Adobe Marketo Measure (formerly Bizible) Reviews & Product Details

Great customer success team, always available to answer any implementation questions or refresh our knowledge. Review collected by and hosted on G2.com.

I'm just getting started with Bizible. It is a very powerful technology that provides a lot of data. At that stage, I'm still trying to figure out how to make the most of the data it provides. Review collected by and hosted on G2.com.

Bizible lets you see which marketing channels are working and how leads move through the funnel. There customer success team is awesome, and the product is constantly improving. For example, I'm excited to use the Lead to Account mapping, and ABM Predictive Engagement Scoring Review collected by and hosted on G2.com.

There is a lot of nuance. Must have your Salesforce data in order to see value. The dashboard has improved a lot so you now don't have to only rely on Salesforce reports. Review collected by and hosted on G2.com.

Seeing insights into marketing behavior, all the way from anonymous to identified. Bizible helped to solve a huge pain point in our marketing department. On top of that, their solution has a seamless integration into Salesforce which we rely heavy on for reporting. Review collected by and hosted on G2.com.

There can be slight delays in the data that pushes into Salesforce Review collected by and hosted on G2.com.

I love the way I can track how marketing has influenced a new customer. I like to look at the opportunity record and see all of the individuals that have had some type of marketing interaction listed by Bizible touchpoints. This is key whereas all of these individuals are typically not listed as contacts on the opportunity. The integration with Salesforce was seamless and you can literally create hundreds of reports from the data. It's great to track ROI and success of your various marketing channels. Review collected by and hosted on G2.com.

I wish Bizible wasn't reliant on clicks and form conversions. As we don't have many of those. I also wish there was a better way to incorporate sales activities into the model. Review collected by and hosted on G2.com.

I like the fact that all website visits are tracked without the need to build UTM links, it easily integrates with all platforms and provides some really great reports in SFDC. Review collected by and hosted on G2.com.

I think the reports and dashboards in the Bizible platform were more robust. I use the SFDC reports because they are much more configurable. HubSpot integration would be nice. Review collected by and hosted on G2.com.

I've been in digital marketing for a long time now. Back when impressions were the metric everyone raved about. The fact that we can now tie our leads in the sales funnel from first touch, past the conversion, all the way to the closed deal is like a breath of fresh air for any business. Review collected by and hosted on G2.com.

Nothing to dislike about delivering the results that are now tracked to the closed deal. I just wish everyone took advantage of this product. Review collected by and hosted on G2.com.

After evaluating several platforms for multi-touch marketing attribution, we selected Bizible because of its ability to capture the data produced by our online and offline campaigns, connect it to the Sales results in Salesforce, and present it in a unified view.

Bizible's integration with AdWords is also an important feature. It provides the clearest view into the campaigns that are driving new leads and pipeline progression of any method I've used. Review collected by and hosted on G2.com.

There are multiple ways you can access the Bizible reports: in the Bizible app or through Saleforce reports. Until Q2 2016, the Bizible app was somewhat slow, with a weak UI, making Salesforce reports the best option, which could have been a challenge if you're not proficient with Salesforce reports.

However, the updated Bizible app is speedy, user-friendly and intuitive. All the most common reports types are now quickly accessinble from within the app. Review collected by and hosted on G2.com.

Bizible provides the ability to track what sources are driving the best leads/revenue for our business. It has helped us optimize our campaigns so we are spending more in the places that drive a high ROI. It also provides good visibility into the content on our website that prospects are consuming. This is very helpful for our sales team. They understand what the customer is interested in before they even talk. Review collected by and hosted on G2.com.

We were on a lower level package that only showed first and last touch attribution. We upgraded and now we can see the entire customer journey. I recommend the upgraded package. Review collected by and hosted on G2.com.

I can now track back ROI on marketing campaigns by channel without even leaving salesforce. This is crucial in being able to make decisions around optimizing our spend by channel. We know we are investing in programs that drive qualified prospects and revenue. Review collected by and hosted on G2.com.

It still has some flaws as an emerging technology but the benefits far outway the small quirks and support has always been very helpful. Review collected by and hosted on G2.com.

Quick and easy implementation with current SalesForce data. Review collected by and hosted on G2.com.

Resource articles do not have enough information in them. Review collected by and hosted on G2.com.