--- title: Adobe Target Reviews meta\_title: 'Adobe Target Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 70 reviews by the users' company size, role or industry to find out how Adobe Target works for a business like yours. aggregate\_rating: rating\_value: 4.0 review\_count: 70 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- ### Adobe Target Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users value the **personalization capabilities** of Adobe Target, enhancing their marketing efforts and user experiences. [(4 mentions)](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=1450846&qs=pros-and-cons#reviews) Users value the **ease of A/B testing setup** in Adobe Target, enabling quick and efficient experiment launches. [(3 mentions)](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=1451150&qs=pros-and-cons#reviews) Users value the **capabilities for A/B testing** in Adobe Target, enhancing personalized experiences and targeting efficiency. [(3 mentions)](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=1450814&qs=pros-and-cons#reviews) Users appreciate the **accessible and helpful customer support** of Adobe Target, enhancing their overall experience and efficiency. [(2 mentions)](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=2046836&qs=pros-and-cons#reviews) Users value the **customization options** in Adobe Target, allowing precise targeting of business decision makers effectively. [(2 mentions)](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=2046873&qs=pros-and-cons#reviews) Users find a **learning curve** with Adobe Target, as setup can be time-consuming and somewhat cumbersome. [(3 mentions)](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=1450693&qs=pros-and-cons#reviews) Users report frequent **bug issues** with Adobe Target, especially after updates, impacting custom experience creation and support. [(2 mentions)](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=2046832&qs=pros-and-cons#reviews) Users find the **difficult setup** of Adobe Target cumbersome, requiring significant time and effort to configure effectively. [(2 mentions)](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=1451053&qs=pros-and-cons#reviews) Users find Adobe Target **not intuitive** , with a manual setup process that detracts from overall usability. [(2 mentions)](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=1450760&qs=pros-and-cons#reviews) Users face a **steep learning curve** with Adobe Target, requiring time for setup and adaptation compared to other modules. [(2 mentions)](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=1450717&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Adobe Target ##### 1. Personalization Users value the **personalization capabilities** of Adobe Target, enhancing their marketing efforts and user experiences. [ See 4 mentions ](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=1450846&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 1.5/5 "Target is effective when it works, but frequently runs into issues" What do you like about Adobe Target? Has lots of capabilities and allows you to personalize experiences, run A/B tests and more. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 3.5/5 "Target for Personalization" What do you like about Adobe Target? Adobe Target is great for our personalization efforts and ultimately does what it needs to. ##### 2. A/B Testing Users value the **ease of A/B testing setup** in Adobe Target, enabling quick and efficient experiment launches. [ See 3 mentions ](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=1451150&qs=pros-and-cons#reviews) See Related User Reviews ![Stephen D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephen D.") SD Stephen D. Enterprise (\> 1000 emp.) 5.0/5 "Effortless AB Testing with Reliable Performance" What do you like about Adobe Target? I really value how easy it is to set up AB testing, making it possible for me to launch experiments both quickly and efficiently. The initial setup pr ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 1.5/5 "Target is effective when it works, but frequently runs into issues" What do you like about Adobe Target? Has lots of capabilities and allows you to personalize experiences, run A/B tests and more. ##### 3. Experimentation Users value the **capabilities for A/B testing** in Adobe Target, enhancing personalized experiences and targeting efficiency. [ See 3 mentions ](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=1450814&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 1.5/5 "Target is effective when it works, but frequently runs into issues" What do you like about Adobe Target? Has lots of capabilities and allows you to personalize experiences, run A/B tests and more. