribution models to suit just about anyone. We like that the powerful javascript collects a lot of its own information, and that it grabs off-line channel information from our Marketo programs, combining them together in Salesforce for reporting purposes across teams, not just Marketing. Once you are comfortably set up with the system, it brings unbelievable, unmatched accuracy in understanding the influence of marketing channels as well as individual campaigns and even ad variations on your sales pipeline and revenue. Bizible Support is great. They love support tickets and have no problems getting on the phone and really working through your problems. I can't say the same for many other systems we use. Review collected by and hosted on G2.com.
What do you dislike about Adobe Marketo Measure (formerly Bizible)?
Be forewarned, this is an enterprise solution that requires a) a lot of time, energy, and testing to get right b) a fairly robust Marketo implementation if you plan to pipe in off-line channels like list imports, tradeshows, etc. c) a good understanding of URL tagging, and a team that is committed to tagging all of your URLs across advertising networks, outbound emails, social media, etc. and d) proficiency in SFDC reporting, since that's where you'll be doing all of your reporting.
I can confidently say it took me and my Digital Manager upwards of 40 hours to implement across about 3 months. The Bizible team is WONDERFUL at guiding you and letting you digest it step by step - don't get me wrong - but be prepared to break some things and potentially rebuild parts of your marketing automation solution or processes to get things in line with Bizible. My other gripe is that Bizible comes out of the box with TONS of reports and dashboards, but they do not provide any best practices on how others are customizing them or using them. I found the initial dashboards underwhelming. It then took me many more hours of work to customize their reports and then customize my dashboards. A bit of content/resources would go a long way to making me feel, at that time, that I was "doing it right". And yes, I understand that every business and manager is different, but there are essential metrics EVERY marketing team wants to see, and we felt that Bizible took us 95% there and then left us to our own devices.
Costs: Importing costs into Bizible is awful. It doesn't pull data from SFDC because SFDC campaigns don't spread costs across months incurred. However, the gigantic CSV file that comes out of Bizible is borderline unruly. It takes us more time than it should, and we don't look forward to it every month at all.
UI: The actual bizible reporting UI on the backend is unpleasant. The funnel metrics from the demo barely work and are hard to filter although the options are there to do so. We can't get a true conversion funnel working. So we just don't use it, which is a shame, because I'd like to get my ROI and other details out of Bizible. The tabular view works better, but is subject to the same inability to filter. For example, because we have Sales, Biz Dev, and Customer Success touchpoints, I see them in my ROI and other calculations at the top of the screen and have no way to filter them out. So we do this manually. Review collected by and hosted on G2.com.
