Adobe Marketo Measure (formerly Bizible) Reviews & Product Details

smart way of measuring attribution, I like how they offer different models you can customize Review collected by and hosted on G2.com.

implementation was difficult, verification of data was difficult. Always finding issues where certain submissions aren't showing up in the app or touchpoint. Review collected by and hosted on G2.com.

Bizble on board was excellent. Their customer service team is very professional and they break down attribution models and explain how to create and add channels and reports. I also like the integration with Salesforce. I particularly like the matching part of their product which is fuzzy since we do ABM, but we still use leads. I also like being able to customize the weight of each touch and the weight of certain channels to tailor them to our specific needs. Review collected by and hosted on G2.com.

Nothing so far. It is a forgiving and flexible software. Moreover, as the company grew, they improved all aspects of their impressive product. We have been using Bizible for more than a year and a half now. Review collected by and hosted on G2.com.

Onboarding and Support for this tool is incredible. The transition to a more complex version was daunting, but there was always support along the way, who are happy to help at the drop of a hat. Our customer success manager Graeme Truschel is the most patient and supportive person I have dealt with from an external company. He genuinely wants his customers to be successful.

The multi-touch attribution models are amazing. Coming from a strictly First Touch or Last Touch reporting method to multiple out-of-the-box reporting models is a dream. Review collected by and hosted on G2.com.

The current app dashboard doesn’t have as much functionality as I would like, but I hear that we can expect some updates. When reporting on online hosted Content with various URLs it does require Bucketed Fields in Salesforce, which has its limitations. Review collected by and hosted on G2.com.

Excellent customer service, completely unbeatable. Truly a company that bends over backwards to ensure that their customers are getting the most out of their solution. Review collected by and hosted on G2.com.

Certain aspects of Bizible lack customization, but our Account Manager is extremely diligent about updating us on the Bizible product roadmap and upcoming releases and enhancements. Review collected by and hosted on G2.com.

Bizible delivers on its promise, providing deep insight into how the complex collection of touchpoints with people has influenced the success of our business. Initial implementation was fairly straightforward and quick, with most of our team's work focused on reviewing our systems, processes, and user training to make sure we were providing Bizible with the best touchpoint information possible. The website tracker works with standard UTM parameters, so we could use the framework we already had in place. The onboarding process and customer success team were excellent - they clearly want us to succeed, and have been a great resource for us. Review collected by and hosted on G2.com.

A common issue with many marketing-focused platforms, one deficiency I would call out is the fact that each lead/contact needs to have an email address before it can be included in touchpoint and attribution data. There are plenty of scenarios where a touchpoint might happen offline (trade show, etc.), collecting enough information about a person to put them in Salesforce.com, but without getting an email address. I would like these touchpoints to be considered in attribution, so we can tell an even more complete story. I don't consider this a deal-breaker, since it's a common deficiency in many platforms, but I would love to see it addressed at some point. Review collected by and hosted on G2.com.

With Bizible and the integration with Saleforce, we can see in reports and individual records the first marketing touch, lead conversion touch and attribution to opportunities. Review collected by and hosted on G2.com.

If you don't dig into the reporting on a consistent basis, it can be hard to make the most of the reporting. Since tracking Bizible results is just one part of my job, sometimes I have to revisit how to pull various reports. Review collected by and hosted on G2.com.

Bizible is really cool when it is used for offline channels and very flexible to add new offline channels. We can easily find out the journey that a prospect takes while moving between various sales stages. We can also find out which Marketing channel contributed more as compared to others at the time of opportunity won. Review collected by and hosted on G2.com.

Although we love Bizible and it is really reliable, but each technology comes with some minor challenges. On a very rare circumstance, we find out that the Bizible attribution is missing for a few records which can be fixed by checking with the support team. Few times the attribution is missing if the website visitor visited in incognito mode. It would be great if Bizible can add revenue by content. Review collected by and hosted on G2.com.

1. I love the sales force integration. We can see exactly where leads are coming from right in all of our reports and dashboard using Bizible data.

2. I also like the google, bing, and facebook integrations - makes my life a lot easier!

3. The Bizible dashboard is a really cool way to look at our funnel from all sorts of perspectives.

4. Awesome customer success and support team. They are super helpful, knowledgable and responsive. Review collected by and hosted on G2.com.

I'd say the main thing is that marketing attribution is complicated. When you play around with the different reporting types in the Bizible dashboard you've got so much data to work with that it can be hard digesting it all and making decisions based off of it. Some sort of AI suggestion feature would be really cool...if Bizible can tell me what to do and where exactly to put my spend down to the keyword level then that would be a huge game changer (Wordstream does something like this where they give you suggestions and you decide whether to implement it or not). Review collected by and hosted on G2.com.

The set up was very easy and the ongoing support through the customer success team has been great. The product is very well thought out with it's integration to Salesforce and paid media channels. We have greater visibility of our marketing performance throughout the funnel. Review collected by and hosted on G2.com.

More integrations with vendors like LinkedIn and other ABM partners. Review collected by and hosted on G2.com.

Ease of setup - We were able to get the platform up and running much faster than expected

Onboarding/Support - Our rep for the onboarding process was top-notch. Always available to jump on a call, provided solid solutions, and is very responsive

Salesforce reporting - The data that is populated in our CRM is easy to report on, understand, and use across objects.

Data collection - the amount of data we are able to see in SF/Bizible is miles ahead of our previous attribution platform Review collected by and hosted on G2.com.

ROI Dashboard is in dire need of an update (which I've heard is coming), the inability to report on leads and contacts the same way is a bit of a downside, and some of the back-end settings could be more intuitive. Review collected by and hosted on G2.com.