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 3.5/5 "Target for Personalization" What do you like about Adobe Target? Adobe Target is great for our personalization efforts and ultimately does what it needs to. ##### 4. Customer Support Users appreciate the **accessible and helpful customer support** of Adobe Target, enhancing their overall experience and efficiency. [ See 2 mentions ](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=2046836&qs=pros-and-cons#reviews) See Related User Reviews ![Stephen D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephen D.") SD Stephen D. Enterprise (\> 1000 emp.) 5.0/5 "Effortless AB Testing with Reliable Performance" What do you like about Adobe Target? I really value how easy it is to set up AB testing, making it possible for me to launch experiments both quickly and efficiently. The initial setup pr ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") I Verified User Enterprise (\> 1000 emp.) 5.0/5 "Target honest review" What do you like about Adobe Target? VEry easy to use and implement, great customer support ##### 5. Customization Users value the **customization options** in Adobe Target, allowing precise targeting of business decision makers effectively. [ See 2 mentions ](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=2046873&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 5.0/5 "Adobe Target: Scale the ABM!" What do you like about Adobe Target? We are able to go after audience members who are business buyers/decision makers, and serve our specific ABM content to those personas. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Enterprise (\> 1000 emp.) 5.0/5 "Personalization on Web Channels" What do you like about Adobe Target? Ability to personalize and customize web channel leveraging audiences ### 5 Cons or Disadvantages of Adobe Target ##### 1. Learning Curve Users find a **learning curve** with Adobe Target, as setup can be time-consuming and somewhat cumbersome. [ See 3 mentions ](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=1450693&qs=pros-and-cons#reviews) See Related User Reviews ![Stephen D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephen D.") SD Stephen D. Enterprise (\> 1000 emp.) 5.0/5 "Effortless AB Testing with Reliable Performance" What do you dislike about Adobe Target? There is a learning curve to using it. It takes time to set up with your organization. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 3.5/5 "Target for Personalization" What do you dislike about Adobe Target? Setting up the targets can be very manual, and a bit of an eyesore. If there's a way to improve the UI or make it less manual (without the addition of ##### 2. Bug Issues Users report frequent **bug issues** with Adobe Target, especially after updates, impacting custom experience creation and support. [ See 2 mentions ](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=2046832&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 1.5/5 "Target is effective when it works, but frequently runs into issues" What do you dislike about Adobe Target? Adobe Target is very buggy, especially after the latest UI update. Adobe support for Target is also very unhelpful and frequently not able to provide ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Enterprise (\> 1000 emp.) 5.0/5 "Personalization on Web Channels" What do you dislike about Adobe Target? Errors and lag time to create custom experiences ##### 3. Difficult Setup Users find the **difficult setup** of Adobe Target cumbersome, requiring significant time and effort to configure effectively. [ See 2 mentions ](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=1451053&qs=pros-and-cons#reviews) See Related User Reviews ![Stephen D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephen D.") SD Stephen D. Enterprise (\> 1000 emp.) 5.0/5 "Effortless AB Testing with Reliable Performance" What do you dislike about Adobe Target? There is a learning curve to using it. It takes time to set up with your organization. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 3.5/5 "Target for Personalization" What do you dislike about Adobe Target? Setting up the targets can be very manual, and a bit of an eyesore. If there's a way to improve the UI or make it less manual (without the addition of ##### 4. Not Intuitive Users find Adobe Target **not intuitive** , with a manual setup process that detracts from overall usability. [ See 2 mentions ](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=1450760&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 3.5/5 "Target for Personalization" What do you dislike about Adobe Target? Setting up the targets can be very manual, and a bit of an eyesore. If there's a way to improve the UI or make it less manual (without the addition of ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "iper personalization at scale to get improvement of CR and CX" What do you dislike about Adobe Target? not too easy to be used compared to other Adobe modules ##### 5. Steep Learning Curve Users face a **steep learning curve** with Adobe Target, requiring time for setup and adaptation compared to other modules. [ See 2 mentions ](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=1450717&qs=pros-and-cons#reviews) See Related User Reviews ![Stephen D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephen D.") SD Stephen D. Enterprise (\> 1000 emp.) 5.0/5 "Effortless AB Testing with Reliable Performance" What do you dislike about Adobe Target? There is a learning curve to using it. It takes time to set up with your organization. