I use Adobe Analytics for website and apps analytics. I like its ease of use, which makes it more accessible for my day-to-day tasks. I also find the reports super useful. The initial setup was pretty easy, which was a relief. Review collected by and hosted on G2.com.

Navigation, finding things in the portal can be tricky. For instance, trying to get to Users to add them, delete, or modify access takes multiple clicks and can be confusing. Review collected by and hosted on G2.com.

Adobe Analytics is a high performance enterprise platform that offers the most advanced features and resources to drive your business practices and improve the user experience for all your customers.

I can also say that Adobe Analytics allows you to integrate data from your work departments to find customized and professional solutions to all your customers' business requirements. Review collected by and hosted on G2.com.

I have nothing bad to say about the digital features and resources of Adobe Analytics, my experience has been positive and professional and I can recommend using all of its digital features. Review collected by and hosted on G2.com.

Adobe Analytics is tool which is used for collect , manage , analyse data , act on data which are recived from users or customer.Through Adobe Analytics we can manage or categorised of data which are collected from users.we can gather data from website , mobile application and create dashboard for analysis purpose. Review collected by and hosted on G2.com.

Ita adavance feature require subscription either monthly or annually which make costly to small or medium size organization. some time we can not integrate this with any other software's. Review collected by and hosted on G2.com.

I like Adobe Analytics for its ability to provide deep, actionable insights into user behavior. The level of data granularity it offers allows for a detailed understanding of customer journeys across digital touchpoints. Advanced segmentation stands out as it makes it easy to analyze specific user groups based on behavior, demographics, or engagement patterns. I also really value the customizable dashboards and reports, which allow key metrics and KPIs to be visualized in a way that aligns with business goals. Real-time reporting is another aspect I appreciate because it helps in quickly identifying trends and responding to issues without delays. Additionally, its seamless integration with other Adobe Experience Cloud tools enhances personalization and optimization efforts, making Adobe Analytics a flexible, accurate, and enterprise-level analytics tool. Review collected by and hosted on G2.com.

While Adobe Analytics is a powerful analytics tool, there are a few areas where it could be improved. One challenge is its steep learning curve, especially for new users. The interface and advanced features can feel complex at first and require proper training to use effectively. Another area for improvement is implementation complexity. Setting up tracking, events, and custom variables often requires technical expertise and careful planning, which can slow down initial adoption. Additionally, the cost of Adobe Analytics can be quite high, making it less accessible for small teams or organizations with limited budgets. Occasionally, report configuration and data validation can be time-consuming, especially when working with highly customized setups. Simplifying workflows and improving onboarding documentation could help users get value more quickly. Review collected by and hosted on G2.com.

I love how Adobe Analytics is like 'Photoshop for data.' The Analysis Workspace allows me to drag and drop any metric, date range, or customer segment to build custom visualizations quickly. The 'Undo' Button is a lifesaver, letting me correct any mistakes I make in my reports. I find the Segment IQ feature incredibly useful as it instantly compares two user groups and highlights key differences, such as identifying that high-spenders are more likely to use the app than the mobile site. The no sampling aspect is also a big win for me, as I can look at 100% of my data without worrying if the figures are just guesses. Adobe Analytics fixes fragmented journeys by stitching a user's identity across devices, providing a complete picture. It helps identify the 'why' behind traffic changes with AI, which is time-saving. I appreciate its ability to show which ads create interest, not just the ones clicked last, and that it offers 100% accurate data, removing any distrust. Additionally, I value how it's a 'team player,' designed to be the foundation of the Adobe Experience Cloud. Review collected by and hosted on G2.com.

Adobe Analytics is a beast, but it’s a high-maintenance one. If you don't have a dedicated analyst or the budget for a long implementation, you'll end up paying for a Ferrari that you only know how to drive in first gear. If Adobe wants to stay ahead of the competition, they need to bridge the gap between their legacy admin menus and their modern workspace. Making the tool easier to set up for non-enterprise users and speeding up report load times would turn this from a 'specialist-only' tool into something the whole marketing department can actually use. Honestly? The initial setup was brutal. Review collected by and hosted on G2.com.

I like Adobe Analytics because it's easy to use and allows me to drill down quickly, which is helpful for quickly finding out issues on the website. I also appreciate its capability to report on web and app behavior and its effectiveness in analyzing fallout points and marketing channel performance. Review collected by and hosted on G2.com.

slow to load often especially when pulling large data sets Review collected by and hosted on G2.com.

Adobe Analytics can source a good amount of data and give customised reports on the same Adobe platforms without the need to export the data and visualise elsewhere Review collected by and hosted on G2.com.

The interface can offer more features for visualisation, this should be in sync with 2025 standards of visual software in market. The UI can be improved Review collected by and hosted on G2.com.

I use Adobe Analytics to measure my campaigns and it lets me know how many clicks I get. I like the graphs, especially the donut charts, because they make it easy to see when clicks are coming in. Review collected by and hosted on G2.com.

It can be confusing to pick what to use to make the click charts sometimes. We need better documentation. Review collected by and hosted on G2.com.

It gives us great data on how our website and mobile app are being used. There’s lots of customisation available, which really helps inform where we spend our budget. Review collected by and hosted on G2.com.

Unless you use it regularly, it can feel complex to use, especially for novice users. Review collected by and hosted on G2.com.

Ability to deliver extremely deep, customizable, enterprise-grade insights across the entire customer journey. The depth and flexibility of the analysis are unmatched, and the segmentation is truly best in class. Review collected by and hosted on G2.com.

The setup is complex, with a steep learning curve and expensive licensing. Implementation takes a lot of effort, and getting timely insights can be slow unless you have dedicated resources to configure exports, tags, segments, and reports correctly. Review collected by and hosted on G2.com.