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "iper personalization at scale to get improvement of CR and CX" What do you dislike about Adobe Target? not too easy to be used compared to other Adobe modules ## Top-Rated Alternatives [ ![VWO Testing](https://images.g2crowd.com/uploads/product/hd_favicon/7f2ba18cb7212bda044bea61149e1908/wingify-vwo-testing.svg "VWO Testing") VWO Testing 4.4/5(929) ](https://www.g2.com/products/wingify-vwo-testing/reviews) [ ![AB Tasty](https://images.g2crowd.com/uploads/product/hd_favicon/ceceb7e0a5def6fc849e00c1952dfade/ab-tasty.svg "AB Tasty") AB Tasty 4.4/5(416) ](https://www.g2.com/products/ab-tasty/reviews) [ ![Optimizely Web Experimentation](https://images.g2crowd.com/uploads/product/hd_favicon/b8e6e558f0501913b7a2ffbb97ac258e/optimizely-web-experimentation%282%29.svg "Optimizely Web Experimentation") Optimizely Web Experimentation 4.2/5(411) ](https://www.g2.com/products/optimizely-web-experimentation/reviews) [ View All Alternatives ](https://www.g2.com/products/adobe-adobe-target/competitors/alternatives) ![Alison T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alison T.") AT Alison T. Optimization Specialist Information Technology and Services Mid-Market (51-1000 emp.) 6/6/2016 "Easy tool to set up A/B and multi variate testing" 4.5/5 What do you like best about Adobe Target? I like how easy it is to set up the variations, either A/B testing or Multi Variate. The tool is very robust and the reporting is quick and easy to see. I like how easy it is to see how the test is going and whether one variant has reached significance. Review collected by and hosted on G2.com. What do you dislike about Adobe Target? Adobe has allowed many features and almost too many options that it can be a little cumbersome when setting up testing. It took some of our development resources to just set up some of the targets for testing. I have experience with other tools like Optimizely that have much easier implementations and ease of use. Review collected by and hosted on G2.com. What problems is Adobe Target solving and how is that benefiting you? The tool is really good with solving the problem of solutions to test and optimize websites. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Kris Y.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kris Y.") KY Kris Y. Manager Marketing and Advertising Enterprise (\> 1000 emp.) 1/5/2016 "Better than most, measurement could be improved" 3.5/5 What do you like best about Adobe Target? If you are already using Adobe Analytics for your web site optimization tool then you should use Test and Target for your A/B testing. The significance calculation in the reporting UI is very nice and gives you a quick visual if the test reached significance. You can have more than one test running at a time which is nice. Review collected by and hosted on G2.com. What do you dislike about Adobe Target? The pricing structure with Mbox calls kinda makes sense but is different than other platforms like Opitmizely. The reporting and setup of the campaigns needs to be improved, especially when it comes to setting up the KPIs for a given campaign. The fact that you have to create a segment first and then apply that segment to a given KPI, vs just assigning what you want in the KPI is still confusing to me and confusing to most people. There should be an out of the box integration already with T&T and Analytics and vice-versa Review collected by and hosted on G2.com. Recommendations to others considering Adobe Target: You need to have a dedicated team, not just part time folks, that are only focused on testing and optimization. You must have a marketing person, an analytics person, and most importantly a tech/dev person who knows how to write the html or js code to get the tests up and running correctly. Review collected by and hosted on G2.com. What problems is Adobe Target solving and how is that benefiting you? Basically its an optimization engine. Does experience A work better or B....don't know, test it real time with real people using Test and Target. It make marketers rely on data and not intuition. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Storm W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Storm W.") SW Storm W. Logistics Manager Transportation/Trucking/Railroad Enterprise (\> 1000 emp.) 5/21/2016 "Great for marketing data" 4/5 What do you like best about Adobe Target? The user interface and different marketing options Review collected by and hosted on G2.com. What do you dislike about Adobe Target? It seems to work better on PC rather than MACs Review collected by and hosted on G2.com. What problems is Adobe Target solving and how is that benefiting you? Being able to use a full array of marketing services including analytics. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Enterprise (\> 1000 emp.) 6/1/2016 "Adobe Test & Target is a robust web testing tool" 4/5 What do you like best about Adobe Target? Adobe Test and Target is a great way to test conversion optimization for landing page tests (copy, experience, etc.) Review collected by and hosted on G2.com. What do you dislike about Adobe Target? Initial set-up is rarely flawless, so there's always a bit of human back and forth to launch tests. Review collected by and hosted on G2.com. What problems is Adobe Target solving and how is that benefiting you? We are creating the best web experience for our converting customers. Increasing conversion allows us to deliver additional value to our client. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Wesley H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Wesley H.") WH Wesley H. Analytics Solution Engineer Marketing and Advertising Small-Business (50 or fewer emp.) 12/4/2014 "Adobe Target Is My Weapon of Choice" 4/5 What do you like best about Adobe Target? Adobe Target has an extensive system for targeting and measuring content. From multivariate to landing page testing, you can compare experiences and determine the result all in one platform. Adobe Target has some easy to use out of the box features which can be deceiving. The product can pull of some advanced statistical modeling to underpin the tests you launch. Review collected by and hosted on G2.com. What do you dislike about Adobe Target? The deeper features of Adobe Target can be a bit challenging to learn. The best Adobe Target implementation involves a team of Business Analysts, Statisticians, and Developers. Some companies may find Adobe Target price prohibitive. It can be an expensive system to implement and maintain. You should closely consider the potential ROI for a platform this powerful. Every company that I have seen properly utilize Adobe Target has realized a great benefit. Review collected by and hosted on G2.com. Recommendations to others considering Adobe Target: Since Adobe Target requires input from several disciplines, make sure you have the proper team in place prior to implementation. If you don't have staffed experienced in Adobe Target specifically, I recommend hiring a competent outsource that can help you setup your system and train your staff. An Improper implementation or underuse of this product can be a large waste of resources and money. Review collected by and hosted on G2.com. What problems is Adobe Target solving and how is that benefiting you? I use Adobe Target mostly for multivariate testing (comparing user experiences and layouts). Because I can launch user experiences into production based on segments that we define, I also use Adobe Target for personalization and optimization. Organizations use Adobe Target as a proof of concept for proposed site changes and as a rapidly deployable way to test campaigns and promotions. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Michael C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Michael C.") MC Michael C. Online Program Specialist Computer Software Enterprise (\> 1000 emp.) 12/17/2014 "Target creates the demand for a technical role for Marketing" 3/5 What do you like best about Adobe Target? Because of the popular testing solutions are now moving towards 'drag and drop' type of campaign set up, it moves away from a need to have a technical person in marketing (specifically for optimization). I like how Target would still need a technical role to maintain the tool and it still keeps the demand for a technical person, like myself, within Marketing. Review collected by and hosted on G2.com. What do you dislike about Adobe Target? The slow run time of the tool. My company has a lot of mboxes. Target needs to accommodate big companies that do so. Review collected by and hosted on G2.com. Recommendations to others considering Adobe Target: You need to learn jQuery, CSS, HTML to get maximum benefit. Review collected by and hosted on G2.com. What problems is Adobe Target solving and how is that benefiting you? Optimize and Learn our online business. The benefits is it helps my company out to measure valuable insights on our business. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") CM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 12/23/2014 "A quick look at Adobe Target from a data perspective" 3.5/5 What do you like best about Adobe Target? 1) The best feature in my opinion is the quick implementation of any ideas/wireframes that have already been designed on the platform. 2) It is very easy for non-data/technical users to learn after a few introductory sessions 3) The ability to cross certain things between Target and other products in the Adobe Suites Review collected by and hosted on G2.com. What do you dislike about Adobe Target? 1) To take advantage of the full capabilities you have to implement it with SiteCatalyst - implementing the two is not an easy process, even though they are both made by the same company. 2) Data discrepancies between Target and SiteCatalyst - they contribute to metrics differently and numbers may be off between the two 3) Slow load times that can affect data pulling 4) User interface will occasionally reset after you have selected multiple options from the drop down menus Review collected by and hosted on G2.com. Recommendations to others considering Adobe Target: If you are considering buying Adobe Target then I would research what it actually is and ensure that it will do everything you need it to do. If it won't then I would recommend looking into other Adobe products to see if they will fulfill your requirements. It is important to ensure that you know which products you will need before you buy one and not the other. After buying it I would recommend you immediately watch training videos on it to ensure you are using everything it has to offer. Review collected by and hosted on G2.com. What problems is Adobe Target solving and how is that benefiting you? Using it for web analytics where it has the benefit of quick implementation of ideas already placed on the platform. Allows marketers to take control of a portion of their development work and not rely on another team. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") CI Verified User in Information Technology and Services Enterprise (\> 1000 emp.) 12/23/2014 "Content targeting experience using Adobe Target with Adobe Experience Manager" 3/5 What do you like best about Adobe Target? We have used Adobe Experience Manager with Adobe Target for content targeting and testing for our managed websites. Target has helped the business stakeholders identify content options most viewed by certain visitor roles. This has provided important inputs in campaign targeting and content placement on the website Review collected by and hosted on G2.com. What do you dislike about Adobe Target? Business stakeholders needed support from Marketing IT folks and Adobe services to correctly configure the product and content templates along with the integration with Adobe SiteCatalyst for getting the correct reports for analysis of the configured business cases. This went into iterations before we saw light at the end of the tunnel. Review collected by and hosted on G2.com. Recommendations to others considering Adobe Target: The product needs business and technical skills for implementation of end-to-end business case. Technical skills include web technologies like JavaScript, JQuery and HTML. For implementation need to have right hands on deck before kick off. Review collected by and hosted on G2.com. What problems is Adobe Target solving and how is that benefiting you? Business challenges • Provide the right content options to the user based on his role • Provide the correct content labels for navigation Benefits: • Most liked content options derived from the metrics • Users spending more time on the website with easier access to more personalized content aligned to their interest based on roles Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Entertainment](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Entertainment") UE Verified User in Entertainment Enterprise (\> 1000 emp.) 12/17/2014 "Helpful software" 4/5 What do you like best about Adobe Target? Adobe will be able to look at historical data to make predictions about how changes in the mix of marketing spend will affect overall performance. Adobe’s ability to cover the full “digital marketing lifecycle,” from making ads to managing the campaigns, measuring them, and making money. Review collected by and hosted on G2.com. What do you dislike about Adobe Target? Nothing! I like that it's easier for developers to build apps and for marketers to adjust the content without any coding work. Review collected by and hosted on G2.com. What problems is Adobe Target solving and how is that benefiting you? We're using Marketing Mix Planning and to allow companies to optimize their full range of online and offline marketing. That includes online display, search, and social ads, as well as TV, print, PR, and events. Adobe will be able to look at historical data to make predictions about how changes in the mix of marketing spend will affect overall performance: “It removes a lot of the guesswork.” Adobe will be integrating with the third-party data sources that customers choose. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising 12/17/2014 "Great product, but may be overly robust for certain users" 4.5/5 What do you like best about Adobe Target? Capability to track very specific things. Review collected by and hosted on G2.com. What do you dislike about Adobe Target? Not as user-friendly as Google Content Experiments Review collected by and hosted on G2.com. Recommendations to others considering Adobe Target: Very robust, GA may be easier if your needs aren't too intensive. Review collected by and hosted on G2.com. What problems is Adobe Target solving and how is that benefiting you? Online testing and optimization. Review collected by and hosted on G2.com. 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